Zach Selwyn

Actor. Musician. Host. Writer. Dinner Guest.

  • In the late 90’s I was lucky enough to sleep with a Playboy
    Centerfold. For the sake of this story, let’s call her “Miss July.” She
    wasn’t the current centerfold by any means, in fact her issue had
    already been off the racks for nearly seven years at the time of our
    tryst, but she had been a popular Playmate in the 90’s… and one that I
    had admired for years. For some reason, the planets aligned and she
    and I shared a three-night fling at our respected apartments doing all
    we could to pretend that we had anything in common outside of our bed
    sheets.

    Following our little hook up, I rifled through a used bookstore for
    her back issue, buying at least six copies to give to my high school
    friends. I called nearly every guy I knew to share in my glory and
    walked on air for a good three months after our encounter, knowing
    that I had achieved one of the ultimate male fantasies. I even sent a
    back issue to my dad. After all, Playboy was my bible growing up and
    bedding one of the world’s most beautiful women suddenly made me feel
    like I could accomplish anything in my life.
    Last week, while walking through a grocery store with my 10-year-old
    son, I ran into Miss July in the produce section. At first, I stopped
    and stared at her, like every man in the store had been doing since
    she walked in the vicinity. She was still gorgeous and shapely and
    wearing an outfit that only a Playmate can get away with.
    Her breasts were still high and on display. He hair still blonde and
    bountiful, with ringlets cascading beneath her shoulders – as if she
    was currently in the middle of a photo shoot. I ogled for a minute,
    before coming to the realization that she was, indeed, Miss July. My
    Miss July. The girl I had slept with all those years ago. I hadn’t
    thought of her in so long, I assumed she had moved to the other side
    of the country where I would never see her again.

    And now here she was fondling a pair of avocados.

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    “Why are you staring at that girl?” My son asked, snapping me out of
    the coma my 40-year-old mind had drifted into.

    “Oh, I think I know her,” I said, secretly hoping that he might
    recognize her beauty and high-five me after we left the grocery store.

    “Cool,” he responded. “Can I play on your phone?”

    I gathered my thoughts and strolled around to the coffee aisle. I
    wasn’t sure if I was going to say hello to her, afraid that she would
    think I was some stalker from her Playmate days. I also didn’t want
    her to blurt out something stupid, like “Oh my GOD! You were that guy
    I slept with in the 90’s!” Worst of all, I thought, she wouldn’t
    remember me at all. I let my son pick out some cereal as I mulled over
    my next move.

    Like most happily married men, I still harbor the memories of my
    single years when one-night stands were so daring and fun and
    whimsical. After all these years, they hold a nostalgic place in my
    heart as something fantastic and perfect – when in reality they were
    normally panic-riddled and led to health concerns and loneliness.
    My week with Miss July began at a nightclub in Hollywood. She was
    gorgeous, fending off the masses with her icy stare and constantly
    turning down drinks from potential suitors clamoring to be in her
    airspace. I had no idea she was a Playmate at the time, but she
    certainly had the look. She was dressed to the nines in a fur jacket
    and sipping on a vodka drink when my friends dared me to go speak to
    her. As I was in my cups, I waltzed directly up to her and began
    rubbing her jacket.

    “Interesting. A New Zealand back country field rabbit coat… Very
    rare,” I said.

    She laughed and stared me deep in the eyes.

    “Are you on ecstasy?”  She replied.

    “No,” I exclaimed. “Not at all… why?

    “Normally when I wear this coat out a bunch of druggies just want to pet it.”

    I laughed and thought of a quick comeback.

    “I’d rather pet you,” I blurted out confidently.

    She actually laughed and wrote her number down on a bar napkin. I told
    her I’d call her and I did – the next day – breaking any rules which I
    had learned from popular movies like Swingers. She was surprised to
    hear from me. We made plans to go out to a Casa Vega, a Mexican
    restaurant in the valley for margaritas the following night. When she
    cancelled on me two hours beforehand, I thought I was doomed. When I
    asked her why she had to cancel, however, my eyes lit up.

    “I have to fly to Iowa for a Playboy convention in the morning, I’m so
    sorry,” she said.

    “Why? Do you sell advertising for them or something?” I inquired.

    “No, silly – I was Miss July a few years ago! I thought you knew…”

    I didn’t know. Now I did. I immediately called my friends and sang
    them J. Giels Band lyrics through the receiver. Yes. My baby was a
    centerfold.

    Playboy Playmates

    A week later, we hit Casa Vega. At one point she went outside
    to smoke and I let her go alone. (I was trying to quit at the time).
    When a guy at the bar saw this, he motioned to me and said, “Dude, you don’t let a girl that hot out of your sight for any amount of time.”

    I ignored him, assuming she would brush off any potential creeps and
    return back to our bar stool where we’d finish our drinks and continue
    our evening. After 20 minutes, however, I began to grow nervous.
    I went out to the smoking section, and sure enough, there they were:
    MEN. All kinds… Guys who had intended to come inside for dinner but
    were so mesmerized by her beauty that they decided to hang outside a
    little longer. Guys who didn’t even smoke were bumming cigarettes from
    her and chain smoking. One guy even flipped her a business card and
    said, “I scout for Playboy, if you ever want to be in the magazine,
    let me know…”

    She laughed and to my surprise grabbed me by the arm. All the men’s
    faces dropped as they saw this 23-year-old kid with a Strokes haircut
    coyly slip his hand around the top of her waist. Dejected, the guys
    all walked inside with their heads down, preparing to settle for
    baskets of chips and salsa and not the ravishing creature who I was
    lucky enough to be spending the night with.

    We went to another bar and then went to my place. Two nights later, I
    joined her at her place. We went out once more, on a Saturday, but she
    got swept up in a crowd of famous actors and I stood around waiting
    for her to return to me, feeling like the unpopular kid in junior high
    who can’t muster up the balls to ask a girl to dance. Eventually, when
    she began partaking in their bottle service vodka, I grew frustrated,
    knowing my time was up. Without even saying good-bye, I grabbed my
    jacket and made a quick exit, calling my buddies to meet me for a
    heartbreak beer at Coach and Horses, my old favorite dive bar.

    “So what if it’s over?” My buddy said. “You were with a Playmate!”

    “Yeah dude, my last hook up was with the hostess at Yankee Doodles in
    Agoura Hills,” said another.

    As the drinks flowed, my confidence returned and I quickly got over
    the fling with the help of some good friends. The next day Miss July
    and I exchanged a few phone messages, but never reconnected.
    Even though it was over, I was still waking on air, feeling as if I
    had done all I could and was now exuding an air of confidence that
    nobody could touch. I even kept two of her back issues for myself. One
    to put on the coffee table, and one to put in a pristine cellophane
    folder where it would remain intact on my bookshelf until the end of
    my days… It still sits there today.

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    As I rounded the bread aisle, I saw her again. As luck would have it,
    we were approaching the check out line at the same time, inspecting our carts and reaching into our wallets for ATM cards. I purposefully took the spot in line directly behind her and noticed as she unloaded
    an unusual amount of dog food onto the conveyor belt. She also bought butter, apples, avocados, bananas, Kombucha and a pre-made tray of
    sushi. I was still staring. My 10-year-old took advantage of my distant
    gaze and slipped two packs of M & M’s into my cart. I didn’t care. I
    had butterflies in my stomach as if I was back in that Hollywood
    nightclub 17 years earlier… But then it hit me: I was married. I was
    standing with my child. I had no reason to not say something. If
    anything, I thought, it would extend the memory a few more years. I
    decided to go in for the kill.

    “Is your name Taylor? (Not her real name)” I asked.

    She looked up at me and smiled.

    “Yeah, who are you?”

    “My name is Zach,” I said. “Not sure if you remember me, but we sort
    of dated about 17 years ago… we met at a nightclub and went to Casa
    Vega…?”

    She looked me over, perplexed.

    “Were you that drummer?” She asked.

    “No, but I play music…”

    “Oh, you were the guy who knew Green Day!”

    “No,” I said.

    “Oh. Did you know Quentin?”

    “Nope,” I responded, realizing that I was barely a flicker of memory
    in her mind all these years later – whereas she had held the top spot
    in my gallery of former flames for close to two decades. I was a bit
    embarrassed.

    “Oh, wait!” She said. “Did you used to have long curly hair? And you
    lived on Harper Avenue and you played me Crash into Me by Dave
    Matthews Band on your guitar?”

    The cashier chuckled.

    “Uhh, yeah, that was me,” I said, blushing.

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    23-years-old with a Strokes haircut…

    She hugged me as if we were long lost siblings. I felt my wobbly arms
    go around her body once more, immediately wondering what would have
    happened if I hadn’t been so stubborn at that bar all those years ago.

    My chest pressed against hers and for a brief moment I was 23 again,
    stupidly running around Hollywood with a group of horny friends
    worrying about nothing but a 10 a.m. commercial audition and where I
    was going to be drinking that night. She pulled away and paid for her
    groceries and stood behind the bag boy waiting for me to pay and
    rejoin her. When I did, we caught up briefly and I introduced her to
    my son… who seemed to not have any interest in this beautiful woman
    that his dad was talking to.

    As it turns out, Miss July still did Playmate conventions. She was
    living in the valley, had been married for a year but was divorced and
    was raising her 3 small dogs, Gucci, Dorito and Mr. Farts-A-Lot. She
    didn’t go out anymore, was disappointed with Tinder and loved
    The Big Bang Theory. I felt like she was reciting her “Turn-On” list
    from her Centerfold interview page – but had updated it as a
    middle-aged woman.

    We exchanged numbers and she remarked on how handsome my son was. I
    told her I’d invite her out to see my band if we ever played again and
    I watched her speed off in her Prius. I thought back to the nights we
    had shared together and then looked back at my son, blissfully playing
    on my phone, seemingly unaware of what had transpired between his father and
    that mysterious girl in the produce section 17 years earlier.

    As we drove home, he handed me back my phone and stared out the
    window. As I watched his eyes dart around the city, I thought of his
    future and how he was still so young and innocent and had the entire
    world ahead of him. I realized how happy I was to be spending my life
    with my wife, my daughter and him, and not a smelly pug named Mr.
    Farts-a-Lot.

    And then, after a few minutes of driving, he broke the silence.

    “Dad, I wanna learn some Dave Matthews Band songs on guitar,” he said.

    They grow up so fast…

    READ ZACH’S NERDIST STORY “RE-EXAMINING THE NBA DRAFT ID I HAD BEEN SELECTED!”

    https://nerdist.com/re-examining-the-1997-nba-draft-if-i-had-been-selected/

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    bukowski david sedaris essay fiction hugh hefner humor Playboy playmate sex short story stories writing Zach Selwyn
  • “LA DISPENSARY” LAUNCHES AS A GROUNDBREAKING VERTICAL INSTAGRAM SERIES EXPLORING LOS ANGELES’ CANNABIS CULTURE

    Los Angeles, CA – The cultural capital of cannabis finally has its own story told on screen. “LA Dispensary”, a new vertical comedy series that premiered on Instagram and YouTube Shorts takes viewers inside the quirky world of a fictional Los Angeles dispensary.

    TRAILER HERE

    Shot entirely in vertical format to match the way audiences consume content on their phones, “LA Dispensary” blends sketch comedy and observational humor from the perspective of two budtenders, played by Megahn Perry and writer/director Zach Selwyn. New guest stars enter the dispo every episode.

    “Cannabis is not just a product —it’s a lifestyle, a culture, and a community,” said Selwyn. “With ‘LA Dispensary’, I wanted to create something that was funny and original – as far as I can tell, this is one of the first vertical comedies out there which I think will be the future of Hollywood now that the studios have all moved to Ireland.”

    The series is designed for quick, binge-worthy viewing on Instagram, making it accessible to a global audience. The first two episodes have been released through Hiii Media’s Instagram @hiiimag – as well as @LADispensaryshow

    For Press Inquiries reach out to Zach@hiiimag.com

    420 acting cannabis Comedy dispensary funny humor improv Los Angeles marketing movies Music news SNL weed writing Zach Selwyn
  • IMG_2659By Zach Selwyn

    Yesterday, while nursing a mild hangover brought on by my reckless quarantine red wine intake, I found myself fondling myself in the middle of a 14-person ZOOM business meeting.

    Ohhh boy. Hang on… Let’s analyze this for what it is…

    The team I am currently working with was all in pajamas, hats and glasses – sporting unkempt beards and yelling at their kids to stop interrupting their video calls. Our hair had been laid to waste by weeks of barber shop closure. The ladies passed on their morning makeup and contact lenses for more natural headbands and eyeglasses… Others had pets jumping around living rooms and husbands yelling about burnt toast from other rooms… and one guy did not mute his video microphone when he yelled, “FUCK OFF I’M ON THE PHONE” at his six-year-old.

    I understand. These are tough times.

    Anyway, as we were discussing a podcast I am currently working on for our company – I noticed that for a good majority of the meeting I had been sort of… playing with my penis beneath the camera lens.

    Yeah. Not sure why I was doing it, it was just one of those “personal moments” where I probably was up way too early, taking advantage of my comfortable sweatpants and recovering from some weird dream where I fantasized about maybe LEAVING my house during the day… I wasn’t focused on the meeting at all, in fact I was muted (thankfully) and just sort of having one of those “moments” that I’m sure we have all had recently… I wouldn’t call it a weakness, necessarily – it’s just a need to FEEL SOMETHING.

    After realizing what I was doing, I quickly discontinued my Zoom video stream claiming I had a “parent-teacher conference” and did 25 push-ups.

    During this quarantine, like most fathers, I have two kids in my house fighting over bandwidth and laptops and TV and all I want to do is watch The Last Dance on ESPN and drink until I pass out and somehow do some sort of coherent podcast episode the next day.

    Whatever the case, those preceding paragraphs you just read were all I have managed to come up in regards to my short stories… The thing is – I am not that concerned. Why? Well, look… I used to be a pretty prolific short story writer. I have published (Online) over 250 stores since about 2001. But recently, I just haven’t felt the passion… I mean, I HAVE been writing, but it’s not like I really have any actual ‘put together’ or ‘completed’ short stories as of yet… but in my mind they are coming. At least I think they are… Well, maybe.

    What I have really been writing somewhat prolifically are TITLES to stories I would love to write should this quarantine ever end …and I ever feel like putting the written word out to the public again.

    Now, my old writing professors would have asked me why I haven’t been writing and finishing these short stories… Of course they would have been asking me that question in the 90’s when people still paid for the written word… But the answer is mainly – for one – that nobody cares or gives a shit about anything but survival right now. Also? in reality, every time I post a new story it hits the internet and about 500-1000 people read it. Maybe 40 of those readers comment on it and tell me how great it is and then nothing happens until I get a cease and desist lawsuit threatening to sue me for $900 because I used a photo of a mushroom that I borrowed off of Google Images in a blog post. (Yes, this is true. A company tracked me down, demanded $900 and threatened further legal proceedings for using an image of a fucking image that some Danish photographer took in the first in 1998. )

    This was before quarantine, when I had maybe $750 in the bank. I never paid the company. I’m now guessing that Covid-19 furloughed those cockroaches back to the unemployment line where they now search for answers to explain to the Government how they worked as Soul Sucking Jizz Stains for living… and now they need a bail out.

    They’re probably asking for $20 million, like Ruth’s Chris Steakhouse received. (By the way – maybe Ruth’s Chris will spend some of that money to change the horrible name of their restaurant. I mean what is a “Ruth’s Chris?” It sounds like a toothless kid asking for her teeth back on Christmas Day. “All I want for Ruth’s Chris is my Two Front Teeth…“)

    Screen Shot 2020-04-28 at 7.00.05 PM
    I discuss this more on my podcast “Audio Up News Network”

    Look, I consider myself very lucky. In my life – writing has actually worked for me on occasion. I recently optioned one of my short stories as a screenplay to a pretty fantastic independent film company… but in the end it ended up resulting in two years of work on a film that never got made, which is really what you hear in Hollywood all the time, but I’m not upset about that- I’ve been in this business a long time. I mean listen… The first script I wrote in college was called Wedding Crashers. It had been read by a lot of people, but when the Owen Wilson/Vince Vaughn film came out I had my first taste of “What-the-fuck-is-this-town?”

    Another time, a website that published first person essays offered me $250 for a story about the Great Wolf Lodge that I still feel is the funniest thing I have ever written … The thing was, they told me to cut 400 words out of it. I told them to fuck off and retained my rights to the story. By the way? A grand total of 47 people commented on that post.

    But fuck it, it’s a new world, a new normal… whatever the fuck this is. I’ve been busy writing scripts for podcast comedies, jokes for projects and animated sitcoms that may never see the light of day. But, as I said – I have also been writing titles for a book of QUARANTINE ESSAYS…
    ‘
    And as of today – here is my working list of titles.

    ENJOY

    …And Other Quarantine Essays by ZACH SELWYN

    “I Thought I had Enough Booze for Three Weeks… I Said on Day Four.”

    “I Dunno, a Wife Swap Might Not be the WORST Idea, and other Reasons I’m Sleeping on the Couch…”

    “Don’t Trim Your Toenails While Inebriated.”

    “My Conspiracy Theory Friend Explains it All”

    “My son is 13. We had “the talk.” It wasn’t about sex or pregnancy…. It was about “How to hide your porn history using private browsing.” #NewNormal”

    “Divorce on Pause… One Friend’s Living Hell Awaiting a Legal Separation”

    “Why am I Googling My Exes?”

    “Finding’ a Jerkin Window… an Impossible Task”

    “I’m Committing Suicide, Dad… And Other Things I heard When the WiFi went Out.”

    “Fuck if I get Sick. I’m Going to the Store for Beer and Easter Candy… One Dad’s Adventure.”

    “Alexa, Play Anything but Ed Sheeran.”

    “My Kid Goes to School on the Same Laptop I Googled ‘Hot Girl Gets Blasted by Stepdad’ on Yesterday.”

    and finally:

    “Yeah, it’s a Breakfast Beer… Big Deal…”

    Oh…. By the way. I’m Repped by WME.

    Reach out if you’re interested in reading the rest of my essay collection…

  • https://www.hiiimag.com/articles/blood-on-the-floor?fbclid=IwY2xjawKRwAVleHRuA2FlbQIxMQBicmlkETE4NjlvempHZmFKY2YwWnR3AR7xMnYp6m9tNdR1QblyEzkVqyYjtMZycT_VACnQCTw-0IEl447JILDlkEYHWA_aem_Iakl9Rnjk9Ml7PlhC5E1uQ

    420 bukowski cannabis Comedy funny Hiii Magazine humor hunter s. thompson Las Vegas weed Zach Selwyn
  • From LA Dispensary and Hiii Magazine. The Full Bush Girlfriened Reunion is here!

    Written/Directed by Zach Selwyn

    Starring Zach Selwyn, Dylan Berry, RJ Robinson, Wendy Selwyn

    (Associated Press) Zach Selwyn’s popular vertical comedy series “LA Dispensary” has spawned a spinoff short film about his 90’s Grunge Band “Full Bush Girlfriend.” The shrt comedy reunited original members Doug, Brandon Horses and Gerbil alongside their one groupie, Molly Slunt. This raucous eight minute film is a nod to indy fillmmakers around the world and to anyone who has ever chased a dream…

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  • Zach’s new weekly series “NBA RAPDATE” turns it up a notch this week… check it!

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  • Dir. by Lauren Banuvar

    Cloud Road EP streaming everywhere now!

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  • Zach was a runner up for this legendary reality show and it changed the course of his career. 20 years ago! That hair! That jacket! HOLY FAAACK!
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Tag: Hair Metal

Read Zach’s New Short Story: An Aging Rocker Revisits Sunset Boulevard’s “Rock-N-Roll Ralph’s”

  • October 11, 2023
  • by zachselwyn
  • · Hero · Homepage · Short Story · The Writer

I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair  band with a name like “Durrty Toyze…”

So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.

On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)

Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard. 

A place notoriously known as “Rock-N-Roll Ralph’s.”

Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames. 

The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles. 

Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street. 

Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad. 

So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it. 

“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think” 

“What do you mean you think?” I asked. 

“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”

“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”

“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”

That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.

So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion: 

This place was simply a filthy grocery store. 

Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham. 

The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll  Ralph’s” at closing time.

“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle. 

Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time. 

Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes. 

The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.

A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.

As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley. 

Not very Rock-n-Roll at all…

(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)

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