Kinky Friedman | Zach Selwyn

By Zach Selwyn

I can vividly picture the scene taking place on a Newark, New Jersey street corner in 1922… Prohibition is hanging heavily over every boarded up bar and single family household on the block. The streets are full of the penniless, making bedding out of old jackets on the grey and crunchy dirty sidewalk snow. Children are wrapping up nightly stick ball games to return home for dinner as the streets darken with denizens of the nightlife and small time hoods…

And then suddenly, out of the darkness, trotting up in a horse-drawn buggy, appears Rabbi Levi Zalman, who is suddenly swarmed by scores of men from these homes looking to procure the finest bottle of bootleg wine they can get their hands on. Money is exchanged, prayers are said and the men race home to their families. With every sale, Rabbi Zalman mutters, “Baruch Hashem.” (Blessed be the name of the lord). When it’s all over, Rabbi Zalman rides away a very rich man…

Of course, Rabbi Levi Zalman is not a Rabbi at all. In fact, he is Jack Joseph Brauer, an out-of-work shoe peddler from East Jersey City who has just unloaded his Government-relegated weekly supply of booze for a shade over $5,000.

He is also my great-great grandfather. This was his “congregation.”

Ratified in 1920, the 18th Amendment to the Constitution – which is America’s only Amendment to later be repealed – federally prohibited the manufacture, transportation and sale of alcohol. Of course, this was one of our biggest failures in our short history, and led to the golden age of organized crime, corruption and sheer madness across the country.

Doing some research (And I am not the first to report this – just giving you some background) Jewish households were allowed a certain amount of wine per household per year. To top that off, if you were a Rabbi, and you lead any type of “congregation” (12 members or more) you were allowed to get as much wine as you wanted for religious purposes at any time you desired… So guess what happened? A lot of “new Rabbis” suddenly started showed up.

“There were fake Rabbis everywhere,” my grandmother told me years ago before she died. “If you knew 12 people, that was a congregation… why do you think so many people started converting to Judaism during the 20’s? FOR BOOZE.”

So, when Jack Brauer’s shoe business got hit with hard times in the early 1920’s, he bought some religious robes, sported a fake beard and marched up to the proper Governmental distribution center and bought as much alcohol as he needed… He flipped it in two days and kicked off a successful six-year-run as the biggest “Rabbi Bootlegger” in Newark, New Jersey.

A few years later, when the American Jewish Committee began cracking down on the large number of fake Rabbi’s, my great-great grandfather Jack was NOT on the suspected fraud list. In fact, he continued to support his family until 1931, just before the Amendment was repealed. How? He had the third largest congregation in New Jersey at the time. (Even though it was 95 percent FAKE.)

Now, according to the three part documentary Prohibition by Ken Burns, other religions had these loopholes as well. In fact, Priests were ALSO able to purchase liquor for religious ceremonies. Of course, the government could actually reference records to determine if someone claiming to be a Priest actually was a Priest. But Rabbis? There was NO WAY OF TELLING WHO WAS A RABBI.

Starting to see why I’m obsessed with this stuff…

According to writer Daniel Okrent, “Rabbis were suddenly showing up everywhere. Irish Rabbis, Black Rabbis…” Nobody ever doubted their religious claims.

As is turns out, my grandmother was correct. In the 1920’s, Jewish congregations increased in membership by like, 75 percent. In short? BOOTLEG LIQUOR BUILT MODERN DAY JUDAISM. In fact, I don’t think you can reference a time in history when more NEW Jews suddenly showed up out of the woodwork to embrace Judaism in our nation’s history. No wonder we say prayers over the wine…

A few years ago, my grandmother Florence passed away. Readers of my stories should be familiar with our adventures together in her later years, which included a trip to the Ace Hotel, smoking medical marijuana and leafing through her old photo albums so she could announce who was presently, “Dead.” When she passed, it was a sad moment, and a week later, our family went through her home to get rid of old useless items…(My grandfather’s 5000 VHS tapes of classic movies) and save valuable ones… (My grandma had always claimed that she had hidden “thousands of dollars in cash” all over the house and that it was our job to find it when she died.)

Of course, knowing this, we tore open her home like Jesse Pinkman looking for hidden cash in that drug dealer’s condo in the film El Camino…

My mom and I found some money, but the “thousands of dollars” my grandma promised turned out to be something more like 220 bucks. We also uncovered a lot of jewelry and a stamp collection valued at about $39. So, if you’re the new couple that bought the place? If you ever find some ungodly wad of $100 dollar bills in a crawl space, hit me up…

Aside for a few of my grandma’s stray Vicodin, which I squirreled away in a jacket pocket, the only other item in the home that really intrigued me was my grandmother’s birth certificate. On it was listed her parent’s names and occupations – (Ruth Brauer-Kaplan – housewife. Jacob Kaplan- Dentist) – as well as her GRANDPARENT’s names and occupations… What intrigued me was the job description as reported to the state of New Jersey by JACK JOSEPH BRAUER –

His job: RABBI.

“Wow so Grandma’s story was true?” I asked my Uncle Steve who was helping my mom go through Florence’s old belongings.

“Yes indeed,” he answered.

“So was he really a Rabbi?” I asked.

“Do you know what a ‘Rabbi’ was back then?”

“I’m guessing a bootlegger?”

“It’s great getting to know your family, isn’t it?”

I went into the kitchen and poured myself a large glass of wine. I toasted my grandma on her final journey and raised my glass up to Jack Joseph Brauer – my great-great grandfather who kept so many families buzzed during the dark years of Prohibition…

“Baruch Hashem,” I said.

STREAM ZACH’S NEW SONG “Red Fuckin Wine” NOW!

Bar Mitzvah Bootlegger Comedy funny hebrew humor Jewish liquor Prohibition Rabbi Wine Zach Selwyn
After Reading Sean Penn’s ‘El Chapo’ Piece, I Decided to See What my Old Pot Dealer From High School was Up to…

Penn meeting El Chapo

Recently, Sean Penn made headlines when he bravely traveled deep into the heart of Sinaloa to meet and converse with the notorious Mexican drug cartel leader Joaquin “El Chapo” Guzman. Right after the story went to press, El Chapo was captured – and his latest elusive time on the lam abruptly came to a close. Penn’s piece was published in Rolling Stone this week and I found it to be an engrossing piece of long lost Gonzo journalism at its finest. Penn, an actor, long known for his political involvement, put himself in the direct line of peril and danger all while partnering with a famous Mexican film actress to infiltrate the most impenetrable depths of Narco activity. He shook hands, broke bread and slammed tequila with a man that the DEA and Mexican authorities have been unable to locate for close to six months. In my opinion, Penn’s story was a hell of a lot more ballsy than anything else any pampered Hollywood actor has attempted in the past twenty years. (Sorry, Julia Roberts. Playing an AIDS-sensitive doctor in The Normal Heart may have been considered “daring” but it pales in comparison to a 55-year-old Oscar winner risking his life to traipse deep into a jungle of death for an interview for a rock-n-roll magazine).

So, inspired by Sean Penn’s courage, I decided that the recent stories and essays I have written have felt a little too “soft.” I realized that had to step it up. Knowing that I was traveling back to my hometown of Tucson to visit my mother on Martin Luther King, jr. weekend, I made up my mind that I was going to turn the trip into my own personal “El Chapo rendezvous.” I had a great idea…

My goal was to track down Ernesto Gregory, the most successful marijuana dealer in my high school. The last I had heard of Ernesto was through a photograph taken around 2011 by our mutual high school friend, Erik. He posted a picture of the two of them on Facebook drinking in the desert. Erik had captioned the photo with He’s finally out! Welcome home boss!”

Assuming that this caption insinuated that he had just been released from some high security prison, I was under the impression that Ernesto had built up an El Chapo-like narcotics network of hundreds of foot soldiers and truckloads of contraband over the past 18 years. Why else would he have been in jail? Why would Erik call him “boss?” Plus, he was wearing the typical outfit. A Large Polo Horse logo situated on a blue collared shirt on top of True Religion designer jeans. DEA agents call this look “Narco Polo.” Now I have seen Sicario. I’ve watched Breaking Bad. I had no doubt that Ernesto had risen from low-grade weed dealer at Rincon/University High School into a southwestern drug legend – living in ranches and mansions sprawled across the Tucson and Mexico landscape.

And I was going to interview him.

Ernesto in high school.

I was set to fly into Tucson International Airport on January 17^th. My plan was to eat a bunch of food at my mother’s house, drink wine and play three games of Scrabble all while hearing her talk about how amazing The Revenant was. The following day, I would travel deep into the center of Tucson to meet up with and interview the most intimidating and bad-ass pot dealer my high school had known.

Back in 1993, Ernesto Gregory had owned the school’s finest lowered mini truck. He had a 200-dollar Motorola pager. His “system” – or car stereo – was as custom as they came, complete with an Alpine tape deck, a Sony Discman attachment, two 12-inch Kicker woofers, some Kenwood tweeters and a constant bass thump of MC Breed, DJ Magic Mike and Wrecks ‘N Effect blasting from his trunk. He had his own apartment on Speedway, decked out with a two-foot bong, a television with cable and an unlimited financial account on a sort of early 90’s YouTube video-on-demand predecessor known as “The Box.” He always wore a black Colorado Rockies cap and Marithe and Francois Girbaud jeans beneath over-sized t-shirts of ridiculous animated Looney Tunes characters wearing 90’s hip-hop clothing. His pager code for weed was “907.” His girlfriend was the hottest girl in the senior class – a dark-haired Mexican sex goddess named Racquel Hernandez. And he was tough. As far as we knew, he had never lost a fight. In fact, I recalled him once putting my friend from Hebrew School – Adam Richford – into a headlock and smashing his nose repeatedly until he apologized for “mad-dogging” him in the parking lot. He claimed he had connections through “uncles in Nogales,” where his product came from. And everybody knew, anyone with “uncles in Nogales” was always in the drug game… In short, Ernesto Gregory was the most accomplished 18-year-old kid I had laid eyes on in my young life.

Ernesto’s Mini Truck from our 1993 yearbook.

After I landed, I told my mom about my plan.

“Why the hell are you meeting with this criminal?” My mother asked on the car ride from the airport.

“He was the king, mom!” I exclaimed. “Didn’t you read the Sean Penn article?”

“Sean Penn’s an idiot, going to interview that drug dealer!”

“I thought that story was genius,” I said. “Besides, what else am I going to write? Another story about my kids not being allowed to bring refined sugar to school?”

Following a few glasses of wine at the house, my mom was trying to convince me to go to Wal-Mart to buy a knife for the meeting. I assured her that Ernesto and I were in good standing and that no concealed weapons would be necessary. She broke into a desperate sweat. We played two games of Scrabble before deciding to put the third one on pause because we were so tired that word like “uh” and “is” had begun appearing on the board.

Our embarrassing 3rd game of Scrabble. 12-10 after 7 moves.

My final memory of the evening was listening to my mom curse my name before she went to bed in the other room.

The following morning I fueled up on eggs and coffee, not knowing when I would be back to the house. The afternoon’s plans had been Facebook “messaged” to me by Erik, who I quickly learned from his profile hadn’t left Tucson since graduation. Erik wrote me that Ernesto wasn’t on social media, but he mentioned that he did watch a lot of TV and he had even seen my History Channel show and had once commented, “I know that fucker!” He also told me that Ernesto had demanded that Erik take down the aforementioned photo he had posted in 2011. Sure enough, when I searched for it, it was no longer online… All this solidified my drug-lord theory even more.

Ernesto had agreed to meet at 12:30. I took off in my mother’s Acura and sped over to an address located in the shadow of the bar-heavy downtown area. A place much hipper and enticing than it had been back in the 90’s when druggies and skinheads and homeless wandered Congress Boulevard scaring off any young people looking for a good time. Must have been all the drug money given to the city by Ernesto, I theorized.

I parked in a dirt lot and immediately recognized Erik, who looked like he had been a meth fiend since about 1994. He wore a saggy shirt, filthy pants and sported a patchy beard and shaved head. He had a kid’s BMX bicycle in his pick up truck bed, which I took as also a sure sign of a man on crystal meth. For some reason, heavy meth addicts seemed to always travel on way-too-small dirt bikes. Erik wasn’t unlike them.

Erik looked a lot like this guy.

I looked up just as a helicopter darted above us in the sky. DEA drone, I thought. Of course. We were most likely being followed. Hell, who knew what corner or alleyway was outfitted with a hidden camera tracking Erik’s every move. Shit, maybe the FBI had caught on to my story as well? I mean, who’s to say they weren’t tracking Erik’s Facebook page when I sent him my original message? I was starting to hit an all-time level of paranoia. Even a pigeon that flapped above us and landed on a telephone wire looked like it had a hidden camera in its eye… I tried to keep my cool.

I was paranoid that all the pigeons around us had GoPros strapped to their backs.

Knowing some of the narco protocol, I began preparing for my meeting with Ernesto.

“So, should I give you my iphone for safety precautions?” I asked Erik.

“What for?” He replied.

“Oh, I just assumed I wasn’t allowed to bring any electronics to the meeting,” I said.

“We aint goin on no airplane or nothin,” he replied.

At this point, my entire drug kingpin theory went out the window. After all, in the El Chapo story, Sean Penn was told to turn his phone off in Los Angeles, nearly 14 hours before he even made contact with the cartel in Mexico. He had been forced to travel to in two separate SUV’s, two single engine planes and armored vehicles just to meet with El Chapo’s henchmen before gaining approval. He was most likely given a full body cavity search, frisked and water-boarded. Ernesto’s lone henchman was a meth fiend named Erik who was allowing me to bring my iphone into a meeting as if I was about to pitch him a new Angry Birds app to finance… Ernesto’s notorious drug cartel was crumbling before my eyes.

“Follow my truck, we’re going to shoot pool at Pockets,” Erik said.

“Pockets? We’re not going to his house or something?” I asked.

“What house?” He said. “Ernesto likes to play pool. You play pool?”

“Sure, man – I love pool,” I said.

I hate pool.

Pockets was a stale billiard hall way too brightly lit for a Wednesday afternoon. A few biker types with chain wallets and denim jackets drank Miller High Life at the bar. A Mexican guy who looked to be on his 5^th or 6^th Corona sat watching a soccer game on TV. One lone female, a waitress who would have slept with Bad Blake in the movie Crazy Heart after he played a set at a bowling alley, served beer. In the far west corner stood a chubby man in an Arizona Wildcats baseball cap chalking up his cue. I recognized him immediately as Ernesto Gregory.

Pockets in Tucson.

His face had filled in and he had put on close to 35 pounds. By his footwear and saggy jeans I could tell that he hadn’t done much to change his fashion choices during the past 22 years. He wore Jordan sneakers, which were probably eight years old and had accumulated a slew of new arm tattoos, including one portrait of a woman who looked a lot like a fatter version of Racquel Hernandez. He drank what I would soon learn was Jack Daniel’s and Diet Coke and was constantly adjusting his pants from the crotch area. My first thought was that the most accomplished 18-year-old I had ever known had become the sloppiest 40-year-old I had seen in some time.

“Zach Selwyn!” He announced as I nervously approached the pool table. “What up Hollywood!”

Oh boy. He was going to call me Hollywood the rest of the day, I knew it.

“I seen you on that TV show about the words and shit!”

“Yeah, America’s Secret Slang, thanks man.”

“Yeah, American Slang! That’s it, what up big homie?”

“Nada man, just trying to catch up with some old friends, ya know?”

“Well shit, let’s shoot some stick.”

Ernesto racked up some balls and began rattling off shots. He was a damn good pool player and I knew that even at my best – which was pretty terrible – I was about to be embarrassed. But, he told me to pick a cue and even though it was 1:30 in the afternoon, I ordered a pitcher of Bud Light. The waitress brought it over and charged me for it. It cost $3.75.

As Ernesto sank shot after shot, we never once discussed drug dealing. In fact, we spent most of our time talking about girls from high school that he had always wanted to screw. Turns out, he thought I was some Olympic-level cocksman in my teens and he assumed that I had slept with every cute girl in our high school. As he dug up names from the past, I could only laugh and try to remember who some of these girls even were. Most of them I had never been intimate with, but to placate Ernesto, I played along.

“Paula Schrapner? Yeah, I nailed her,” I said. Not true.

“Jen Robbins? Blow job,” I lied.

“Did you ever get together with Laura House?” Ernesto asked. “She was DOPE!”

“Uh, we just kissed,” I said, which was actually true. One New Years Eve 1992, we had briefly kissed.

“Man, I wonder what she’s up to now?” He said, staring off at a neon sign.

As the beers flowed, I was finding that I was having a hard time getting anything out of Ernesto. He was stuck in 1993, still pining for girls who were long married, divorced and even had kids in high school of their own. He remembered football games that I hadn’t even thought about in 20 years and quoted our Economics teacher Mr. Franklin from a class I didn’t even recall taking. When I took a second to ask him about Racquel Hernandez and what happened to their relationship, he grew silent, took out a vape pen and pulled long and hard.

“You know we have three kids, right?”

“I did not know that,” I said. “Congrats. I have two. How old?”

“19, 17 and 15,” he said. “But the 15-year-old has blue eyes and blonde hair – aint no way that kid’s mine. We broke up 12 years ago. My second wife bailed on me last year. Bitch.”

Wow. Here I was, stressing out about my 9 and 5-year-old kids in Los Angeles and this guy had been divorced twice and had three kids in high school – one who he was convinced wasn’t even his. I suddenly felt like every pampered Hollywood asshole I have come to despise.

“Hey Hollywood, you never slept with Racquel, did you?” He asked.

“What? Hell no!”

There was a sudden silence. Erik looked ready to tear out my jugular. Ernesto stared me down. This was what Adam Richford would call “mad-dogging.” My mom was right… I should have bought that knife.

“Man, I’m just playing!” He said. “You should see your face, you looked like a little bitch just now!”

Everybody laughed. I pounded my beer. It was then that I decided that I had to get the whole story right here or else I was going to end up on the wrong end of a bong in the south side of Tucson come six o’clock, getting high and watching some show like Ridiculousness on a Futon. I found my courage and lowered my voice to a whisper.

“So, Ernesto – you still in the weed game?” I asked.

Ernesto looked at me and laughed. He looked at Erik and then back to the pool table.

“Man, I aint dealt weed since high school,” he said.

“I thought you went to jail or something?” I inquired.

“Shit man… I shot some endangered pregnant salamander with a rifle during bow-hunting season. Thank God it didn’t die… Luckily I only did two nights in county jail, man. Sucked ass.”

He had shot a pregnant salamander with a rifle during bow-hunting season? He did two nights in county jail? El Chapo had done something like seven years in maximum security before his first escape… As far as I know, he never complained either. Here was my one-time narcotics hero admitting to me that he was scared after doing two measly nights for shooting a fucking lizard. My story was falling apart.

Salamanders can not be hunted with rifles during bow-hunting season.

“So, what about the last 15 years? I mean, what have you done for work?” I asked.

Ernesto sunk a 9 ball and looked up at me.

“I repair windshields, man. Over at Glassworx on Speedway.”

I watched him return to the table. My heart sank as he finished off the game by dropping the eight ball perfectly in the side pocket. My story was over. The most notorious drug dealer I had known had become a windshield repair guy. There was no mansion in the hills, no ranch house in Nogales… and no harem of sexy Mexican women. Ernesto had gone straight and my story was dead.

“Why do you ask, homie?” Ernesto inquired. “You need weed?”

Being that my story was a bust, I figured that the very least I could do was to go on one more pot buying deal in my old hometown. Maybe the dealer would be the drug kingpin I was looking for and I could write something about him instead.

“Yeah, sure man. Just a little bit to get me through the next two days.”

“Well, my dude sells dime bags over at hole 14 at the Golf N’ Stuff on Tanque Verde if you want to pick one up,” Ernesto said.

Dime bag? Golf N’ Stuff? I wasn’t interested. The last thing I needed was to buy Mexican weed from a kid at the same place where I had celebrated my 11-year-old birthday party. It just didn’t seem right.

Hole 14 at Golf N stuff. You can buy weed behind the yellow house.

“No that’s cool, man,” I replied. “I gotta get home anyway – maybe we can hook up tomorrow or something.”

“Are you sure?” He said. “This kid gets good shit… he has a couple of uncles in Nogales.”

Of course he did. I threw a five-dollar tip on the wooden table and finished off my beer. I high-fived Erik and Ernesto, promised to be in touch and promptly drove back to my mother’s house where I found her nervously pacing the living room like I was 15 again and out with a senior at my first high school party.

We opened a bottle of wine and finished our game of Scrabble…

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El Chapo essay funny Sean Penn short story tucson weed dealer writing Zach Selwyn

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Hair Transplants are NO JOKE. Rodeo Zach says he shoulda gone to Turkey…

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Comedy funny hair transplant humor Music SNL turkey Zach Selwyn
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”

So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.

On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)

Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.

A place notoriously known as “Rock-N-Roll Ralph’s.”

Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.

The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.

Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.

Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.

So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.

“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”

“What do you mean you think?” I asked.

“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”

“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”

“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”

That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.

So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:

This place was simply a filthy grocery store.

Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.

The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.

“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.

Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.

Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.

The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.

A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.

As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.

Not very Rock-n-Roll at all…

(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)

bukowski Comedy David Sedareis Guns N roses Hair Metal Hollywood hunter s. thompson Jonathan Ames Los Angeles Ralph's Rock N Roll Ralphs SHort storiy Zach Selwyn
Re-Examining the 1997 NBA Draft – If I Had Been Selected…
(Originally published @Nerdist Sports 2017) At the end of my senior year in college – despite having not played organized basketball since high school and maintaining a 1.8 blood alcohol level for four years straight, my friends dared me to declare for the NBA draft. I wrote an official letter the NBA commissioner David Stern and presented my accolades: Six-foot-two. 3.8 G.P.A. Fraternity scoring leader and dunk contest winner on the 8-foot hoop in the parking lot. I wasn’t selected. Looking back now, I have to argue that I might have been a better pick than 75% of the players in the 1997 NBA draft. Sure, the draft produced perennial all-stars Tim Duncan (#1), Chauncey Billups (#3) and Tracy McGrady (#9), but for every one of those guys, there are three Ed Elisma’s (#40), Bubba Wells’ (#34) and Ben Pepper’s (#55). Who’s to say that if I was chosen in the late second round I wouldn’t have made a better impact than a guy like 44th pick Cedric Henderson? I was too short to be a forward, my high school position. My handle wasn’t strong enough to compete for a point guard slot, so basically, my only shot was to be drafted as a shooting guard – and my guess is I would have been picked somewhere around 46 – where Orlando took Alabama marksman Eric Washington. (Whose best year came with the Idaho Stampede in the NBA D-League in 2010). Due to some late garbage time minutes, I estimate I would have averaged roughly 1.2 points a game… Which is more than draft picks C.J. Bruton (#52), Roberto Duenas (#57) and Nate Erdmann (#55) ever averaged in their careers. The 11th pick of the draft was a guy named Tariq Abdul-Wahad. Nobody past the top 10 picks truly ever made a big statement in the NBA. Sure, Stephen Jackson (#42) was a key piece to the 2003 Spurs, Bobby Jackson (#23) was a sixth man sparkplug and Mark Blount (#54) was a dependable center for a few teams – but overall, 1997 was pretty mediocre… Even though I once bought into the ESPN theory that Jacque Vaughn (#27) would be the next Allen Iverson. My own personal draft journey began after a two-game playoff run in the annual 1997 fraternity basketball challenge. It was in a game against Pi Kappa Alpha. Their starting point guard tried to take me off the dribble to the left. I stuck my arm just above his bounce and poked the ball free into the open court. I ran after it, scooped it up and laid it in for the victory. My fraternity, Alpha Epsilon Pi had won our first play-off game in 10 years. In our next contest, we gave the brothers of Sigma Alpha Epsilon a good run, and I poured in 21 points. Ultimately, we lost on a late technical foul call when I got kicked out for calling the referee a “dickbag.” It was after that game, while consuming a lot of Natural Light beer, that I decided to declare for the draft. On draft day 1997, I sat on my mother’s couch with baited anticipation as the others had their moments. I ordered some pizza for my family. My mother thought I had lost my mind. As the evening progressed, I had seen enough of the long, tailored mustard and pinstriped suits making their way to the podium to shake David Stern’s hand. I watched as guys like Tony Battie (#5), Danny Fortson (#10) and Antonio Daniels (#4) put on those crisp new NBA caps. I accepted the inevitable as the first round telecast came to an end. The second round was only on the radio, so I sat in my Civic, listening in. “And with the 48th pick in the 1997 NBA Draft, the Washington Bullets select Predrag Drobnjak from KK Partizan, Serbia.” Really? A guy named Predrag was taken? Nobody could even pronounce his name. So what if he was a six-foot-eleven three time Euro League National Champion? I played on the frat tournament second runner-up team! Most of the players from the ’97 draft ended up overseas, injured or, in Ron Mercer’s (#6) case, involved in a strip club assault or two. I was no different – except for the fact that I never played one minute in the NBA. Then again, neither did Serge Zwikker (#29), Mark Sanford (#30) or Gordon Malone (#44). I still think I would have had a shot. Ed. Note: Zach Selwyn currently averages 15.2 points per game in his over 40-YMCA league.
@nerdist basketball Comedy David Stern NBA NBA Draft sports sports writing tim duncan
By Zach Selwyn

“Mr. Selwyn – I think you’ve got a chance to make a lot of money in traffic,” the slightly overweight man staring at me from my computer told me. “We loved your audition… Are you ready to become the next LA eye in the sky?”

“Uhmmm… Can I think about this for a couple of days?”

If you are wondering how I found myself in an online interview to become one of those traffic reporter guys with a nickname like “The SKYLORD,” look no further than the current state of the film and television industry in Los Angeles.

About a year ago, as the Screen Actor’s and Writer’s Guild strikes were coming to an end, I found myself pretty deeply in debt. My last job at a startup media company had gone away the same week that I had bought my first ever new car – a Tesla by the way – and my son was getting ready to start college. In two weeks, I had gone from a top creative executive at a media company to an unemployed 48-year old actor and musician… something I hadn’t been in three years. Expenses were high and no TV work was on the horizon. California’s ridiculous non-existent tax benefits on TV and film production had devastated the very industry that this town was originally founded upon. In short, Hollywood moved out of Hollywood.

To give you an example of how unions and tax incentives have fucked up this city, a friend of mine who is an indy film producer, recently told me about his upcoming project about a pack of possessed coyotes attacking hikers high in the Hollywood Hills. I auditioned. I got a great response. I was excited that something was going to be shot in my own backyard. When I asked my friend the producer about the shooting schedule in LA, he was perplexed…

“We’re not shooting in LA… We are shooting in Colombia,” he said.

I didn’t get the part.

So, as usual, I texted everybody I knew in the business and asked for work. Nobody had anything. Some were off trying their hands at real estate. Some were applying at Trader Joe’s. Others said the Apple Store had decent health benefits. It was bleak. So I logged back into my Linked In account and started looking for any job I could find.

One morning I stumbled across a company that was looking for “Voiceover Talent For a Radio Gig.” After filling out an online application, a recruiter named Steve Bunch reached out to me and asked me to record a simple vocal demo. He sent me a voice sample… and it did not take me long to find out that this was not some amazing cartoon voice job on a show like Family Guy… This audition was to become a traffic reporter in Los Angeles. A TRAFFIC REPORTER? Sure, it sounded like an odd job, but in a way it was totally in my wheelhouse. I’ve announced and done voices for hundreds of projects… and let’s just say I was intrigued. Especially when I found out that the gig promised, “AFTRA union pay, 100K, health insurance and a 401 K.”

A 401 K? I thought to myself… Shit, in my 28 years in Hollywood, I had managed to save about $3,200 for my future. If I could guarantee some wealth in my later years? I would talk about car accidents and freeway closures on the radio all day! Who cares if I didn’t know what a ‘Sig Alert’ was?

But first, let’s face it. Linked In absolutely sucks. In the five or six years I have been on the site – I’ve applied for hundreds of jobs ranging from writing to hosting to creative positions and production jobs… During that time I have maybe been given an interview TWICE. There is nothing more disheartening than seeing that 798 other candidates have already applied for the same gig and that they are more qualified than you are. I did get one paid gig from their website… and it involved selling my facial expressions to an AI company that was digitizing actors for $300. Hey, times are tough. I don’t have many other skills beyond the entertainment industry. Plus, I’m not about to start an “Only Dads” account where I do dirty things for old rich men who are into middle-aged Jewish guys. (Although my wife is contemplating a cooking-with-her-feet Only Fans channel called “Bon Appe-FEET.”)

We’ve already trademarked the name.

So, I wrote Steve Bunch back. I was asked to write something about traffic and record it as if I was announcing it on the radio. I researched some phrases and dropped a killer take on some made up freeway bullshit that sounded legitimate. Here is what i said:

We have a SIG Alert off the 405 just before the 101 freeway that’s been backing up traffic for ten minutes – we are GRIDLOCKED and LOADED – also if you’re heading into Glendale look out for that disabled vehicle on the 170 near Burbank- that should be clearing up in just a few minutes- and be careful of some sort of large dead animal if you’re anywhere near the westside around Bundy – there’s your afternoon traffic report- I’m Zach keeping you on track- and as always – getting you safely back… HOME.

Boom. I fucking nailed it. I threw a little reverb on my voice and sent it out to Steve Bunch awaiting an offer to start recording my voice from home for $100,000 a year.

Steve reached out the following day. He said I was a natural. He loved my audition and even remarked that I had potential to be “One of L.A’s top traffic talents…” if I stuck with it. He mentioned the LA legends of the past… like Bill Keene and modern day freeway phenoms like Stu Mundel and Ginger Chan.

“I’m not familiar with them,” I said, meekly.

“You will be.”

Through Steve, I quickly learned that being a traffic reporter involves a hell of a lot more than speaking traffic jam jargon into a microphone. In fact, this job was NOTHING like I had imagined.

“So, here’s how it works, Zach – firstly do you have a car?” Steve Bunch asked.

“Yes, of course!”

“Great… Well, this job requires you to be in-person at the office around 5:15 a.m. every day to get to the morning rush – but the good news is you’re DONE by 10:30… You can go home for a lunch break but need to get back by 1:00 for the after lunch commute. After that you’re pretty much prepping for the drive home around four and then you’re sending out reports until nine p.m.

“So… it’s like a 15-hour day?” I asked.

“Give or take, but you have breaks in between,” Steve Bunch said.

“Uhm… And where is the office, exactly?”

“We’re over in Long Beach by the 405. Where do you live?”

“Uhm, I’m like in Hollywood,” I said.

“Oh, well… you’d probably have to move.”

“Well, I drive my daughter to school and run carpools and like, all that stuff.”

Steve went silent. I heard him take a deep breath as if he had just been wasting his time in talking to me.

“You know, most of our applicants are empty nesters or they have a non-working spouse,” he said. “But if it helps, it IS an AFTRA job… so you would earn union wages. Like I said, there is a LOT of money in traffic.”

“Well, I mean – I can’t just uproot my family to Long Beach,” I said.

“Well, there’s a six-week training period you’d have to attend, most people move and rent places during that time”

“Really?” I giggled. “Six weeks? This whole thing seems pretty simple to me.”

For some reason, that pissed Steve Bunch off. As if I had broken the cardinal sin in traffic talk. He got serious and became slightly aggressive.

“You think this job is easy?” Steve responded. “You try listening to responders and police scanners all day and then writing traffic copy without the proper training. Lemme ask you a question. Do you even know what a Sig Alert is?”

Oh boy. Steve was mad. Here it was, my first job offer in nearly a year and a half and I was mocking the guy trying to recruit me directly to his face. I explained to Steve that I had no idea what the hell a ‘Sig Alert’ was – I just thought it meant that there was like, a SIGNAL that ALERTED you to bad traffic.

“Wrong,” Steve said, almost sounding appalled. “It’s when an incident causes a delay that lasts over 30 minutes or more. In your audition, you said you had a Sig Alert that was only a ten minute delay. That is HARDLY a Sig Alert, my friend. That’s called slight congestion!”

“Oh,” I said, humbled. “I guess there are some things I wasn’t aware of.”

Steve went on and on about obscure traffic factoids that could not have been more boring. I learned that the LAPD invented the Sig Alert in 1955 from a guy named Lloyd Sigmon who they named it after. I learned that a 1124 code meant there was an overturned vehicle. I even learned that CFJDE stood for “Caucasian Female Juvenile Driving Erratically”

“These are the types of things you need to be familiar with,” Steve said. “This is the traffic capital of the world and you have a chance to help these commuters get to their destinations… we’re sleek, organized and we take this job VERY seriously. Starting salary is 55 thousand but it will go up as you work overtime. So, what do you say? Would you be able to start training in the next two weeks?”

Look. I hate turning down jobs. Especially in today’s economy and with my debt where it is. BUT, to logically start every day of my week in Long beach at 5:15 would mean I leave my house at 4:30 a.m. I would never see my wife or my kids again. I would spend my entire life either IN traffic and talking about it. All I could think of was how I once dreamt of hosting the news on Saturday Night Live and now I was going to be telling radio listeners that there was an overturned turnip truck blocking three lanes on the 405 freeway. I politely had to tell Steve that I wasn’t able to take the job due to the long hours and the daily commute.

“Yeah, I understand,” Steve said, sounding defeated. “Seems like less people care about the traffic reports these days… Everybody’s got Waze and Google maps and A.I. and all that stuff… so weird. But who knows… if you change your mind, we may have a spot for you.”

“Sure, Mr. Bunch,” I said. “And thank you for the interview.”

Over the past year, I’ve told this story to a lot of people, many of whom are struggling to make ends meet in today’s Hollywood. Most folks agree that, although it may not have been the best job in the world, it sure would beat digging ditches. I just didn’t know how I would be able to pull it off with my family responsibilities. However, any time I am driving home and I happen to have a radio station playing and the traffic guy comes on and tells me about some lane closure or a deadly crash, I salute him for taking the leap into the world of traffic reporting. I wasn’t able to make it work, but you never know what the future holds. I just wanna be able to spend as much time with my family as possible before I’m an empty nester.

And tonight, it looks like I’m gonna be late for dinner… Seems like there’s a Sig Alert on the 101 South…

Listen to Zach’s Newest album “Rodeo Zach’s Last Ride“

ZACH SELWYN is a humor writer, actor and musician based in Los Angeles.

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Zach Selwyn stars as DWIGHT STRIPES, a filthy, sleeves hating guitar playing Shitrocker in Bubbles’ new outlaw country band, “Bubbles and the Shitrockers!” Zach also wrote five of the songs on the soundtrack! Find out where this film is showing and get right out of ‘er and see it! Also starring Billy Bob Thornton, Ronnie Wood and your favorite Trailer Park Boys…! Dir. by Charlie Lightening

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