Actor. Musician. Host. Writer. Dinner Guest.
By Zach Selwyn
I never knew that being drunk in a grocery store could be so much fun.
A couple of years ago, the Gelson’s at Franklin and Bronson decided to take out their magazine section and build a bar. Replete with rotating beer taps, three large TV screens, wine options and a full menu, it has slowly become the place to be seen in the Franklin Village neighborhood. And, it may not only be the best sports bar in Los Angeles… but also one of the best watering holes in the city today.
It just happens to be in a grocery store. And I was almost arrested there a few weeks back.
I first sat down at the Gelson’s Wine Bar a few Mondays ago, after purchasing a rotisserie chicken at the checkout stand. My sole intention was to check the score of the football game and head home. But, I started talking to a guy next to me named Tom. Two hours later, Tom and I were Instagram friends, I was on a first name basis with the bartender and I had devoured the entire chicken with my hands all while downing seven Hazy IPA’s.
Tom and I made a pact to come back for every Monday night game, and we agreed to each bring friends next time. Within weeks, the bar was standing room only, and we began having to show up two hours before the game started to even secure a seat.
Gelson’s has become the new No Vacancy.
Like the residents of this city, Los Angeles area grocery stores have ther own personalities. Hollywood folks know Rock ‘n’ Roll Ralph’s from the days when hair metal Gods slogged down the aisles with jugs of vodka in their hands… Influencers and Yoga Moms have made Erewhon the best place to be seen in LA and places like Trader Joe’s are full of everyday people buying cheap booze while mixing in a festive box of Peppermint Joe-Joe’s. Gelson’s has managed to remain innocuous, casually overcharging customers for basic foods and thriving in their deli counter and produce sections. As a grocery store, Gelson’s is a notch above, say, a Ralphs or a Vons, but they don’t have a smoothie bar or a massage chair, like Whole Foods or other gourmet stores. They do, however, happen to have the hottest bar in the city.
“I love it here,” a girl named Samantha told me after taking advantage of a two-dollars-off-draft-beer special. “It’s not dark, they don’t tax you and the food is decent. Plus, you just feel… safe.”
Samantha had a good point. What makes the Gelson’s Bar interesting and affordable is the fact that they are not allowed to add sales tax to bar bills and they refuse to let the customer tip the bartender. That’s a far cry from last week, when a bar on Cahuenga automatically added a 30 percent gratuity to my $23.00 bartab. The service wasn’t even good and the bartender complained about her dying acting career the entire time. And now, with everybody from fast food counter employees to Uber drivers expecting 20 to 30 percent tips on everything they do, it’s refreshing to be able to follow the old standard rules… Tip one dollar a drink. ( I normally go a little above and beyond this but I refuse to pay an extra $12.00 on an alcoholic beverage that is already marked up by 75 percent).
Also, there is a security guard, who I got to know fairly well after yelling obscenities at Dodgers players on TV during game three of the World Series a few weeks back. (For the record, I was detained for 20 minutes and told to not return until the series was over.)
“I totally understand… but can I pay for my chicken wings first?” I asked.
In Los Angeles, hot bars come and go. I still long for the days of Daddy’s, Dublin’s or even the old Powerhouse. But, did I ever think that I would choose to go grab a beer at a grocery store over, say, La Poubelle? No. But, where else can you shop for groceries and have four drinks while catching a Lakers game? Not to mention, the clientele is somewhat of a higher class than your average dive bar, which has been a a nice change from a place like the Frolic Room where two weeks ago a guy tried to get me to buy a tamale out of his coat pocket.
The fun thing is the sheer novelty of drinking in a grocery store. It actually puts everybody in a better mood. Jokes are made, drinks are bought and discussion often turns to what other institutions need a bar on the premise. (Most obvious suggestions have been laundromats and The DMV). Drinking at Gelson’s is a little like drinking in an airport. Everybody is in a good mood because they are bonding over the fact that the same place where they buy nine dollar boxes of Cinamon Toast Crunch for their kids also serves a Pineapple Cider for the same price.
As a parent of a young child back in the day I would often be asked to run to Gelson’s to get diapers when we ran out. I happily obliged my wife’s request, because I knew I could sneak into the Birds Bar with my neighbor for two quick beers. Sometimes I think about what would have happened if Gelson’s had a bar back then? I may have never made it home.
The one knock on the bar is that it is super bright, and does not do any favors for the beer goggle wearing crowd. In fact, it’s impossibly fluorescent at times so there is no hiding your age, wrinkles or skin damage the way a dark bar might do. If Casa Vega feels like midnight at 1:00 in the afternoon, the Gelson’s bar feels like a racquetball court at 9 AM. However, the people watching is incredible, local shoppers often scoff at your party following their trip through the meat section and it becomes really fun to try and convince customers to ditch their shopping list and join you for a quick beer. Last week, we successfully got a local friend who was picking up sushi for his family to delay his return home with two glasses of wine at the bar. He has since become a regular.
For years places like Whole Foods have had wine bars or beer tasting areas in their midst. But I have never sat down at Whole Foods intentionally with the goal of getting hammered. At Gelson’s, I recommend taking advantage of the Tuesday night non-corkage fee, where you can buy a $15.00 bottle in the store and drink it at the bar while watching the NBA. Sure, the trend these days for men my age is to stay at home and be responsible adults, but every once in a while a new bar in Los Angeles pops up that everybody gets excited about. I never thought it would be at the Gelson’s grocery store up the street from my house, but I am actually thrilled to say it has.
Come find me whenever you are ready. I’ll be the guy eating a rotisserie chicken with a bottle of wine yelling angrily at the three large TV screens.
Longhauler by Bublles & the Shitrockers Streaming now! Five songs written by Zach!
By Zach Selwyn
Yesterday, while nursing a mild hangover brought on by my reckless quarantine red wine intake, I found myself fondling myself in the middle of a 14-person ZOOM business meeting.
Ohhh boy. Hang on… Let’s analyze this for what it is…
The team I am currently working with was all in pajamas, hats and glasses – sporting unkempt beards and yelling at their kids to stop interrupting their video calls. Our hair had been laid to waste by weeks of barber shop closure. The ladies passed on their morning makeup and contact lenses for more natural headbands and eyeglasses… Others had pets jumping around living rooms and husbands yelling about burnt toast from other rooms… and one guy did not mute his video microphone when he yelled, “FUCK OFF I’M ON THE PHONE” at his six-year-old.
I understand. These are tough times.
Anyway, as we were discussing a podcast I am currently working on for our company – I noticed that for a good majority of the meeting I had been sort of… playing with my penis beneath the camera lens.
Yeah. Not sure why I was doing it, it was just one of those “personal moments” where I probably was up way too early, taking advantage of my comfortable sweatpants and recovering from some weird dream where I fantasized about maybe LEAVING my house during the day… I wasn’t focused on the meeting at all, in fact I was muted (thankfully) and just sort of having one of those “moments” that I’m sure we have all had recently… I wouldn’t call it a weakness, necessarily – it’s just a need to FEEL SOMETHING.
After realizing what I was doing, I quickly discontinued my Zoom video stream claiming I had a “parent-teacher conference” and did 25 push-ups.
During this quarantine, like most fathers, I have two kids in my house fighting over bandwidth and laptops and TV and all I want to do is watch The Last Dance on ESPN and drink until I pass out and somehow do some sort of coherent podcast episode the next day.
Whatever the case, those preceding paragraphs you just read were all I have managed to come up in regards to my short stories… The thing is – I am not that concerned. Why? Well, look… I used to be a pretty prolific short story writer. I have published (Online) over 250 stores since about 2001. But recently, I just haven’t felt the passion… I mean, I HAVE been writing, but it’s not like I really have any actual ‘put together’ or ‘completed’ short stories as of yet… but in my mind they are coming. At least I think they are… Well, maybe.
What I have really been writing somewhat prolifically are TITLES to stories I would love to write should this quarantine ever end …and I ever feel like putting the written word out to the public again.
Now, my old writing professors would have asked me why I haven’t been writing and finishing these short stories… Of course they would have been asking me that question in the 90’s when people still paid for the written word… But the answer is mainly – for one – that nobody cares or gives a shit about anything but survival right now. Also? in reality, every time I post a new story it hits the internet and about 500-1000 people read it. Maybe 40 of those readers comment on it and tell me how great it is and then nothing happens until I get a cease and desist lawsuit threatening to sue me for $900 because I used a photo of a mushroom that I borrowed off of Google Images in a blog post. (Yes, this is true. A company tracked me down, demanded $900 and threatened further legal proceedings for using an image of a fucking image that some Danish photographer took in the first in 1998. )
This was before quarantine, when I had maybe $750 in the bank. I never paid the company. I’m now guessing that Covid-19 furloughed those cockroaches back to the unemployment line where they now search for answers to explain to the Government how they worked as Soul Sucking Jizz Stains for living… and now they need a bail out.
They’re probably asking for $20 million, like Ruth’s Chris Steakhouse received. (By the way – maybe Ruth’s Chris will spend some of that money to change the horrible name of their restaurant. I mean what is a “Ruth’s Chris?” It sounds like a toothless kid asking for her teeth back on Christmas Day. “All I want for Ruth’s Chris is my Two Front Teeth…“)
Look, I consider myself very lucky. In my life – writing has actually worked for me on occasion. I recently optioned one of my short stories as a screenplay to a pretty fantastic independent film company… but in the end it ended up resulting in two years of work on a film that never got made, which is really what you hear in Hollywood all the time, but I’m not upset about that- I’ve been in this business a long time. I mean listen… The first script I wrote in college was called Wedding Crashers. It had been read by a lot of people, but when the Owen Wilson/Vince Vaughn film came out I had my first taste of “What-the-fuck-is-this-town?”
Another time, a website that published first person essays offered me $250 for a story about the Great Wolf Lodge that I still feel is the funniest thing I have ever written … The thing was, they told me to cut 400 words out of it. I told them to fuck off and retained my rights to the story. By the way? A grand total of 47 people commented on that post.
But fuck it, it’s a new world, a new normal… whatever the fuck this is. I’ve been busy writing scripts for podcast comedies, jokes for projects and animated sitcoms that may never see the light of day. But, as I said – I have also been writing titles for a book of QUARANTINE ESSAYS…
‘
And as of today – here is my working list of titles.
ENJOY
…And Other Quarantine Essays by ZACH SELWYN
“I Thought I had Enough Booze for Three Weeks… I Said on Day Four.”
“I Dunno, a Wife Swap Might Not be the WORST Idea, and other Reasons I’m Sleeping on the Couch…”
“Don’t Trim Your Toenails While Inebriated.”
“My Conspiracy Theory Friend Explains it All”
“My son is 13. We had “the talk.” It wasn’t about sex or pregnancy…. It was about “How to hide your porn history using private browsing.” #NewNormal”
“Divorce on Pause… One Friend’s Living Hell Awaiting a Legal Separation”
“Why am I Googling My Exes?”
“Finding’ a Jerkin Window… an Impossible Task”
“I’m Committing Suicide, Dad… And Other Things I heard When the WiFi went Out.”
“Fuck if I get Sick. I’m Going to the Store for Beer and Easter Candy… One Dad’s Adventure.”
“Alexa, Play Anything but Ed Sheeran.”
“My Kid Goes to School on the Same Laptop I Googled ‘Hot Girl Gets Blasted by Stepdad’ on Yesterday.”
and finally:
“Yeah, it’s a Breakfast Beer… Big Deal…”
Oh…. By the way. I’m Repped by WME.
Reach out if you’re interested in reading the rest of my essay collection…
Brave TV reporter ZACH SELWYN goes to the extremes to bring you the most mundane news you will ever see.
Got an episode idea? TWEET IT to The Reportist @zachselwyn
Zach Selwyn 