Actor. Musician. Host. Writer. Dinner Guest.
11 years ago I covered a $659.48 bill in a Vancouver bar because Jason Momoa had conveniently, “left his wallet at home.”
Aquaman owes me some cash.
All of these Aquaman billboards that are towering all over the country have had me nostalgic for a night, back in 2007, when I had spent the night drinking and hanging out with a young actor named Jason Momoa who was playing “Ronon Dex” on a TV show called Stargate Atlantis.
I had met Jason because I had made and performed a viral “Stargate Atlantis rap video” about how much of a superfan of the TV show I was… (even though I had never seen an episode). The producers then offered me a small role as “Scientist #2” on an upcoming episode of the program and they even flew me up to Vancouver to act in a scene. We also scheduled a “Set visit” for the TV show I was currently on called Attack of the Show.
This whole thing started when my friend Jane, a veteran TV producer, was asked by the Stargate universe to create them a “viral video” for the internet.
This was during a small period of time when TV/Film companies were hiring producers to try and capture lightning in a bottle for the masses by shooting high quality videos that seemed cheap, affordable and easy to digest online… This was WAY before influencers, SoundCloud rappers and Instagram stories… This was before everybody had an iPhone and a high quality camera in their pockets and garage band on their laptops. If you had musical talent and were willing to work for next to nothing, you could get a million views and the respect of the industry in about a week.
I had recently performed and produced a series of comedic rap videos for Attack of the Show – which led to Jane calling me to do a song about Stargate Atlantis as they attempted to develop their online brand.
“Have you ever seen the show?” Jane asked me on the phone one afternoon.
“No, but that won’t matter,” I responded. “Send me the DVD’s and I’ll write a song tonight.”
Her messenger delivered the DVD’s that afternoon. I watched six episodes. By 11 p.m. that night I had written an entire rap song about how much I loved Stargate Atlantis and how, as an actor, my dream was to be on an episode of the show…
Two days later we recorded the rap song with a music producer named Terrace Martin. Yeah, the same Terrace Martin who rolls with Kendrick Lamar. You know that song “Damn?” THAT TERRACE MARTIN. The man is a hip-hop legend. However, back in 2007 he was just another guy trying to make it, like we all were… and his resume included some indie rappers and a couple of songs with Snoop Dogg.
Here’s the Stargate Atlantis song and video we shot while making it…
After this song and video went “nerd viral,” which meant that all the Stargate Atlantis fans went crazy analyzing the lyrics and anointing me the “King of Stargate rap music” – I began receiving hundred of emails and MySpace requests from Stargate fans across the world. They all had names like “Wraith Woman #2” and “Daedulus Dude” and were asking me for my address so they could send me things like Stargate collector’s plates and shit. (I still have these). It was crazy. The fans rivaled Trekkies or the disciples of the Star Wars Universe. I had suddenly been accepted into the tight circles of Stargate fanatics.
The video was spreading and an executive producer on the show held a cast and crew screening and made me an instant celebrity amongst the cast, grips and writers of the show. It was INSANE. A week later they flew me up to Vancouver to play my small role, put me up in a hotel and even PAID me… These are the type of jobs that RARELY come along…
Anyway, I first met Jason Momoa on set the day of my scene, and I watched him train incessantly for some tricky fighting sequence. I interviewed him along with the rest of the cast for my set visit and got along well with everybody. What stood out to me most about Jason was that, whereas the rest of the cast had big, beautiful trailers… Jason had an AirStream trailer from the 1960’s. The other cast had couches, but Jason had removed his and fastened in a hammock instead. The dude was definitely living a different life as a TV star.
After interviewing him, we started talking music and went back to his Airstream where he showed me his 1940’s Gibson acoustic guitar that was worth about $5,000. I played it in awe and dreamt of the day I could play a character like his – a “Satedan,” a member of civilization from the Pegasus Gallery on my own bad ass science fiction TV show… Instead, on the episode that day I was simply playing “Scientist #2,” a character who contracts some disease and had a few throw away lines to Dr. Mckay (played by the hilarious David Hewlett).
By the way, I still get occasional 13 cent residual check in the mail from this role…
After my scene was shot, Jason casually mentioned that he had a day off the next day and wanted to know if I had any interest in getting some beers that night.
“Sure, man,” I said.
That evening we met at the hotel and proceeded to ambush the nightclubs of Vancouver. At first, we met some of his friends for drinks where the bartender refused to charge him anything. A few beers in and we headed over to a dinner spot where a bunch of his friends joined us. The drinks and food flowed and I was amazed at how many people stopped and paid their respects to Jason and his impressive dreadlocks. He was a big time celebrity in town… I just thought he was a cool guy. Then, around 11 p.m. the bill came.
We all sort of stared at it for a long time. And then Jason picked it up. He looked at it, leaned over to me and whispered in my ear.
“Dude, I left my wallet at my place, can you cover this?” He said
“Uhhh, pay me back?” I said, rather scared to look at the total.
“Yeah man, we’ll go to my apartment. I have cash.”
And so, just like that, I put my card down and bought Jason Momoa and his friends a $659.48 dinner.
And then we went to the bar and I bought some more beers. And then some more. And then we stopped at a liquor store on the way home where I picked up some Stella Artois to take back to his place.
I was about $750.00 in the hole at this point.
Momoa’s apartment was sort of like his trailer. He had decorated it with a bunch of his homemade leather furniture, was definitely not a fan of pre-fabricated food and he immediately put on the incredible Tom Waits CD Orphans: Brawlers, Bawlers & Bastards.
We drank a few beers and talked about Hollywood, his girlfriend Lisa Bonet and how he had dreams of becoming a “Warrior” in the movies or something… I told him how my dream was to play the Greek Theater in Los Angeles someday. We went back and forth about how the wolf was his spirit animal and mine was the eagle. He showed me his screenplay, which was wrapped in a handmade leather-bound notebook of some sort – and I gave him my band’s new CD Alcoholiday, which he told me he liked. He then gave me a copy of a terrific book called “Hobo” by Eddy Joe Cotton (A MUST READ) and we toasted to our dreams until the early morning.
Around 3 a.m. I called a cab and my night out with Jason Momoa had come to a drunken, blurry end. I stumbled back to my hotel room at the Sutton Place and got into bed… It was then that I realized SHIT. I forgot to ask him for the money from dinner.
The next day my wife called and asked me if I had spent $750.00 on our card, as she was getting “fraud alerts” from the bank.
“Yeah, it’s a long story,” I said. “But I made a cool new friend!”
A few weeks later, the British TV station SKY 1 contacted me about using my Stargate song as a promo to hype the upcoming new season of the show. I agreed and it opened up a brand new fan base across the pond. To this day, the ASCAP residual checks I got from that usage are above and beyond any financial success I have ever experienced.
And somewhere, on an old hard drive of mine, exist about 25 photos of me and Jason hanging on set… in the bars and among the barflies of Vancouver back in 2007. There is also a segment we produced for Attack of the Show on a DVD buried somewhere in my garage, but I ain’t trying to go dig that shit out either… If you have it, internet, feel free to post it.
Jason and I stayed in touch for a few years, texting songs and book recommendations to each other, but once he got more and more successful, our texts stopped and we both fell into busier work and fatherhood. Now, as I see him staring at me from the stage of Saturday Night Live – or from behind his massive Trident on an Aquaman billboard, I feel like he finally became the “warrior” he had told me he wanted to become.
As for me, I haven’t played the Greek Theater yet… But, when I make it there, I’ll perform any song you want to hear…
Even the Stargate Atlantis song…
I am uncomfortably straddling a white folding chair with 40 other people, ages ranging from 21-60 on a 103-degree day in Alta Dena waiting to work as an extra on a network TV show for the day. The pay isn’t terrible – $142.37 – or something like that, plus whatever gargantuan amounts of Craft Service snacks, candy, sodas and mini sandwiches I can shove into my shoulder bag to take home, but the overall feeling is grim. There is some old Greek food suffering beneath a sneeze guard nearby, a lot of discarded banana peels and a large fan blowing cool air towards us to keep us comfortable – like we’re NFL running backs playing a September game in Phoenix.
The scene has a prison-like feel to it. There are the lifers, the newbies and the guys who are only here for a few days trying to get their health insurance. I fall into that last category, but the fear of getting sexually assaulted by one of the older “inmates” is very real. Only problem is I can’t kick anyone’s ass to prove that I’m “tough.” Instead, I choose to bury myself into my iphone and hope the 45% charge lasts another 8 hours.
A year ago I was in New York City promoting my own TV show in Times Square for Tru TV. Now I am listening to a 22-year-old kid talk about how Hot Tub Time Machine is the main reason he dropped out of college to try to make it as an actor. You gotta love this business.
I am here today because I need to make $6300 before the end of the year as a way to qualify for Screen Actors Guild health insurance, a plan I have somehow managed to attain for the past twelve years. This year, however, the jobs dried up, a ton of work went non-union and I have finally aged out of the commercial actor category of “young, shaggy haired beer-drinking party guy.”
At this pay rate, it will take me working nearly every day for three months to earn the necessary SAG income to keep my family on the health plan. Alternative options – Obamacare and Cobra – basically guarantee that I will be paying 75% more money for lesser benefits. It has long been noted that SAG has terrific health care. The problem is that you need to earn an outrageous amount of money to qualify for it, and this year has been an ice bath as far as SAG work has been going.
“My dad was Jimmy Smits’ stand-in on LA Law,” a man named Sonny who was dressed as a Native American jewelry salesman bragged to the lot of us huddled beneath the blue pop-up tent. “He told me to find a niche as an extra. When I started out I only played Latino, only roles were for prisoners or a gang members. Now that I play Native American, I work all the time.”
I suddenly found myself wishing I had some Native American cheekbones.
And then there was Sonny, who said he specifically learned the extinct Native American language Kiowa to nab a line in a Civil War series. His line was “D’on T’ap Piii.” Which translates roughly to “See deer eating.”
I stared at Sonny for a long while. He did look familiar, as that Native American guy you sort of see in films, but I wasn’t sure. Which meant he was a great extra. One who blended in. He bragged of his work on The Alamo, Oz, The Longest Yard, Texas Rising, Hatfields and McCoys. Dances With Wolves and of course, That 70’s Show. The way he saw it, he was an integral part of these films. A guy who went uncredited – but felt he deserved all the success.
“There should be an extras lifetime achievement award,” he offered.
As a young actor, I did some extra work at age 22. At the time, like most young dreamers, I thought I was a small break away from my own series and I treated the other kids in the high school dance scene like castaways and future failures. When I started booking some jobs and enjoying the confines of an air-conditioned trailer with a private bathroom, I swore I’d never go back to the extras holding again. Yet, here I was. A 15-year TV veteran with a decent resume that I was too embarrassed to share with the other inmates. I decided to shut up and do my time and maybe get out of there with a few Clif bars and some coconut water.
Then, there was a call to action.
“Peter, Mike, Donna, Marla, Zach – party scene, now!” An Assistant Director yelled at us, directing us towards the makeup department to get touched up.
I put down my phone and walked over to the area, when Donna, one of the younger extras, mentioned that she often worked on the show. She then proceeded to refer to one of the makeup artists as her “glam squad.”
A short, effeminate man named Ty erupted in her face.
“Don’t call me ‘glam,’ don’t call me ‘glam squad’ or I’ll shove this hairbrush up your ass,” he screamed.
Emily, another makeup artist stopped him before any penetration took place. It was surreal. Never in my life had I seen a fight between an extra and a makeup artist. It was like the Cubs-Pirates bench clearing brawl in the National League Wild Card this season. You couldn’t believe it was happening.
It was a major altercation. Apparently, Ty was sent home and Donna was threatening to sue the show for harassment. It didn’t make sense. In my opinion, being called the “glam squad” wasn’t nearly as bad as being referred to as “background” or “ambience.”
My scene was fairly easy. I had to drink some iced tea and mouth the words “peas and carrots” to another extra. The entire time I was placed in the corner of the party and they shot about 9 angles and we let the main actress do six takes before she was happy. As the director stood merely three feet from me, I tried to convince him that a line would be appropriate for my character. I pitched him ““D’on T’ap Piii.”
He didn’t respond. Apparently he didn’t speak Kiowa.
“Why can’t everyone just relax?” I asked him.
“Welcome to the Screen Extras Guild,” he responded.
An hour later, following one of those naps when you fall asleep with your chin in your hand, there was a small rumbling about a potential bump up for one of the extras. Apparently, a producer had seen one of us and wanted to add a line. The bit was that the lucky person would confront the female star of the show – who was wearing a fur jacket – with an uncomfortable long hug and then said, “you feel like a plushie.” All the extras began rehearsing their lines as if this was an audition for the next Coen Brothers film and we all got excited. I even took a walk around the tent and worked on my delivery.
Eventually, the female star and the director came to the extras tent and started looking around at all of us as if we were cattle being sold at a livestock auction. The female actress passed the first few folks, skipped the youngsters and then whispered to her director, “I need a middle-aged schlub.”
I am certainly creeping up on middle age, but I don’t feel like I look that way. I’m in great shape and still have hair and my skin has been hiding from the sun throughout the years as I write my life away. However, I was chosen as one of the three finalists to play “middle-aged schlub.”
We all went and had a private audition with the actress and director. I immediately messed up my hair, raised my jeans to mom-jean height and did my best to look like a total Midwestern chump who would give a hot girl a “long hug” and make her uncomfortable.
“You feel like a plushie,” said the next guy who was 40 pounds heavier and 100% balder than me.
When my turn came, I looked deeply into the actress’ eyes. She stared back at me for about five seconds. I knew this was my job to lose… so I did my best to “eye-bang” her and get the job on the spot. Instead, before I could get my line out, she interrupted me.
“You look like that guy from that Tru TV show,” she said.
“I am that guy!”
“What are you doing in the extras tent?” She replied.
“Trying to get my health insurance,” I said, hoping she would feel my pain and give me the bump up on the spot. I dug deeper into my plea, mentioning that my family had been sick a lot the past year and I was a huge fan of the show.
“You might be too recognizable,” she blurted. “Second guy, you got the job.”
And with that, the fat, bald guy went off to his own folding chair, better food and a holding area behind the video village where the producers and directors hung out.
I returned to my spot in the tent. All the other extras wanted to know what had happened and I told them I relayed the story as best I could. When I mentioned that the female star had said I was “too recognizable” the tent wanted to know why. After all, not one of these folks had any idea who I was. I told them. Nobody had even heard of my show.
“I get recognized all the time,” said Sonny. “People stop me when I walk down the street.”
The rest of the day I watched my phone dwindle down towards the 3% range and eventually die. In a way, I felt like that iphone charge… A year back I was flying high at 100%. Now, I was hanging onto 3.
“Hey,” she said. “I’m sorry about that moment back there… I just recognized you from that other show – I didn’t mean to make you feel bad.”
“Amazingly, you’re the first person to know me from that like, ever,” I said.
She smiled.
“I’ll tell you what. Give me your manager’s name and I’ll make sure we get you in for a small role this season,” she offered.
I couldn’t believe it. Here she was telling me that she would go out of her way to get me a speaking part on her show. I got her personal email and said I’d be sending my demo reel and headshot over immediately. We exchanged good-byes and I returned my mom jeans to the costume department and signed out for the day.
As I walked to my car, the lead actress shook my hand and said I would be hearing from the production office very soon.
As of today, I’m still waiting for that call…
Watch Zach’s new video, “Nirvana T-Shirt”
Missi Pyle and Zach Selwyn are back at it this week performing live from the legendary Hotel Cafe – 1623 Cahuenga Blvd. in Los Angeles – special guests from Missi’s new YouTube Red show! $10 at door
A VERY CORPORATE DEAD AND CO. EXPERIENCE…
By Zach Selwyn June 26, 2024.
1
We were somewhere around Barstow at the edge of the desert when my traveling companion had to pull over to take his blood pressure pills.
Also I had to pee. And the Mini Cooper we had taken on this for our journey into the desert was running low on gas. And the left windshield wiper didn’t work, so we needed to clean the bugs off.
Plus I needed to reapply my sunscreen, because my arm was getting a little red on the right side.
In the trunk of the car, we had an orthotic pillow, my knee brace in case we walked too far, a bunch of ibuprofen, a laptop with a broken screen, a pre-rolled joint in a plastic black container and some bananas and water in case I was hungover the following day. My toiletry kit was full of generic Propecia and cholesterol pills, Loreal Under Eye Cream and Trader Joe’s Green Juice alongside a single bottle of nine dollar red wine that had been left at my house four nights earlier.
Still, the Mini Cooper rolled along like an electric roller skate on the highway, carrying me and my new acquaintance Savage towards Sin City to see the last bastion of what was left of the mighty Grateful Dead in a $2 billion stadium known as the Sphere.
This was definitely not the same road trip I had taken 30 years earlier when I last saw the Grateful Dead in Las Vegas, carrying four ounces of dope and a three foot bong we had named “De La Soul” because it was “3 Feet High and Rising.” The times had changed. Life had arrived. My hair wasn’t to my back anymore, the hand-made leather sandals I wore every day had been replaced with Amazon flip-flops and I had two children at home.
Savage, yes that’s his real name, still looked very much the part of a true music lover and outlaw Dead Head. He sported long, full Sam Elliott-like hair and a handlebar mustache beneath a killer vintage flat brim beaver felt hat. A pack of Reds poked out from his shirt pocket and he was blasting some early 70’s New Riders of the Purple Sage over the radio. I barely know this character, but so far he seems like a good road trip buddy… He’s got the wheels, a beat up Epiphone acoustic in the trunk and seems to be drumming along rhythmically to the beat of the tunes he’s playing. Savage is not a close friend, but more of an acquaintance. We met at a school fundraiser. I liked his look. He came to my band gigs. And anyone who compliments me on my music normally passes my acid test for being a worthy road trip adversary.
Meanwhile, I had resuscitated my original 1995 Grateful Dead Las Vegas Silver Bowl T-shirt from the depths of my drawer, recalling the last time I had driven to Sin City to see what was then the dying embers of the Jerry Garcia Grateful Dead. At that time, I had traveled by van with 15 friends, including my college girlfriend, and we all split a huge suite at a Bally’s hotel. We got so stoned in the room that we missed half of Dave Matthews Band’s opening set, and Dave was the best group going at that time. Still, by the time we made it into the Silver Bowl parking lot, the drugs were everywhere, Shakedown Street was flying with multicolored human beings tripping, laughing, passing nitrous balloons around and speaking in a language I had never heard before. Miracles were desired, free hugs were offered and trunks of VW busses revealed simpler lifestyles that pre-dated the popular #VanLife trend that is going on these days on Instagram by nearly three decades. This was Burning Man before Burning Man. The festival life before Coachella.. This was the desert. It was 108° and workers hosed down the crowd from the sidelines and we danced on a dusty stadium floor kicking up more dirt than a Mad Max film. Medics tended to dehydrated druggies in trip tents and there were multiple overdose incidents all around us. As the night passed, we went back to Bally’s where my girlfriend and I tried to make love on a couch where four other guys were sleeping at the same time. That didn’t end well. We were too young to gamble, too old to have any money to afford our own hotel room and it was a beautiful snapshot of my youth awash in psychedelics, a few “kind beers” and more marijuana than the late Bill Walton’s carry-on suitcase.
.
Now 29 years later, I was going to the desert again. This time as a man in his late 40’s who was thinking that by this time in my life, I should have been able to afford a nicer suite than the one that Savage and I had booked due to my financial limitations. It was called the Mardi Gras. It cost us $92 for the night (Including the $5.00 resort fees) and sits on the wrong side of Las Vegas. Judging by the images on the website, it looked like a three-story flop house with moderate New Orleans decorations and two separate happy hours. But more of that later.
It’s not that I haven’t had any success in my life, but this past year has been extremely rough, especially with the strikes and the death of Hollywood for actors, writers and filmmakers who exist on the same level I do. Whereas I once would make a very nice living hosting TV and doing voiceover jobs, the whole industry has dried up, leaving an entire generation in shambles struggling to pay mortgages and rent. Myself included. Luckily, my music has carried me through on many occasions but I never thought that I would be almost 50-years-old sitting on the passenger side of a 2012 Mini Cooper, driving to Vegas with a guy that I had only met a few times through our kids’ mutual schools… Yet here we were.
For the first hour into the ride, Savage had been delivering a master class in storytelling. His tales made me feel like I was listening to a live podcast from a man who lived a brilliant, adventure-fueled rogue life. From his days working for Bill Graham Presents in San Francisco setting up Grateful Dead shows to watching his friends have dalliances in bathroom stalls with pop stars of the 1980s to breaking his back and shoulder in competitive skateboarding tournaments while sponsored by Vector in the early Southern California pool scene… He claimed he helped Owsley build the Wall of Sound. He explained how his silk-screening business lead to his design being used on an official Dead tour shirt. He manned the bar at the legendary Powerhouse Bar next to a motorcycle club in Hollywood as a 28-year-old drifter, helping bikers defend the establishment from the rioters of 1992… He took acid and saw the Dead for the first time when he was 12-years-old. He watched Bay Area rock stars who were worldwide touring acts cruise his high school parking lot looking for “chicks.” I was traveling with history and I relished every crazy tale he told.
His brother had originally bought the Sphere tickets, but could not go. He offered them to Savage. Savage offered one to me. It was a fair exchange for becoming his sounding board for storytelling.
From being Eskimo Brothers with some of the biggest rock stars in the world to turning down Elite Models in the 90’s, story after story- mile after mile – Savage tore through his adventures like a pirate regaling his tales of the sea, replete with yarns of wenches, treasure, celebrities, criminal activities and money come and gone.
In comparison to his tall tales, mine seemed tame and boring.
“I used to smoke weed with Rob Thomas from Matchbox Twenty!” I bragged. “Nicest guy!”
He stared at me and laughed before telling me about riding Harleys with two motorcycle gang members and how they paid him with a bag of speed to be the getaway driver when they robbed a liquor store.
Here was Savage, a living legend doing time as a family man in Hollywood, sharing stories that nobody could ever imagine were true. I was lucky enough to be his wingman, rattling towards Las Vegas anticipating what would be his first Grateful Dead show since Jerry Garcia died in 1995. Savage once swore that he would never see the Dead again once Jerry passed in 1995, but this was the Sphere and this was a once in a lifetime opportunity to see them play in what is supposedly the most mind-blowing and visually stimulating concert spectacle in the world today.
But first, we had to stop for blood pressure pills. Doctor’s orders. As his 60th birthday loomed in the distance, so did the threat of heart disease, high cholesterol and a lifetime of partying catching up with him. We popped into the gas station outside of Barstow, used the facilities, filled up the Mini Cooper and decided to get back on the road.
But first… he had to smoke a few cigarettes. I sat back in the passenger seat and sipped the kombucha I had brought along for the ride.
2
The actor Clark Gable supposedly waited out the news of his wife Carole Lombard’s tragic plane crash death at a small saloon 30 minutes outside of Las Vegas known as the Pioneer. It is a relic of a long lost mining town, and the Pioneer has been around for 111 years and has seen its share of brawls fist fights, gunfights, card games, confrontations and drunken min(e/o)rs. Both literal men coming from the underground after seeking precious metals… And minors – as in underage patrons. There are bullet holes in the walls and cigarette burns on the bar from where Gable extinguished his smokes while awaiting news on the fate of Lombard’s plane. Apparently, Gable sat and drank at the bar until he heard that there had been no survivors and then lost his mind once her death was confirmed.
Savage casually informed me that we would be stopping by the Pioneer Saloon for some pre-Vegas beers because he knew the owner.
“He’s the guy who got me out of prison,” he said.
I didn’t press further on that one.
Apparently, his pal had recently purchased the saloon and the general store next-door for a fairly respectable fee, longing to keep the place – and its history – alive. Dubbing himself “Old Man Liver,” he marketed the bar the way it should be, classic, barely touched and unrestored. This is not a Jason Aldean Rooftop Kitchen or a Kid Rock Big Ass Honky Tonk in Nashville. This is the real deal.
“Figured we’d stop at my boy’s place before heading up to check-in” he said. “Maybe we can get your band to play out here for a bunch of aging meth heads and local bikers.”
“Yeah, I’m sure they buy a lot of merchandise,” I said.
The funny thing is in my musical career I have either played for two types of people: Aging meth heads and local bikers… And billionaires in towns like Jackson Hole, Wyoming. In my experience the billionaires spend more money on t-shirts.
We rolled into the Pioneer Saloon about an hour and a half later. The place runs on a septic system, and has no glassware or washable dishes so the beers come in plastic cups. The food was simple and hearty and served on paper plates and in Styrofoam containers. The bar was full of bikers, travelers and Dead Heads making their way to Las Vegas for the show. We saddled up for a couple of pints and a burger with a piece of nopales cactus on it before touring the local cemetery and paying our respects to the residents by playing a couple of songs to the deceased. A few of the graves were shocking… One featured a small hand carved wooden tombstone standing meekly over mis-packed earth flaunting the name PAT CASH. All I could think of was who this poor soul was and how he ended up in a pauper’s grave out here in Goodsprings, Nevada. Then again, there is a part of me that would rather spend eternity out here under a wooden tombstone in the desert rather than be forever interred in Forest Lawn or some monstrosity sitting on the Glendale border.
We walked back to see if Savage’s buddy had arrived at the bar yet, but the bartender informed us that he wasn’t in town. I avoided buying a $10 sew-on patch that featured a cool skeleton dealing blackjack cards only because those types of things just weren’t in my budget at the moment. Besides, I was saving up for the bootleg merch on Shakedown Street outside of the venue.
Shakedown Street is what Dead Heads call the legendary parking lot scene that burns brightly before every Grateful Dead show. This is the place where bootleg t-shirts can be found for seven to ten dollars, veggie burritos whet your appetite and any drug on the planet can be negotiated or found with a proper wink, smile and a handshake. Shakedown Street, as anyone will tell you, is as much fun as the live shows. You meet unruly, crazy people selling vegan burritos to afford getting from town to town… Smoking everything under the sun and wishing each other, “a good show.” In my life, there have been many Grateful Dead shows where the Shakedown Street experience far outweighs the actual concert experience. I figured this would be my last chance to possibly find some pre-show mushroom chocolate and unique handmade Grateful Dead merchandise. That is why I avoided buying any Pioneer Saloon memorabilia.
After sipping a final Modelo in the bar and talking to the woman with a “Don’t Tread on Me” tattoo on her back thigh, we got back on the road. Savage spun a few more tales about drinking gallons of margaritas with the band Night Ranger and how they were close pals. That’s who this dude was. Savage could even make the band Night Ranger seem cooler than shit.
I told him about how I once pulled a 1/50 Luka Dončić cracked Ice Prizm sports card from a pack I bought at a WalMart.
“What the fuck are you talking about?” He said. “Baseball cards?”
Maybe it was the two beers, but being in such a historical bar picked up my outlaw spirits. I bought a fresh pack of smokes, noting that I always smoked cigarettes at Dead shows, and I started getting really excited for the night. And I know a cigarette in 103 degree weather sounds disgusting, but when you come from Tucson, Arizona like I do, it just feels familiar sometimes.
45 minutes later, we arrived at our hotel, the Mardi Gras. This place… was disgusting. Our room was a decent size, but smelled like sewage. There was some sort of dried pool of dark liquid on the rug by the sink that vaguely resembled human blood and a three-legged dog was hobbling around the premises. There were no gaming tables onsite, but 15 or so desperate souls sat glued to slot machines begging for that one lucky spin that would change their lives. There were diapers on the floor in the hallway, bad tattoos everywhere and a woman yelling at her husband about not receiving a welfare check for her two young children who were willingly playing on a third story railing that had been partially dislodged from the wall.
Yes my friends, this was not the Wynn- This was the LOSS.
A quick stroll around the hotel balcony later and we finally came into visual contact with the dome of the Sphere. It looked unbelievable. The Steal Your Face logo floated over millions of LED screens, promising a night of mind expansion and adventure which in turn sparked memories of simpler times. That iconic logo was friendly and familiar and was inviting us to come dance in a ring around the sun with one of the greatest bands in the history of the world. I looked up at another large hotel down the way and saw my old friend Theo Von’s face on a 40-story billboard on the side of Resorts World Hotel advertising his upcoming residency. Years ago, Theo and I would play shitty clubs in Los Angeles discussing our mutual admiration for each other. Now he was selling out 10,000 person theaters on the same sacred ground where Elvis once stood… And I was preparing to clean dried blood out of the carpet at the Mardi Gras Hotel.
Savage and I went downstairs and got two $4 beers in the bar and headed for the pool where we met Owen, another Grateful Dead traveler from Canada who had come down to see all three shows for the weekend.
“Where are you from?” Savage asked.
“Vancouver man, how about you?”
“LA, by way of northern California,” Savage said. “This guy is from Arizona.”
This was a common interaction throughout the rest of the night. We asked everybody that we met where they had come from, because the chances of us meeting someone from Henderson, Nevada who lived locally, was zero to none. Owen came down hoping to meet some like-minded friends and take some LSD to watch the show.
“Well, let’s just all get over to Shakedown Street and make this psychedelic dream happen,” I said.
“Oh dude, there is no Shakedown Street at the Sphere,” Owen said.
We laughed at this preposterous statement.
“No, I’m serious,” he continued. “Vegas won’t let you sell anything in the parking lot or on the street so they moved it inside to the Tuscany Hotel – it’s in the ballroom about a mile away from the venue.”
What? NO SHAKEDOWN STREET AT THE SPHERE??
And it was inside a hotel? Hell no. Back in ’95 and I’m sure in ’75… Shakedown was where all the contraband was… Where teenage runaways living in buses braided their pubes into necklaces and sold them for five dollars. I was not going to a Shakedown Street inside a hotel ballroom. Could you imagine? The same place where the Schwartz Bar Mitzvah took place two weeks earlier is now the same place where you buy loose joints? Joints that were most likely curated and logo-stamped by the Dead themselves?
(For the record, even though the Grateful Dead have licensed their image and likeness to everything possible in the world, I don’t think they have a line of weed yet – even though there was a Jerry Garcia strain available for awhile).
It was also at this time that Owen informed us that James Perse had an entire high end Grateful Dead retail store in the Wynn dedicated to Grateful Dead everything. Including $250.00 pickleball paddles. #KILLMENOW.
We went to the room to change, crack the wine I had brought and head to the show and see if we could find anything to alter our state of mind.
But first we had to call our wives and let them know we’re OK.
Yeah, Savage and I are now committed family men with two kids each. We weren’t in Vegas to party. There would be no trips to Treasures, the new gentlemen’s club that had a $150 cover up the street. Plus, checking in with my lady is something I always do on the road – especially since I recently fractured my shoulder during a drunken Memorial Day fall down a steep driveway. Since that accident, I had slowed down my booze intake and I wasn’t planning on drinking too much that night… After all, nobody ever wants to be the drunk guy at the Grateful Dead show… But a few beers wouldn’t hurt and if we could make it to the Tuscany Hotel, perhaps some other mind-altering substances could be found as well.
I cracked the wine and quickly realized that keeping it in the trunk of a car for six hours through the 114 degree Mojave Desert was not a good idea. The cork was popping out and the sweet red liquid had oxidized making it undrinkable. I made a note to bring it back to Costco for a nine dollar refund once I was home. Shit, they take back everything. (As I told you, it’s been a rough year).
We finally began making the .8 mile walk towards the Sphere. This was the most sober I had ever been in the hours leading up to a Grateful Dead show and I began to mildly panic. Luckily, we came across a dangerous looking corner 7-Eleven where an arrest was taking place outside and got some cheap canned beer. As we approached the Sphere, the lack of the Shakedown Street scene was suddenly imminent. In fact the lack of danger and adventure was imminent. There weren’t even any trip tents. Savage was frustrated and began calling out everything that had changed…
Where are the druggies?
Where is the scary guy in the top hat who made devil sticks out of human bones?
Where are the Lot Lizards?
Where are all the Sparkle Ponies?
“Wait – what’s a Sparkle Pony?” I asked.
“That’s what we used to call a beautiful hippie girl – bells on her fingers, rings on her toes… you know? Look at this crowd – this is like a bunch of rich lame white couples wearing brand new tie-dyes… These are more like sparkle donkeys!”
He was correct. This was the “Corporate Dead.” This was Vegas Dead. And not the 1995 Vegas Dead… This was, “Honey, do you want to buy some tie-dye shirts and go see John Mayer’s band the Grateful Dead? Maybe we can see Jersey Boys the next night!”
I would say 75% of the crowd was over 55 and looking way beyond their years. We half-heartedly asked folks for shrooms or better dope… and we scoured the outside of the show for hippies selling anything but made no connections. There was no food, no burritos, no fried peanut butter and jelly sandwiches… No snacks. No kind beers. No acid. No mushrooms. No loose joints. No t-shirts. No buttons. No pins. No alcohol. And definitely no ‘Sparkle Ponies.’
It was at this point that I realized I had only eaten half of a hamburger the entire day. I was suddenly starving, three beers in and well aware that there was no food to be found within a mile or two of the Sphere. We considered going to Tuscany after all, but we were told it had just been shut down to get people over to the show. Luckily a guy with a box of pizza walked up and offered it to me like a hippie angel out of the blue. I reluctantly took the box from him and asked him if he had dosed it.
The guy laughed and said, “Yeah bro, like I’m gonna give you fucking Acid Pizza…”
I dug in, enjoying every bite of this mediocre, crusty and flavorless pizza knowing it was going to save my ass especially if I would be forced to drink $21 beers inside since my mushroom journey was now officially over.
As I ate the acid pizza, sort of secretly hoping it was laced, I watched Savage approach a bevy of individuals and talk about his 30- year Grateful Dead hiatus, his years as a Bill Graham employee and how he may have made out with Mountain Girl as a teenager, but wasn’t sure. (Mountain Girl was one of Jerry Garcia’s early wives). People responded and laughed, the vibe was getting better and we smoked some of Savage’s homegrown weed known as “Los Feliz Loco.” It was a mild but effective strain that he grew himself after reading a recent article in the LA Times about how many pesticides, chemicals and other poisonous items had been recently found in dispensary-bought pre-rolls that had claimed to be “organic.” It was like when they did that undercover sushi expose and found that 90 percent of all sashimi in LA area sushi restaurants was actually tilapia tainted with food coloring.
Still I knew I had my secret pre-roll weapon in my pocket that I was going to save for the peak of the concert. As we puffed away at Savage’s joint, a security guard walked up and warned us to finish smoking outside because if they caught us inside… We would immediately be kicked out.
Excuse me? A Grateful Dead show without a joint or a cigarette being smoked? What have we come to ? What would Jerry Garcia say about that? My guess is that Jerry would’ve never agreed to play the Sphere in the first place.
I was beginning to think that the Dead agreeing to play the Sphere was the concert equivalent of licensing the song Touch of Grey to a Just for Men commercial…
3
After finishing our beers and finding our way inside, we began to notice that this venue resembled the Beverly Center or, as Savage more astutely put it, the newly re-designed LaGuardia Airport. Everything was modern and new, like that Star Wars ride at Disneyland… I half expected Kylo Ren to walk out of the 300 section and order a beer. Half airport, half space port, I thought to myself. Not a lot of charm. As we walked through the halls looking for our seats, I jokingly asked a security guard if he knew where the United Club was. He quizzically looked at me and said, “I don’t understand sir, you’re at the Sphere.”
Sometimes when you’re high you’re thinking just a little bit ahead of everybody else.
We got a couple of $23 beers to get through the set and went to our seats – We were in the 100 section. The lights went down, the stage opened up and I saw maybe two plumes of smoke puff throughout the crowd.
Before I go any further, I need to mention that before I came here, everybody told me that there is not a bad seat at the Sphere.
I wholeheartedly disagree.
The biggest design mistake they made in the Sphere is the overhang. This obstructs the view for close to 1/3 of the audience who are stuck underneath it, unable to see the ceiling. As luck would have it, we were stuck underneath it. And no amount of beer or weed would fix this. Especially because as the show started up, I quickly realized that the only visual I was seeing consistently was John Mayer’s bulging crotch and his $250,000 Audemars Piguet watch, which put a perfect statement on this entire corporate Dead situation. This guy was up there looking like Lil Wayne showing off his fucking wrist to a bunch of aging hippies who grew up telling time by using sun dials. This motherfucker was wearing an Audemars Piguet? Not only that, but all the crotch shot made me think of was poor Taylor Swift being forced to face that thing in a dark Four Seasons Hotel room when she was 22-years-old. Look, I am a huge fan of what John Mayer has brought to the Dead but this wasn’t what I came to Vegas for… I needed visuals. I need something real. John Mayer’s muscular sleeve tattoos and his “Oh Face” was terrifying and got worse as the weed and beer kicked in a little harder.
“We have to move seats,” I said to Savage. “I feel like Mayer’s gonna get me pregnant sitting here.”
Even though the sound was good, we missed the cool San Francisco city visuals, and Savage, being from northern California, wasn’t happy about that at all. We crawled to the floor, puffed on the Los Feliz Loco and left to go head upstairs.
Once we got there the entire experience changed. The sky exploded with flowers and visuals rained down upon us. I finally saw what people had been talking about. If you get stuck under the overhang at the Sphere, do yourself a favor and move immediately. You need to be up top or on the floor.
As we danced in our new seats, happy to have found an open spot, I began taking videos and photos like everybody else and sending them to my friends. It’s kind of hard to capture the vibe on the phone, but I did the best I could and suddenly, nothing could go wrong… until an older couple flanked by a security guard came up and told us that we were in the wrong seats.
“It’s chill brother, we’ll just stay here for a while,” Savage said. “Back in the day, 25 people would crowd into one aisle and no one gave a shit!”
The woman, who I can only refer to as a “Grateful Karen,” piped up.
“Carl! Tell them we paid for these seats!” She yelled.
I had never seen a Grateful Karen before, but let me tell you… they definitely exist. I can only describe this one as being in her early-to-mid 60s, with short gray hair, long jorts and a T-shirt that read “GRAY-tful”. She was carrying a plastic bag with a brand new Dead and Company hoodie inside as well as a $100 rolled up poster. In her left hand she had a 32 ounce Diet Coke with a straw. Her husband was wearing Birkenstocks with socks and had on a flowered shirt to complement his khaki shorts. These two smirked and chuckled as we were escorted from our seats.
“Thanks for calling the manager,” I said to her.
We went back outside to walk around La Guardia. We took a look at some of the posters that were intricately designed and even looked at the silent auction where a guitar was already being bid on at the $7900 level. This spoke volumes about the crowd and energy in that arena. Everything that could be for sale was for sale… I even paid an extra three dollars for a Dead and Co. collectors cup which I’m sure my wife will be throwing out in the next couple of weeks. Eventually we stumbled across a poster rolling station, far from what I’m sure was a joint rolling station 20 years ago.
“Roll Posters, not Joints” I yelled, getting a chuckle from a couple of cute girls nearby.
As I looked up to get a better look at them, the sky suddenly opened up with possibility. These girls were angelic. They were young and beautiful in that casual hippie way that I remembered from my 20’s… They flashed me back to memories of my girlfriend in 1995 playing “air piano” and dancing around in her 90’s babydoll flowered dress to songs like U.S. Blues. I stared at them in awe for a couple of seconds, running every Old Man Has Threesome With Two Hippie Chicks PornHub title through my mind over and over… Until Savage came over and knocked me out of my flesh fantasy.
“Hey bro, you DID find some Sparkle Ponies!” He said.
Staring at these two girls as they danced, suddenly made me extremely nostalgic. I began texting all of my friends who I had seen Grateful Dead shows with in the past, explaining how the world had changed and how there were very few moments that could ever replace what we experienced together back in the 90’s. Back then, we had a saying – It was either myself or my buddy J. Smooth who coined it, but it was simply this:
The 90’s Are Just the 60’s Upside Down.
That was the t-shirt I always wanted to make… But never had the bread to do. As I watched these two girls twirl around Like hippie nymphs inside a mundane corporate forest – it dawned on me that I was in fact… as guilty of being the old guy here as everybody else was…
4
My friend had told me the intermission was long so we made our way out to the center of the sphere to as many strangers as possible. This was the closest it came to a Shakedown experience and we spent 30 minutes or so talking to computer designers from Phoenix, truck drivers from New Jersey, Christmas tree farmers from Portland and accountants from the DC area. I have been told the first sets had been pretty slow for the other Sphere shows leading up to these and that the second set was going to be even better. So, after a couple of conversations we went back into the 200 section looking for any empty seats. And then the lights went down and China Cat Sunflower came up. I reached into my pocket for the pre-roll I’ve been saving for the second set. This was gonna be good.
A quick aside here… As an on-camera TV host and actor I am often forced to do my own makeup. I have been doing this for 20+ years and I keep a bunch of items in my toiletry kit in case a gig presents itself. One of the items is a black make up tube that fills in gray hairs in your beard. Full disclosure… I use it all the time and it comes in handy quite often. Unfortunately, the one place that I didn’t need it, was at this Grateful Dead show. I reached into my pocket and pulled out the little plastic black container holding the pre-roll… Only to find it was the fucking beard pen.
I uncapped it, looking down at the ink dabber, cursing my recent luck.
Look, I may have not been as stoned as I would have liked, but damn… my beard was looking dark and full.
Savage brought out the last of the Los Feliz Loco and we burned it openly in the crowd this time saying, screw the laws – if they kick us out they kick us out. The next 45 minutes were spectacular and everything made perfect sense. We danced and sang along, I thought about my beautiful wife, my kids, my friends, my girlfriend from the past and everything in life that made sense and it was magical and perfect. I even began screaming for every John Mayer guitar solo. His watch didn’t even bother me anymore. Savage and I talked about maybe going over to the after party at the Tuscany… We made plans to try and stay for the Friday show the next night… We were dreaming in that way you get at a Dead concert when all of your problems can be solved with the right note of a song. The band finished the set and we walked out of the Sphere with super Cheshire Cat grins on our faces awaiting the next party.
What we found was roughly a mile-and-a half-walk to the Venetian, where people could get Ubers and towncars. Walking through Vegas always kills a buzz, especially when the working girls start yelling out that they will, “Break yo dick off for 50 dollars.” Plus, even though you can drink on the streets, there was nowhere to buy anything. After a good 35 minutes, I suggested we pull the ripcord and just get an Uber back to Mardi Gras. At least they had a late night happy hour and maybe we could run into Owen in the lobby and see if he scored any harder party favors.
Our backs were hurting, our flip-flops were not exactly the most ideal concert choices and I wasn’t about to go for an $18 Miller light at a large casino bar. We got back to the Mardi Gras and walked into that familiar surrounding of despair and desperation, looking not unlike Nicolas Cage’s motel during his downfall in the film Leaving Las Vegas. Grizzled old drunken madmen hunched over slot machines. Middle-aged women at the bar nursed Miller Lites in orthotic shoes. An overweight family was eating slices of pizza out of a shopping bag… It made me very happy we had not found any psychedelics because I would have tripped out. Drinks hit the bar and Savage ordered a breakfast burrito to soak up the booze.
And then it hit me. Savage had said he made out with Mountain Girl? The timing seemed off. By my calculations, she would have been a mother of two living in Oregon by the time he graduated high school. He defended a bar during the LA Riots? Biker clubs don’t let dudes in that easily. And what about him claiming he was there when the Wall of Sound was completed? He would have been in third grade. Suddenly I was thinking to myself, who actually was this Savage guy? This guy holding court in the bar of a fleabag Vegas hotel gulping down a bucket of well whiskey the size of a small bird bath? Did our kids even go to the same school? Suddenly, the 275 mile drive through 110 degree heat the next day seemed daunting… and to top of all that, the acid pizza was wearing off.
“I’m gonna go to bed,” I announced, now feeling somewhat paranoid about sleeping in a room with this guy.
“Nah, man! We’re in Vegas! Did I ever tell you about the time I partied here in the 90’s with the Chelsea Football Club?”
I had heard enough stories for one night. I was cooked. I looked at my phone and had a few Friday kid carpools to drive and an early dinner with a potential job offer. Real life awaited me back in L.A. I shut the lights off by 1:30 a.m. a far cry from my average 6 a.m. bedtime back in the 1990’s. Savage never made it back to the room. The next I saw him was behind the wheel in the morning, his roulette eyes signifying a night well wasted.
This is not the first story I have written about seeing the Grateful Dead or Phish as an older man, but this one felt different. Maybe it wasn’t my favorite show, but this was one of my favorite experiences.
On our way out of town, we passed through the Pioneer Saloon again and stopped in for one final beer before the road. This was about as outlaw as this trip would get… A beer at 11 AM in a bar where men had been shot over $10 card games. I started writing down some ideas and eventually realized that these experiences are always worth it – especially for the art that comes from it. Hell, I even began writing a song about Clark Gable and Carole Lombard on the way home.
If this was my one and only trip to the Sphere, I am glad that I got to see the remnants of the Grateful Dead. I will probably go back if Pink Floyd or Oasis reunited with original members or something ridiculous like that, but I’m not gonna count on it. Even if the Dead and Co. come back for another residency next year, I will most likely go, making sure that I am a little better prepared.
The only thing I can say for sure, is that next time, I won’t be staring at John Mayer’s crotch…
Check out Zach’s New Album “Country Linen” streaming everywhere now!
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I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
The easy-going acoustic video for Zach’s song “I See Penises in Everything” from his 2012 LP “Moose Knuckle”
Hey y’all! itunes that song HERE
Zach Selwyn 