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I have been a hip-hop fan since the time I was given the first RUN-DMC cassette for my birthday in 1984. I dove into rap music full-fledged and became a true wannabe emcee once the Beastie Boys made white, Jewish rappers cool a couple of years later. I have every great hip-hop classic on vinyl. I stream the newest stuff that comes out within 24 hours of its release and I still get excited when I hear that De La Soul is touring or that there is a Wordstarhiphop video of a “weave snatch” at Drake’s latest pool party.
So, imagine my elation when my boss at my job asked me to work with a one-time super famous gangsta rapper for our website… and even gave me a budget to approach him with.
For the sake of this piece – (and for my safety as a human being) – let’s call this rapper “SEISMIC.” Seismic is one of those rap stars who had a lot of hits in the 90’s, but is now out of the music game altogether. Gangsta rap is all but extinct and even though Seismic has appeared on a few reality shows in the past few years, including one where he attempted to become a professional dog-walker that never aired, I was a lifelong fan and couldn’t wait to work with him.
“What should we get Seismic to do for us?” I asked my boss.
“I think it would be funny to have him read the children’s book Goodnight Moon,” my boss suggested.
The idea was approved and through a connection, I was able to obtain Seismic’s manager’s information. He went strictly by the name “Dope Green.” I dialed up his phone on a Monday morning, hoping to close the deal by the end of the week.
“Who dis?” A terse voice greeted me with.
“Hi, my name is Zach Selwyn from TBS Digital,” I said.
“We already got cable,” the voice said.
“No, no… I’m from TBS – I’m calling about hiring Seismic to do some web stuff for us? Is this Dope Green?”
“Oh shit. Hole up.”
I waited on the other end of the phone for what seemed like an eternity. I was obviously muted, because all I heard was silence. For eight minutes. Finally, Dope Green returned.
“What’s the deal?” He said. I don’t wanna do any talking over the phone, can you come through to our spot? We in a small warehouse by the Burbank Airport…”
I was beginning to feel like I was a molly dealer who had to drive to deliver pills to some video set. I asked my boss if I could leave to go meet Seismic and his crew. He said no.
I told Dope Green that I was not able to leave the office.
“Shit. Let me call you back from my burner phone then.”
A few minutes later, a blocked number rang up my cell phone and I explained that we wanted Seismic to read Goodnight Moon to camera. The entire process would not take more than a minute and we had real money to offer him. Five thousand dollars.
Dope Green laughed.
“You from TBS? Like the network? And you tryin’ to pull off Seismic for five G’s?” He said. “Seismic don’t do shit for less that 50 thousand… And we need crisp hunneds – in a bag. That’s how we do business,” he said.
50 K? To read a children’s book on camera? For a rapper who hadn’t had a hit since Tupac was alive? As excited as I was to work with Seismic, I had no choice but to turn down his demands.
“Sorry, Mr. Green, but 50 grand is way out of our budget,” I replied.
“Go call Ja Rule then,” he said. And hung up.
I started sweating. Not because I was nervous that I wasn’t going to get my job finished, but because I truly felt like there was a chance that Seismic’s manager was going to send some lead pipe carrying mother-fuckers after me. I went back to my boss and asked if we could sweeten the pot a little bit to get him to read the book.
“I guess we could double it,” my boss said.
“What about the ‘crisp hunneds,’” I asked. Can I go to the bank and cash a check or something?
“Are you kidding? Tell him we need a 1099 or W-2. There is no way we’re going to pay him cash in a paper bag… get real, man.”
I went back to Dope Green and informed him that the paper bag idea was out. And that we could get him a little more money, but not Seismic’s going rate. I offered 10K.
Dope Green actually said we could try to work something out. BUT, Seismic had some demands. First, he wanted a development deal with the network. Second, he would have full creative control over his original TV show idea, including handling the directing, casting and production of the 13-episode comedy he had in his head. It was Empire meets Friday. A comedy about an aging rapper (Think Chris Tucker as a Warren G. type) on the road trying to get paid. I asked what some of the storylines would be.
“It’s a rapper trying to deal with thirsty hoes, his baby mamas, his bitch ex-wife and a bunch of kids and shit.”
I never got to meet Seismic. When I informed Mr. Green that I had no power in getting TBS to pony up a development deal for him and his TV idea, he told me that I could forget about getting anyone to read Goodnight Moon. Let alone, a rapper as dope as Seismic. The deal was done.
I walked into my boss’ office and told him that deal had gone away. He was disappointed and shook his head, telling me that I should come up with an alternative personality that could read Goodnight Moon for our website.
“I bet Sisqo is available,” I offered.
My boss laughed and turned me down.
I went back to my desk and put on some RUN-D.M.C…
*Get ready for the podcast launch of “Missi and Zach Might Bang!” Follow on Twitter & Instagram! Instagram @mightbang Twitter @mightbang1