Zach Selwyn

Actor. Musician. Host. Writer. Dinner Guest.

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  • By Zach Selwyn

    I can vividly picture the scene taking place on a Newark, New Jersey street corner in 1922… Prohibition is hanging heavily over every boarded up bar and single family household on the block. The streets are full of the penniless, making bedding out of old jackets on the grey and crunchy dirty sidewalk snow. Children are wrapping up nightly stick ball games to return home for dinner as the streets darken with denizens of the nightlife and small time hoods…

    And then suddenly, out of the darkness, trotting up in a horse-drawn buggy, appears Rabbi Levi Zalman, who is suddenly swarmed by scores of men from these homes looking to procure the finest bottle of bootleg wine they can get their hands on. Money is exchanged, prayers are said and the men race home to their families. With every sale, Rabbi Zalman mutters, “Baruch Hashem.” (Blessed be the name of the lord). When it’s all over, Rabbi Zalman rides away a very rich man…

    Of course, Rabbi Levi Zalman is not a Rabbi at all. In fact, he is Jack Joseph Brauer, an out-of-work shoe peddler from East Jersey City who has just unloaded his Government-relegated weekly supply of booze for a shade over $5,000.

    He is also my great-great grandfather. This was his “congregation.”

    Ratified in 1920, the 18th Amendment to the Constitution – which is America’s only Amendment to later be repealed – federally prohibited the manufacture, transportation and sale of alcohol. Of course, this was one of our biggest failures in our short history, and led to the golden age of organized crime, corruption and sheer madness across the country.

    Doing some research (And I am not the first to report this – just giving you some background) Jewish households were allowed a certain amount of wine per household per year. To top that off, if you were a Rabbi, and you lead any type of “congregation” (12 members or more) you were allowed to get as much wine as you wanted for religious purposes at any time you desired… So guess what happened? A lot of “new Rabbis” suddenly started showed up.

    “There were fake Rabbis everywhere,” my grandmother told me years ago before she died. “If you knew 12 people, that was a congregation… why do you think so many people started converting to Judaism during the 20’s? FOR BOOZE.”

    So, when Jack Brauer’s shoe business got hit with hard times in the early 1920’s, he bought some religious robes, sported a fake beard and marched up to the proper Governmental distribution center and bought as much alcohol as he needed… He flipped it in two days and kicked off a successful six-year-run as the biggest “Rabbi Bootlegger” in Newark, New Jersey.

    A few years later, when the American Jewish Committee began cracking down on the large number of fake Rabbi’s, my great-great grandfather Jack was NOT on the suspected fraud list. In fact, he continued to support his family until 1931, just before the Amendment was repealed. How? He had the third largest congregation in New Jersey at the time. (Even though it was 95 percent FAKE.)

    Now, according to the three part documentary Prohibition by Ken Burns, other religions had these loopholes as well. In fact, Priests were ALSO able to purchase liquor for religious ceremonies. Of course, the government could actually reference records to determine if someone claiming to be a Priest actually was a Priest. But Rabbis? There was NO WAY OF TELLING WHO WAS A RABBI.

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    Starting to see why I’m obsessed with this stuff…

    According to writer Daniel Okrent, “Rabbis were suddenly showing up everywhere. Irish Rabbis, Black Rabbis…” Nobody ever doubted their religious claims.

    As is turns out, my grandmother was correct. In the 1920’s, Jewish congregations increased in membership by like, 75 percent. In short? BOOTLEG LIQUOR BUILT MODERN DAY JUDAISM. In fact, I don’t think you can reference a time in history when more NEW Jews suddenly showed up out of the woodwork to embrace Judaism in our nation’s history. No wonder we say prayers over the wine…

    A few years ago, my grandmother Florence passed away. Readers of my stories should be familiar with our adventures together in her later years, which included a trip to the Ace Hotel, smoking medical marijuana and leafing through her old photo albums so she could announce who was presently, “Dead.” When she passed, it was a sad moment, and a week later, our family went through her home to get rid of old useless items…(My grandfather’s 5000 VHS tapes of classic movies) and save valuable ones… (My grandma had always claimed that she had hidden “thousands of dollars in cash” all over the house and that it was our job to find it when she died.)

    Of course, knowing this, we tore open her home like Jesse Pinkman looking for hidden cash in that drug dealer’s condo in the film El Camino…

    My mom and I found some money, but the “thousands of dollars” my grandma promised turned out to be something more like 220 bucks. We also uncovered a lot of jewelry and a stamp collection valued at about $39. So, if you’re the new couple that bought the place? If you ever find some ungodly wad of $100 dollar bills in a crawl space, hit me up…

    Aside for a few of my grandma’s stray Vicodin, which I squirreled away in a jacket pocket, the only other item in the home that really intrigued me was my grandmother’s birth certificate. On it was listed her parent’s names and occupations – (Ruth Brauer-Kaplan – housewife. Jacob Kaplan- Dentist) – as well as her GRANDPARENT’s names and occupations… What intrigued me was the job description as reported to the state of New Jersey by JACK JOSEPH BRAUER –

    His job: RABBI.

    “Wow so Grandma’s story was true?” I asked my Uncle Steve who was helping my mom go through Florence’s old belongings.

    “Yes indeed,” he answered.

    “So was he really a Rabbi?” I asked.

    “Do you know what a ‘Rabbi’ was back then?”

    “I’m guessing a bootlegger?”

    “It’s great getting to know your family, isn’t it?”

    I went into the kitchen and poured myself a large glass of wine. I toasted my grandma on her final journey and raised my glass up to Jack Joseph Brauer – my great-great grandfather who kept so many families buzzed during the dark years of Prohibition…

    “Baruch Hashem,” I said.

    STREAM ZACH’S NEW SONG “Red Fuckin Wine” NOW!

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  • Premieres Sunday February 19! on AXS TV!

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  • By Zach Selwyn

    I recently came across this class picture from my elementary school in 1985. Oddly enough, I have a vague memory of taking this photo and trying to express my disappointment with the world at that time. I had no idea back then that the photo seemed to say to my parents that I’d rather be dead at the tender age of 10 than at my school picture day. 

    I look depressed. I look like I had already lived five lives. I resemble the type of child who would be marked as a potential serial killer in the future. Amazingly, I remember what was going through my head that day. I was dealing with things like my parents recent divorce, the fact that my “spike haircut” would never want to stand up straight like the other kids. I didn’t smile because my two front teeth resembled something that would have made all species of pacific northwestern beavers jealous. I also remember that my mother made me wear the cloud patterned shirt I am wearing in the photo that day. Maybe if I was Prince I could have pulled that look off, but as a sullen, depressed 10-year-old Jewish kid stuck in Tucson Arizona in the 1980’s, the cloud shirt just felt like a desperate plea for attention. 

    At the time I was rudderless. The girls were not interested in me. I had become somewhat overweight. My baseball ability had dwindled following a broken arm the previous summer and my basketball skills were starting to translate to bench time more than the starting five. To top it off my grandparents had taken my sister and I on a two-week Caribbean cruise a few weeks before where I spent the majority of the trip being bullied in the youth center by a freckly-face kid from Florida named Robbie who insisted on flicking my ears until I cried almost daily. Perhaps the most embarrassing thing about that cruise was when my grandmother came down to the youth center, smacked the kid across the head and said, “Stop flicking my grandson’s ears!” 

    As you can imagine, it only made him go after me more. 

    In fifth grade I was forced to go to Hebrew school three times a week with the looming threat of a Bar Mitzvah hanging over my head presenting quite possibly a challenge that I could never live up to. My main interests lie in collecting baseball cards  – which is where I spent every penny and has been well documented in my previous works. I was also trying to make my 3-year-old brother a future baseball Hall of Famer – but he wasn’t interested in the slightest. Baseball cards were everything to me and the bottom line was, when my mother came home and saw me lying on the floor alphabetizing the 1982 Atlanta Braves Fleer set, she didn’t exactly think I had any sort of bright future.

    My house was less than peaceful, with my sister and mother not getting along and a new presence in the home – my mother’s boyfriend. He was a recovering alcoholic who had moved to Tucson for a fresh start and began working at a $40,000 a month celebrity rehab facility that was frequented by movie stars and rock stars. His saving grace was that he loved music, and played it constantly around the house.. and that he was pretty funny.  

    He also loved baseball. 

    My other obsession with skateboarding, which I was not very good at due to a massive fear of falling and breaking my arm a second time. Yet, I wore the clothes and accepted the fact that I was a “poser” to the cooler kids because it made me feel somewhat connected to something. I was also being forced to take piano lessons by my mom although I was technically allowed to quit in sixth grade. 

    I quit the day I started sixth grade. Again, another regret. 

    37-years-later, looking back at this photo, I distinctly remember Mrs. Knight’s fifth grade classroom. It was small  – with only eight of us  – because they had to separate certain students into a fifth/sixth grade combination class. Luckily the two cutest girls were in class with me. Laura Krapa (tough last name, I know…) And Tina Jarem, who I mercilessly teased and occasionally punched  because she had absolutely no interest in me. 

    And then, there were the three other boys in the class.Ryan, Brandon and Bryan. Being the lone Jewish kid, I was constantly mocked with slurs and insults that I learned to turn into comedy – but I was never invited to their Cub Scout meetings or their swim meets. The three boys were all terrific athletes and overachievers had surpassed me in almost every single category in life at the time – from sports to girls to popularity. When you’re 10-years-old, you feel as if you will never grow out of these situations. 

    One day in the lunchroom, I overheard the boys discussing their three-piece band that they were going to assemble to play the talent show. Being that my obsession with the Beastie Boys had grown to absurdly fanatical following their appearance in the hip hop movie “Krush Groove,” I somehow thought that if I could just be AdRock or Mike D I could climb out of this despair in which I had been wallowing for the majority of 1985-86. It certainly helped my cause to know that the Beastie Boys were actually Jewish… So, I offered up my services as a rapper and at first, they laughed. 

    “Dude our song is not a rap song” they said.

    I said it didn’t matter because I could rap over anything.

    Lo and behold, it worked. That night, I wrote eight of the worst hip-hop bars ever assembled and brought it to school to audition for my three classmates. They were blown away and my career as a performer started just as the 5th grade began to come to a close. 

    The first rush of adrenaline that you get when you walk off of a stage while wearing your coolest T & C Surf Design shirt and Gotcha shorts with a pair of knock off Ray-Ban Wayfarers you had to borrow from your mother, is a feeling that cannot be described. But any person who has ever performed live knows  what it is… It’s the moment when you receive that first look from a girl in your class that says, “Oh my God you’re so much more than I thought you were!” In this case, it was Tina Jarem. Still, I was too afraid to be her boyfriend. She moved away that summer. 

    Music helped me turn my life and outlook around. If you look into the dead eyes of the kid in this photo, you can see how that experience helped turn me into a more positive person. Within a few months I had my first non-camp girlfriend, Amy. We only lasted about a week, but for me that’s all I wanted. It was like a résumé builder. I developed more humor more confidence and as luck would have it even grew a few inches by the next year. 

    That summer at camp my longtime counselor Mark took me under his wing as his ‘project’ hoping to develop me into a ladies man. Looking back, it seems weird that he would spend 30 minutes doing my hair before Shabbat services on Fridays. I guess he wanted to make sure I looked ‘fresh.’ With gallons of Dep Gel being slathered into my “never wanted to spike up hair” – I was finally able to get it somewhat reaching towards the sky. Only later, when my hair went curly, did I realize that I had always had wavy hair and that a spike haircut doesn’t look too great when you’re 10-years-old and trying to look like Billy Idol.

    When sixth grade came to a close, we reformed the band. The baseball cards took a backseat a couple years later when the guitar was picked up and I suddenly discovered all elements of performing.

    Today, at 46, looking back at that photograph of that lost child makes me think of my own children today. I can often spot in a family photo my son’s eyes adrift, looking like there’s no reason for him to be there. My daughter occasionally blinks on purpose to ruin a picture too – the way I did many times before as a kid. The only advice I can try to give my children is that it all gets better and that they need to try new things or else nothing will ever change. I never say that they have to stick with those things, but one of them will hopefully catch their attention and change their lives the way that music did for me on that talent show night in Tucson, Arizona. 

    I’m not sure why I wrote this today other than the fact that I’m getting older and I think you start to look back at moments in your life where things change. As your own parents get older you start to think about how innocent it all was back then and how we all grow up so quickly and what really matters is love, care, kindness and friendship. 

    I still keep in touch with those guys from the band even though they have all gone onto different pursuits. I’m still releasing music, however, even though not many people listen to it. It’s still therapy. It is hands down the best medicine that there is and it comes out whenever I am lucky enough to perform live with my current band. 

    My only regret? I wish I still had that cloud shirt so I could wear it on stage… 

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    48 hours into a nine-day cruise on the Baltic Sea, I successfully traded a first season DVD of the TV show SMILF for a bottle of French wine.

    Confused?

    About two weeks ago, my friend Dan asked me to help punch up some scripts for a new live music/theatrical show he was producing on the Lightdream Cruise Line – a ship that is the size of some small cities – with 4000 passengers aboard and over 1200 staff members… Always one for an adventure, I took the gig, fondly recalling the last time I was on a cruise back in high school… I bathed in crystal blue waters, ate unlimited five star food, seduced beautiful women and sipped tropical cocktails by the pool… I was hoping this would be the same thing.

    Ehhh, not so much.

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    Following a 17-hour travel day, Dan, the show’s producer Mark and I boarded the ship in Brest, France. Following our long trip, I was craving a glass of red wine and some Netflix. We met our cruise liasion, Sarah, and she gave us the lay of the land…

    “So where’s like, the best bar on the ship?” I asked.

    “Oh honey, there’s no alcohol until we reach Copenhagen in four days,” she said.

    “Excuse me?” I replied.

    “Yep. And all the restaurants are closed. Oh, and be aware that there’s no internet or facilities open now… This is called ‘Dry Dock.’”

    “And where can I jump overboard?”

    As I contemplated learning how to make “toilet merlot” in my cabin, I got the rundown on what exactly “Dry-Dock” is.

    “Dry-Dock” is when the ship is being refurbished, rebuilt and cleaned. For weeks, it is in a state of disrepair and thousands of contractors from over 50 countries tear up carpets, put up stages and gather for their three meals a day in the makeshift dining room. People are monitored, allowed 45 minute meal windows, told to avoid sexual contact, can be kicked off board if they have weapons or contraband and nobody is allowed off the ship once they are on…

    Sound familiar? Yeah, that’s because it sounds exactly like prison.

    IMG_4225
    The view during ‘Dry Dock.’

    If I was going to write a Yelp review about the makeshift dining room where we were forced to eat, I would describe it as “Just a cut below Cracker Barrel…with all the ambience of a shopping mall Red Robin.”

    Still, it was our only option and Dan, Mark and I became  our own little prison gang, talking under our breaths about Broadway shows and musical theater as massive Scottish, Irish and Croatian guys cursed in their own languages, swallowed gallons of coffee and made us feel like we had to kick one of their asses to establish our dominance in the jail yard…

    “I guarantee you we’re the only guys in this dining room right now discussing The Greatest Showman,” Mark said.

    The food was constantly recycled and turned into a “new dish” the following day. For instance, the leftover “Breaded Chicken and Peppers” from the night before suddenly showed up again the next morning in the “Breaded Chicken Veggie Scramble.” At one point, I counted four meals in a row featuring a fish called branzino.

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    Enjoying my 5th Branzino dish of the week…

     

     

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    Common Mistake

     

     

     

     

     

     

     

     

     

     

     

    One day in the slop line, I chatted up one particularly nice Irish pipe-fitter named Lochlin as we were served what was being passed off as “Lamb Stew.”

    “Hey man – where’s the booze on this ship?” I whispered. “Somebody’s gotta have something?”

    “Booze? You gotta cohme to Deck One,” he replied in a thick brogue. “We smahggled in everything… booze, dihrty mags, DVD’s.”

    And just like that, my trip was saved.

    “Wait – why do you have DVDs?” I inquired.

    “Shite – with no intehrnet – DVD’s are our only fohrm of entertainment. They’re in high demahnd… Unless you have a thumb drive with pornahgraphy on it – that’s what everybady wants.”

    He wasn’t lying. As it turns out, thumb drives with porn on them were traded among the contractors like cigarettes at Riker’s Island. If I could only download my weekly browsing history on Redtube.com, I’d be a very rich man.

    “So how much are DVD’s worth?” I asked.

    “Depends,” he said. “I just traded seahson one of Stranger Things for four pahcks of smokes… it was fookin’ brahlliant.”

    It was then that I remembered I had a few DVD’s with me in my backpack. With any luck, I’d have something valuable on me… I also had a thumb drive that, if I recalled correctly, had Toy Story 3 on it from a family trip a few years back. I ran to my cabin to assess my stash.

    In my bag, I had brought DVD’s of The Curious Case of Benjamin Button (Why I had this I have no idea.) Major League and Major League 2 (Research for a baseball comedy I was writing) and the first season DVD screener of the Showtime TV show SMILF – about a single mom who dates the wrong guys in Boston. It didn’t look very good, but the actress was hot. (I was sent the screener by the Emmy nominating committee, fyi).

    I then checked my thumb drive, for Toy Story 3. It was gone. The only thing on it was my latest acting “demo reel.”

    That night, Dan and I went downstairs to Deck One to see if we could get our hands on anything… a sip of wine, a beer… something to take away the endless jet lag and long nights of rehearsal.

    Lochlin vouched for us – and the DVD’s were thrown on a table. About nine guys came and glanced at them, seeing if any of these films seemed appealing. Sadly, nobody was interested in Benjamin Button or the Major League movies.

    “The Benjamin Button movie is too sad and we all fookin hate bahseball,” Lochlin informed me.

    SMILF however, had some people intrigued. They wanted to know if the girl got naked, had any sex scenes, if it was funny, etc. I told them I wasn’t sure because I hadn’t watched it yet, but a small bidding war began.

     

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    My SMILF DVD’s started a crew-wide bidding war

    One guy offered up a German porn magazine and two Heinekens. A Croatian guy said he had two packs of cigarettes and homemade Rakia – some type of homemade alcohol. Finally, Lochlin offered me a bottle of Bordeaux he had paid a Phillipino busboy 5 euros to smuggle on.

    Lochlin took me to the bowels of the ship. These were the DiCaprio cabins from Titanic and the party going on down there was exactly what you think it would be. A guy was DJ-ing off a laptop, people were dancing and drinking… and there was even a guy giving makeshift haircuts using what I would refer to as my “pube clippers.”

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    10 Euros got you a trim.

    In Lochlin’s room, he showed me how he and four other guys slept in the same room and shared a “Shoilet” – which is a combination of a shower and a toilet. I looked in the bathroom and nearly had a panic attack. These guys were living like pirates in the 1700’s but without barrels of rum, wenches and chests of gold.

    He also told me the ship’s morgue was only two doors down the hall.

    “The morgue?” I cringed. “For what?”

    “About ten fuckers a year die on this ship,” he said. “Someone will prahbably die before we set sail tomorrow.”

    Jesus Christ.

    I urgently prodded Lochlin to produce the wine and I swiftly stuck it in my bag. I also noticed a couple of other bottles in his room as well. With two more days until Copenhagen, I offered up my thumb drive for another one.

    “OK, look my friend – I’m actually an actor – on this drive is a three minute demo reel of a bunch of TV shows and movies I’ve been in… it aint much, but maybe worth at least a glass of wine?”

    “Hmmm, “he said, actually contemplating the trade. “What mowvies have you been in?”

    “Uhmm… A couple Disney shows, a Jim Gaffigan movie … I dunno – nothing you’ve probably ever seen…”

    “Fuck that, Ill just take SMILF.”

    I handed it over to him, and with that, I had my hands on a mediocre bottle of French Bordeaux.

    Dan, Mark and I savored every pour of that wine that evening. As we giddily went off to bed, hoping to finally have a decent night’s sleep, we passed three contractors casually walking from the top deck somehow holding six beers in their hands.

    “Woah, what the fuck?” Dan said. “Where’d you guys get that?”

    “At the contractor bar upstairs,” the guy said.

    What? A contractor bar? We ran up and caught the last five minutes of a ship regulated “pop-up bar” for the workers. It had been here the whole time and nobody had told us. As it turns out, all of the ship contractors were allowed to come to this bar for a two hour drink window… It was like when the caddies are allowed an hour in the swimming pool in Caddyshack.

    Beers were $1.00 and a mini bottle of wine was $1.75. Mark bought the entire bar a round for $14.50.

    IMG_4477
    $1.75 for a Mini Bottle of merlot? HELL YEAH.

    The following night we were back up with the contractors, who were amazed that a couple of Americans had actually gone down to Deck One and made a wine deal with a Irish guy. One guy from Warsaw informed me that I had been ripped off. He would have given me three bottles of wine for SMILF.

    We finally sailed towards Copenhagen and I was reminded of how beautiful the world can be outside of Los Angeles. The contractors left and the passengers got onboard and the drinks flowed and a lot of overweight older couples explored the ship and bought things that nobody in their right mind should ever buy.

    At an onboard art auction, I watched two 75-year-old women violently bid on a 72 x 36 painting of a unicorn walking through Times Square… The lucky winner paid $2875 dollars for it.

    Meanwhile, the cruise sailed on. We helped establish the flow and structure of the show. After a few days, you start to learn a lot from cruise employees. Most of them are on board for nine months at a time, and many of them are running from some dark, hidden past. It’s almost like the porn industry mixed with hotel management… Which often leads to bad decisions.

    Sarah explained it further.

    “Everybody sleeps together at first,” she said. “But then you realize you’re gonna have to see them every day for nine months. One night you have sex, the next day you’re fighting over the last box of Frosted Flakes in the buffet.”

    “So I’m guessing you’ve stopped sailing your boat in company waters?” I joked.

    “No way,” she said. “I banged a sushi chef last year.”

    Another thing about cruise employees is that they are obviously extremely removed from current pop culture. At one point, Sarah told me that her favorite film of the past five years was “That amazing Ben Affleck move The Accountant.”

    “You have to get off this ship,” I said.

    The final night of the cruise and our show was up and running. I had befriended a bunch of new people and watched the show come together. One of the stage directors actually told me that I’d make a great cruise employee as I enjoyed talking to everybody and having a good time.

    “I’m flattered, man – but I gotta get back to my family,” I said.

    “Oh, you’re one of them…” he said with a sense of disappointment.

    I had just been “Family Shamed” by a cruise ship employee.

    He apologized for the way he reacted and just said he didn’t know a lot of people who were married with children. I told him not to worry about it and we wrapped up the show for the night.

    He then excused himself and went to the shoilet…

    MIGHT BANG IS COMING BACK! DOWNLOAD THE NICOLE SULLIVAN LIVE BONUS EPISODE BELOW!

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  • First two episodes launch Thursday, August 28, 2025

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    Cloud10 Media and Writer/director Zach Selwyn bring you the first ever scripted podcast about the NIL deals permeating NCAA sports – specifically college football. First two episodes launching Thursday August 28!

    “You’ll never have four year starters at a mid-major university anymore… don’t blame me – blame the NIL”

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Tag: Yankees

Why is the Hottest New Bar in Los Angeles at the Gelson’s Grocery Store on Franklin?

  • December 13, 2024
  • by zachselwyn
  • · Comedy · Hero · Homepage · Short Story · The Writer
The author, detained by security for being a Yankees fan in LA.

By Zach Selwyn

I never knew that being drunk in a grocery store could be so much fun. 

A couple of years ago, the Gelson’s at Franklin and Bronson decided to take out their magazine section and build a bar. Replete with rotating beer taps, three large TV screens, wine options and a full menu, it has slowly become the place to be seen in the Franklin Village neighborhood. And, it may not only be the best sports bar in Los Angeles… but also one of the best watering holes in the city today. 

It just happens to be in a grocery store. And I was almost arrested there a few weeks back.

I first sat down at the Gelson’s Wine Bar a few Mondays ago, after purchasing a rotisserie chicken at the checkout stand. My sole intention was to check the score of the football game and head home. But, I started talking to a guy next to me named Tom. Two hours later, Tom and I were Instagram friends, I was on a first name basis with the bartender and I had devoured the entire chicken with my hands all while downing seven Hazy IPA’s.

Tom and I made a pact to come back for every Monday night game, and we agreed to each bring friends next time. Within weeks, the bar was standing room only, and we began having to show up two hours before the game started to even secure a seat. 

Gelson’s has become the new No Vacancy. 

Like the residents of this city, Los Angeles area grocery stores have ther own personalities. Hollywood folks know Rock ‘n’ Roll Ralph’s from the days when hair metal Gods slogged down the aisles with jugs of vodka in their hands… Influencers and Yoga Moms have made Erewhon the best place to be seen in LA and places like Trader Joe’s are full of everyday people buying cheap booze while mixing in a festive box of Peppermint Joe-Joe’s. Gelson’s has managed to remain innocuous, casually overcharging customers for basic foods and thriving in their deli counter and produce sections. As a grocery store, Gelson’s is a notch above, say, a Ralphs or a Vons, but they don’t have a smoothie bar or a massage chair, like Whole Foods or other gourmet stores. They do, however, happen to have the hottest bar in the city. 

“I love it here,” a girl named Samantha told me after taking advantage of a two-dollars-off-draft-beer special. “It’s not dark, they don’t tax you and the food is decent. Plus, you just feel… safe.”

Samantha had a good point. What makes the Gelson’s Bar interesting and affordable is the fact that they are not allowed to add sales tax to bar bills and they refuse to let the customer tip the bartender. That’s a far cry from last week, when a bar on Cahuenga automatically added a 30 percent gratuity to my $23.00 bartab. The service wasn’t even good and the bartender complained about her dying acting career the entire time. And now, with everybody from fast food counter employees to Uber drivers expecting 20 to 30 percent tips on everything they do, it’s refreshing to be able to follow the old standard rules… Tip one dollar a drink. ( I normally go a little above and beyond this but I refuse to pay an extra $12.00 on an alcoholic beverage that is already marked up by 75 percent).

Also, there is a security guard, who I got to know fairly well after yelling obscenities at Dodgers players on TV during game three of the World Series a few weeks back. (For the record, I was detained for 20 minutes and told to not return until the series was over.)

“I totally understand… but can I pay for my chicken wings first?” I asked. 

In Los Angeles, hot bars come and go. I still long for the days of Daddy’s, Dublin’s or even the old Powerhouse. But, did I ever think that I would choose to go grab a beer at a grocery store over, say, La Poubelle? No. But, where else can you shop for groceries and have four drinks while catching a Lakers game? Not to mention, the clientele is somewhat of a higher class than your average dive bar, which has been a a nice change from a place like the Frolic Room where two weeks ago a guy tried to get me to buy a tamale out of his coat pocket. 

The fun thing is the sheer novelty of drinking in a grocery store. It actually puts everybody in a better mood. Jokes are made, drinks are bought and discussion often turns to what other institutions need a bar on the premise. (Most obvious suggestions have been laundromats and The DMV). Drinking at Gelson’s is a little like drinking in an airport. Everybody is in a good mood because they are bonding over the fact that the same place where they buy nine dollar boxes of Cinamon Toast Crunch for their kids also serves a Pineapple Cider for the same price. 

As a parent of a young child back in the day I would often be asked to run to Gelson’s to get diapers when we ran out. I happily obliged my wife’s request, because I knew I could sneak into the Birds Bar with my neighbor for two quick beers. Sometimes I think about what would have happened if Gelson’s had a bar back then? I may have never made it home. 

The one knock on the bar is that it is super bright, and does not do any favors for the beer goggle wearing crowd. In fact, it’s impossibly fluorescent at times so there is no hiding your age, wrinkles or skin damage the way a dark bar might do. If Casa Vega feels like midnight at 1:00 in the afternoon, the Gelson’s bar feels like a racquetball court at 9 AM. However, the people watching is incredible, local shoppers often scoff at your party following their trip through the meat section and it becomes really fun to try and convince customers to ditch their shopping list and join you for a quick beer. Last week, we successfully got a local friend who was picking up sushi for his family to delay his return home with two glasses of wine at the bar. He has since become a regular.

For years places like Whole Foods have had wine bars or beer tasting areas in their midst. But I have never sat down at Whole Foods intentionally with the goal of getting hammered. At Gelson’s, I recommend taking advantage of the Tuesday night non-corkage fee, where you can buy a $15.00 bottle in the store and drink it at the bar while watching the NBA. Sure, the trend these days for men my age is to stay at home and be responsible adults, but every once in a while a new bar in Los Angeles pops up that everybody gets excited about. I never thought it would be at the Gelson’s grocery store up the street from my house, but I am actually thrilled to say it has.   

Come find me whenever you are ready. I’ll be the guy eating a rotisserie chicken with a bottle of wine yelling angrily at the three large TV screens.  

Longhauler by Bublles & the Shitrockers Streaming now! Five songs written by Zach!

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