Actor. Musician. Host. Writer. Dinner Guest.
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11 years ago I covered a $659.48 bill in a Vancouver bar because Jason Momoa had conveniently, “left his wallet at home.”
Aquaman owes me some cash.
All of these Aquaman billboards that are towering all over the country have had me nostalgic for a night, back in 2007, when I had spent the night drinking and hanging out with a young actor named Jason Momoa who was playing “Ronon Dex” on a TV show called Stargate Atlantis.
I had met Jason because I had made and performed a viral “Stargate Atlantis rap video” about how much of a superfan of the TV show I was… (even though I had never seen an episode). The producers then offered me a small role as “Scientist #2” on an upcoming episode of the program and they even flew me up to Vancouver to act in a scene. We also scheduled a “Set visit” for the TV show I was currently on called Attack of the Show.
This whole thing started when my friend Jane, a veteran TV producer, was asked by the Stargate universe to create them a “viral video” for the internet.
This was during a small period of time when TV/Film companies were hiring producers to try and capture lightning in a bottle for the masses by shooting high quality videos that seemed cheap, affordable and easy to digest online… This was WAY before influencers, SoundCloud rappers and Instagram stories… This was before everybody had an iPhone and a high quality camera in their pockets and garage band on their laptops. If you had musical talent and were willing to work for next to nothing, you could get a million views and the respect of the industry in about a week.
I had recently performed and produced a series of comedic rap videos for Attack of the Show – which led to Jane calling me to do a song about Stargate Atlantis as they attempted to develop their online brand.
“Have you ever seen the show?” Jane asked me on the phone one afternoon.
“No, but that won’t matter,” I responded. “Send me the DVD’s and I’ll write a song tonight.”
Her messenger delivered the DVD’s that afternoon. I watched six episodes. By 11 p.m. that night I had written an entire rap song about how much I loved Stargate Atlantis and how, as an actor, my dream was to be on an episode of the show…
Two days later we recorded the rap song with a music producer named Terrace Martin. Yeah, the same Terrace Martin who rolls with Kendrick Lamar. You know that song “Damn?” THAT TERRACE MARTIN. The man is a hip-hop legend. However, back in 2007 he was just another guy trying to make it, like we all were… and his resume included some indie rappers and a couple of songs with Snoop Dogg.
Here’s the Stargate Atlantis song and video we shot while making it…
After this song and video went “nerd viral,” which meant that all the Stargate Atlantis fans went crazy analyzing the lyrics and anointing me the “King of Stargate rap music” – I began receiving hundred of emails and MySpace requests from Stargate fans across the world. They all had names like “Wraith Woman #2” and “Daedulus Dude” and were asking me for my address so they could send me things like Stargate collector’s plates and shit. (I still have these). It was crazy. The fans rivaled Trekkies or the disciples of the Star Wars Universe. I had suddenly been accepted into the tight circles of Stargate fanatics.
The video was spreading and an executive producer on the show held a cast and crew screening and made me an instant celebrity amongst the cast, grips and writers of the show. It was INSANE. A week later they flew me up to Vancouver to play my small role, put me up in a hotel and even PAID me… These are the type of jobs that RARELY come along…
Anyway, I first met Jason Momoa on set the day of my scene, and I watched him train incessantly for some tricky fighting sequence. I interviewed him along with the rest of the cast for my set visit and got along well with everybody. What stood out to me most about Jason was that, whereas the rest of the cast had big, beautiful trailers… Jason had an AirStream trailer from the 1960’s. The other cast had couches, but Jason had removed his and fastened in a hammock instead. The dude was definitely living a different life as a TV star.
After interviewing him, we started talking music and went back to his Airstream where he showed me his 1940’s Gibson acoustic guitar that was worth about $5,000. I played it in awe and dreamt of the day I could play a character like his – a “Satedan,” a member of civilization from the Pegasus Gallery on my own bad ass science fiction TV show… Instead, on the episode that day I was simply playing “Scientist #2,” a character who contracts some disease and had a few throw away lines to Dr. Mckay (played by the hilarious David Hewlett).
By the way, I still get occasional 13 cent residual check in the mail from this role…
After my scene was shot, Jason casually mentioned that he had a day off the next day and wanted to know if I had any interest in getting some beers that night.
“Sure, man,” I said.
That evening we met at the hotel and proceeded to ambush the nightclubs of Vancouver. At first, we met some of his friends for drinks where the bartender refused to charge him anything. A few beers in and we headed over to a dinner spot where a bunch of his friends joined us. The drinks and food flowed and I was amazed at how many people stopped and paid their respects to Jason and his impressive dreadlocks. He was a big time celebrity in town… I just thought he was a cool guy. Then, around 11 p.m. the bill came.
We all sort of stared at it for a long time. And then Jason picked it up. He looked at it, leaned over to me and whispered in my ear.
“Dude, I left my wallet at my place, can you cover this?” He said
“Uhhh, pay me back?” I said, rather scared to look at the total.
“Yeah man, we’ll go to my apartment. I have cash.”
And so, just like that, I put my card down and bought Jason Momoa and his friends a $659.48 dinner.
And then we went to the bar and I bought some more beers. And then some more. And then we stopped at a liquor store on the way home where I picked up some Stella Artois to take back to his place.
I was about $750.00 in the hole at this point.
Momoa’s apartment was sort of like his trailer. He had decorated it with a bunch of his homemade leather furniture, was definitely not a fan of pre-fabricated food and he immediately put on the incredible Tom Waits CD Orphans: Brawlers, Bawlers & Bastards.
We drank a few beers and talked about Hollywood, his girlfriend Lisa Bonet and how he had dreams of becoming a “Warrior” in the movies or something… I told him how my dream was to play the Greek Theater in Los Angeles someday. We went back and forth about how the wolf was his spirit animal and mine was the eagle. He showed me his screenplay, which was wrapped in a handmade leather-bound notebook of some sort – and I gave him my band’s new CD Alcoholiday, which he told me he liked. He then gave me a copy of a terrific book called “Hobo” by Eddy Joe Cotton (A MUST READ) and we toasted to our dreams until the early morning.
Around 3 a.m. I called a cab and my night out with Jason Momoa had come to a drunken, blurry end. I stumbled back to my hotel room at the Sutton Place and got into bed… It was then that I realized SHIT. I forgot to ask him for the money from dinner.
The next day my wife called and asked me if I had spent $750.00 on our card, as she was getting “fraud alerts” from the bank.
“Yeah, it’s a long story,” I said. “But I made a cool new friend!”
A few weeks later, the British TV station SKY 1 contacted me about using my Stargate song as a promo to hype the upcoming new season of the show. I agreed and it opened up a brand new fan base across the pond. To this day, the ASCAP residual checks I got from that usage are above and beyond any financial success I have ever experienced.
And somewhere, on an old hard drive of mine, exist about 25 photos of me and Jason hanging on set… in the bars and among the barflies of Vancouver back in 2007. There is also a segment we produced for Attack of the Show on a DVD buried somewhere in my garage, but I ain’t trying to go dig that shit out either… If you have it, internet, feel free to post it.
The author on set with Momoa 2007… Jason and I stayed in touch for a few years, texting songs and book recommendations to each other, but once he got more and more successful, our texts stopped and we both fell into busier work and fatherhood. Now, as I see him staring at me from the stage of Saturday Night Live – or from behind his massive Trident on an Aquaman billboard, I feel like he finally became the “warrior” he had told me he wanted to become.
As for me, I haven’t played the Greek Theater yet… But, when I make it there, I’ll perform any song you want to hear…
Even the Stargate Atlantis song…
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By Zach Selwyn
THE CONCEPT:
Recently, as a creative experiment, I decided to commit myself to sitting in the Hollywood YMCA sauna for 20 minutes every morning for ten straight days in a row.
My plan was to arrive at the same time every day… roughly 9:45 a.m. and see what different characters I would meet from all walks of life. After all, as a longtime YMCA member, the sauna has always offered up a diverse cast of dreamers, stars, trust fund kids, drunks and Hollywood failures and I was hoping that maybe this little adventure would lead to a fairly decent piece for Los Angeles Magazine. So, I re-upped my monthly membership and sauntered down through Hollywood at the beginning of May for my first documented YMCA sauna adventure.
DAY 1:
A toothless man wearing jeans and a hoodie with a bandage around his head just told me that he was currently recovering from a Samurai sword attack…
As he began unwrapping his head bandage, I quickly noticed a large raised scar that slightly resembled the laces on a football running across the crest of his cranium.
“Holy shit,” I said. “Is it – SAFE for you to be in a sauna?”
“I dunno,” he chucked. “After the attack, the YMCA let me join for free for a month so I figured I’d try it out.”
I soon came to find out that this man’s name was Ray and he had moved to Los Angeles in the 1980s to make it in “fuckin metal, man!” He claimed that he had some minor success but got derailed by the drugs and now he was pushing 65, missing a few teeth and living just outside of the park next to my kids’ old middle school.
I asked Ray if the jeans and hoodie thing was some sort of extreme weight loss plan – like when wrestlers jog with garbage bags on to cut weight.
“No – I just don’t get naked around other men since I was released from prison,” he said.
“Oh,” I eeked out. “I’m gonna go.”
Before I could go, he wanted to explain the scar on his head.
“Some guy was swinging a Samurai sword over by the Pla-Boy Liquor Store,” he explained. “I tried to stop him – but that was a bad move. Luckily the clerk called the hospital and I got stitched up. This town has changed since I opened for Faster Pussycat, man.”
That was day one.
DAY 2:
In the 30 years I have been going to gyms, I have never walked into a sauna and found a guy playing with himself while sporting two nipple clamps on his chest… However, on only my second day in my sauna quest, I was met with a dude who looked like that Gilgo Beach serial killer Rex Heuerrmann proudly fondling himself.
“Uhmmmm,” I said as I walked in.
“Sorry, saunas make me horny,“ he said. “What about you?”
I have been hit on by men before. Christ, I was a 22-year-old actor in Hollywood back in the day… But this was excessive. I was staring at a grown man’s penis, and was solicited with the fact that saunas ‘turn him on’ within 30 seconds. I crouched in the corner for a few beats, praying that somebody I knew came in, but I told myself that I would commit to a full sauna session – especially since my day one experience had ended so abruptly.
He then asked me if I wanted to retreat to the steam room because, “The smoke provides better cover for hand jobs and stuff…”
“What?” I said, horrified.
“I feel like a zoo animal here because everybody can walk by and look at us inside.”
Jesus Christ. I proceeded to tell him that there were other dudes at the Hollywood Y who would fuck him up for even suggesting a sexual favor in the sauna, but he just scoffed. He did not seem at all intimidated by my threat in the slightest… He then followed up with another line that made me laugh.
“Have you ever had an orgasm in 180 degree heat? It’s fucking mind blowing”
“Well… I did grow up in Arizona,” I said.
He laughed. Shit… Why did I make him laugh?
I finally told Rex that I had to go pick up my kids. I had lasted four minutes and 30 seconds… So far my 20 minutes a day goal has been limited to nine minutes in total.
DAY 3:
I have never taken my cell phone into a sauna, but for some reason a lot of people do. And today, a younger guy was in the sauna taking selfies of himself while wrapped in a beige towel.
“Do iPhones even work in this heat?” I asked him, just happy that he wasn’t playing with himself or showing me a scar on his head caused by a katana that was once used in feudal Japan.
“The new ones do,” he said. “It’s great for Influencer stuff.”
So are you a ‘Sauna Influencer?’” I asked, hoping that he was so that this sauna piece would really have some legs…
“No – I’m a Sober Influencer. Follow me @soberguy1989 on Insta.”
Ugh. Sober influencers. Due to my regular IG posts about bars and drinking, I get a ton of suggested sober influencers placed into my algorithm… and most of them tell me that I definitely have cirrhosis and that I have been dead since I was 32. No shade, but I hate sober influencers… I do love sober people, and I have hundreds of good friends who are clean and sober – but just don’t try to preach your way of life to everybody who might still be able to handle a few cocktails every once in a while.
“So you get paid to talk about how great it is to be sober?” I asked him.
“Sometimes… I mean, I used to drink a lot – like 4-5 beers a night!” He explained. “But then, when I hit 30 I couldn’t do it anymore.”
I’d chuckled knowing that I was currently sweating out two bottles of Trader Joe’s Campo Viejo Rioja onto the floor at that same moment. Which is when he began spreading his gospel.
“Have you ever asked yourself the addiction questions? Like… Are you employed? Are you happy? Are you single or broke? Are you in massive debt?”
“Yes,” I said. “Well, in reality – I’m happily married and fairly happy overall – but I am definitely unemployed and in massive debt – but I guarantee you that I would be the same way even if I was sober.
And that was that. He took some more photos of himself. I did my 20 minutes and went on with my day.
DAY 4:
The Hollywood YMCA sauna used to be a creative cocoon for industry veterans, actors and mainly…screenwriters. I knew dozens of guys with past TV deals and feature films who often discussed how they were optioning some comedy series to NBC. Of course, this was back when Hollywood was still functioning.
I met writers, directors and first AD’s from all walks of life in that sauna – and heard fantastic stories. One I recall in particular was from Randy Carter, who was Francis Ford Coppola’s Assistant Director for decades, who would spin Apocoalypse Now Martin Sheen stories that would make any film junkie feel like they were losing their minds in the jungles of 1969 Cambodia.
Today, however, I sat in the sauna with two young kids who called themselves screenwriters. They ran off a string of complaints about how selling your original script would never happen and I laughed under my breath at their naivete. Still, they kept on about “established IP” and began complaining about the fact that they were writing scripts for a vertical platform called ReelScreen – and how they should both be the next Tarantino.
“Wait… So you guys are actually currently employed as writers?” I inquired.
“Yeah, but it’s like, bullshit vertical soap opera stuff,” one kid said. “It like… barely covers my rent.”
What? I thought to myself… Rent? Writing? A possibility?
“So – Sorry to pry,” I said. “But – are they accepting writing samples – or looking for writers?”
The kid studied me for a few seconds. I was the epitome of middle age… Dad bod. Beer belly. Thinning hair…
“Uhm… It’s a pretty young platform,” he said. “So probably not.”
I decided not to pitch them my sequel to Splash and I finished my 20 minutes in silence.
DAY 5:
Today was one of those rare days where I found myself alone in the sauna. It was beautiful… and the wood was dry and it just felt safe and peaceful. I let the sweat drip down my body and fall onto the surface where I made a little Rorschach Tests for what shapes I found. It was a parade of dragons, butterflies and weird silhouettes of men scooping ice cream… It felt like I was on mushrooms… More days like this please.
DAY 6:
Reid, an old pal of mine from the basketball courts, was in the sauna today and asked me if I heard about the old guy who got kicked out for regularly soliciting hand jobs in the steam room.
“Holy shit, that dude hit on me!” I said. “Did he look like that Gilgo Beach Long Island serial killer Rex Heuermann?”
“Yes! He tried to lick my nipples last time I was in here – turns out he was 64!”
Suddenly, I didn’t feel as special, knowing that this dude was basically chasing every dick around the sauna. I took some pride in the fact that I was 15 years younger than him, so for a second I considered myself a “twink.”
Wait. What?
DAY 7:
Big delay upcoming. The sauna was closed because somebody had defecated on the rocks. I think I may be done with this experiment. I also wouldn’t be surprised if it was the Samurai Sword guy…
DAY 8:
It’s been two weeks since the sauna reopened after being scrubbed and sanitized. I have certainly missed my daily trips but was looking forward to getting back to a nice schvitz following a quick jaunt to New York where I slept for a total of nine hours in three days.
So, imagine my surprise when three fully naked old Korean guys and a moss of white pubic hair greeted me on a random Thursday. The three guys were laughing about something I was not privy to, but there were no towels or clothing ANYWHERE. I mentioned that this YMCA demands that you wear some sort of covering, but they didn’t understand me. All I heard was that the Koreatown YMCA was temporarily closed, so a bunch of members were coming here now…
I walked out early, but was pleasantly amused when fifteen minutes later I saw the same three naked men try to walk into the co-ed jacuzzi area buck fucking naked.
They were politely asked to leave… I waved at them before going to do 40 crunches.
DAY 9:
Look, I never liked the guys who use the sauna as their “gym.” They use it to do crunches and squats and shadowbox and shit. Today – some dude was getting after it. HARD. I am pretty sure that there is an unspoken rule that you are not allowed to exercise in the sauna, but I’ll be damned if this guy, who was wearing a pointy felt hobbit hat, wasn’t taking up the entire room with jabs and push-ups…
“Dude, what does that elf hat do?” I asked him.
He threw a few crosses before alerting me that it keeps the heat closer to the head and therefore you can stay in the sauna longer.
“Yeah, but you look like Frodo Baggins.”
He stopped and looked at me. He was larger and had some bad tattoos and I immediately regretted commenting on his Lord of the Rings hat. He didn’t even respond. He just took the towel from around his neck and wrung it out over the electric sauna… right in front of the sign that clearly states “Do not put liquid on the electric sauna – it will short fuse.”
Frodo then walked out and left the door open… About two minutes later he came back, soaking wet from what I assumed was a trip to the shower. His hat was gone – and he started doing push-ups on the floor. I walked out a few seconds later, 11 minutes short of my goal.
DAY 10:
My final day of this experiment was somewhat heartbreaking… especially because Reid was back – and he informed me that his mother was recently conned out of her life savings by a
“man” she met online who claimed to be Van Halen lead singer Sammy Hagar.Now, apparently Sammy himself had reached out online and told his mom that he was in debt and needed some money for surgery… He also tossed in that he thought she was very attractive. (For the record, she is currently 82-years-old).
Well, the next thing Reid knew, his mom was on her way to Los Angeles to meet the famed Red Rocker at the Sunset Marquis Hotel… Of course when she got there, Sammy Hagar was nowhere to be found and her $450,000 dollar nest egg was gone.
“Jesus, that’s heartbreaking,” I said, flabbergasted. “That’s like that one girl who thought she was married to Brad Pitt.”
“Exactly,” he said. ”Apparently this fake celebrity thing online is a new scam on the elderly… It’s happening everywhere – My cousin’s dad just sent 200 grand to Chilli From TLC.”
“What the FUCK!,” I said. “Who could be that stupid?”
“Dunno. The world is full of online scammers. By the way, are you hooping today?” He asked.“No, I’m writing a story about the sauna.”
“Ew.”
Reid high-fived me and mentioned a future beer together and I nodded and smiled knowing that my ten day experiment had finally come to a close.
I also made a mental note to not return the email I recently got from Stevie Nicks…
So there ya go. 10 days. One sauna. Many stories. I’m sure there have been more lascivious tales, steamy stories and 180 degree orgasms in the days of sauna past but these were my encounters over the past month… But do me a favor and check back next week…
I’m thinking of doing 15 days in the steam room…
Read “Blood on the Floor” – Zach’s Latest Short Story for Hiii Magazine
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This past weekend, I decided to have a yard sale. It sounded like the perfect idea. A fun and social way for me to unload the over-crowded boxes that had been shoved in the back of my garage and turn them into some serious cash. After all, who wouldn’t want to buy my old snap button western shirts I once wore on tour with my band? Or my vintage t-shirt collection that ranged from soft 1970’s Wild Turkey Bourbon logos to an original Rick Springfield Working Class Dog Hanes Beefy-T? Or even the dozens of valuable beer coozies I had collected rifling through Goodwill crates across the country that I just never used? And what neighborhood fashionista wouldn’t jump at the chance to own a pair of my wife’s designer leather pants for a steal at $100? Or any of the hundreds of blouses she had earned working in the fashion industry for twenty years? The way I saw it, my yard sale was more of a vintage pop-up shop than a junk sale – and I was expecting nothing but a hipster, gypsy crowd with millennial money in their wallets and a dream of buying an old suede fringe vest on their minds.
Oh how wrong I was.
The Craigslist ad I had placed stated that the sale would begin at 7 o’clock in the morning. However, a crowd of freakish haggling ghouls began showing up at 5:30, knocking on my pre-dawn door asking me if I would give them a sneak peak into my wares before everybody else arrived. Some came by van, others by bike. One man, I had assumed by the sleeping bag he carried, had camped out on our sidewalk the night before like we were about to release tickets to a One Direction concert. Suddenly, having a yard sale became somewhat frightening but I thought of all the time it would save me having to deal with ebay and those pesky fees, shipping costs and trips to the post office.
Our first early morning visitors were two Spanish-speaking men who were very interested in knowing if we had any “tools for sale.” Having only owned a screwdriver, some nails and a hammer in my illustrious DIY carpentry career, I calmly told them no – before inquiring if they would be interested in a brass Jackson Browne belt buckle.
“No, gracias,” the older gentleman said. He took a look at my daughter’s rusty Frozen decorated bicycle before driving off.
The guy with the sleeping bag asked if we had any bedding and/or pillows for sale. I told him no, and asked him if he’d be interested in a Jane Fonda Workout vinyl record.
No sale.
Vintage T-shirts. Priced at $10. Sold for $1.00 Our next visitor arrived around 6:00 a.m. She was an older, haggard bag lady who had over 45 satchels draped off of her weathered bicycle. In the knapsack that was slung around her shoulder she carried an actual brass tai-chi sword that she insisted on wielding in front of my son in a terrible re-enactment of her early morning lesson she had just taken in Griffith Park. After frolicking around the sidewalk like Westley in The Princess Bride for 25 minutes, she finally walked in and inquired about buying some iron rods and curtain rings we had recently taken down from our inside windows. Originally, these rods were purchased for $300 when my wife was doing some interior decorating to her old home in Laurel Canyon. Feeling generous, I offered her the rods and rings – with the curtains included – for $200. She stared at me as if she was about to run me through with her weapon. She mumbled something beneath her breath and eventually moved onto the junk table I had assembled in the back corner. She picked up a set of hippopotamus salt-and-pepper shakers and giggled while examining them.
“These are fun,” she exclaimed.
“My mom brought me those from Morocco,” I told her, lying. In reality they were Goodwill purchases I had used as a prop in a film I had made with my brother in 2011.
“Could you do ten bucks?”
Again, she laughed and twirled around the yard and started speaking what seemed like French to nobody in particular. She wrote her name down in a tiny notebook she had hidden in her stocking, ripped the page out and handed it to me. As she pressed it into my palm, she whispered, “Call me when you realize you’re asking way too much money for everything.”
I looked at the slip of paper. Her name was Laurette Soo-Chin-Wei Lorelai.
Around 7:15, the floodgates began to open. More and more groups began appearing, asking for mainly larger items such as furniture and floor lamps. I was somewhat amazed that no one had snapped up the Crosley turntable, the Pablo Neruda collection of poetry or the coffee table book Nudie: The Rodeo Tailor. After 45 minutes, I was beginning to wonder if that sword-carrying woman was correct… Was I charging too much?
I quickly Googled Yard Sale Etiquette.
According to yard sale laws, the average price of most of your items that are not bulky or still in the packaging – should be around $1.00. My average item was in the 5-10 dollar range, and in my mind, totally reasonable. It wasn’t until I made my first sale that I had a change of direction for the rest of the afternoon.
In 2007 or so, I had bought my son a collectible Star Wars denim jacket with R2-D2 and C-3PO sewn on the back at a trendy Farmer’s Market for $45. Even though he had probably thrown up and peed on it a few dozen times during his toddler-hood, I felt that $30 was a fair asking price. When I mentioned this to the interested woman who had been measuring it up against her own 3-year-old’s torso, she scoffed and hung it back on the rack.
“Ay de mi!” She said in Spanish.
Determined to make my first sale, I decided to bargain with her.
Now, I come from a long line of world-class bargainers. My mother and late grandma used to waltz through Canal Street in New York City with peacock-like confidence, able to nudge an unwavering vendor into dropping the price on an imitation Louis Vitton handbag from 500 dollars to roughly 50 cents in under three-minutes. Together they played the street like silver-tongued Jewish barter hounds, satisfied only when departing the area with 3-5 purses, imitation Rolexes and fake Prada luggage beneath their arms. They have been taking me to the secret inner space of fake handbags since I was about two-years-old and as far back as I can remember, they were the Ronda Rouseys of price negotiating… In fact, I recall one legendary trip where my mother actually made a profit while buying a purse.
Canal Street Fake Handbags. Fertile Hunting Grounds for Jewish Women Across the World. Throughout the years, I have mastered the talent myself, but mainly when talking down a woman who once offered to cornrow my hair on the beach in Puerto Vallarta. I have also, never really been the haggled, only the haggler… Nevertheless, I felt that my family history had prepared me to challenge this woman over the Star Wars jacket to the very end… and I would not give in.
“Maam, could you do 25?” I asked.
“How about one dollar,” she said.
“What?” I screamed. “This is Star Wars! Like, collectible!”
“Senor, I will give you two dollars.”
At this point I knew my grandmother was watching down from heaven like a boxing trainer watching her prizefighter take hits in the ring. I refused to back down, so I just slowly lowered my price until she agreed. I decided I would not go lower than 18 dollars.
“20 bucks,” I said.
“3 dollars,” She barked,
“18?” I pleaded.
“Adios, senor,” she said, walking away. Oh my God! What was wrong here? Had I lost the sale? Was I going to be stuck with this jacket in my garage for the next 30 years? Like most hoarders I thought to myself, maybe when my son has a kid of his own, he will give this to him… but I knew that was a long way off. Finally, I surrendered. Mainly as a way to break the ice and make my first sale of the day.
“Maam? 3 dollars is fine,” I said. The lady reached in her wallet.
“How about two?” She offered.
I paused. I looked up at grandma, undoubtedly shaking her head in disappointment from that great Nordstrom’s Rack in the sky.
“Fine,” I said. She pressed two wrinkly dollars into my hands and just like that, I was $42 in the hole, but I had made my first sale of the day.
As the day wore on, my prices dipped lower and lower. I sold a handful of action figures for .25 cents a piece, a stack of vintage T-shirts for a dollar each and had the day’s biggest score when an unopened buffet dish that we had received for our wedding in 2004 went for $4.00. Nearly every item of clothing I was selling dropped in price by 99% by noon. My wife’s leather pants went for two bucks. The Rick Springfield shirt went for a dollar, as did the Mumford and Sons shirt, some Jack Daniel’s glasses and a silver booze flask that had an engraving of a man bass-fishing while naked. As the yard emptied, my wallet grew fatter and fatter – albeit with one-dollar bills – until I found myself exhausted, bored and anxiously wanting to count the bankroll in my pocket. My guess was that I had made $100 or so, based on the flurry of quick deals I made unloading the DVD collection, stacks of children’s books and my unbelievably large collection of novelty trucker hats… which had sold to some professional tree service men who had been working on a job a few blocks down. (Which might explain why if you drove by Franklin Avenue last weekend, you saw six guys on ladders wearing hats with My Other Car is Your Mom on them).
A customer scoffs at the $7 asking price for a pair of diamond earrings. The most disgusting sale of the day went to the three ladies who argued over who would get to wear my wife’s used LuLuLemon Yoga pants. In retrospect, I probably could have sold them to some perverted Japanese businessmen in a vending machine for $60 a piece. Instead, I settled for – yep you guessed it – a dollar.
A crisis struck when I sold my son’s old Nintendo Wii console for ten bucks. Originally, he had wanted $100 for it… Which is 90 dollars more than what the smug bastards at GameStop will give you for the same item. Convincing him that I was a master salesman, I let him give me the Wii to sell at the yard sale instead. Sadly, I buckled early and let it go for $10.00 and I threw in some accessory called a Skylanders Portal. Not even sure that the console worked, I was just happy that I had made a double-digit sale. My son was not thrilled at all.
“You’re the WORST!” He screamed at me. “That was worth at least 300 dollars!”
One thing that kids fail to recognize is how fast technology loses value in today’s ever-changing world. Still, there was very little convincing him that I had struck a decent deal and he continuously stuck his head out the door and screamed at me for my “epic fail.” Ultimately, I ended up giving him the ten bucks even though I was the one who had bought him the original console for $275 back in 2010. Screw technology.
My son, the gamer, was pissed when I unloaded his old Wii for $10 Around 4, the traffic had dwindled down to some neighbors, who we basically just handed items for free to get the stuff off of our property. Although it seemed like a bunch of things had been sold, I was still staring down a massive pile of clothes and books and toys and albums and knick-knacks and just straight up garbage. I prayed for some Saudi billionaire to walk in with a briefcase full of cash and just tell me he was taking the whole lot for $50. Alas, it looked as if my day was over. I cracked a beer and peed on a cactus.
And then, like a boll weevil out of a nearby hedge, Laurette Soo-Chin-Wei Lorelai re- appeared, tai chi sword in hand, pushing her bike in my direction with a Cheshire cat-like simper on her face.
Like a panther she strutted around the sale, inquiring about every single item remaining. She decided to mention that she was a regular on “the scene” and that she could tell you what was going to sell the minute she sets foot in someone’s rummage sale. She offered to help me whittle down my items to try and resell the next day for the bargain price of 10 dollars an hour… I relented. All I was thinking was “get the hell out of my yard.”
I started gathering everything that was left over and throwing them in boxes. She suddenly slid next to me, holding the iron curtain rods, the rings and the hippopotamus salt-and-pepper shakers from earlier.
“Ready to make a deal?” She asked.
“Lady,” I said. “Give me five dollars and go back to whatever hole you crawled out of.”
She handed over a bill, pressing it into my palm and stared directly into my eyes.
“Told you so,” she said.
That night I didn’t finish cleaning up. I was too wiped out. I left the majority of my once valuable wardrobe out for whoever in the neighborhood wanted it. A few things disappeared, which I didn’t even care about. It might be cool to see the neighborhood homeless guy wearing my old Blues Traveler T-shirt.
The next morning I threw all the remaining crap into my car and drove it directly to the Out of the Closet Thrift Store. I shoved it into a filthy back room along with thousands of other donations. As we unloaded all the boxes and unsold clothes and books and toys, they asked me if I thought the huge haul of stuff was worth more than $500. After all, a big donation would serve as a great tax write-off at the end of the year. Unaware of this little loophole, I figured that, yes – this crap was definitely worth more than $500.
They gave me a slip to present to my tax preparer and I drove home, satisfied that I had at least made a donation that would help me out financially.
As for my bankroll, I finally had the chance to count my earnings at the end of the sale. For nine hours of bargaining, labor and sweating under 100-degree weather, I had made a grand total of $47.
Somewhere up in heaven, my grandma was shaking her head in disappointment…
Somehow, Wham! Fantastic, Donna Summer and the Jane Fonda workout vinyl did not sell. DOWNLOAD ZACH’S NEW SONG: NIRVANA T-SHIRT!
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I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
Zach Selwyn 