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Out of Touch at The Dream Hotel * 2015 By Zach Selwyn
It was two-o-clock in the morning and I was standing on the street outside the Dream Hotel in New York City when a slick looking hustler in a Panama hat sided up to me.
“You looking for girls tonight?” He said.
“Naah man, I’m just trying to get some air.”
“You sure? Just up those stairs across the street is all kinds of hoes… I’m talking Thai girls, Russians, Mamis… You ever bang a bad bitch?”
“What exactly is a bad bitch?” I asked.
“If you don’t know, then you’ve never banged one…”
I have been in New York City for roughly 36 hours. In that time, I have averaged 4 hours of sleep a night, eaten 7 street hot dogs and drank close to 19 cups of bad deli coffee. I have also realized that I am the most out of touch loser in the city. The average Manhattan man around my age is sporting a hundred dollar undercut and a long beard – which is eerily similar to L.A. (With only a few less Man-Buns). The difference is, these guys are also rocking 3,000 dollar Ted Baker suits and wingtips. As for me, I am wearing a 1970’s – era Wrangler cowboy shirt, some Lee Riders from the early 80’s and a pair of ¾ boots I scored from a TV show wardrobe department about 4 years ago. My hair is pretty tame and I still have Beverly Hills 90210-era sideburns. I’m also wearing a trucker cap that reads “Roy Clark” on it, bellbottoms and a belt buckle that features Chester the Cheetah riding a Harley motorcycle beneath the inscription “Cheesy Rider.”
I feel a little like Jon Voight in Midnight Cowboy because NOBODY is dressed like me. Funny thing is, this is how I have been dressing for 15 years. A few years back, in the early 00’s, everybody started dressing like this. Now, those days are long gone and I’m the only guy on 8th Avenue wearing a shirt that unsnaps when you tear it apart and a turquoise ring.
And apparently, I have no idea what a “bad bitch” is.
According to the web, this is a “Bad Bitch.”
Apparently, “Bad Bitches” like rolling around in one dollar bills.
I realized I was grossly under-dressed when I attended the first business dinner with the company I am working for. I figured it would be a quick bite at a local bar, but it turned into the type of place where they asked me to remove my hat as I sat down. The next day, at the company’s request, I made my way to a J. Crew to try and find something respectable that I would feel comfortable wearing. I settled on a checkered red, white and blue button-down and some horrendously skinny jeans. The price? $254.
When the sales associate asked me “how my sock game” was, I told him, “Fine. I buy all my socks at Ross: Dress for Less.”
He grimaced.
“How’s your shoe game?” He asked.
“I have these nice ¾ boots,” I said.
“Uggh, please – nobody is wearing ¾ boots anymore,” he retorted. “You need some wings!”
I walked out of the store.
I couldn’t place my finger on it, but Manhattan had begun to seem too cookie cutter. I guess I was aware of the Duane Reade explosion and the Starbucks on every corner, but I was not prepared for the fashion clones that had sprouted up everywhere. Sure I was ten years older than the average guy out on a Wednesday night, but even I could sense a lack of originality. New York City, which was once full of punk street kids, trendsetters and Mapplethorpe-worshipping leather daddies sticking whips in their asses and walking into a Saks Fifth Avenue, had become somewhat tame.
The Business Hipster. Everywhere in New York City.
I recently read an interview with AdRock of the Beastie Boys talking about how the “New York of his youth had disappeared.” I was beginning to understand what he was talking about. Manhattan in the 70’s and 80’s – before the crackdowns and the $8200 a month rent – was an artistic and fantastic place to be. These were the days before the smelly Times Square Jack Sparrows. Before Hell’s Kitchen was a gentrified hipster paradise. In the late 80’s I would visit my second cousin and roll down Canal Street to buy fake Gucci jackets, leather African medallion necklaces and a bootleg cassette of LL Cool J’s Walking With a Panther. The tape-dealers would offer me “smoke,” which scared the crap out of me. At one point, my mom dragged me away from a couple of black guys who were standing around Washington Square Park discussing the new Bobby Brown On Our Own song from Ghostbusters II. I tried to inject some white boy wisdom by saying I thought Bobby should’ve written a second rap verse instead of repeating the “Too hot to handle, too cold to hold” line and they ignored me as if I was “Chester the Terrier” following around the bigger “Spike the Bulldog” in the Looney Tunes cartoons.
I bought a bootleg tape of this for $5 in 1989
The only exception I could find was in the Dream Hotel. The first couple of nights I was in town, I took it easy, stayed in my room, watched TV and had sex with the full-length pillow. However, a hotel room can only hold you captive for so long and eventually I came downstairs to find out where the notorious dark side of this fantastic city had wound up. I now believe it all centers around the Dream Hotel. Within an hour of hanging in the lobby, I was propositioned by more pimps, hustlers, hoes and drug dealers than I have seen in 20 years in Los Angeles. Methy looking skinny teenagers were offering me weed, cocaine and what they claim is “Government pure MDMA.” The lobby was crawling with hookers and late night denizens of the rooftop nightclub, which is named “PDH.” An acronym for what I can only imagine is “Pimps, Drugs and Hoes” based on the army of thick women standing around comparing 9 inch Indian weaves and elastic black twat-length skirts that barely cover their clitori. (Is that the plural for “clitoris?”)
The new Manhattan underbelly had become what Jay-Z sang about in Empire State of Mind. “Ballplayers, rap stars, addicted to that limelight…” Everywhere I went folks were talking about money, cars and rap music. If Los Angeles is supposedly a vapid, material city full of superficial idiots, New York City has embraced a lifestyle full of flashy watches, bottle service, velvet ropes and hangers on… So much so that when I tried to get access to the PDH nightclub on the top floor, the bouncer looked at my “shoe game” and instructed me to “please wait in the other bar.”
I didn’t really want to go up to PDH, but it did seem like it had to be part of my Dream Hotel adventure. So I waited in the bar drinking 17 dollar glasses of shoddy tempranillo wondering how anyone can listen to this much house and trap music in one day. The hotel sort of felt like Miami, but it was 40 degrees cooler and Pitbull wasn’t here singing some shitty song about how “white girl got some ass.”
Club PDH. $2500 bottles. $12 beers.
Finally a large Puerto Rican man came over and told me that since I was a guest of the hotel, all I needed to do was show my room key and I could gain access to the club. I sauntered up towards the door, bypassing the line of desperate gold diggers and club kids and flashed my hotel room key. It was the first time in my entire trip that I had felt somewhat cool.
The nightclub was everything I always hated about nightclubs. Expensive drinks, a DJ mixing Calvin Harris with Blondie, hairy men pouring vodka-cranberry drinks for girls who were most likely being paid to hang around them and intimidating looking security guards who mad-dogged anybody ordering a single beer instead of a 2500 dollar bottle of Grey Goose.
I stayed for 8 minutes.
On my way downstairs, I decided I had to get outside and just see the street. I was sick of the lines, the attitude and the fact that a cast member from Real Housewives of Atlanta had demanded to cut the line… and was placated with a free bottle of vodka. I had to walk to a deli and buy some water and eat a sandwich and try to get some sleep before my work event the following day.
I came back to the hotel with my snacks and drinks – which, by the way, were shoved into about 11 plastic bags by the deli owner as if the plastic problem doesn’t exist in New York – and stopped to listen to the sidewalk pimps do their thing. They were like the dude selling Eddie Murphy’s gold hair dryer in Coming to America. I heard some remarkable stuff:
“You wanna table shower my man?”
“I got one tranny but she visiting her brother at Riker’s right now.”
“Playa, I can get you three at once, but you gotta wear three rubbers.”
I guess Manhattan hadn’t changed that much. Instead of bootleg tapes, men were looking for the booty. These hipster hotels had become infidelity dens and the cops just seemed to look the other way. And as for the falling crime rate – well – as this night was coming to a close, NBA player Chris Copeland was actually stabbed in an altercation outside of 1OAK nightclub just a few streets away from where I was staying.
As I strolled towards the entrance, I passed by my friend in the Panama hat one last time.
“Yo, son – I got you. I know you wanna find out what a bad bitch is,” he propositioned.
“I’m good, man,” I said. “I gotta get to bed.”
I went up to my room and had sex with the full-length pillow.
It was somewhere between Los Angeles and Palm Springs when I found myself helping a woman re-apply bloody gauze to an open wound that had split open due to complications from liposuction in Tijuana.
Moments later, another woman – with a razor blade tattoo on the side of her neck – smacked her 7-year-old son for spilling his Mountain Dew on her iPhone and screamed something at him in Spanish.
Sometime after that, a man with an infant child walked out of the bathroom in the back and promptly dumped a full diaper in the trash bag hanging in the middle of the aisle.
We still had seven and a half hours until we hit Tucson…
Welcome to the Flixbus.
For the past few months, my mom and a bunch of other friends have been raving about a new public transportation service known as “The Flixbus.” For a low price, you can travel on this large “comfortable bus” anywhere you like and select from a great list of pre-chosen movies – and use free WiFi the entire time. I looked it up and it seemed legit. And definitely affordable. A ticket to San Diego from Los Angeles cost $4.99. A ticket to Palm Springs? $6.99… To get to my hometown of Tucson, I was looking at $22.00. Since Southwest Air wanted nearly $400 for two one way plane tickets, I booked my 9-year-old daughter and I on a 12:30 Flixbus to Tucson leaving from downtown LA.
Wanting to beat the crowd, my daughter and I took a Lyft down to the parking lot across from Union Station, right by LA’s famed “Twin Towers Correctional Facilities.” It’s an intimidating spot – heavily populated by at least five bail bond storefronts and street meat hot dog vendors. It’s hard not to take note of family members leaving the bail bond stores, openly weeping about their loved ones having spent the night in jail.
“Are they crying because they have to take the Flixbus too, daddy?” My daughter asked.
“Uhh, no. Whole different situation.”
I promptly took notice of the waiting area and its potential to escalate into a violent “prison yard” type of situation. A woman was walking around selling homemade “street tamales” out of a plastic bag, three 12-year-olds were selling bottles of water and packs of cigarettes and two men with children were openly sharing a blunt in front of their kids. (As would happen, I ended up buying two street tamales and a bottled water, as I had not thought to pack any food for the journey.)
I hadn’t even boarded the bus yet and I was $19 dollars in the hole.
The line to board the bus was non-existent. as Everybody sort of milled about near an area until the ticket conductor shouted out, “Palm Springs, Phoenix and Tucson line up HERE.”
The awaiting pack scrambled immediately. As people got tossed aside and trampled like they were rushing the stage of a Travis Scott show… Elbows were thrown. Space was cleared. Somehow, I managed to grab all of my luggage and scoop up my daughter before she was flattened to death. Sadly, even though we were the third people in the waiting area, we had been easily bullied to the back of the line by the violent mob, which was led by a 6’7” ex-linebacker wearing a baseball cap reading: K.U.S.H. Keeps Us Super High.
My advice? Pay the extra $20 online and get a reserved seat.
Once my daughter and I got on the bus, we noticed that any available seats together had been claimed. Eventually I was forced to convince a man who looked like he had recently been let out of a Texas prison to switch seats with me so that my daughter and I could sit together… He scoffed, kicked the side of the seat and mumbled something under his breath.
“Thank you so much, sir,” I said.
His response?
“I run this bus, cocksucker.”
Lovely.
Eventually he moved and we accepted the fact that we were stuck in the last seat in the back of the bus… basically right next to the toilet. And then, minutes before we left, a rather large woman came back and destroyed the bathroom… I nearly vomited. My daughter asked to switch seats. The bus pulled out into traffic.
Nine hours to Tucson.
Back of the bus…
The first thing people tell you about the Flixbus is that you can watch unlimited movies and surf the web, email, text, whatever you like. As it turns out this is simply not true. After trying for nearly an hour to watch Euphoria on HBO GO, I was alerted repeatedly with notes that I was in a “non-connection zone” and that I was possibly traveling “out of the continental United States.” I switched over to Netflix and was met with much of the same. Incredibly long loading times, spotty streaming and the inability to watch anything. After looking up the Flixbus website, I came across some small type in the “Services” section that read, “Please do not stream Netflix, YouTube or HBO Go on the Flixbus as it slows down everybody’s WiFi speeds and will not load correctly.”
Wow. That would have been nice to know. Oh, also? They DO NOT ALLOW MUSICAL INSTRUMENTS on the bus that are bigger than 12 inches… So unless you’re strictly a harmonica player, forget bringing your acoustic guitar anywhere. (Since I was going to play a gig in Tucson, I now had to rent a guitar from the local music shop).
Anyway, reading deeper, they recommended that passengers watch their curated film selections on the Flixbus app, which were “expertly chosen” and free. I checked it out. The selections were the same as what you’d expect on an airplane: Wonder Park, A Madea Family Funeral and about 9 shitty Melissa McCarthy movies.
Seven hours and 45 minutes to Tucson.
As we rattled over the freeways on the outskirts of Los Angeles, weaving in and out of the carpool lane, I was convinced I was going to die on the Flixbus. My daughter was getting carsick from the bumps and sudden stops and I could not believe that I had chosen this as my best means of transportation to Tucson…
A recent Flixbus accident in Germany.
The bus continued to shake from side to side, causing a middle-aged lady across the aisle from me to begin moaning. Like, painfully moaning. And grabbing her sides. Thinking that she may be in labor with a child, I looked over and noticed that she had a freshly dressed wound on the side of her mid-section. At one point, she screamed “Fucking FUCK, can you drive a little slower?”
“Are you OK ma’am?” I asked her, hoping she hadn’t been shot in a bank robbery gone wrong and was using the Flixbus as an escape tool.
“Uggh, yeah – I’m just recovering from plastic surgery,” she said.
“On the Flixbus?” I responded.
“Well, I live in Palm Springs,” she proceeded to tell me. “I went to Mexico for liposuction because it’s like, 75 percent cheaper down there.”
“Oh my God,” I said. “Didn’t you go through some sort of like, recovery first?”
“I’ll be fine once I get to Palm Springs.”
We hit a bump and she made a noise that I have only heard once before in my life back when I witnessed a goat slaughter in a tiny village in Mexico in 2003.
“Oh fuck,” she screamed. “One of my sutures popped – can you just hold your finger here for a second?.”
Shielding my daughter from the horror of this situation, I regrettably leaned over and put pressure on an area of bloodied gauze that had come undone. Eventually, the woman fastened it back together with a clip and thanked me profusely. I excused myself to the bathroom and threw ice cold water on my face.
Some of the better results from Dr. Machado’s Tijuana Surgery Clinic. Facelift? $44.99
30 minutes later the ride was smoothing out. Looking out the window I saw the desert approach.
“Folks we are stopping in North Palm Springs in eight minutes,” the driver announced. “We will have time to get refreshments and some air.”
“Thank fucking God,” the bleeding woman said.
We pulled into an AM/PM parking lot in Palm Springs and the lady limped off the bus and met her ride. She waved good-bye to me and sped off into the Palm Springs afternoon. For all I know she bled out on the way home and is dead.
The good news was that 12 passengers got off the bus in Palm Springs. This freed up some seats and we moved a few aisles away from the bathroom. The miles began to roll away and I started to fantasize that I was Jon Voight in Midnight Cowboy taking the bus to a new dream, over expansive desert land and into the heart of opportunity. Of course, Jon Voight was heading to New York City in 1968 and I was going to Tucson to visit my mom, but the view sure was pretty.
20 minutes later, I opened up one of my tamales-in-a-bag and gave it a shot. It smelled like some sort of fucking rotting animal. A few passengers looked over at me and covered their faces with blankets and scarves. Acting casual, I took a small bite and chewed for a few seconds before beginning to feel violently ill. I managed to spit the food into a bag and quickly wrapped it up, avoiding the grossed out looks of my fellow Flixbus friends. Luckily, that was exactly the moment when the newborn’s father emerged from the bathroom with the full diaper. He tossed it in the center trash bag and the entire bus groaned and began cursing him out.
“What am I supposed to do?” The dad asked the gallery of hecklers.
“Flush that shit,” the guy in the K.U.S.H. hat suggested.
The driver came on the intercom and reminded everyone that nothing but toilet paper could go down the toilet. The passengers collectively groaned and went back to their devices. At this point, between the tamale and the diaper, the bus was turning toxic. If you lit a match in the thing, there was a strong chance the bus would explode.
Six hours to Tucson.
Our next stop was in Blythe, California, on the Arizona border. Here, we were given a 30 minute lunch period and the only restaurant around for miles was a McDonalds 25 feet away. Assuming this would be my last chance to eat before 9:30 that night, I broke down and ate six Chicken McNuggets and an Oreo McFlurry.
I also called my mom to alert her of our progress.
“How’s the Flixbus?” My mom asked. “Watching any good movies?”
“Well, nothing really works,” I said. “Half the seats don’t have outlets, the WiFi in the desert sucks and they don’t allow streaming… and I refuse to watch Life of the Party. (That’s a terrible Melissa McCarthy movie BTW…)
“What kind of food do they have?” She inquired.
“They don’t have food,” I said.
“What?” She said. “On their website it says you can purchase snacks and stuff from the driver?”
What? Here I was nearly puking street tamales and eating Chicken McNuggets when the driver had food on him the entire time? Why were we not informed of this? I tracked down the driver as he smoked a cigarette and asked him if I could see a menu of the food they offered on board.
“Their aint no menu, mane… We just have some Ruffles and shit.”
Ruffles and shit?
“Come on my man, you don’t have like a Tapas box? My daughter needs some Wiki Stix!”
“This aint Alaska Airlines, mane,” he responded.
Eventually, 100 miles from Phoenix, a college kid broke down and went into the bathroom to vape. He was far from discreet and as a man who once routinely snuck weed to smoke into airplane bathrooms, I viewed his efforts as amateurish. The key to smoking on a bus or airplane is to basically flush the toilet as you exhale with your face nearly in the bowl. Yeah, this is a disgusting activity, but for some reason back in the mid 90’s I had no problem shoving my head inside an airplane toilet. Now I can’t even USE bathrooms on moving vehicles. Anyway, the kid opened the door and a cloud of Watermelon E-Juice enveloped the back area. The kid walked out as if he had done nothing wrong.
Stick your head inside and flush as you exhale. Works every time.
The smoke was impossible to miss and even though it dissipated quickly, it really upset the bus driver, who pulled over to the side of I-10 and DEMANDED to know who had smoked on the bus.
My daughter raised her hand to volunteer the information.
“Put your hand down,” I said, knowing that being labeled a “narc” at age 9 doesn’t do anybody any good.
“Who was smoking back here?” The bus driver said. “I demand an answer!”
I expected somebody to speak up… but nobody did. We all held together in a Flixbus code of silence. Shit, we felt like we were in La Cosa Nostra. For the first time on the ride I sensed a camaraderie with my fellow passengers. We all sort of looked at it the same way… If this was a bus in 1957, people would be smoking cigarettes and drinking whiskey from flasks. We all had the same thought… Let the kid vape.
Four and a half hours to Tucson.
The rest of the trip went fairly smoothly. I was amazed at how well behaved my daughter was and as the stops piled up, the passengers started getting off. A few people got on in Phoenix and we got to Tucson in roughly nine hours and 30 minutes. To put that in perspective, If you drive directly from LA in a car, you’re guaranteed to spend eight hours on the road and you have to buy gas. If you fly to Tucson from LAX, door to door takes about five hours and 30 minutes. So, I basically lost four hours of my life, had to endure some awful smells and I got to be an impromptu nurse to the woman recovering from plastic surgery.
When we got to my mom’s house, she had food and wine waiting for me and I told her all the fun stories from my 400 mile road trip in a public bus. We laughed, drank and I slept in until 8:30 the next morning when I awoke to my mom freaking out about a dead animal in the walls.
“Zach, some animal died in the wall I called the exterminator already,” she shrieked.
I woke up and smelled what she was talking about. I opened my backpack and found the OTHER street tamale I had forgotten to throw out buried beneath my laptop.
“Found it, mom,” I said.
She made me throw it out in the neighbor’s trash can…
WATCH Zach’s music video for his song “Watch the Horses”…
Film Threat Media has tapped Zach selwyn to host their “Anti-Oscars” award show “Award This” Sunday February 2nd at Frida cinemas in Santa Ana, California. Selwyn will emcee the event and introduce nominees as well as imrpovise and compose songs for the live event to be streamed simultaneously.
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pantsand even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
My wife and I once hired a hippie nanny named Sioux who hid little bags of weed for me around our house. I remember the day we interviewed her – she was about 19, naturally slender with long blonde hair and she was wearing a skirt that looked like it was stitched out of the AIDS quilt… She had on Birkenstocks. She smelled like lavender. She was gorgeous. My first thought was, “I would have totally dated this girl back in college.”
I would have totally dated this girl back in college.
When you’ve been married as long as my wife and I have, the best way to say you think somebody is attractive is to say that you would have dated ‘back in college.’
Of course, I told my wife this very fact.
“Well keep your hippie dick in your jorts,” she responded.
I laughed. I love my wife. Meanwhile, after a few conversations, I was sold on Sioux to become our nanny for our then five and two-year-old kids… but my wife wasn’t so into it.
“I don’t know – she seems flighty,” she remarked.
“Cmon, what’s the worst that can happen?” I asked. “She gets high and eats all of our ice cream?”
My wife agreed, mainly because we had a wedding that Saturday night and our other go-to nannies were already busy.
“If she fucks up, that’s on you,” she said.
She didn’t fuck up. At least that first night. In fact, when we came back from the wedding a little buzzed from the wine, we stayed up late with her and talked about the kids, how hard it was to meet guys in Los Angeles and eventually, she secretly told me that she hid a tiny bag of weed for me underneath the sage candle she had lit to ward off bad spirits on the coffee table. As she left, I thanked her and imagined that if she was my age in 1995, we would have been one of those hippie power couples that I was always jealous of at Phish concerts.
My 1995 hippie dream.
The second time Sioux babysat, I casually came downstairs wearing my old Grateful Dead 1992 Spring Tour shirt. She went ape shit. Told me it was the coolest thing she’d ever seen. I immediately felt like Phil from Modern Family, pretending that I didn’t even know I had the shirt on… even though I had been calculating the move since the week before. From the corner of my eye I saw my wife shaking her head while watching my pathetic attempt to connect with Sioux over a t-shirt.
“Nice shirt, babe,” she said.
“I guess I’ll go get ready,” I added before running upstairs to change.
When I came back downstairs, Sioux had prepared some food for the kids (all macrobiotic) and smiled one of those young hippie smiles at me – as if we were college sophomores peaking during a Run Like an Antelope solo. My wife smiled at me. I smiled at my wife. She smiled at Sioux. I kissed my kids. Sioux leaned in and hugged Wendy. They separated. The kids ate. My wife watched me as I leaned in and hugged Sioux. As I did, I stupidly whispered a single word into her ear…
“Candle?”
Sioux smiled. My wife looked confused. I brought myself out of this fantasy hippie love triangle and said, “OK, bath at 7:15 and bed by eight.”
My wife and I walked outside to catch our Lyft.
In our ride to the birthday party that night, my wife cleared her throat and calmly asked me exactly what “candle” meant.
I told her.
“Last time she babysat, Sioux left me a part of a joint underneath the candle on the coffee table and I smoked it.”
“Oh great, so she’s high around our kids?”
“Well, I mean… so what? Sometimes I’m high around our kids.”
“This is her last night babysitting,” my wife said.
I could understand her frustration. It wasn’t because Sioux was this macrame Goddess with rings on her fingers and bells on her shoes… but face it – if your nanny was sneaking joints around your two-year-old daughter, you might think about getting rid of her too.
Still, I argued that we had nothing to worry about and that by the time we returned home, we would be thrilled to find our kids in bed and that maybe we could even split the little bag of weed I was expecting to find underneath the sage candle on our coffee table.
Until we got back around 11:45 p.m.
As it turns out, Sioux had started a bath for the kids upstairs… and forgot that she began running it. She turned on the water and then came downstairs to get the kids and somehow got distracted… By what, nobody knows – food? A text? A documentary on YouTube about the benefits of Dr. Bragg’s Apple Cider Vinegar? Whatever the case, she suddenly remembered that the bath was on just as drops of water began seeping through our living room ceiling and landing on the floor. The puddle stain on the roof was large and substantial and we knew we were looking at some serious water damage and mold repair.
Sioux was in shambles.
Our ceiling
As she tried to explain how she forgot to turn off the water, we examined the damage and quickly lost the hippie buzz we had all generated earlier. I informed Sioux that we would pay her for her time, but that we fully expected her to be responsible for the damages once we had the roof inspected. She agreed and left, her head hung low, embarrassed and ashamed.
“OK, so she was probably high and forgot about the bath,” I said.
“Ya think?”
Stupidly, I checked beneath the candle for some weed.
There was nothing.
The damage came to over 1000 dollars. Sioux was broke and we felt bad charging her, so she offered to babysit for free until she could pay us back. Amazingly in Los Angeles, that’s only like, five nights of work…
However, my wife and I chose to not use her again.
The last I saw on Facebook she was living in Oregon with a Spanish guy named Pau.
The author, detained by security for being a Yankees fan in LA.
By Zach Selwyn
I never knew that being drunk in a grocery store could be so much fun.
A couple of years ago, the Gelson’s at Franklin and Bronson decided to take out their magazine section and build a bar. Replete with rotating beer taps, three large TV screens, wine options and a full menu, it has slowly become the place to be seen in the Franklin Village neighborhood. And, it may not only be the best sports bar in Los Angeles… but also one of the best watering holes in the city today.
It just happens to be in a grocery store. And I was almost arrested there a few weeks back.
I first sat down at the Gelson’s Wine Bar a few Mondays ago, after purchasing a rotisserie chicken at the checkout stand. My sole intention was to check the score of the football game and head home. But, I started talking to a guy next to me named Tom. Two hours later, Tom and I were Instagram friends, I was on a first name basis with the bartender and I had devoured the entire chicken with my hands all while downing seven Hazy IPA’s.
Tom and I made a pact to come back for every Monday night game, and we agreed to each bring friends next time. Within weeks, the bar was standing room only, and we began having to show up two hours before the game started to even secure a seat.
Gelson’s has become the new No Vacancy.
Like the residents of this city, Los Angeles area grocery stores have ther own personalities. Hollywood folks know Rock ‘n’ Roll Ralph’s from the days when hair metal Gods slogged down the aisles with jugs of vodka in their hands… Influencers and Yoga Moms have made Erewhon the best place to be seen in LA and places like Trader Joe’s are full of everyday people buying cheap booze while mixing in a festive box of Peppermint Joe-Joe’s. Gelson’s has managed to remain innocuous, casually overcharging customers for basic foods and thriving in their deli counter and produce sections. As a grocery store, Gelson’s is a notch above, say, a Ralphs or a Vons, but they don’t have a smoothie bar or a massage chair, like Whole Foods or other gourmet stores. They do, however, happen to have the hottest bar in the city.
“I love it here,” a girl named Samantha told me after taking advantage of a two-dollars-off-draft-beer special. “It’s not dark, they don’t tax you and the food is decent. Plus, you just feel… safe.”
Samantha had a good point. What makes the Gelson’s Bar interesting and affordable is the fact that they are not allowed to add sales tax to bar bills and they refuse to let the customer tip the bartender. That’s a far cry from last week, when a bar on Cahuenga automatically added a 30 percent gratuity to my $23.00 bartab. The service wasn’t even good and the bartender complained about her dying acting career the entire time. And now, with everybody from fast food counter employees to Uber drivers expecting 20 to 30 percent tips on everything they do, it’s refreshing to be able to follow the old standard rules… Tip one dollar a drink. ( I normally go a little above and beyond this but I refuse to pay an extra $12.00 on an alcoholic beverage that is already marked up by 75 percent).
Also, there is a security guard, who I got to know fairly well after yelling obscenities at Dodgers players on TV during game three of the World Series a few weeks back. (For the record, I was detained for 20 minutes and told to not return until the series was over.)
“I totally understand… but can I pay for my chicken wings first?” I asked.
In Los Angeles, hot bars come and go. I still long for the days of Daddy’s, Dublin’s or even the old Powerhouse. But, did I ever think that I would choose to go grab a beer at a grocery store over, say, La Poubelle? No. But, where else can you shop for groceries and have four drinks while catching a Lakers game? Not to mention, the clientele is somewhat of a higher class than your average dive bar, which has been a a nice change from a place like the Frolic Room where two weeks ago a guy tried to get me to buy a tamale out of his coat pocket.
The fun thing is the sheer novelty of drinking in a grocery store. It actually puts everybody in a better mood. Jokes are made, drinks are bought and discussion often turns to what other institutions need a bar on the premise. (Most obvious suggestions have been laundromats and The DMV). Drinking at Gelson’s is a little like drinking in an airport. Everybody is in a good mood because they are bonding over the fact that the same place where they buy nine dollar boxes of Cinamon Toast Crunch for their kids also serves a Pineapple Cider for the same price.
As a parent of a young child back in the day I would often be asked to run to Gelson’s to get diapers when we ran out. I happily obliged my wife’s request, because I knew I could sneak into the Birds Bar with my neighbor for two quick beers. Sometimes I think about what would have happened if Gelson’s had a bar back then? I may have never made it home.
The one knock on the bar is that it is super bright, and does not do any favors for the beer goggle wearing crowd. In fact, it’s impossibly fluorescent at times so there is no hiding your age, wrinkles or skin damage the way a dark bar might do. If Casa Vega feels like midnight at 1:00 in the afternoon, the Gelson’s bar feels like a racquetball court at 9 AM. However, the people watching is incredible, local shoppers often scoff at your party following their trip through the meat section and it becomes really fun to try and convince customers to ditch their shopping list and join you for a quick beer. Last week, we successfully got a local friend who was picking up sushi for his family to delay his return home with two glasses of wine at the bar. He has since become a regular.
For years places like Whole Foods have had wine bars or beer tasting areas in their midst. But I have never sat down at Whole Foods intentionally with the goal of getting hammered. At Gelson’s, I recommend taking advantage of the Tuesday night non-corkage fee, where you can buy a $15.00 bottle in the store and drink it at the bar while watching the NBA. Sure, the trend these days for men my age is to stay at home and be responsible adults, but every once in a while a new bar in Los Angeles pops up that everybody gets excited about. I never thought it would be at the Gelson’s grocery store up the street from my house, but I am actually thrilled to say it has.
Come find me whenever you are ready. I’ll be the guy eating a rotisserie chicken with a bottle of wine yelling angrily at the three large TV screens.
Zach was invited up to San Francisco last week to drop some freestyle rhymes about the world’s greatest food truck: BACON BACON. He rolled in , borrowed a guitar and made this up on the spot – ENJOY!
Zach Selwyn 