Actor. Musician. Host. Writer. Dinner Guest.
https://embed.podcasts.apple.com/au/podcast/welcome-to-n-i-l-university/id1829007772?i=1000719030779
Cloud10 Media and Writer/director Zach Selwyn bring you the first ever scripted podcast about the NIL deals permeating NCAA sports – specifically college football. First two episodes launching Thursday August 28!
“You’ll never have four year starters at a mid-major university anymore… don’t blame me – blame the NIL”
By Zach Selwyn
I never knew that being drunk in a grocery store could be so much fun.
A couple of years ago, the Gelson’s at Franklin and Bronson decided to take out their magazine section and build a bar. Replete with rotating beer taps, three large TV screens, wine options and a full menu, it has slowly become the place to be seen in the Franklin Village neighborhood. And, it may not only be the best sports bar in Los Angeles… but also one of the best watering holes in the city today.
It just happens to be in a grocery store. And I was almost arrested there a few weeks back.
I first sat down at the Gelson’s Wine Bar a few Mondays ago, after purchasing a rotisserie chicken at the checkout stand. My sole intention was to check the score of the football game and head home. But, I started talking to a guy next to me named Tom. Two hours later, Tom and I were Instagram friends, I was on a first name basis with the bartender and I had devoured the entire chicken with my hands all while downing seven Hazy IPA’s.
Tom and I made a pact to come back for every Monday night game, and we agreed to each bring friends next time. Within weeks, the bar was standing room only, and we began having to show up two hours before the game started to even secure a seat.
Gelson’s has become the new No Vacancy.
Like the residents of this city, Los Angeles area grocery stores have ther own personalities. Hollywood folks know Rock ‘n’ Roll Ralph’s from the days when hair metal Gods slogged down the aisles with jugs of vodka in their hands… Influencers and Yoga Moms have made Erewhon the best place to be seen in LA and places like Trader Joe’s are full of everyday people buying cheap booze while mixing in a festive box of Peppermint Joe-Joe’s. Gelson’s has managed to remain innocuous, casually overcharging customers for basic foods and thriving in their deli counter and produce sections. As a grocery store, Gelson’s is a notch above, say, a Ralphs or a Vons, but they don’t have a smoothie bar or a massage chair, like Whole Foods or other gourmet stores. They do, however, happen to have the hottest bar in the city.
“I love it here,” a girl named Samantha told me after taking advantage of a two-dollars-off-draft-beer special. “It’s not dark, they don’t tax you and the food is decent. Plus, you just feel… safe.”
Samantha had a good point. What makes the Gelson’s Bar interesting and affordable is the fact that they are not allowed to add sales tax to bar bills and they refuse to let the customer tip the bartender. That’s a far cry from last week, when a bar on Cahuenga automatically added a 30 percent gratuity to my $23.00 bartab. The service wasn’t even good and the bartender complained about her dying acting career the entire time. And now, with everybody from fast food counter employees to Uber drivers expecting 20 to 30 percent tips on everything they do, it’s refreshing to be able to follow the old standard rules… Tip one dollar a drink. ( I normally go a little above and beyond this but I refuse to pay an extra $12.00 on an alcoholic beverage that is already marked up by 75 percent).
Also, there is a security guard, who I got to know fairly well after yelling obscenities at Dodgers players on TV during game three of the World Series a few weeks back. (For the record, I was detained for 20 minutes and told to not return until the series was over.)
“I totally understand… but can I pay for my chicken wings first?” I asked.
In Los Angeles, hot bars come and go. I still long for the days of Daddy’s, Dublin’s or even the old Powerhouse. But, did I ever think that I would choose to go grab a beer at a grocery store over, say, La Poubelle? No. But, where else can you shop for groceries and have four drinks while catching a Lakers game? Not to mention, the clientele is somewhat of a higher class than your average dive bar, which has been a a nice change from a place like the Frolic Room where two weeks ago a guy tried to get me to buy a tamale out of his coat pocket.
The fun thing is the sheer novelty of drinking in a grocery store. It actually puts everybody in a better mood. Jokes are made, drinks are bought and discussion often turns to what other institutions need a bar on the premise. (Most obvious suggestions have been laundromats and The DMV). Drinking at Gelson’s is a little like drinking in an airport. Everybody is in a good mood because they are bonding over the fact that the same place where they buy nine dollar boxes of Cinamon Toast Crunch for their kids also serves a Pineapple Cider for the same price.
As a parent of a young child back in the day I would often be asked to run to Gelson’s to get diapers when we ran out. I happily obliged my wife’s request, because I knew I could sneak into the Birds Bar with my neighbor for two quick beers. Sometimes I think about what would have happened if Gelson’s had a bar back then? I may have never made it home.
The one knock on the bar is that it is super bright, and does not do any favors for the beer goggle wearing crowd. In fact, it’s impossibly fluorescent at times so there is no hiding your age, wrinkles or skin damage the way a dark bar might do. If Casa Vega feels like midnight at 1:00 in the afternoon, the Gelson’s bar feels like a racquetball court at 9 AM. However, the people watching is incredible, local shoppers often scoff at your party following their trip through the meat section and it becomes really fun to try and convince customers to ditch their shopping list and join you for a quick beer. Last week, we successfully got a local friend who was picking up sushi for his family to delay his return home with two glasses of wine at the bar. He has since become a regular.
For years places like Whole Foods have had wine bars or beer tasting areas in their midst. But I have never sat down at Whole Foods intentionally with the goal of getting hammered. At Gelson’s, I recommend taking advantage of the Tuesday night non-corkage fee, where you can buy a $15.00 bottle in the store and drink it at the bar while watching the NBA. Sure, the trend these days for men my age is to stay at home and be responsible adults, but every once in a while a new bar in Los Angeles pops up that everybody gets excited about. I never thought it would be at the Gelson’s grocery store up the street from my house, but I am actually thrilled to say it has.
Come find me whenever you are ready. I’ll be the guy eating a rotisserie chicken with a bottle of wine yelling angrily at the three large TV screens.
Longhauler by Bublles & the Shitrockers Streaming now! Five songs written by Zach!
The Day The Derby Became a Bank * By Zach Selwyn
I live about a mile from the building that was once the famous swing dance club known as “the Derby.” In the mid-late 90’s, when the swing music revolution twirled its way across the streets of Los Angeles and turned regular farm boys from the Midwest into Rat Pack wannabes, “the Derby” was the swing club to frequent.
In 1996, Jon Favreau was so inspired, he made a pretty great film about it called Swingers and suddenly star Vince Vaughn had the entire town looking for “beautiful babies” and saying that everything was “money.” I passed a bootleg VHS tape of the film around my college friends and soon fell in hook, line and sinker. After graduation, I dove head first into the post-Swingers madness that raised dirty martinis all over Hollywood. Lines formed around the Hillhurst/Los Feliz street corner where the Derby resided awaiting entrance into the ultimate haven of swing-cool.
I owned 15 bowling shirts, white “creeper” shoes, Cadillac-emblazoned pants, shoulder-pad heavy sport coats, a flask, three Big Bad Voodoo Daddy CDs and a t-shirt that said “It’s Frank’s World, Were all Just Living in It.” I went to Las Vegas monthly, drank gin and tonics and swept my hair up into a James Dean-inspired pompadour. I remember feeling so confident that my “swinger” image would live with me for the rest of my days, I traveled to New York City around 1999 and searched out underground West Village swing clubs to show Manhattan that a “Real Life Hollywood Swinger” was in their presence. Somehow the façade worked and after ringing up a $290 credit card bill, I managed to make out with a girl named ‘Kitty’ who had a Stray Cats tattoo on her shoulder before retiring to her floor mattress in Brooklyn where she woke up six times during the night to smoke Marlboro Reds.
It was all because of Swingers.
And then, about five years ago, it was announced that the Derby was going to be transformed into a Chase Bank. The bar where I spent my early 20’s was suddenly going to be a place where I would curse the teller for charging me a checking account fee… The club where I once dated the hottest bartender in town was turning into a place where a gal named Evelyn would inform me my mortgage was ten days late. When I heard the news, I knew this was not good. The Derby? I thought… A bank? WWJFD? (What Would Jon Favreau Do?)
Turns out, Favreau had bigger fish to fry. Even though he could have easily bought the Derby and used it to store his Iron Man memorabilia, he ignored my twitter plea for him to buy the bar and turn it into a museum. I’m sure Vince Vaughn most likely drank at “Mess Hall,” the restaurant next door, toasting the ghosts of the barroom that made him a movie star… but he was also too busy and uninspired to save the bar. I even tweeted actor Patrick Van Horn, who played SUE in the film. He at least took the time to write me back by quipping “End of an Era.”
A week before the Derby was to be gutted, I gathered my old “Swinger buddies,” – now dads who had traded in slick sport coats and suspenders for Old Navy hoodies – and we poured out some gin for Favreau and Vaughn, for Sinatra, for dirty martinis, for the incredible wooden Derby ceiling, for the memories we had shared at the bar and for the debauched nights spent watching amazing swing bands like Royal Crown Revue sing “walk right in, walk right out…”
We even quoted the movie a few more times to make sure we still knew all the classic lines. “Get there…” “This place is deaaad anyway…” “He’s all growns up… I would never eat here.” “You’re the fun-loving out going party guy, and you’re sweating some lawn jockey?” The night went on and on.
As the evening died down, we all retired a lot earlier than we had in the late 90’s and excused ourselves back to our families. The next week, the Chase Bank transformation had begun and the last remaining memories of my first few years out of college were carried out and discarded.
A few weeks ago, I found myself in line at the Chase, staring up at the exact same wooden ceiling that I had spun girls beneath in the past. The ceiling beneath which I had done shots of Crown Royal a hundred times. The ceiling that watched over me as I tried to find assimilation with a unique sect of people during those weird times when you’re not yet quite sure who you were – who you are – or where you are going.
I got up to the bank teller and deposited my meager check, taking a moment to remark that this building was once my one-time favorite nightclub.
Without making eye-contact she mumbled, “Yep, every one of you middle-aged guys who comes in here has the same story.”
“Fuck off,” I whispered under my breath.
I took another glance at the ceiling and thought of the days gone by. Hollywood is forever a town of transformation. Very few restaurants and bars make it ten years… hence the stories you read about now defunct clubs like The Trip, The Cathouse and Gazzari’s that were the most happening places to be. In my life, the Derby was certainly my place. The place where I was part of a nationwide fad that engulfed my youth when I was a mere lump of clay awaiting to be molded into the lump of Play-Doh I am these days.
As I looked down at my bank receipt and realized how far this journey in Hollywood had taken me, I thought of the dreams I had at age 22 that were still somewhat unrealized. When places that mean so much to you as a kid disappear, you fail to immediately recognize that they will be gone for good and the memories will fade or melt into new ones until all you have left are a few photographs and some journal entries. I look back at my two years as a pseudo-swinger as important remembrances that I will take with me through all of my life. At the time I thought I’d be 22 forever, twirling cute tattooed ladies across slick wooden floors only pausing to sip drinks and wipe the sweat from our brows. I never thought I’d be 40-years-old and in the exact same room looking down at a bank statement stressing about the fact that I barely had enough money that week to cover my DWP bill.
Again, my thoughts turned to Jon Favreau. As the worlds most in demand director, he probably never imagined he would achieve the level of success he has back when he was simply searching for familiarity amongst the Hollywood night-crawlers of the mid 90’s. I reached back out to my old swinger buddies and arranged another drinking night to sit back and reminisce about the Derby days gone by, and we all agreed to get together on a following Tuesday night.
Of course, by Monday morning, everybody had flaked and the plans were cancelled so we could spend some time with our families. We all agreed to try again later, and I thought about how a little piece of all of us died the day the Derby did…
And a part of me knew, that somewhere, high up in those Malibu Hills, Jon Favreau was feeling the same thing…
Buy Zach’s Book “Talent Will Get You Nowhere” on Amazon.com!
AMC’s unscripted series brings viewers into the captivating and provocative world of creative and competitive taxidermy. Hosted by ZACH SELWYN, Immortalized explores the passionate detail and artistic expression that goes into creating this compelling art. Each episode will feature one of four highly regarded “Immortalizers” facing off against a “Challenger” in a competition. Their task is to create a piece to be judged on three criteria: originality, craftsmanship and interpretation of the designated theme. Whether the artists are known for their classic or rogue creations, each week they will work to perfect this centuries-old art form in an unprecedented battle. “No Guts, All Glory.” Premieres Thu., Feb. 14 at 10/9c, only on AMC.
