Zach Selwyn

Actor. Musician. Host. Writer. Dinner Guest.

  • written by Zach Selwyn. Dir. by Adam Siegel.

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  • By Zach Selwyn

    THE CONCEPT:

    Recently, as a creative experiment, I decided to commit myself to sitting in the Hollywood YMCA sauna for 20 minutes every morning for ten straight days in a row.  

    My plan was to arrive at the same time every day… roughly 9:45 a.m. and see what different characters I would meet from all walks of life. After all, as a longtime YMCA member, the sauna has always offered up a diverse cast of dreamers, stars, trust fund kids, drunks and Hollywood failures and I was hoping that maybe this little adventure would lead to a fairly decent piece for Los Angeles Magazine. So, I re-upped my monthly membership and sauntered down through Hollywood at the beginning of May for my first documented YMCA sauna adventure. 

    DAY 1: 

    A toothless man wearing jeans and a hoodie with a bandage around his head just told me that he was currently recovering from a Samurai sword attack…

    As he began unwrapping his head bandage, I quickly noticed a large raised scar that slightly resembled the laces on a football running across the crest of his cranium.

    “Holy shit,” I said. “Is it – SAFE for you to be in a sauna?”

    “I dunno,” he chucked. “After the attack, the YMCA let me join for free for a month so I figured I’d try it out.”

    I soon came to find out that this man’s name was Ray and he had moved to Los Angeles in the 1980s to make it in “fuckin metal, man!” He claimed that he had some minor success but got derailed by the drugs and now he was pushing 65, missing a few teeth and living just outside of the park next to my kids’ old middle school.

    I asked Ray if the jeans and hoodie thing was some sort of extreme weight loss plan – like when wrestlers jog with garbage bags on to cut weight.

    “No – I just don’t get naked around other men since I was released from prison,” he said. 

    “Oh,” I eeked out. “I’m gonna go.”

    Before I could go, he wanted to explain the scar on his head. 

    “Some guy was swinging a Samurai sword over by the Pla-Boy Liquor Store,” he explained. “I tried to stop him – but that was a bad move. Luckily the clerk called the hospital and I got stitched up. This town has changed since I opened for Faster Pussycat, man.”

    That was day one. 

    DAY 2:  

    In the 30 years I have been going to gyms, I have never walked into a sauna and found a guy playing with himself while sporting two nipple clamps on his chest… However, on only my second day in my sauna quest, I was met with a dude who looked like that Gilgo Beach serial killer Rex Heuerrmann proudly fondling himself. 

    “Uhmmmm,” I said as I walked in.

    “Sorry, saunas make me horny,“ he said. “What about you?”

    I have been hit on by men before. Christ, I was a 22-year-old actor in Hollywood back in the day… But this was excessive. I was staring at a grown man’s penis, and was solicited with the fact that saunas ‘turn him on’ within 30 seconds. I crouched in the corner for a few beats, praying that somebody I knew came in, but I told myself that I would commit to a full sauna session – especially since my day one experience had ended so abruptly. 

    He then asked me if I wanted to retreat to the steam room because, “The smoke provides better cover for hand jobs and stuff…”

    “What?” I said, horrified.

    “I feel like a zoo animal here because everybody can walk by and look at us inside.”

    Jesus Christ. I proceeded to tell him that there were other dudes at the Hollywood Y who would fuck him up for even suggesting a sexual favor in the sauna, but he just scoffed. He did not seem at all intimidated by my threat in the slightest… He then followed up with another line that made me laugh.

    “Have you ever had an orgasm in 180 degree heat? It’s fucking mind blowing”

    “Well… I did grow up in Arizona,” I said.

    He laughed. Shit… Why did I make him laugh? 

    I finally told Rex that I had to go pick up my kids. I had lasted four minutes and 30 seconds… So far my 20 minutes a day goal has been limited to nine minutes in total.

    DAY 3:

    I have never taken my cell phone into a sauna, but for some reason a lot of people do. And today, a younger guy was in the sauna taking selfies of himself while wrapped in a beige towel.

    “Do iPhones even work in this heat?” I asked him, just happy that he wasn’t playing with himself or showing me a scar on his head caused by a katana that was once used in feudal Japan. 

    “The new ones do,” he said. “It’s great for Influencer stuff.” 

    So are you a ‘Sauna Influencer?’” I asked, hoping that he was so that this sauna piece would really have some legs… 

    “No – I’m a Sober Influencer. Follow me @soberguy1989 on Insta.”

    Ugh. Sober influencers. Due to my regular IG posts about bars and drinking, I get a ton of suggested sober influencers placed into my algorithm… and  most of them tell me that I definitely have cirrhosis and that I have been dead since I was 32. No shade, but I hate sober influencers… I do love sober people, and I have hundreds of good friends who are clean and sober –  but just don’t try to preach your way of life to everybody who might still be able to handle a few cocktails every once in a while. 

    “So you get paid to talk about how great it is to be sober?” I asked him.

    “Sometimes… I mean, I used to drink a lot – like 4-5 beers a night!” He explained. “But then, when I hit 30 I couldn’t do it anymore.” 

    I’d chuckled knowing that I was currently sweating out two bottles of Trader Joe’s Campo Viejo Rioja onto the floor at that same moment. Which is when he began spreading his gospel.

    “Have you ever asked yourself the addiction questions? Like… Are you employed? Are you happy? Are you single or broke? Are you in massive debt?”

    “Yes,” I said. “Well, in reality –  I’m happily married and fairly happy overall – but  I am definitely unemployed and in massive debt – but I guarantee you that I would be the same way even if I was sober.

    And that was that. He took some more photos of himself. I did my 20 minutes and went on with my day. 

    DAY 4: 

    The Hollywood YMCA sauna used to be a creative cocoon for industry veterans, actors and mainly…screenwriters. I knew dozens of guys with past TV deals and feature films who often discussed how they were optioning some comedy series to NBC. Of course, this was back when Hollywood was still functioning.

    I met writers, directors and first AD’s from all walks of life in that sauna – and heard fantastic stories. One I recall in particular was from Randy Carter, who was Francis Ford Coppola’s Assistant Director for decades, who would spin Apocoalypse Now Martin Sheen stories that would make any film junkie feel like they were losing their minds in the jungles of 1969 Cambodia. 

    Today, however, I sat in the sauna with two young kids who called themselves screenwriters. They ran off a string of complaints about how selling your original script would never happen and I laughed under my breath at their naivete. Still, they kept on about “established IP” and began complaining about the fact that they were writing scripts for a vertical platform called ReelScreen – and how they should both be the next Tarantino. 

    “Wait… So you guys are actually currently employed as writers?” I inquired.

    “Yeah, but it’s like, bullshit vertical soap opera stuff,” one kid said. “It like… barely covers my rent.”

    What? I thought to myself… Rent? Writing? A possibility? 

    “So – Sorry to pry,” I said. “But  – are they accepting writing samples – or looking for writers?”  

    The kid studied me for a few seconds. I was the epitome of middle age… Dad bod. Beer belly. Thinning hair…

    “Uhm… It’s a pretty young platform,” he said. “So probably not.”

    I decided not to pitch them my sequel to Splash and I finished my 20 minutes in silence.

    DAY 5: 

    Today was one of those rare days where I found myself alone in the sauna. It was beautiful… and the wood was dry and it just felt safe and peaceful. I let the sweat drip down my body and fall onto the surface where I made a little Rorschach Tests for what shapes I found. It was a parade of dragons, butterflies and weird silhouettes of men scooping ice cream… It felt like I was on mushrooms… More days like this please. 

    DAY 6: 

    Reid, an old pal of mine from the basketball courts, was in the sauna today and asked me if I heard about the old guy who got kicked out for regularly soliciting hand jobs in the steam room. 

    “Holy shit, that dude hit on me!” I said. “Did he look like that Gilgo Beach Long Island serial killer Rex Heuermann?”

    “Yes! He tried to lick my nipples last time I was in here – turns out he was 64!” 

    Suddenly, I didn’t feel as special, knowing that this dude was basically chasing every dick around the sauna. I took some pride in the fact that I was 15 years younger than him, so for a second I considered myself a “twink.”

    Wait. What? 

    DAY 7:

    Big delay upcoming. The sauna was closed because somebody had defecated on the rocks. I think I may be done with this experiment. I also wouldn’t be surprised if it was the Samurai Sword guy…

    DAY 8:

    It’s been two weeks since the sauna reopened after being scrubbed and sanitized. I have certainly missed my daily trips but was looking forward to getting back to a nice schvitz following a quick jaunt to New York where I slept for a total of nine hours in three days. 

    So, imagine my surprise when three fully naked old Korean guys and a moss of white pubic hair greeted me on a random Thursday. The three guys were laughing about something I was not privy to, but there were no towels or clothing ANYWHERE. I mentioned that this YMCA demands that you wear some sort of covering, but they didn’t understand me. All I heard was that the Koreatown YMCA was temporarily closed, so a bunch of members were coming here now…

    I walked out early, but was pleasantly amused when fifteen minutes later I saw the same three naked men try to walk into the co-ed jacuzzi area buck fucking naked. 

    They were politely asked to leave… I waved at them before going to do 40 crunches.

    DAY 9: 

    Look, I never liked the guys who use the sauna as their “gym.” They use it to do crunches and squats and shadowbox and shit. Today – some dude was getting after it. HARD. I am pretty sure that there is an unspoken rule that you are not allowed to exercise in the sauna, but I’ll be damned if this guy, who was wearing a pointy felt hobbit hat, wasn’t taking up the entire room with jabs and push-ups… 

    “Dude, what does that elf hat do?” I asked him. 

    He threw a few crosses before alerting me that it keeps the heat closer to the head and therefore you can stay in the sauna longer.

    “Yeah, but you look like Frodo Baggins.”

    He stopped and looked at me. He was larger and had some bad tattoos and I immediately regretted commenting on his Lord of the Rings hat. He didn’t even respond. He just took the towel from around his neck and wrung it out over the electric sauna… right in front of the sign that clearly states “Do not put liquid on the electric sauna – it will short fuse.”

    Frodo then walked out and left the door open… About two minutes later he came back, soaking wet from what I assumed was a trip to the shower. His hat was gone – and he started doing push-ups on the floor. I walked out a few seconds later, 11 minutes short of my goal. 

    DAY 10: 

    My final day of this experiment was somewhat heartbreaking… especially because Reid was back – and he informed me that his mother was recently conned out of her life savings by a
    “man” she met online who claimed to be Van Halen lead singer Sammy Hagar. 

    Now, apparently Sammy himself had reached out online and told his mom that he was in debt and needed some money for surgery… He also tossed in that he thought she was very attractive. (For the record, she is currently 82-years-old). 

    Well, the next thing Reid knew, his mom was on her way to Los Angeles to meet the famed Red Rocker at the Sunset Marquis Hotel… Of course when she got there, Sammy Hagar was nowhere to be found and her $450,000 dollar nest egg was gone. 

    “Jesus, that’s heartbreaking,” I said, flabbergasted. “That’s like that one girl who thought she was married to Brad Pitt.”

    “Exactly,” he said. ”Apparently this fake celebrity thing online is a new scam on the elderly… It’s happening everywhere – My cousin’s dad just sent 200 grand to Chilli From TLC.”

    “What the FUCK!,” I said. “Who could be that stupid?”


    “Dunno. The world is full of online scammers. By the way, are you hooping today?” He asked.

    “No, I’m writing a story about the sauna.”

    “Ew.”

    Reid high-fived me and mentioned a future beer together and I nodded and smiled knowing that my ten day experiment had finally come to a close. 

    I also made a mental note to not return the email I recently got from Stevie Nicks…

    So there ya go. 10 days. One sauna. Many stories. I’m sure there have been more lascivious tales, steamy stories and 180 degree orgasms in the days of sauna past but these were my encounters over the past month… But do me a favor and check back next week… 

    I’m thinking of doing 15 days in the steam room… 

    Read “Blood on the Floor” – Zach’s Latest Short Story for Hiii Magazine

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  • After Reading Sean Penn’s ‘El Chapo’ Piece, I Decided to See What my Old Pot Dealer From High School was Up to…

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    Penn meeting El Chapo

                Recently, Sean Penn made headlines when he bravely traveled deep into the heart of Sinaloa to meet and converse with the notorious Mexican drug cartel leader Joaquin “El Chapo” Guzman. Right after the story went to press, El Chapo was captured – and his latest elusive time on the lam abruptly came to a close. Penn’s piece was published in Rolling Stone this week and I found it to be an engrossing piece of long lost Gonzo journalism at its finest. Penn, an actor, long known for his political involvement, put himself in the direct line of peril and danger all while partnering with a famous Mexican film actress to infiltrate the most impenetrable depths of Narco activity. He shook hands, broke bread and slammed tequila with a man that the DEA and Mexican authorities have been unable to locate for close to six months. In my opinion, Penn’s story was a hell of a lot more ballsy than anything else any pampered Hollywood actor has attempted in the past twenty years. (Sorry, Julia Roberts. Playing an AIDS-sensitive doctor in The Normal Heart may have been considered “daring” but it pales in comparison to a 55-year-old Oscar winner risking his life to traipse deep into a jungle of death for an interview for a rock-n-roll magazine).

    So, inspired by Sean Penn’s courage, I decided that the recent stories and essays I have written have felt a little too “soft.” I realized that had to step it up. Knowing that I was traveling back to my hometown of Tucson to visit my mother on Martin Luther King, jr. weekend, I made up my mind that I was going to turn the trip into my own personal “El Chapo rendezvous.” I had a great idea…

    My goal was to track down Ernesto Gregory, the most successful marijuana dealer in my high school. The last I had heard of Ernesto was through a photograph taken around 2011 by our mutual high school friend, Erik. He posted a picture of the two of them on Facebook drinking in the desert. Erik had captioned the photo with He’s finally out! Welcome home boss!”

     

    Assuming that this caption insinuated that he had just been released from some high security prison, I was under the impression that Ernesto had built up an El Chapo-like narcotics network of hundreds of foot soldiers and truckloads of contraband over the past 18 years. Why else would he have been in jail? Why would Erik call him “boss?” Plus, he was wearing the typical outfit. A Large Polo Horse logo situated on a blue collared shirt on top of True Religion designer jeans. DEA agents call this look “Narco Polo.” Now I have seen Sicario. I’ve watched Breaking Bad. I had no doubt that Ernesto had risen from low-grade weed dealer at Rincon/University High School into a southwestern drug legend – living in ranches and mansions sprawled across the Tucson and Mexico landscape.

    And I was going to interview him.

    Ernesto
    Ernesto in high school.

     

    I was set to fly into Tucson International Airport on January 17th. My plan was to eat a bunch of food at my mother’s house, drink wine and play three games of Scrabble all while hearing her talk about how amazing The Revenant was. The following day, I would travel deep into the center of Tucson to meet up with and interview the most intimidating and bad-ass pot dealer my high school had known.

    Back in 1993, Ernesto Gregory had owned the school’s finest lowered mini truck. He had a 200-dollar Motorola pager. His “system” – or car stereo – was as custom as they came, complete with an Alpine tape deck, a Sony Discman attachment, two 12-inch Kicker woofers, some Kenwood tweeters and a constant bass thump of MC Breed, DJ Magic Mike and Wrecks ‘N Effect blasting from his trunk. He had his own apartment on Speedway, decked out with a two-foot bong, a television with cable and an unlimited financial account on a sort of early 90’s YouTube video-on-demand predecessor known as “The Box.” He always wore a black Colorado Rockies cap and Marithe and Francois Girbaud jeans beneath over-sized t-shirts of ridiculous animated Looney Tunes characters wearing 90’s hip-hop clothing. His pager code for weed was “907.” His girlfriend was the hottest girl in the senior class – a dark-haired Mexican sex goddess named Racquel Hernandez. And he was tough. As far as we knew, he had never lost a fight. In fact, I recalled him once putting my friend from Hebrew School – Adam Richford – into a headlock and smashing his nose repeatedly until he apologized for “mad-dogging” him in the parking lot. He claimed he had connections through “uncles in Nogales,” where his product came from. And everybody knew, anyone with “uncles in Nogales” was always in the drug game… In short, Ernesto Gregory was the most accomplished 18-year-old kid I had laid eyes on in my young life.

    18ycudszd68cyjpg
    Ernesto’s Mini Truck from our 1993 yearbook.

    After I landed, I told my mom about my plan.

    “Why the hell are you meeting with this criminal?” My mother asked on the car ride from the airport.

    “He was the king, mom!” I exclaimed. “Didn’t you read the Sean Penn article?”

    “Sean Penn’s an idiot, going to interview that drug dealer!”

    “I thought that story was genius,” I said. “Besides, what else am I going to write? Another story about my kids not being allowed to bring refined sugar to school?”

    Following a few glasses of wine at the house, my mom was trying to convince me to go to Wal-Mart to buy a knife for the meeting. I assured her that Ernesto and I were in good standing and that no concealed weapons would be necessary. She broke into a desperate sweat. We played two games of Scrabble before deciding to put the third one on pause because we were so tired that word like “uh” and “is” had begun appearing on the board.

    bad scrabble
    Our embarrassing 3rd game of Scrabble. 12-10 after 7 moves.

    My final memory of the evening was listening to my mom curse my name before she went to bed in the other room.

    The following morning I fueled up on eggs and coffee, not knowing when I would be back to the house. The afternoon’s plans had been Facebook “messaged” to me by Erik, who I quickly learned from his profile hadn’t left Tucson since graduation. Erik wrote me that Ernesto wasn’t on social media, but he mentioned that he did watch a lot of TV and he had even seen my History Channel show and had once commented, “I know that fucker!” He also told me that Ernesto had demanded that Erik take down the aforementioned photo he had posted in 2011. Sure enough, when I searched for it, it was no longer online… All this solidified my drug-lord theory even more.

    Ernesto had agreed to meet at 12:30. I took off in my mother’s Acura and sped over to an address located in the shadow of the bar-heavy downtown area. A place much hipper and enticing than it had been back in the 90’s when druggies and skinheads and homeless wandered Congress Boulevard scaring off any young people looking for a good time. Must have been all the drug money given to the city by Ernesto, I theorized.

    I parked in a dirt lot and immediately recognized Erik, who looked like he had been a meth fiend since about 1994. He wore a saggy shirt, filthy pants and sported a patchy beard and shaved head. He had a kid’s BMX bicycle in his pick up truck bed, which I took as also a sure sign of a man on crystal meth. For some reason, heavy meth addicts seemed to always travel on way-too-small dirt bikes. Erik wasn’t unlike them.

    reddingmascot8
    Erik looked a lot like this guy.

    I looked up just as a helicopter darted above us in the sky. DEA drone, I thought. Of course. We were most likely being followed. Hell, who knew what corner or alleyway was outfitted with a hidden camera tracking Erik’s every move. Shit, maybe the FBI had caught on to my story as well? I mean, who’s to say they weren’t tracking Erik’s Facebook page when I sent him my original message? I was starting to hit an all-time level of paranoia. Even a pigeon that flapped above us and landed on a telephone wire looked like it had a hidden camera in its eye… I tried to keep my cool.

    pigeons_cam
    I was paranoid that all the pigeons around us had GoPros strapped to their backs.

    Knowing some of the narco protocol, I began preparing for my meeting with Ernesto.

    “So, should I give you my iphone for safety precautions?” I asked Erik.

    “What for?” He replied.

    “Oh, I just assumed I wasn’t allowed to bring any electronics to the meeting,” I said.

    “We aint goin on no airplane or nothin,” he replied.

    At this point, my entire drug kingpin theory went out the window. After all, in the El Chapo story, Sean Penn was told to turn his phone off in Los Angeles, nearly 14 hours before he even made contact with the cartel in Mexico. He had been forced to travel to in two separate SUV’s, two single engine planes and armored vehicles just to meet with El Chapo’s henchmen before gaining approval. He was most likely given a full body cavity search, frisked and water-boarded. Ernesto’s lone henchman was a meth fiend named Erik who was allowing me to bring my iphone into a meeting as if I was about to pitch him a new Angry Birds app to finance… Ernesto’s notorious drug cartel was crumbling before my eyes.

    “Follow my truck, we’re going to shoot pool at Pockets,” Erik said.

    “Pockets? We’re not going to his house or something?” I asked.

    “What house?” He said. “Ernesto likes to play pool. You play pool?”

    “Sure, man – I love pool,” I said.

    I hate pool.

    Pockets was a stale billiard hall way too brightly lit for a Wednesday afternoon. A few biker types with chain wallets and denim jackets drank Miller High Life at the bar. A Mexican guy who looked to be on his 5th or 6th Corona sat watching a soccer game on TV. One lone female, a waitress who would have slept with Bad Blake in the movie Crazy Heart after he played a set at a bowling alley, served beer. In the far west corner stood a chubby man in an Arizona Wildcats baseball cap chalking up his cue. I recognized him immediately as Ernesto Gregory.

    05
    Pockets in Tucson.

    His face had filled in and he had put on close to 35 pounds. By his footwear and saggy jeans I could tell that he hadn’t done much to change his fashion choices during the past 22 years. He wore Jordan sneakers, which were probably eight years old and had accumulated a slew of new arm tattoos, including one portrait of a woman who looked a lot like a fatter version of Racquel Hernandez. He drank what I would soon learn was Jack Daniel’s and Diet Coke and was constantly adjusting his pants from the crotch area. My first thought was that the most accomplished 18-year-old I had ever known had become the sloppiest 40-year-old I had seen in some time.

    “Zach Selwyn!” He announced as I nervously approached the pool table. “What up Hollywood!”

    Oh boy. He was going to call me Hollywood the rest of the day, I knew it.

    “I seen you on that TV show about the words and shit!”

    “Yeah, America’s Secret Slang, thanks man.”

    “Yeah, American Slang! That’s it, what up big homie?”

    “Nada man, just trying to catch up with some old friends, ya know?”

    “Well shit, let’s shoot some stick.”

    Ernesto racked up some balls and began rattling off shots. He was a damn good pool player and I knew that even at my best – which was pretty terrible – I was about to be embarrassed. But, he told me to pick a cue and even though it was 1:30 in the afternoon, I ordered a pitcher of Bud Light. The waitress brought it over and charged me for it. It cost $3.75.

    As Ernesto sank shot after shot, we never once discussed drug dealing. In fact, we spent most of our time talking about girls from high school that he had always wanted to screw. Turns out, he thought I was some Olympic-level cocksman in my teens and he assumed that I had slept with every cute girl in our high school. As he dug up names from the past, I could only laugh and try to remember who some of these girls even were. Most of them I had never been intimate with, but to placate Ernesto, I played along.

    “Paula Schrapner? Yeah, I nailed her,” I said. Not true.

    “Jen Robbins? Blow job,” I lied.

    “Did you ever get together with Laura House?” Ernesto asked. “She was DOPE!”

    “Uh, we just kissed,” I said, which was actually true. One New Years Eve 1992, we had briefly kissed.

    “Man, I wonder what she’s up to now?” He said, staring off at a neon sign.

    As the beers flowed, I was finding that I was having a hard time getting anything out of Ernesto. He was stuck in 1993, still pining for girls who were long married, divorced and even had kids in high school of their own. He remembered football games that I hadn’t even thought about in 20 years and quoted our Economics teacher Mr. Franklin from a class I didn’t even recall taking. When I took a second to ask him about Racquel Hernandez and what happened to their relationship, he grew silent, took out a vape pen and pulled long and hard.

    “You know we have three kids, right?”

    “I did not know that,” I said. “Congrats. I have two. How old?”

    “19, 17 and 15,” he said. “But the 15-year-old has blue eyes and blonde hair – aint no way that kid’s mine. We broke up 12 years ago. My second wife bailed on me last year. Bitch.”

    Wow. Here I was, stressing out about my 9 and 5-year-old kids in Los Angeles and this guy had been divorced twice and had three kids in high school – one who he was convinced wasn’t even his. I suddenly felt like every pampered Hollywood asshole I have come to despise.

    “Hey Hollywood, you never slept with Racquel, did you?” He asked.

    “What? Hell no!”

    There was a sudden silence. Erik looked ready to tear out my jugular. Ernesto stared me down. This was what Adam Richford would call “mad-dogging.” My mom was right… I should have bought that knife.

    “Man, I’m just playing!” He said. “You should see your face, you looked like a little bitch just now!”

    Everybody laughed. I pounded my beer. It was then that I decided that I had to get the whole story right here or else I was going to end up on the wrong end of a bong in the south side of Tucson come six o’clock, getting high and watching some show like Ridiculousness on a Futon. I found my courage and lowered my voice to a whisper.

    “So, Ernesto – you still in the weed game?” I asked.

    Ernesto looked at me and laughed. He looked at Erik and then back to the pool table.

    “Man, I aint dealt weed since high school,” he said.

    “I thought you went to jail or something?” I inquired.

    “Shit man… I shot some endangered pregnant salamander with a rifle during bow-hunting season. Thank God it didn’t die… Luckily I only did two nights in county jail, man. Sucked ass.”

    He had shot a pregnant salamander with a rifle during bow-hunting season? He did two nights in county jail? El Chapo had done something like seven years in maximum security before his first escape… As far as I know, he never complained either. Here was my one-time narcotics hero admitting to me that he was scared after doing two measly nights for shooting a fucking lizard. My story was falling apart.

    3379d1212352996-pregnant-again-100_1794
    Salamanders can not be hunted with rifles during bow-hunting season.

    “So, what about the last 15 years? I mean, what have you done for work?” I asked.

    Ernesto sunk a 9 ball and looked up at me.

    “I repair windshields, man. Over at Glassworx on Speedway.”

    I watched him return to the table. My heart sank as he finished off the game by dropping the eight ball perfectly in the side pocket. My story was over. The most notorious drug dealer I had known had become a windshield repair guy. There was no mansion in the hills, no ranch house in Nogales… and no harem of sexy Mexican women. Ernesto had gone straight and my story was dead.

    “Why do you ask, homie?” Ernesto inquired. “You need weed?”

    Being that my story was a bust, I figured that the very least I could do was to go on one more pot buying deal in my old hometown. Maybe the dealer would be the drug kingpin I was looking for and I could write something about him instead.

    “Yeah, sure man. Just a little bit to get me through the next two days.”

    “Well, my dude sells dime bags over at hole 14 at the Golf N’ Stuff on Tanque Verde if you want to pick one up,” Ernesto said.

    Dime bag? Golf N’ Stuff? I wasn’t interested. The last thing I needed was to buy Mexican weed from a kid at the same place where I had celebrated my 11-year-old birthday party. It just didn’t seem right.

    KONICA MINOLTA DIGITAL CAMERA
    Hole 14 at Golf N stuff. You can buy weed behind the yellow house.

    “No that’s cool, man,” I replied. “I gotta get home anyway – maybe we can hook up tomorrow or something.”

    “Are you sure?” He said. “This kid gets good shit… he has a couple of uncles in Nogales.”

    Of course he did. I threw a five-dollar tip on the wooden table and finished off my beer. I high-fived Erik and Ernesto, promised to be in touch and promptly drove back to my mother’s house where I found her nervously pacing the living room like I was 15 again and out with a senior at my first high school party.

    We opened a bottle of wine and finished our game of Scrabble…

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  • 18calo3y70z0hjpg  Lakers are For Fakers * 2015 By Zach Selwyn

    The following is an email chain I exchanged with my Hollywood agent, who I have paid 10 percent of my income to these past ten years. In that past decade, he’s brokered a deal or two for me and has also bought me lunch three times. His agency is a big one, but I am a lowly peon in the cable TV hosting game, dwindling way beneath the Seacrests and Trebeks of the world. However, I am undoubtedly the biggest sports fan on the roster. Which is why, as a die hard NBA fan, I began asking him for tickets to the agency “luxury suite” four months ago to watch the Los Angeles Clippers play the Cleveland Cavaliers at the Staples Center on January 16, 2015…

    Oct. 12, 2014.

    From ME: Yo – Looking for Clippers – Cavs tickets on Jan 16 2015. I think the Cavs are gonna be great this year – and their new coach is a mastermind. Clips look strong too. Both teams will be in top playoff mode around January. If possible, might I be able to get into the agency box seats that night? Asking early to make sure… Thx – Z

    From AGENT: Z! Of course buddy. Emailing tickets guy. You need two, right?

    From Me: Yes Thank you so much.

     Nov. 8, 2014.

    From ME: Checking in on Clippers – Cavs tix for January. Has anyone asked about them? Thx – Z.

    From AGENT: You’re #1 on the list. I got you covered big Z.

    From Me: U Rule. Thx.

     

    Dec. 9, 2014.

    From ME: Hey brother – any news on those tickets? It’s getting close and I want to make sure I get in here before the office shuts down for holiday season.

    From AGENT: Thank you for your email. Our offices have closed until January 7, 2015.

    Jan 7. 2015.

    From ME: My dude. Zach here – Hope your holidays were awesome… I was in Seattle with the fam. Checking in on Clippers – Cavs game for January 16. Wanted to see if you could email the tickets to me? Or maybe messenger them? Very excited – thank you sooo much.

    From AGENT: Hey Z. Checking in with tickets guy again today.

    nba-houston-rockets-los-angeles-lakers
    When the Lakers lose, this is often what the Staples Center looks like…

    Jan 8. 2015.

    From ME: Any news?

    From AGENT: Hang tight.

     

    Jan. 12, 2015.

    From ME: Hey man, sorry to bother you – but game is in 4 days – trying to figure out babysitter and all that stuff… Looking forward to seeing LeBron.

    From AGENT: (No reply).

     

    Jan 16, 2015.

    From AGENT: Hey Z, so sorry bud but we had an overflow of ticket requests for this game… Apparently both teams are playing really well. Matthew Perry snapped up a pair this morning and Giuliana Rancic is top of the list for the other pair. Sorry bud. We’ll get you into a game. I know we have seats for the Lakers – Nuggets on February 10… Chace Crawford just turned them down.

    In the world of celebrity, free stuff is king. Matthew Perry and his 500 million dollars does not need free basketball tickets… Plus, he’s sober, so all the free booze in the luxury box was going to be ignored anyway. Giuliana Rancic? Or DiPandi or whatever her name is? Are you kidding me? She makes fun of celebrity dresses for a living. She probably heard the word “Cavs” and thought it was a leg workout. And Lakers – Nuggets tickets? The Lakers are led by a guy who is famous for being Iggy Azaleia’s boyfriend. Kobe is out for the year. They’re not exactly a hot ticket. The point was, I was not considered successful enough to snag the Clippers tickets. I was looking at some washed up pretty boy from Gossip Girl named Chace Crawford’s rejects… Perry and Rancic were gonna be on their iphones in the suite the entire time and most of the so-called Hollywood celebrities who were going to the game probably think “Chris Paul” is a type of champagne.

    article-2054384-0E8FA56300000578-757_468x630
    Although Im a huge Matthew Perry fan, he doesnt party and look like this anymore…

    giuliana-rancic-skinny-body-2
    WTF is this? Maybe a few hot dogs is exactly what she needs…

     

     

     

     

     

     

     

     

    When I first moved to Los Angeles, the Lakers were all that mattered. They had Del Harris, a young Kobe, Van Exel was being name-checked in Jay-Z songs, Eddie Jones and huge NBA stoner Sam Perkins. (Who looked blazed in 99% of his games). My friends and I would drop $25.00 to sit in the nosebleed section of the Forum just to catch a fading glimpse of what the legendary teams of the 80’s left behind. They were likeable underdogs who fought hard and always battled. Then came Shaq. And Phil Jackson and Kobe became Kobe. Those were the last years I liked the Lakers. Kobe lost his appeal when he shaved his mini afro and faced his legal troubles. Still, going to games was fun because, hey – going to the games are always fun. Still, these last ten years I stopped rooting for them and began just appreciating all professional basketball in general.

    Now, Los Angeles is all about the Clippers. A recent text from a buddy read: Lakers are for Fakers… I’m going to the Clips game. The abundance of Lakers flags that people used to display from outside of their car’s windows are long gone. The sea of purple and gold has been replaced by red, white and blue. And let me tell you, I have never seen anyone play pick-up basketball while wearing a Carlos Boozer jersey.

    Still, the luxury box is indeed, luxurious. I emailed my agent back a few days later and accepted the Lakers – Nuggets tickets. At least I could see Arizona Wildcat-alum Jordan Hill and possibly watch a few Jeremy Lin up–and-unders. Plus, my brother is a huge hoops fan as well and neither of us are Matthew Perry – sober. Watching two out-of-the-playoff race teams loaf up and down the court over free hot dogs and Stella Artois isn’t a bad way to spend a Tuesday night.

    I emailed my agent a week before the game to make sure he could send the tickets over.

    Feb. 3, 2015

    From ME: Hey man – excited for Lakers – Nugs game on Tuesday… Can you messenger the tickets or email them? Thx brother – Z

    From AGENT: Yo, Z – Hey man… looking into this. Looks like Chace Crawford might want the tickets after all… but it depends on if we can get him seats on the floor or not.

    From ME: You’re fired.

    When it was all said and done, Chace Crawford ended up not going, so I snagged the tickets. The game was poorly attended and didn’t even get exciting until the 4th quarter. Jack Nicholson wasn’t there. Neither was Leo. Or any other familiar celebrity face that we have all come to associate with the Lakers. Instead, it was my brother and myself, sitting amongst a bunch of 22-year-old agent assistants in the luxury suite, sipping Stella Artois and filling up the stat sheet with junk food.

    bieber-bored-phone
    Bieber texting and missing Kawhi Leonard dominating the 2014 NBA Finals last year.

    I looked long and hard down at the floor as the game wound down. I was having the time of my life. I guess watching LeBron James would have been a lot more entertaining, but this was still a pretty awesome way to see a basketball game. As a sports lover, sometimes it doesn’t even matter who is playing. And after Swaggy P made a three-pointer and did the eye goggles gesture with his hands, I suddenly became a Lakers fan again for the first time in ten years.

    And as I squinted hard at the row of folks seated on the floor, I believe I recognized a celebrity typing away into his iphone three seats down from the Lakers bench.

    It was Chase Crawford.

     

    Buy Zach’s newest album “Skywriting” on itunes NOW!

    Skywriting

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  •  

  • By Zach Selwyn

    “Mr. Selwyn – I think you’ve got a chance to make a lot of money in traffic,” the slightly overweight man staring at me from my computer told me. “We loved your audition… Are you ready to become the next LA eye in the sky?”

    “Uhmmm… Can I think about this for a couple of days?”

    If you are wondering how I found myself in an online interview to become one of those traffic reporter guys with a nickname like “The SKYLORD,” look no further than the current state of the film and television industry in Los Angeles. 

    About a year ago, as the Screen Actor’s and Writer’s Guild strikes were coming to an end, I found myself pretty deeply in debt.  My last job at a startup media company had gone away the same week that I had bought my first ever new car – a Tesla by the way – and my son was getting ready to start college. In two weeks, I had gone from a top creative executive at a media company to an unemployed 48-year old actor and musician… something I hadn’t been in three years. Expenses were high and no TV work was on the horizon. California’s ridiculous non-existent tax benefits on TV and film production had devastated the very industry that this town was originally founded upon. In short, Hollywood moved out of Hollywood. 

    To give you an example of how unions and tax incentives have fucked up this city, a friend of mine who is an indy film producer, recently told me about his upcoming project about a pack of possessed coyotes attacking hikers high in the Hollywood Hills. I auditioned. I got a great response. I was excited that something was going to be shot in my own backyard. When I asked my friend the producer about the shooting schedule in LA, he was perplexed… 

    “We’re not shooting in LA… We are shooting in Colombia,” he said. 

    I didn’t get the part. 

    So, as usual, I texted everybody I knew in the business and asked for work. Nobody had anything. Some were off trying their hands at real estate. Some were applying at Trader Joe’s. Others said the Apple Store had decent health benefits. It was bleak. So I logged back into my Linked In account and started looking for any job I could find.

    One morning I stumbled across a company that was looking for “Voiceover Talent For a Radio Gig.” After filling out an online application, a recruiter named Steve Bunch reached out to me and asked me to record a simple vocal demo. He sent me a voice sample… and it did not take me long to find out that this was not some amazing cartoon voice job on a show like Family Guy… This audition was to become a traffic reporter in Los Angeles. A TRAFFIC REPORTER? Sure, it sounded like an odd job, but in a way it was totally in my wheelhouse. I’ve announced and done voices for hundreds of projects… and let’s just say I was intrigued. Especially when I found out that the gig promised, “AFTRA union pay, 100K, health insurance and a 401 K.” 

    A 401 K? I thought to myself…  Shit, in my 28 years in Hollywood, I had managed to save about $3,200 for my future. If I could guarantee some wealth in my later years? I would talk about car accidents and freeway closures on the radio all day! Who cares if I didn’t know what a ‘Sig Alert’ was?

    But first, let’s face it. Linked In absolutely sucks. In the five or six years I have been on the site – I’ve applied for hundreds of jobs ranging from writing to hosting to creative positions and production jobs… During that time I have maybe been given an interview TWICE. There is nothing more disheartening than seeing that 798 other candidates have already applied for the same gig and that they are more qualified than you are. I did get one paid gig from their website… and it involved selling my facial expressions to an AI company that was digitizing actors for $300. Hey, times are tough. I don’t have many other skills beyond the entertainment industry. Plus, I’m not about to start an “Only Dads” account where I do dirty things for old rich men who are into middle-aged Jewish guys. (Although my wife is contemplating a cooking-with-her-feet Only Fans channel called “Bon Appe-FEET.”) 

    We’ve already trademarked the name.

    So, I wrote Steve Bunch back. I was asked to write something about traffic and record it as if I was announcing it on the radio. I researched some phrases and dropped a killer take on some made up freeway bullshit that sounded legitimate. Here is what i said:

    We have a SIG Alert off the 405 just before the 101 freeway that’s been backing up traffic for ten minutes – we are GRIDLOCKED and LOADED –  also if you’re heading into Glendale look out for that disabled vehicle on the 170 near Burbank- that should be clearing up in just a few minutes-  and be careful of some sort of large dead animal if you’re anywhere near the westside around Bundy – there’s your afternoon traffic report- I’m Zach keeping you on track- and as always – getting you safely back… HOME.

    Boom. I fucking nailed it. I threw a little reverb on my voice and sent it out to Steve Bunch awaiting an offer to start recording my voice from home for $100,000 a year. 

    Steve reached out the following day. He said I was a natural. He loved my audition and even remarked that I had potential to be “One of L.A’s top traffic talents…” if I stuck with it. He mentioned the LA legends of the past… like Bill Keene and modern day freeway phenoms like Stu Mundel and Ginger Chan.

    “I’m not familiar with them,” I said, meekly. 

    “You will be.”

    Through Steve, I quickly learned that being a traffic reporter involves a hell of a lot more than speaking traffic jam jargon into a microphone. In fact, this job was NOTHING like I had imagined. 

    “So, here’s how it works, Zach – firstly do you have a car?” Steve Bunch asked.

      “Yes, of course!”

    “Great… Well, this job requires you to be in-person at the office around 5:15 a.m. every day to get to the morning rush – but the good news is you’re DONE by 10:30… You can go home for a lunch break but need to get back by 1:00 for the after lunch commute. After that you’re pretty much prepping for the drive home around four and then you’re sending out reports until nine p.m.

    “So… it’s like a 15-hour day?” I asked. 

    “Give or take, but you have breaks in between,” Steve Bunch  said. 

    “Uhm… And where is the office, exactly?”

    “We’re over in Long Beach by the 405. Where do you live?” 

    “Uhm, I’m like in Hollywood,” I said. 

    “Oh, well… you’d probably have to move.”

     “Well, I drive my daughter to school and run carpools and like, all that stuff.”

    Steve went silent. I heard him take a deep breath as if he had just been wasting his time in talking to me. 

    “You know, most of our applicants are empty nesters or they have a non-working spouse,” he said. “But if it helps, it IS an AFTRA job… so you would earn union wages. Like I said, there is a LOT of money in traffic.”

    “Well, I mean – I can’t just uproot my family to Long Beach,” I said. 

    “Well, there’s a six-week training period you’d have to attend, most people move and rent places during that time”

    “Really?” I giggled. “Six weeks? This whole thing seems pretty simple to me.”

    For some reason, that pissed Steve Bunch off. As if I had broken the cardinal sin in traffic talk. He got serious and became slightly aggressive. 

    “You think this job is easy?” Steve responded. “You try listening to responders and police scanners all day and then writing traffic copy without the proper training. Lemme ask you a question. Do you even know what a Sig Alert is?”

    Oh boy. Steve was mad. Here it was, my first job offer in nearly a year and a half and I was mocking the guy trying to recruit me directly to his face. I explained to Steve that I had no idea what the hell a ‘Sig Alert’ was – I just thought  it meant that there was like, a SIGNAL that ALERTED you to bad traffic.

    “Wrong,” Steve said, almost sounding appalled. “It’s when an incident causes a delay that lasts over 30 minutes or more. In your audition, you said you had a Sig Alert that was only a ten minute delay. That is HARDLY a Sig Alert, my friend. That’s called slight congestion!”

    “Oh,” I said, humbled. “I guess there are some things I wasn’t aware of.”

    Steve went on and on about obscure traffic factoids that could not have been more boring. I learned that the LAPD invented the Sig Alert in 1955 from a guy named Lloyd Sigmon who they named it after. I learned that a 1124 code meant there was an overturned vehicle. I even learned that CFJDE stood for “Caucasian Female Juvenile Driving Erratically”

    “These are the types of things you need to be familiar with,” Steve said. “This is the traffic capital of the world and you have a chance to help these commuters get to their destinations… we’re sleek, organized and we take this job VERY seriously. Starting salary is 55 thousand but it will go up as you work overtime. So, what do you say? Would you be able to start training in the next two weeks?”

    Look. I hate turning down jobs. Especially in today’s economy and with my debt where it is. BUT, to logically start every day of my week in Long beach at 5:15 would mean I leave my house at 4:30 a.m. I would never see my wife or my kids again. I would spend my entire life either IN traffic and talking about it. All I could think of was how I once dreamt of hosting the news on Saturday Night Live  and now I was going to be telling radio listeners that there was an overturned turnip truck blocking three lanes on the 405 freeway. I politely had to tell Steve that I wasn’t able to take the job due to the long hours and the daily commute. 

    “Yeah, I understand,” Steve said, sounding defeated. “Seems like less people care about the traffic reports these days… Everybody’s got Waze and Google maps and A.I. and all that stuff… so weird. But who knows… if you change your mind, we may have a spot for you.”

    “Sure, Mr. Bunch,” I said. “And thank you for the interview.”

    Over the past year, I’ve told this story to a lot of people, many of whom are struggling to make ends meet in today’s Hollywood. Most folks agree that, although it may not have been the best job in the world, it sure would beat digging ditches. I just didn’t know how I would be able to pull it off with my family responsibilities. However, any time I am driving home and I happen to have a radio station playing and the traffic guy comes on and tells me about some lane closure or a deadly crash, I salute him for taking the leap into the world of traffic reporting. I wasn’t able to make it work, but you never know what the future holds. I just wanna be able to spend as much time with my family as possible before I’m an empty nester. 

    And tonight, it looks like I’m gonna be late for dinner… Seems like there’s a Sig Alert on the 101 South…

    Listen to Zach’s Newest album “Rodeo Zach’s Last Ride“

    ZACH SELWYN is a humor writer, actor and musician based in Los Angeles. 

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  • Zachariah & the Lobos Riders are set to release their newest 6 song EP “Cloud Road.” Z details how this surprise record came about…

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    Cloud Road EP * 2020 By Zachariah & the Lobos Riders

    In December of 2019 I blew out my knee playing basketball. I vowed to return to the court within a year and elected for surgery in January of 2020 – Following the surgery came the Norcos. As a decent wine drinker, painkillers were never my thing and I have been able to avoid them after major surgeries – of which I’ve had my share… But this time, things were a little different. Lying in bed, unable to walk or barely get up to use the bathroom, I would play a lot of music and drift off into the spacial tranquility of a few pain pills. At first it was 2, then it became 3 and I was pretty soon out of my bottle… The doctor had told me it would take about three days to not need them anymore, I was on day 11. What came to me during these lost moments was a lot of lyrics about childhood memories, dreams dying, and the main street that I grew up on in Tucson Arizona in the 80’s and 90’s… Cloud Road. The first song is the raw file you hear “Cloud Road Painkiller Freestyle.” That was done in one take off the dome. I quickly understood why so many artists get involved with Vicoden, Percoset etc. These five songs came to me in three days. The sixth was written for the TV show “Breaking Bad” but ultimately not chosen.
    CLOUD ROAD  (CLICK FOR SAMPLE)

    A different approach for me for sure. A nod to my teenage years in Tucson dying to go anywhere… now looking back and realizing I have gone everywhere. What’s next? I need another motivating factor to push me into whatever is next…

    PRAY TO THE LORD

    Back in high school, my friends and I would drive around all night and break into unlocked cars and steal stuff. We then took the stuff to Zia Records for trade money, Play it Again Sports for cash and second hand shops… One night a few guys broke into my old football coach’s truck and he was watching us from his window. At one point, one of the guys said he saw him flash a gun. We ran. The part about dropping my high school ring at the scene of the crime is based on a separate incident involving a girl’s bedroom when her boyfriend stopped by – but combining these two incidents into this song made sense.

    MY MIND GOT MIXED WITH WANDERING

    Yeah, where does the motivation go? I think I speak for a lot of young people here when I talk about how we all want to find that one comfortable place but then see something else a little more appealing just around the corner. I wasted a lot off my 20’s looking for something else and not recognizing what was in front of me.

    JUST A LITTLE INTERMISSION

    Again, painkillers had me rapping to myself a lot. And for some reason I was doing it in a Humpty Hump – Special Ed voice… This is a nod to the 90’s hip-hop I loved – and it’s really just a joke – as most of my rap songs are.

    CLOUD ROAD PAINKILLER FREESTYLE

    When putting this EP together, I came across this a week before releasing it. It is the seeds that grew into the title track of the record as well as the “Intermission” song. I was rapping into my phone on a galaxy of pain meds… In a studio this might actually be dope.

    THE BALLAD OF JESSE PINKMAN

    Since I rhymed about Jesse Pinkman in “Intermission,” I felt like this fit on this record as well. I wrote this before a season of breaking Bad and sent to the EP’s, tweeted about. And had a lot of show fans RT it as well. Ultimately, someone heard it and said they did not need any new music. So FUCK THEM. This song deserves to be heard, even if the show hasn’t been on for six years.

    “ALEXA PLAY RED FUCKIN WINE!”

    RfW_3000x2

     

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  • “LA DISPENSARY” LAUNCHES AS A GROUNDBREAKING VERTICAL INSTAGRAM SERIES EXPLORING LOS ANGELES’ CANNABIS CULTURE

    Los Angeles, CA – The cultural capital of cannabis finally has its own story told on screen. “LA Dispensary”, a new vertical comedy series that premiered on Instagram and YouTube Shorts takes viewers inside the quirky world of a fictional Los Angeles dispensary.

    TRAILER HERE

    Shot entirely in vertical format to match the way audiences consume content on their phones, “LA Dispensary” blends sketch comedy and observational humor from the perspective of two budtenders, played by Megahn Perry and writer/director Zach Selwyn. New guest stars enter the dispo every episode.

    “Cannabis is not just a product —it’s a lifestyle, a culture, and a community,” said Selwyn. “With ‘LA Dispensary’, I wanted to create something that was funny and original – as far as I can tell, this is one of the first vertical comedies out there which I think will be the future of Hollywood now that the studios have all moved to Ireland.”

    The series is designed for quick, binge-worthy viewing on Instagram, making it accessible to a global audience. The first two episodes have been released through Hiii Media’s Instagram @hiiimag – as well as @LADispensaryshow

    For Press Inquiries reach out to Zach@hiiimag.com

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Tag: Guns N roses

Read Zach’s New Short Story: An Aging Rocker Revisits Sunset Boulevard’s “Rock-N-Roll Ralph’s”

  • October 11, 2023
  • by zachselwyn
  • · Hero · Homepage · Short Story · The Writer

I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair  band with a name like “Durrty Toyze…”

So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.

On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)

Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard. 

A place notoriously known as “Rock-N-Roll Ralph’s.”

Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames. 

The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles. 

Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street. 

Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad. 

So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it. 

“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think” 

“What do you mean you think?” I asked. 

“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”

“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”

“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”

That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.

So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion: 

This place was simply a filthy grocery store. 

Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham. 

The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll  Ralph’s” at closing time.

“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle. 

Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time. 

Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes. 

The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.

A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.

As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley. 

Not very Rock-n-Roll at all…

(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)

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