Actor. Musician. Host. Writer. Dinner Guest.
This morning I drove past two skinny homeless men with multiple missing teeth who were smoking cigarettes before nearly running over a mangy stray dog panting in the street. I made a left turn at the Hustler Hollywood store, narrowly averting a woman who was squatting and urinating into a discarded water bottle. I eventually parked and walked around my car, side-stepping two discarded needles some dog crap and a used condom. I dodged a speeding Hyundai that was being driven by a dude vaping and texting at the same time before opening the passenger door… and helping my kid get out of the car.
“Ready for school?” I asked.
Welcome to Hollywood.
I was raised in a peaceful, quiet corner of the desert where coyotes and jumping cholla cacti were my biggest fears while walking to school. I didn’t see a homeless man until I was about 13. Hustler was a magazine that only prisoners and truckers read and needles were something only a doctor could get a hold of. Yesterday, my son asked me why the guy who lives in the dumpster across the street from his carpool pick-up lane is always shouting, “Ho ass bitch” while shuffling down Selma Avenue.
I am raising my children in Gomorrah and it’s starting to freak me the fuck out.
This school year, my son’s entire fifth grade class was moved to a new school campus – about 10 blocks north of the previous campus where they had been since kindergarten. The new campus is on Selma Avenue and is a stone’s throw from the Hollywood YMCA. It’s also a block south of Hollywood Boulevard, nearly 10 medical marijuana dispensaries, six seedy bars, smoke shops, two run-down hotels, a vintage street clock that has been permanently set to 4:20 and about nine tattoo parlors.
Back in my 20’s, when I was stumbling out of the bar Boardner’s (a block away from the school on Cherokee), I could never imagine that someday my son would be taking “Beginner Spanish” 50 yards from where I once puked after a night of Vodka – Red Bulls. I never thought I’d be raising my kids anywhere but some pristine little tucked away school with manicured lawns and open fields and morning sing-a-longs. Little did I know that barbed wire fences, metal detectors and cement soccer fields were going to be the norm for my children…
At a back-to-school meet and greet two weeks after the first day, some other parents expressed their concerns as well.
“We just don’t like the way the school feels,” an angry parent offered.
“We are striving to make everybody comfortable,” the principal, a 40-something man named Reggie replied.
“It’s hard to be comfortable when I smell marijuana every day when I drop my kid off,” another mom piped up.
Hollywood has changed immensely since the rundown 1990’s. Tourism is up, souvenir stores are making great money and people from all over the world are still traveling here to take photos of the sidewalk where an actor’s name is etched into a star. Of course, when the tourists come, so do the hustlers. You’ve seen them selling rap CD’s, trying to get you to take the TMZ Tour and drunkenly swaying into your photos while dressed up in a piss-stained Spider-Man costume demanding five dollars.
Look, my high school was no picnic. I witnessed a shooting, a lot of fights and certainly saw my share of LSD and dirt weed from Mexico, but I was in high school… Not fifth grade. Being raised in the desert certainly shaded me from the inner city realities of gang-ridden America, but I was also lucky enough to travel to places like New York and LA to see how other kids were growing up. Ultimately, their fast-paced lives had a strong effect on me because I headed for college in Los Angeles the minute I turned 18. Thinking back about my childhood dreams, I turned my son one day after school.
“Hey dude, where do you want to live when you grow up?” I asked him.
“Probably the beach… or New York I guess.”
Obviously he hadn’t thought this one out. Not me. By the time I was ten, I had it narrowed down to Los Angeles and Los Angeles.
My son is also already planning out his first tattoo, based on a conversation we had last week. After pouring over NBA star Brandon Ingram’s arms as we were watching a basketball game, he asked me a question.
“Dad, if you could get a tattoo, what would you get?”
“Oh wow, I dunno – probably your name and your sister’s name,” I said. “Something small and hidden and meaningful.”
“I’d probably get Savage in cursive across my eyebrow,” he said.
“You’re not getting a tattoo,” I told him.
“Why not? All the sickest rappers have face tattoos now…”
Oh boy.
As we listened to my kid’s Spotify playlist, I heard no less than ten “N-Bombs”, three songs about abusing Xanax, Percocet and Molly and over ten about Gucci, 80,000 dollar watches and ‘Lambos. Every song featured sound effects like “Skrrr” for a cool car or “Skrrrrratatatatata” to mimic an assault rifle peppering an enemy with bullets… Look, I love rap music. I chased a rap career myself at one point… but no 5th grader should be asking his dad what Codeine, Mountain Dew and Jolly Ranchers taste like together.
Alas, the reality of this situation is that I can’t afford to shell out 35,000 dollars to private academies like Campbell Hall or Oakwood… Although from what I remember from college – most of the heaviest partiers came out of these schools. Which gives me some hope… And truthfully, other than the dead guy who was wheeled away from the apartment down the block last week, the school is fun, diverse and growing and I’m actually proud to be a part of the community.
So, as the years roll along, I’ll just have to deal with the syringes, homeless guys and Hustler Hollywood foot traffic for a few more years until junior high. Luckily, that campus is located downtown in a much more secure location…
It’s across the street from an outpatient clinic for opioid addicts…
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
My wife and I received an Air BNB request online two weeks ago… It read as follows:
We’re five guys from Germany who don’t do drugs. We are excited to visit LA and really enjoy clubs and West Hollywood.
“What do you think, babe?” My wife asked me. “Should we accept their request?”
“I dunno,” I responded. “Five guys? Clubs? West Hollywood? Sounds like we’re inviting a bunch of Europeans over for a Bacchanalian orgy.”
“You’re an idiot,” she said. “They seem nice AND they said they don’t do drugs.”
“When you have to tell people you don’t do drugs, it means you definitely do drugs.”
“I’m approving them. We can always charge them if they mess anything up.”
I don’t know if I am the only one whose mind works like this, but when I hear that a crew of 25-year-old German dudes want to “go to clubs and enjoy West Hollywood,” I immediately think of that scene in Wolf of Wall Street when Jordan Belfort waltzes into his apartment early from a business trip and finds 25 guys sucking each other off on his $50,000 couches.
When you “Air BNB” your house out, you can’t help but formulate some concerns. We have rented to people of all sexual orientations and we are not bothered by any of it, however, in the six years that we have been doing this, I still haven’t come to terms with the fact that at some point, two strangers from Idaho fucked in our bed the night after they took their kids to Universal Studios.
My wife and I have been Air BNB’ing as long as it has been approved in Los Angeles. We own our house, travel often and don’t stress out when a family of four comes to LA and wants to rent our place for the week. We are often out of town during these times and for years most of our vacations have pretty much been paid for.
When we first began doing this, we rented our place to some younger twenty-somethings and their abhorrent treatment of our property became a serious issue. One six-person rock band from Brooklyn decided that our couch cushions would make fine ashtrays. Following another rental, three bachelorettes from Colorado accidentally left two dildos in my 9-year-old son’s bedroom.
After that, we decided that our home would be rented to families only.
But then we had the request from the five guys from Germany. Since we were going to be out of town that week and we didn’t have any other requests, it seemed like a safe option. Not only that, but the money we would get for the week would sure help us pay some badly overdue bills.
“Fine,” I told my wife. “But if our place gets wrecked that’s on you.”
We traveled to Tucson to visit my mom for a week and asked our dear friend Lauren to help check them in as they arrived. She called us that night with some interesting news.
“They seem sweet,” she said. “It’s weird though… all of them shave their legs.”
“Told ya, they’re male escorts,” I blurted.
“Shut up… maybe they’re like, on a swim team or something,” my wife offered.
“Well, they’re all in their early to mid 20’s,” Lauren relayed. “Good looking guys… but they are using one of your potted plants to put their cigarettes out in.”
500 miles away, I decided to just let it be. There wasn’t much to worry about. I had hidden my guitars in the basement, my vinyl collection was labeled off-limits (A 6-year-old had ruined a treasured Dire Straits LP I had left on the turntable a couple of years earlier) and we had a grand total of $32.16 in cash in the house. My wife’s jewelry was locked away in her closet and about the only valuable thing in our home was a shoe San Antonio Spurs guard Tony Parker had given me about 13 years ago… So what if they shaved their legs and smoked? Outta sight outta mind… We spent the week in Tucson hanging with my mom.
When we got back to our house on Saturday night, we anticipated the place would appear like it always does post Air BNB… Most people do their best to tidy up, take out trash, re-set furniture and clean out their leftovers from the fridge.
Upon entering our house, the first thing I noticed was that the entire place smelled like Axe Body Spray. Like, the entire house. Every room, every hallway, every bathroom… It had a post 9-keg fraternity party eminence to it.
When a toilet paper roll was finished, rather than replace the roll on the dispenser, they managed to just toss the empty cylinder behind the toilet.
We pride our house on our “Kids Art Wall” where we encourage guests to add to the collection. Over the years, dozens of kids have contributed drawings to the wall and it’s a fantastic little abstract collection of developing artistic minds across the world.
Needless to say, these guys didn’t add anything to the art wall.
They also did not bother to turn off any light in the house.
Nor did they take out the trash… at all. In our backyard, stuffed in about 25 paper grocery bags, resided the ruins of their week… hundreds of beer bottles, countless empty boxes of cigarettes, discarded Red Bull cans and bottles of Starbucks Double Shot Cappuccinos. There were over a dozen empty pizza boxes from three different delivery joints nearby and nine discarded Jack Daniel’s bottles… Not to mention the new cigarette butt succulent plant they had crafted. Maybe they didn’t do drugs, but these guys fucking partied.
According to my calculations… and to the grocery store receipts I found in one of the random trash bags, these guys lived on beer, cigarettes, pizza, energy drinks and coffee for five days. That was it. There was NO sign anywhere that a single meal other than pizza had been consumed. There was, however, one ominous item listed on a grocery store receipt from Thursday: MAYONNAISE.
“What do you think they bought mayonnaise for?” I yelled to my wife across the house.
“Uggh, there are shaved pubes in the sink!” she responded.
As I went around the house opening every window to air it out, I could only imagine what kind of debauchery these Euro-bros got into in our house. Was there any freaky sex? Any late night drug use? Did they jack-off in every room? After finding a piece of pizza jammed in our pool filter, my wife panicked, called our cleaning lady and told her she would have to work a double shift the next day. After finding an empty carton of cigarettes that said “Smoking Kills” on the floor of my daughter’s room, we decided to sleep on the floor in the one room where we do not allow renters to use rather than in our own beds.
The next morning, the Axe Body Spray scent was still lingering. We had taken out the trash and emptied the fridge, but our cleaning lady had the hardest job. When she was done for the day, she mentioned that these five guys had managed to use 32 bath towels during their five day stay. 32 fucking towels. When I was 25-years-old, I owned ONE bath towel that I washed like every six weeks! Who the fuck did these guys think they were?
I decided that a quick internet search on these guys might alleviate my concerns. The kid who had booked the place and had been responsible for the payment was listed as simply a “coach” in Munich. Not sure what kind… Soccer coach? Life coach? Sober coach? (Doubtful). Whatever the case, I checked out his Twitter account and he had recently tweeted about his upcoming trip to the United States. It read as follows:
Me and the boys are going to Hollywood to parteeeey with movie stars! Then VEGAS BABY VEGAS! What happens in Vegas STAYS in VEGAS!!!
After realizing that this guy was still quoting Vince Vaughn from Swingers, a 20-year-old film, I felt a small bond with him. He had probably tried to find a decent place in LA to rent, but was met with rejection after rejection by worried homeowners like myself. He was 25 and just looking to party with movie stars and now he was apparently in Las Vegas, most likely contracting that new un-treatable strain of gonorrhea I keep seeing on billboards all over town.
After a few days, the house felt like home again and my son and daughter fell into their summer routines of Fortnite, swimming and staying up until 11. I thought of this strange world we were subjecting them to… After all, not many kids are forced to leave their houses for Air BNB renters every few weeks. Still, maybe the constant travel and new experiences will teach them more about the world and someday they’ll thank us for forcing them into the car for 8-hour road trips to Arizona… Maybe someday my son and his good friends will go desecrate a family’s house in Germany with their own beer bottles, cigarettes and sink pubes. If anything, these are experiences that not every kid gets to have.
I put my kids to bed and brushed my teeth. My wife and I agreed to watch a new Netflix show and I drank some water. Happy to be back in my bed, I finally felt relaxed for the first time in a week…
And then I found a used condom in the drawer of my bedside table…
ZACH SELWYN’S HOUSE IS CURRENTLY AVAILABLE ON AIR BNB… FOR RESPECTABLE FAMILIES ONLY.
Watch Zach interview BOB DYLAN!
MARCH 1st! Come see BIL DWYER is the THE GAME MASTER! Featuring Me, Jon Dore, Mike Valley, Jackie Kashian, and More!
The Fake Gallery – March 1 – 8:00 pm
4319 Melrose Ave
Los Angeles, CA 90029
Neighborhood: Wilshire Center
Zach Selwyn 