Dream Job | Zach Selwyn

This past weekend, I decided to have a yard sale. It sounded like the perfect idea. A fun and social way for me to unload the over-crowded boxes that had been shoved in the back of my garage and turn them into some serious cash. After all, who wouldn’t want to buy my old snap button western shirts I once wore on tour with my band? Or my vintage t-shirt collection that ranged from soft 1970’s Wild Turkey Bourbon logos to an original Rick Springfield Working Class Dog Hanes Beefy-T? Or even the dozens of valuable beer coozies I had collected rifling through Goodwill crates across the country that I just never used? And what neighborhood fashionista wouldn’t jump at the chance to own a pair of my wife’s designer leather pants for a steal at $100? Or any of the hundreds of blouses she had earned working in the fashion industry for twenty years? The way I saw it, my yard sale was more of a vintage pop-up shop than a junk sale – and I was expecting nothing but a hipster, gypsy crowd with millennial money in their wallets and a dream of buying an old suede fringe vest on their minds.

Oh how wrong I was.

The Craigslist ad I had placed stated that the sale would begin at 7 o’clock in the morning. However, a crowd of freakish haggling ghouls began showing up at 5:30, knocking on my pre-dawn door asking me if I would give them a sneak peak into my wares before everybody else arrived. Some came by van, others by bike. One man, I had assumed by the sleeping bag he carried, had camped out on our sidewalk the night before like we were about to release tickets to a One Direction concert. Suddenly, having a yard sale became somewhat frightening but I thought of all the time it would save me having to deal with ebay and those pesky fees, shipping costs and trips to the post office.

Our first early morning visitors were two Spanish-speaking men who were very interested in knowing if we had any “tools for sale.” Having only owned a screwdriver, some nails and a hammer in my illustrious DIY carpentry career, I calmly told them no – before inquiring if they would be interested in a brass Jackson Browne belt buckle.

“No, gracias,” the older gentleman said. He took a look at my daughter’s rusty Frozen decorated bicycle before driving off.

The guy with the sleeping bag asked if we had any bedding and/or pillows for sale. I told him no, and asked him if he’d be interested in a Jane Fonda Workout vinyl record.

No sale.

Vintage T-shirts. Priced at $10. Sold for $1.00

Our next visitor arrived around 6:00 a.m. She was an older, haggard bag lady who had over 45 satchels draped off of her weathered bicycle. In the knapsack that was slung around her shoulder she carried an actual brass tai-chi sword that she insisted on wielding in front of my son in a terrible re-enactment of her early morning lesson she had just taken in Griffith Park. After frolicking around the sidewalk like Westley in The Princess Bride for 25 minutes, she finally walked in and inquired about buying some iron rods and curtain rings we had recently taken down from our inside windows. Originally, these rods were purchased for $300 when my wife was doing some interior decorating to her old home in Laurel Canyon. Feeling generous, I offered her the rods and rings – with the curtains included – for $200. She stared at me as if she was about to run me through with her weapon. She mumbled something beneath her breath and eventually moved onto the junk table I had assembled in the back corner. She picked up a set of hippopotamus salt-and-pepper shakers and giggled while examining them.

“These are fun,” she exclaimed.

“My mom brought me those from Morocco,” I told her, lying. In reality they were Goodwill purchases I had used as a prop in a film I had made with my brother in 2011.

“Could you do ten bucks?”

Again, she laughed and twirled around the yard and started speaking what seemed like French to nobody in particular. She wrote her name down in a tiny notebook she had hidden in her stocking, ripped the page out and handed it to me. As she pressed it into my palm, she whispered, “Call me when you realize you’re asking way too much money for everything.”

I looked at the slip of paper. Her name was Laurette Soo-Chin-Wei Lorelai.

Around 7:15, the floodgates began to open. More and more groups began appearing, asking for mainly larger items such as furniture and floor lamps. I was somewhat amazed that no one had snapped up the Crosley turntable, the Pablo Neruda collection of poetry or the coffee table book Nudie: The Rodeo Tailor. After 45 minutes, I was beginning to wonder if that sword-carrying woman was correct… Was I charging too much?

I quickly Googled Yard Sale Etiquette.

According to yard sale laws, the average price of most of your items that are not bulky or still in the packaging – should be around $1.00. My average item was in the 5-10 dollar range, and in my mind, totally reasonable. It wasn’t until I made my first sale that I had a change of direction for the rest of the afternoon.

In 2007 or so, I had bought my son a collectible Star Wars denim jacket with R2-D2 and C-3PO sewn on the back at a trendy Farmer’s Market for $45. Even though he had probably thrown up and peed on it a few dozen times during his toddler-hood, I felt that $30 was a fair asking price. When I mentioned this to the interested woman who had been measuring it up against her own 3-year-old’s torso, she scoffed and hung it back on the rack.

“Ay de mi!” She said in Spanish.

Determined to make my first sale, I decided to bargain with her.

Now, I come from a long line of world-class bargainers. My mother and late grandma used to waltz through Canal Street in New York City with peacock-like confidence, able to nudge an unwavering vendor into dropping the price on an imitation Louis Vitton handbag from 500 dollars to roughly 50 cents in under three-minutes. Together they played the street like silver-tongued Jewish barter hounds, satisfied only when departing the area with 3-5 purses, imitation Rolexes and fake Prada luggage beneath their arms. They have been taking me to the secret inner space of fake handbags since I was about two-years-old and as far back as I can remember, they were the Ronda Rouseys of price negotiating… In fact, I recall one legendary trip where my mother actually made a profit while buying a purse.

Canal Street Fake Handbags. Fertile Hunting Grounds for Jewish Women Across the World.

Throughout the years, I have mastered the talent myself, but mainly when talking down a woman who once offered to cornrow my hair on the beach in Puerto Vallarta. I have also, never really been the haggled, only the haggler… Nevertheless, I felt that my family history had prepared me to challenge this woman over the Star Wars jacket to the very end… and I would not give in.

“Maam, could you do 25?” I asked.

“How about one dollar,” she said.

“What?” I screamed. “This is Star Wars! Like, collectible!”

“Senor, I will give you two dollars.”

At this point I knew my grandmother was watching down from heaven like a boxing trainer watching her prizefighter take hits in the ring. I refused to back down, so I just slowly lowered my price until she agreed. I decided I would not go lower than 18 dollars.

“20 bucks,” I said.

“3 dollars,” She barked,

“18?” I pleaded.

“Adios, senor,” she said, walking away. Oh my God! What was wrong here? Had I lost the sale? Was I going to be stuck with this jacket in my garage for the next 30 years? Like most hoarders I thought to myself, maybe when my son has a kid of his own, he will give this to him… but I knew that was a long way off. Finally, I surrendered. Mainly as a way to break the ice and make my first sale of the day.

“Maam? 3 dollars is fine,” I said. The lady reached in her wallet.

“How about two?” She offered.

I paused. I looked up at grandma, undoubtedly shaking her head in disappointment from that great Nordstrom’s Rack in the sky.

“Fine,” I said. She pressed two wrinkly dollars into my hands and just like that, I was $42 in the hole, but I had made my first sale of the day.

As the day wore on, my prices dipped lower and lower. I sold a handful of action figures for .25 cents a piece, a stack of vintage T-shirts for a dollar each and had the day’s biggest score when an unopened buffet dish that we had received for our wedding in 2004 went for $4.00. Nearly every item of clothing I was selling dropped in price by 99% by noon. My wife’s leather pants went for two bucks. The Rick Springfield shirt went for a dollar, as did the Mumford and Sons shirt, some Jack Daniel’s glasses and a silver booze flask that had an engraving of a man bass-fishing while naked. As the yard emptied, my wallet grew fatter and fatter – albeit with one-dollar bills – until I found myself exhausted, bored and anxiously wanting to count the bankroll in my pocket. My guess was that I had made $100 or so, based on the flurry of quick deals I made unloading the DVD collection, stacks of children’s books and my unbelievably large collection of novelty trucker hats… which had sold to some professional tree service men who had been working on a job a few blocks down. (Which might explain why if you drove by Franklin Avenue last weekend, you saw six guys on ladders wearing hats with My Other Car is Your Mom on them).

A customer scoffs at the $7 asking price for a pair of diamond earrings.

The most disgusting sale of the day went to the three ladies who argued over who would get to wear my wife’s used LuLuLemon Yoga pants. In retrospect, I probably could have sold them to some perverted Japanese businessmen in a vending machine for $60 a piece. Instead, I settled for – yep you guessed it – a dollar.

A crisis struck when I sold my son’s old Nintendo Wii console for ten bucks. Originally, he had wanted $100 for it… Which is 90 dollars more than what the smug bastards at GameStop will give you for the same item. Convincing him that I was a master salesman, I let him give me the Wii to sell at the yard sale instead. Sadly, I buckled early and let it go for $10.00 and I threw in some accessory called a Skylanders Portal. Not even sure that the console worked, I was just happy that I had made a double-digit sale. My son was not thrilled at all.

“You’re the WORST!” He screamed at me. “That was worth at least 300 dollars!”

One thing that kids fail to recognize is how fast technology loses value in today’s ever-changing world. Still, there was very little convincing him that I had struck a decent deal and he continuously stuck his head out the door and screamed at me for my “epic fail.” Ultimately, I ended up giving him the ten bucks even though I was the one who had bought him the original console for $275 back in 2010. Screw technology.

My son, the gamer, was pissed when I unloaded his old Wii for $10

Around 4, the traffic had dwindled down to some neighbors, who we basically just handed items for free to get the stuff off of our property. Although it seemed like a bunch of things had been sold, I was still staring down a massive pile of clothes and books and toys and albums and knick-knacks and just straight up garbage. I prayed for some Saudi billionaire to walk in with a briefcase full of cash and just tell me he was taking the whole lot for $50. Alas, it looked as if my day was over. I cracked a beer and peed on a cactus.

And then, like a boll weevil out of a nearby hedge, Laurette Soo-Chin-Wei Lorelai re- appeared, tai chi sword in hand, pushing her bike in my direction with a Cheshire cat-like simper on her face.

Like a panther she strutted around the sale, inquiring about every single item remaining. She decided to mention that she was a regular on “the scene” and that she could tell you what was going to sell the minute she sets foot in someone’s rummage sale. She offered to help me whittle down my items to try and resell the next day for the bargain price of 10 dollars an hour… I relented. All I was thinking was “get the hell out of my yard.”

I started gathering everything that was left over and throwing them in boxes. She suddenly slid next to me, holding the iron curtain rods, the rings and the hippopotamus salt-and-pepper shakers from earlier.

“Ready to make a deal?” She asked.

“Lady,” I said. “Give me five dollars and go back to whatever hole you crawled out of.”

She handed over a bill, pressing it into my palm and stared directly into my eyes.

“Told you so,” she said.

That night I didn’t finish cleaning up. I was too wiped out. I left the majority of my once valuable wardrobe out for whoever in the neighborhood wanted it. A few things disappeared, which I didn’t even care about. It might be cool to see the neighborhood homeless guy wearing my old Blues Traveler T-shirt.

The next morning I threw all the remaining crap into my car and drove it directly to the Out of the Closet Thrift Store. I shoved it into a filthy back room along with thousands of other donations. As we unloaded all the boxes and unsold clothes and books and toys, they asked me if I thought the huge haul of stuff was worth more than $500. After all, a big donation would serve as a great tax write-off at the end of the year. Unaware of this little loophole, I figured that, yes – this crap was definitely worth more than $500.

They gave me a slip to present to my tax preparer and I drove home, satisfied that I had at least made a donation that would help me out financially.

As for my bankroll, I finally had the chance to count my earnings at the end of the sale. For nine hours of bargaining, labor and sweating under 100-degree weather, I had made a grand total of $47.

Somewhere up in heaven, my grandma was shaking her head in disappointment…

Somehow, Wham! Fantastic, Donna Summer and the Jane Fonda workout vinyl did not sell.

DOWNLOAD ZACH’S NEW SONG: NIRVANA T-SHIRT!

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my behind the stage seats

HOW TO SURVIVE A GRATEFUL DEAD SHOW WHEN YOU LOSE YOUR FRIENDS IN THE PARKING LOT * By Zach Selwyn

My old college friend Bernard (Or “Burner – for reasons that don’t need to be explained) called me the day before Father’s Day. He had an extra ticket to the 50^th Anniversary Grateful Dead concert in northern California. I informed my wife that I would be traveling to the show the following Saturday night.

“Haha yeah right,” she said.

“No. I’m going.”

“Stop it. Now, what do you want to do for Father’s Day? Should we meet the Bartons for brunch? Or do you want to have people over to bar-be-cue?”

“I hate the Bartons,” I said. “I want to go to the Grateful Dead.”

“Are you serious?”

“Yes.”

“Well, take your son with you, don’t you think he would enjoy it?”

“Uhhhhhhh….”

I didn’t think that was the brightest idea. The smoke and the dancing and twirling was completely mind-blowing to me when I was at my first show at age 18. Back then I was scared shitless. Too many drugs, too many lost souls… too many people having a lot more fun than I was. I told my wife that I’d rather let my son find his own musical path. (Then again, if he’s following 5 Seconds of Summer around the country in 10 years I may have failed somewhere.) Plus, I told my wife that a 9-year-old boy does not need to see his 40-year-old dad clink Absinthe cups with a dude in hiking shorts who made Silicon Valley millions by inventing the Nook.

“Do NOT drink Absinthe,” she demanded.

“I won’t, I promise.”

Eventually, I got the green light – and I called Burner back and committed to his 70-dollar ticket. Which I soon found was WAY too expensive for my shitty seats behind the stage where just a few songs into the set a man would face-plant and nearly die on the concrete right next to me.

Recent online ticket prices for the Santa Clara shows had settled at $20-$40 depending on where you were seated, way down from the rumored $1500 nearly a month earlier. This was due to the “Soldier Field Panic Purchase” that nearly every Dead Head and ticket scalper had fallen for when their final two shows of this “Fare Thee Well” concert were originally announced… Thinking the tickets to Santa Clara might be listed at the same price as the Chicago shows, folks bought up dozens of seats at face value, only to find themselves losing money when trying to unload the tickets in the parking lot the afternoon of the show. (Steal Your Face Value, anyone?) Even Burner was left with a handful of tickets that he ended up trading for “pieces” (pipes or chillums), 50^th anniversary bandanas, T-shirts and at one point a foot long joint being sold by a spritely blonde nymph out of a giant cardboard box.

$15 super joints from a beautiful blonde girl

Now, a fair amount has already been written about these shows – if you want to hear about the set lists and the fan reactions to Trey Anastasio and the supposed $50,000 “fake rainbow” – go Google that now. This is my personal adventure about smoking a lump of hash with a crazy looking scallywag who was dragging a dirty pet pit bull named “Iko” around on a hemp dog leash – and becoming so cosmically altered, that I managed to lose my friends for the duration of the show long before the first note of Truckin’ was even played.

It was a surreal experience to say the least. When I last saw the Grateful Dead in 1995, the crowd was pretty much the same… just about 20 years younger. But now, those folks have grown up. Gone are the days of living in the Vanagon and hopping from town-to-town. The “Only Users Lose Drugs” shirts I used to fawn over had been replaced by at least 25 men happily wearing a t-shirt reading “Grateful Dad.” (Thank you, honey for not getting me THAT for Father’s Day.)

At least 25 of these shirts at the show.

A vast majority of the well-off crowd could be found eating sushi and sipping wine in the safe “red” parking lot, while the more traditional “Shakedown Street” blue parking lot catered to the jewelry designers, pushers, providers, dealers and, yes, the guys selling veggie burritos. (At $5.00 a steal – considering it was $11.00 for a nitrate-riddled hot dog in the stadium). Bottom line was, it was a very balanced scene. Which is how I went from talking about music with a doctor who lived in Marin County – to witnessing a hippie trade a T-shirt for a Churro – to eventually asking the aforementioned scraggly looking pit bull owner if I could have a hit of his joint.

“It’s hash bro,” he said.

“Nice,” I said.

“Nice,” he responded.

I took a long drag from the tightly rolled spliff. It was licorice-like in flavor… and reminded me of smoking hash on a Eurorail with a Spanish stranger during a train ride from Switzerland to Germany in 1996. I exhaled.

“Nice.” I said again.

“Real nice,” he said and pulled off the joint again.

I stared up at the clouds.

“Nice,” I laughed.

“Totally nice,” he replied.

We stood and watched the sky for a few minutes. I started to realize that for the past ten minutes, I had managed to keep a totally coherent conversation going by merely uttering the word “nice.”

The author, moments after the hash took over…

I shook off my daze and decided to gather myself to find Burner and our other friends and head inside. We were 30 minutes away from the opener and I didn’t want to miss it. I looked back at my hash-providing friend and we shared an ever-knowing look of “I’ll never see you again, but thanks for the time together.” I threw up a peace sign. As I walked away to find my buddies, I heard him utter one final word as a fare thee well to our little session.

“Nice.”

Back on Earth, I was suddenly totally confused. Burner was gone. Swirls of dreadlocks and weathered faces engulfed me. I wasn’t sure if I should head back to the blue lot and skip the show altogether or saunter forth inside all alone. Like a wilderness-trained tracker, I decided I’d take some photos to document the beauty of the signage and the sky and the colorful people and cars all around me. Scrolling through my camera roll a day later, all I can find is a few pictures of the stadium and a wasted girl passed out on a lawn. I definitely could not find my friends. I was high and wandering… but at least I had a ticket to my seat.

This girl was FINISHED before the show even began

Having lost buddies at concerts over the years, I am somewhat used to making friends and surviving. This was certainly not the first time I had been alone at a Grateful Dead show… In fact, at the LA Sports Arena in 1993 I accidentally left the concert mid-song and walked 23 blocks away until I was lost in a Ralph’s parking lot deep in South Central Los Angeles. Luckily, the night cashier slipped me a Fentanyl and called me a taxicab. Once I lost my buddy in Santa Barbara and ended up sleeping in a bush after a Neil Young concert. At the Dead show, however, I wasn’t truly worried, because nowadays we are all lucky enough to have cell phones.

I looked down to text my friends. No service. Of course. No fucking service.

I made my way inside and ogled the crowds flittingly dancing along. Anticipating the first note of the show that would send me into another stratosphere. They started with Truckin’. The place went nuts.

Then the guy next to me almost died. His friends pounded his chest until he sat up and they forced water down his throat. Scared and afraid, I went to get a beer. I met some kind gentlemen in the beer line. We spoke about how awesome the show was that we were missing… by waiting in that beer line. I looked around. A girl next to me made sure to use all 9 pockets of her leather fanny pack. At least three guys purposefully wore cargo shorts to show off the “Jerry Bear” leg tattoos they had done in the 90’s that they were waiting all these years to uncover once again… Finally, a woman carrying a six-month old baby in what seemed like a paper bag attached to her back came dancing through the crowd. The kid’s head bobbled furiously, unstable and terrifying. In Los Angeles, the helicopter moms of Orange County would have screamed, rescued the baby and brought it to the nearest hospital. At the Grateful Dead show, however, grown men laughed and spewed forth dragon breaths of marijuana smoke into the sky as the baby drifted right through the haze. It was absolutely disturbing. I could not imagine my kids in this environment. As much as I would want them to appreciate what the music can do for everybody, the last thing I would want is my kid getting a second hand weed buzz around a group of folks sending wafts of OG Kush into the atmosphere.

A few songs later, I had settled down. It suddenly hit me that I was completely alone and that my conversations with strangers were fun but fleeting. I wasn’t making any new friends… I wasn’t analyzing every note Trey played… The worst part was, I was barely even seeing the show from my seat behind the stage. I watched the majority of it on a big screen. So, I wandered around and decided to talk to the security guard. His name was Reed.

“What’s crazier, a 49ers game, or this?” I asked.

“Well, different crowds, ya know?” He said. “Niners fans drink a few beers and try to look tough. These folks drink 10 beers and dance around like fools!”

“So is this the rowdiest show you’ve ever seen here?” I asked.

“Oh hell no, the worst was the WWE Wrestling event. I broke up about 30 fights, had to throw a guy down some stairs.”

“What’s the weirdest show you’ve ever seen here?”

“Kenny Chesney. Was like a Gay Pride Parade met the deep south.”

He shook my hand and walked off.

A few beers later, I was overwhelmed by hippies praying to the miracle rainbow in the sky yelling out things like “It’s a gift from JERRY GARCIA MAN!” (If you can imagine a bunch of high people reacting to a rainbow at a 50-Year Grateful Dead anniversary show, it’s EXACTLY how you picture it…) The argument that the rainbow has been faked is everywhere online, but in truth, if the Dead had 50K to blow on a holographic rainbow, I would hope they at least should have tried to construct a hologram Jerry Garcia instead. (Shit, I’d have settled for hologram 2Pac.)

As the evening went on, as a way to remember what I was going through, I began dictating voice notes into the “recorder” app on my iphone. These are the translations as best as I could decipher them:

A: I have just spent the last hour hanging with a giraffe

I wasn’t tripping. I had spent an hour hanging with a a giraffe.

B: (Me singing a song idea for my band to record in the future) – “Sunday Ticket, who’s got my Sunday ticket… man are you with it? I wish I could stop and smell the roses – but the elements of elephants are lost among the doses – I suppose it’s the way of the Dead – I suppose it’s the way of the Dead” (Then yelling): “WAY OF THE DEAD!!! MY NEW SONG WOOOOOOHOOOOOO!!!!”

C: Hot dogs, nachos, chicken fingers… hot dogs nachos chicken fingers…

D: What hole have these people been hiding in since 1995?

The last note made sense. A lot of these fans were folks who looked like they never recovered from Jerry Garcia’s death. They had been in exile, awaiting the return of the Grateful Dead for years, sort of like those Japanese soldiers you read about who were trapped on islands with their loaded weapons unaware that the war had ended months earlier.

The highlight of my night came during the song St. Stephen. I had never heard the tune live – nobody really has – and it lifted my spirits high. For five minutes, the long drive alone had been worth it. So had the hash and the lost friends and the $70 seats. I reached high for the sky and let out primal screams of joy and happiness and thought about my kids, my wife, my career, my goals, my dreams my family. I was genuinely ecstatic. I had found my top of the mountain… It was one of those moments that I remembered having as a kid – worshipping this band for slices of perfection like that – when everybody is smiling and nothing can go wrong. A moment of calm and peace I hoped would never end…

Of course, an hour after the show I found myself cursing technology and feeling depressed about having to wait in a two-hour line for an Uber.

I left the venue alone. Got to the hotel alone. I was in bed by 1:00. I woke up before my friends – who had stumbled in at 3:30 – and shook off the cobwebs before beginning the long drive back to L.A. As I listened to the radio and heard reviews of the show it became clear how awesome the evening had been. I re-played to my voice memos and shuffled Dead songs on my iphone the whole drive, wondering how I could call my work and get out of it Monday so that I could stay and watch the second night show instead. Thankfully, I decided one amazing show was enough and I rode down California 5 with Santa Clara and the Grateful Dead in my rear view mirror. As I watched northern California disappear behind the rolling hills, one word came to mind as I smiled and traveled the golden road home…

NICE…

Buy Zach’s FIRST ALBUM “Ghost Signs” on itunes!

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Someone get this to Bravo and Andy Cohen… #Ozempic

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From April 25 – 28, ZACH will lead a band featuring Nashville legends -while performing LIVE at the world famous Tootsie’s Orchid Lounge in Nashville during live tapings of the hit NFL Network show “Good Morning Football”Zach’s band Zachariah & the Lobos Riders recently released their new album “Hacienda” to high praise Lead singer Zach Selwyn, a former ESPN personality and digital sports content talent for TBS currently hosts the new interactive game show “Stacks” – Returning fall 2019. Stay tuned for more NFL Draft information! Show airs 6am-10am – prepare for NFL FREESTYLES, COUNTRY REWRITES, COVERS, EPIC CLOTHING and Zachariah ORIGINALS!

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Watch the band’s newest music video HERE

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see below! Zach brings his worldwide knowledge of slang words to Sirius XM/ Shade 45’s hip-hop radio show “THE ALL OUT SHOW” once a month. Make sure to listen in and hear Zach and Jude play origin games and chop up the English language… on SHADE45 Sirius/XM

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I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”

So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.

On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)

Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.

A place notoriously known as “Rock-N-Roll Ralph’s.”

Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.

The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.

Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.

Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.

So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.

“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”

“What do you mean you think?” I asked.

“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”

“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”

“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”

That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.

So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:

This place was simply a filthy grocery store.

Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.

The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.

“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.

Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.

Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.

The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.

A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.

As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.

Not very Rock-n-Roll at all…

(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)

bukowski Comedy David Sedareis Guns N roses Hair Metal Hollywood hunter s. thompson Jonathan Ames Los Angeles Ralph's Rock N Roll Ralphs SHort storiy Zach Selwyn
Beverly Hills 90210 Comedy fake news Hermosa Beach jokes Mad TV reporter shortform sketch SNL the strand Trump
By Zach Selwyn

I can vividly picture the scene taking place on a Newark, New Jersey street corner in 1922… Prohibition is hanging heavily over every boarded up bar and single family household on the block. The streets are full of the penniless, making bedding out of old jackets on the grey and crunchy dirty sidewalk snow. Children are wrapping up nightly stick ball games to return home for dinner as the streets darken with denizens of the nightlife and small time hoods…

And then suddenly, out of the darkness, trotting up in a horse-drawn buggy, appears Rabbi Levi Zalman, who is suddenly swarmed by scores of men from these homes looking to procure the finest bottle of bootleg wine they can get their hands on. Money is exchanged, prayers are said and the men race home to their families. With every sale, Rabbi Zalman mutters, “Baruch Hashem.” (Blessed be the name of the lord). When it’s all over, Rabbi Zalman rides away a very rich man…

Of course, Rabbi Levi Zalman is not a Rabbi at all. In fact, he is Jack Joseph Brauer, an out-of-work shoe peddler from East Jersey City who has just unloaded his Government-relegated weekly supply of booze for a shade over $5,000.

He is also my great-great grandfather. This was his “congregation.”

Ratified in 1920, the 18th Amendment to the Constitution – which is America’s only Amendment to later be repealed – federally prohibited the manufacture, transportation and sale of alcohol. Of course, this was one of our biggest failures in our short history, and led to the golden age of organized crime, corruption and sheer madness across the country.

Doing some research (And I am not the first to report this – just giving you some background) Jewish households were allowed a certain amount of wine per household per year. To top that off, if you were a Rabbi, and you lead any type of “congregation” (12 members or more) you were allowed to get as much wine as you wanted for religious purposes at any time you desired… So guess what happened? A lot of “new Rabbis” suddenly started showed up.

“There were fake Rabbis everywhere,” my grandmother told me years ago before she died. “If you knew 12 people, that was a congregation… why do you think so many people started converting to Judaism during the 20’s? FOR BOOZE.”

So, when Jack Brauer’s shoe business got hit with hard times in the early 1920’s, he bought some religious robes, sported a fake beard and marched up to the proper Governmental distribution center and bought as much alcohol as he needed… He flipped it in two days and kicked off a successful six-year-run as the biggest “Rabbi Bootlegger” in Newark, New Jersey.

A few years later, when the American Jewish Committee began cracking down on the large number of fake Rabbi’s, my great-great grandfather Jack was NOT on the suspected fraud list. In fact, he continued to support his family until 1931, just before the Amendment was repealed. How? He had the third largest congregation in New Jersey at the time. (Even though it was 95 percent FAKE.)

Now, according to the three part documentary Prohibition by Ken Burns, other religions had these loopholes as well. In fact, Priests were ALSO able to purchase liquor for religious ceremonies. Of course, the government could actually reference records to determine if someone claiming to be a Priest actually was a Priest. But Rabbis? There was NO WAY OF TELLING WHO WAS A RABBI.

Starting to see why I’m obsessed with this stuff…

According to writer Daniel Okrent, “Rabbis were suddenly showing up everywhere. Irish Rabbis, Black Rabbis…” Nobody ever doubted their religious claims.

As is turns out, my grandmother was correct. In the 1920’s, Jewish congregations increased in membership by like, 75 percent. In short? BOOTLEG LIQUOR BUILT MODERN DAY JUDAISM. In fact, I don’t think you can reference a time in history when more NEW Jews suddenly showed up out of the woodwork to embrace Judaism in our nation’s history. No wonder we say prayers over the wine…

A few years ago, my grandmother Florence passed away. Readers of my stories should be familiar with our adventures together in her later years, which included a trip to the Ace Hotel, smoking medical marijuana and leafing through her old photo albums so she could announce who was presently, “Dead.” When she passed, it was a sad moment, and a week later, our family went through her home to get rid of old useless items…(My grandfather’s 5000 VHS tapes of classic movies) and save valuable ones… (My grandma had always claimed that she had hidden “thousands of dollars in cash” all over the house and that it was our job to find it when she died.)

Of course, knowing this, we tore open her home like Jesse Pinkman looking for hidden cash in that drug dealer’s condo in the film El Camino…

My mom and I found some money, but the “thousands of dollars” my grandma promised turned out to be something more like 220 bucks. We also uncovered a lot of jewelry and a stamp collection valued at about $39. So, if you’re the new couple that bought the place? If you ever find some ungodly wad of $100 dollar bills in a crawl space, hit me up…

Aside for a few of my grandma’s stray Vicodin, which I squirreled away in a jacket pocket, the only other item in the home that really intrigued me was my grandmother’s birth certificate. On it was listed her parent’s names and occupations – (Ruth Brauer-Kaplan – housewife. Jacob Kaplan- Dentist) – as well as her GRANDPARENT’s names and occupations… What intrigued me was the job description as reported to the state of New Jersey by JACK JOSEPH BRAUER –

His job: RABBI.

“Wow so Grandma’s story was true?” I asked my Uncle Steve who was helping my mom go through Florence’s old belongings.

“Yes indeed,” he answered.

“So was he really a Rabbi?” I asked.

“Do you know what a ‘Rabbi’ was back then?”

“I’m guessing a bootlegger?”

“It’s great getting to know your family, isn’t it?”

I went into the kitchen and poured myself a large glass of wine. I toasted my grandma on her final journey and raised my glass up to Jack Joseph Brauer – my great-great grandfather who kept so many families buzzed during the dark years of Prohibition…

“Baruch Hashem,” I said.

STREAM ZACH’S NEW SONG “Red Fuckin Wine” NOW!

Bar Mitzvah Bootlegger Comedy funny hebrew humor Jewish liquor Prohibition Rabbi Wine Zach Selwyn
LOS ANGELES, CA.

FOR IMMEDIATE RELEASE

Zach Selwyn Debuts First Novel Stoner Chronicles: Austin Translation
Rogue Matter and Macmillan Press Launch New Literary Trilogy

Rogue Matter, in partnership with Macmillan Press, proudly announces the March 24th release of Stoner Chronicles: Austin Translation, the debut novel by writer/actor and musician Zach Selwyn. The book marks the first installment in the Stoner Chronicles trilogy, to be followed by Drop Dead Gorgeous in 2027 and Hudson River Martini in 2028.

Set against the vibrant backdrop of Austin, Texas, Stoner Chronicles: Austin Translation introduces readers to Selwyn’s sharply observed world—where art, excess, and humor collide. With a voice that is both irreverent and clever, Selwyn blends dark humor and emotional honesty, establishing a bold new presence in contemporary fiction. Famed Texas author/musician and personality Kinky Friedman wrote the foreword for the novel a couple of years before his untimely passing.

“Kinky was an inspiration and a mentor in many ways,” Selwyn says. “The whole reason this book came about was because I was recording Kinky for a podcast down at his ranch and we started talking about writing – he encouraged me to finish the novel and keep creating.”

The novel lays the groundwork for a trilogy of novels that move across cities, mysteries, and (often intoxicated) states of mind.

“This book was one of those Covid projects written during the height of fear,” Selwyn says. “I was struck by how many people in Texas were defying the masks and vaccines – as compared to Los Angeles where we were all panicking and wiping down our groceries with Clorox.”

Stoner Chronicles: Austin Translation is available for pre-order now through Rogue Matter and Macmillan Press.

For review copies, interviews, or additional information, please contact:
Trent Olsen

Trent.olsen@roguematter.com

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