Zachariah & the Lobos Riders
“Ghosts in This Guitar”
Skywriting (c) 2014 Papago Records
At a bar near my house a few nights ago, I met an interesting man. He was very handsome, sporting a cool undercut hair-do and rocking a massive, manly thick beard. A bearded man myself these days, I inquired about how he achieved such unbridled thickness and shape.
“I grew it,” he said.
“Oh,” I said. “Right.”
After a few more lagers, I got to asking what this guy did for a living – as he was constantly tapping his phone for the duration of our hang.
“I’m a beard model bro,” he exclaimed “On Instagram.”
“What? Really?” I inquired.
“Yeah man – you got a pretty thick beard, you should try it.”
“Maybe I will.”
“You gotta get that beard money son!” He said.
Beard money? Instagram? Paid for just having facial hair? Yes, believe it. The man, whose name I forget – but may have been Rylance, told me he made over 100 thousand dollars last year hash-tagging and re-posting snaps of him rocking his beard. He also mentioned that he had turned down money to shave it from Gillette for a commercial.
“They offered me 25 grand, but my beard ‘shave rate’ is 40K,” he explained.
“Shave rate?” Dude. I tested as an actor for a TV pilot last year and my acting rate was 1/10th of that. I was blown away.
When Rylance finally turned his phone around to show me his pictures – it became abundantly clear that I might not have the “beard earning potential” that he currently had. Mainly because the majority of his Instagram phots were of him posing shirtless, with rippling abs and a diary of chest tattoos scrawled all over his torso.
Instagram would probably pay me to put my shirt back on.
Still, he passed me the email of his “social media manager” and I emailed her the next day. Her name was Tracy. Here is our conversation:
Zach: Hi. Rylance gave me your information, I’m interested in Instagram beard modeling.
Tracy: Great. Can you post a photo of your beard doing something cool and we’ll see what kind of traffic you get?
Zach: My beard doing something cool? Like what – shopping for albums?
Tracy: Or standing in front of an old shipyard or a train or a barn or something.
Zach: Copy that. Will share later this week.
And just like that, it was on. Being that I made a grand total of 2600 dollars as a writer the previous year, I figured a quick move to Instagram beard modeling might be a nice career change. I took a road trip up north and decided I was going to shoot some killer beard photos and get myself an agent.
My first stop was in from of a barn, as requested. Then I took my shirt off and did my best “suck-it-in pose” while staring off into the distance at nothing in particular. Finally, I snapped some pics of me standing in front of a record player holding a guitar case. Boom. I had my entire beard modeling portfolio.
I decided to post the barn photo first.
I emailed Tracy and told her to look out for the coming revolution. With any luck, I’d be getting offers from worldwide companies to pose while holding a Kit-Kat or something for 10 large. She quickly emailed me back after looking at my Instagram page.
Tracy: Is this a joke? You have way too many clothes on.
Zach: Too many clothes on?
Tracy: Show off your tats.
Uh-oh. Tats? One thing I am not ashamed to admit, is that I am tattoo-less. Sure, I almost got a Pearl Jam “stick figure” in high school on my ankle – but I chickened out at the last minute. Still, I decided I could doodle something on my chest in Photoshop and try to pass it off as cool.
When I looked at the other models currently killing it on Instagram, however, it became clear that one tattoo would not be enough. Apparently the current trend is to get ridiculous tattoos all over yourself. Your chest, your neck and more recently, on your face. I slowly felt my beard modeling career slipping away, but I still took a chance.
I took a few more pictures and added some tattoos. Knowing this was my last chance to pull off a modeling contract, I sent them off to Tracy before I posted them – asking her if she felt these might generate some serious beard traffic.
I waited for what seemed like hours for a response. When she finally got back to me, it wasn’t the response I had expected.
Tracy: So, I don’t think I’m going to pursue you as a beard model any further.
Zach: Can you tell me why?
Tracy: Well, for one – you’re what, 37?
Tracy: But, I was looking through your other Instagram photos and it looks like you have two kids? If you want I can submit you to another trending site – Have you heard of the Instagram account, “Hot Dads With Babies?”
Hot Dads With Babies? Yep. It’s a real thing. I went and looked it up and was immediately horrified. Even though they only had a few posts, I was fairly convinced I might be able to sneak myself up on that page someday, so I asked Tracy what the average “dad with baby rate” was for a guy selected for the account.
Tracy: It’s not as popular as anything with beards, so it’s only like 7 dollars per post.
Zach: Oh. OK, well I’ll think about it.
And with that, Tracy was off to help Rylance clock another 50 grand for posing shirtless with a Clif energy bar, secretly dreading the day his beard went grey and his tattoos started to fade.
I went home to see my kids and brought them into the kitchen, where I asked them a simple question…
“How’d you guys like to make 7 dollars an Instagram post?”
*Watch Zach’s new comedic acting reel!*