Out of Touch at The Dream Hotel * 2015 By Zach Selwyn
It was two-o-clock in the morning and I was standing on the street outside the Dream Hotel in New York City when a slick looking hustler in a Panama hat sided up to me.
“You looking for girls tonight?” He said.
“Naah man, I’m just trying to get some air.”
“You sure? Just up those stairs across the street is all kinds of hoes… I’m talking Thai girls, Russians, Mamis… You ever bang a bad bitch?”
“What exactly is a bad bitch?” I asked.
“If you don’t know, then you’ve never banged one…”
I have been in New York City for roughly 36 hours. In that time, I have averaged 4 hours of sleep a night, eaten 7 street hot dogs and drank close to 19 cups of bad deli coffee. I have also realized that I am the most out of touch loser in the city. The average Manhattan man around my age is sporting a hundred dollar undercut and a long beard – which is eerily similar to L.A. (With only a few less Man-Buns). The difference is, these guys are also rocking 3,000 dollar Ted Baker suits and wingtips. As for me, I am wearing a 1970’s – era Wrangler cowboy shirt, some Lee Riders from the early 80’s and a pair of ¾ boots I scored from a TV show wardrobe department about 4 years ago. My hair is pretty tame and I still have Beverly Hills 90210-era sideburns. I’m also wearing a trucker cap that reads “Roy Clark” on it, bellbottoms and a belt buckle that features Chester the Cheetah riding a Harley motorcycle beneath the inscription “Cheesy Rider.”
I feel a little like Jon Voight in Midnight Cowboy because NOBODY is dressed like me. Funny thing is, this is how I have been dressing for 15 years. A few years back, in the early 00’s, everybody started dressing like this. Now, those days are long gone and I’m the only guy on 8th Avenue wearing a shirt that unsnaps when you tear it apart and a turquoise ring.
And apparently, I have no idea what a “bad bitch” is.
According to the web, this is a “Bad Bitch.”Apparently, “Bad Bitches” like rolling around in one dollar bills.
I realized I was grossly under-dressed when I attended the first business dinner with the company I am working for. I figured it would be a quick bite at a local bar, but it turned into the type of place where they asked me to remove my hat as I sat down. The next day, at the company’s request, I made my way to a J. Crew to try and find something respectable that I would feel comfortable wearing. I settled on a checkered red, white and blue button-down and some horrendously skinny jeans. The price? $254.
When the sales associate asked me “how my sock game” was, I told him, “Fine. I buy all my socks at Ross: Dress for Less.”
He grimaced.
“How’s your shoe game?” He asked.
“I have these nice ¾ boots,” I said.
“Uggh, please – nobody is wearing ¾ boots anymore,” he retorted. “You need some wings!”
I walked out of the store.
I couldn’t place my finger on it, but Manhattan had begun to seem too cookie cutter. I guess I was aware of the Duane Reade explosion and the Starbucks on every corner, but I was not prepared for the fashion clones that had sprouted up everywhere. Sure I was ten years older than the average guy out on a Wednesday night, but even I could sense a lack of originality. New York City, which was once full of punk street kids, trendsetters and Mapplethorpe-worshipping leather daddies sticking whips in their asses and walking into a Saks Fifth Avenue, had become somewhat tame.
The Business Hipster. Everywhere in New York City.
I recently read an interview with AdRock of the Beastie Boys talking about how the “New York of his youth had disappeared.” I was beginning to understand what he was talking about. Manhattan in the 70’s and 80’s – before the crackdowns and the $8200 a month rent – was an artistic and fantastic place to be. These were the days before the smelly Times Square Jack Sparrows. Before Hell’s Kitchen was a gentrified hipster paradise. In the late 80’s I would visit my second cousin and roll down Canal Street to buy fake Gucci jackets, leather African medallion necklaces and a bootleg cassette of LL Cool J’s Walking With a Panther. The tape-dealers would offer me “smoke,” which scared the crap out of me. At one point, my mom dragged me away from a couple of black guys who were standing around Washington Square Park discussing the new Bobby Brown On Our Own song from Ghostbusters II. I tried to inject some white boy wisdom by saying I thought Bobby should’ve written a second rap verse instead of repeating the “Too hot to handle, too cold to hold” line and they ignored me as if I was “Chester the Terrier” following around the bigger “Spike the Bulldog” in the Looney Tunes cartoons.
I bought a bootleg tape of this for $5 in 1989
The only exception I could find was in the Dream Hotel. The first couple of nights I was in town, I took it easy, stayed in my room, watched TV and had sex with the full-length pillow. However, a hotel room can only hold you captive for so long and eventually I came downstairs to find out where the notorious dark side of this fantastic city had wound up. I now believe it all centers around the Dream Hotel. Within an hour of hanging in the lobby, I was propositioned by more pimps, hustlers, hoes and drug dealers than I have seen in 20 years in Los Angeles. Methy looking skinny teenagers were offering me weed, cocaine and what they claim is “Government pure MDMA.” The lobby was crawling with hookers and late night denizens of the rooftop nightclub, which is named “PDH.” An acronym for what I can only imagine is “Pimps, Drugs and Hoes” based on the army of thick women standing around comparing 9 inch Indian weaves and elastic black twat-length skirts that barely cover their clitori. (Is that the plural for “clitoris?”)
The new Manhattan underbelly had become what Jay-Z sang about in Empire State of Mind. “Ballplayers, rap stars, addicted to that limelight…” Everywhere I went folks were talking about money, cars and rap music. If Los Angeles is supposedly a vapid, material city full of superficial idiots, New York City has embraced a lifestyle full of flashy watches, bottle service, velvet ropes and hangers on… So much so that when I tried to get access to the PDH nightclub on the top floor, the bouncer looked at my “shoe game” and instructed me to “please wait in the other bar.”
I didn’t really want to go up to PDH, but it did seem like it had to be part of my Dream Hotel adventure. So I waited in the bar drinking 17 dollar glasses of shoddy tempranillo wondering how anyone can listen to this much house and trap music in one day. The hotel sort of felt like Miami, but it was 40 degrees cooler and Pitbull wasn’t here singing some shitty song about how “white girl got some ass.”
Club PDH. $2500 bottles. $12 beers.
Finally a large Puerto Rican man came over and told me that since I was a guest of the hotel, all I needed to do was show my room key and I could gain access to the club. I sauntered up towards the door, bypassing the line of desperate gold diggers and club kids and flashed my hotel room key. It was the first time in my entire trip that I had felt somewhat cool.
The nightclub was everything I always hated about nightclubs. Expensive drinks, a DJ mixing Calvin Harris with Blondie, hairy men pouring vodka-cranberry drinks for girls who were most likely being paid to hang around them and intimidating looking security guards who mad-dogged anybody ordering a single beer instead of a 2500 dollar bottle of Grey Goose.
I stayed for 8 minutes.
On my way downstairs, I decided I had to get outside and just see the street. I was sick of the lines, the attitude and the fact that a cast member from Real Housewives of Atlanta had demanded to cut the line… and was placated with a free bottle of vodka. I had to walk to a deli and buy some water and eat a sandwich and try to get some sleep before my work event the following day.
I came back to the hotel with my snacks and drinks – which, by the way, were shoved into about 11 plastic bags by the deli owner as if the plastic problem doesn’t exist in New York – and stopped to listen to the sidewalk pimps do their thing. They were like the dude selling Eddie Murphy’s gold hair dryer in Coming to America. I heard some remarkable stuff:
“You wanna table shower my man?”
“I got one tranny but she visiting her brother at Riker’s right now.”
“Playa, I can get you three at once, but you gotta wear three rubbers.”
I guess Manhattan hadn’t changed that much. Instead of bootleg tapes, men were looking for the booty. These hipster hotels had become infidelity dens and the cops just seemed to look the other way. And as for the falling crime rate – well – as this night was coming to a close, NBA player Chris Copeland was actually stabbed in an altercation outside of 1OAK nightclub just a few streets away from where I was staying.
As I strolled towards the entrance, I passed by my friend in the Panama hat one last time.
“Yo, son – I got you. I know you wanna find out what a bad bitch is,” he propositioned.
“I’m good, man,” I said. “I gotta get to bed.”
I went up to my room and had sex with the full-length pillow.
My wife and I once hired a hippie nanny named Sioux who hid little bags of weed for me around our house. I remember the day we interviewed her – she was about 19, naturally slender with long blonde hair and she was wearing a skirt that looked like it was stitched out of the AIDS quilt… She had on Birkenstocks. She smelled like lavender. She was gorgeous. My first thought was, “I would have totally dated this girl back in college.”
I would have totally dated this girl back in college.
When you’ve been married as long as my wife and I have, the best way to say you think somebody is attractive is to say that you would have dated ‘back in college.’
Of course, I told my wife this very fact.
“Well keep your hippie dick in your jorts,” she responded.
I laughed. I love my wife. Meanwhile, after a few conversations, I was sold on Sioux to become our nanny for our then five and two-year-old kids… but my wife wasn’t so into it.
“I don’t know – she seems flighty,” she remarked.
“Cmon, what’s the worst that can happen?” I asked. “She gets high and eats all of our ice cream?”
My wife agreed, mainly because we had a wedding that Saturday night and our other go-to nannies were already busy.
“If she fucks up, that’s on you,” she said.
She didn’t fuck up. At least that first night. In fact, when we came back from the wedding a little buzzed from the wine, we stayed up late with her and talked about the kids, how hard it was to meet guys in Los Angeles and eventually, she secretly told me that she hid a tiny bag of weed for me underneath the sage candle she had lit to ward off bad spirits on the coffee table. As she left, I thanked her and imagined that if she was my age in 1995, we would have been one of those hippie power couples that I was always jealous of at Phish concerts.
My 1995 hippie dream.
The second time Sioux babysat, I casually came downstairs wearing my old Grateful Dead 1992 Spring Tour shirt. She went ape shit. Told me it was the coolest thing she’d ever seen. I immediately felt like Phil from Modern Family, pretending that I didn’t even know I had the shirt on… even though I had been calculating the move since the week before. From the corner of my eye I saw my wife shaking her head while watching my pathetic attempt to connect with Sioux over a t-shirt.
“Nice shirt, babe,” she said.
“I guess I’ll go get ready,” I added before running upstairs to change.
When I came back downstairs, Sioux had prepared some food for the kids (all macrobiotic) and smiled one of those young hippie smiles at me – as if we were college sophomores peaking during a Run Like an Antelope solo. My wife smiled at me. I smiled at my wife. She smiled at Sioux. I kissed my kids. Sioux leaned in and hugged Wendy. They separated. The kids ate. My wife watched me as I leaned in and hugged Sioux. As I did, I stupidly whispered a single word into her ear…
“Candle?”
Sioux smiled. My wife looked confused. I brought myself out of this fantasy hippie love triangle and said, “OK, bath at 7:15 and bed by eight.”
My wife and I walked outside to catch our Lyft.
In our ride to the birthday party that night, my wife cleared her throat and calmly asked me exactly what “candle” meant.
I told her.
“Last time she babysat, Sioux left me a part of a joint underneath the candle on the coffee table and I smoked it.”
“Oh great, so she’s high around our kids?”
“Well, I mean… so what? Sometimes I’m high around our kids.”
“This is her last night babysitting,” my wife said.
I could understand her frustration. It wasn’t because Sioux was this macrame Goddess with rings on her fingers and bells on her shoes… but face it – if your nanny was sneaking joints around your two-year-old daughter, you might think about getting rid of her too.
Still, I argued that we had nothing to worry about and that by the time we returned home, we would be thrilled to find our kids in bed and that maybe we could even split the little bag of weed I was expecting to find underneath the sage candle on our coffee table.
Until we got back around 11:45 p.m.
As it turns out, Sioux had started a bath for the kids upstairs… and forgot that she began running it. She turned on the water and then came downstairs to get the kids and somehow got distracted… By what, nobody knows – food? A text? A documentary on YouTube about the benefits of Dr. Bragg’s Apple Cider Vinegar? Whatever the case, she suddenly remembered that the bath was on just as drops of water began seeping through our living room ceiling and landing on the floor. The puddle stain on the roof was large and substantial and we knew we were looking at some serious water damage and mold repair.
Sioux was in shambles.
Our ceiling
As she tried to explain how she forgot to turn off the water, we examined the damage and quickly lost the hippie buzz we had all generated earlier. I informed Sioux that we would pay her for her time, but that we fully expected her to be responsible for the damages once we had the roof inspected. She agreed and left, her head hung low, embarrassed and ashamed.
“OK, so she was probably high and forgot about the bath,” I said.
“Ya think?”
Stupidly, I checked beneath the candle for some weed.
There was nothing.
The damage came to over 1000 dollars. Sioux was broke and we felt bad charging her, so she offered to babysit for free until she could pay us back. Amazingly in Los Angeles, that’s only like, five nights of work…
However, my wife and I chose to not use her again.
The last I saw on Facebook she was living in Oregon with a Spanish guy named Pau.
I am uncomfortably straddling a white folding chair with 40 other people, ages ranging from 21-60 on a 103-degree day in Alta Dena waiting to work as an extra on a network TV show for the day. The pay isn’t terrible – $142.37 – or something like that, plus whatever gargantuan amounts of Craft Service snacks, candy, sodas and mini sandwiches I can shove into my shoulder bag to take home, but the overall feeling is grim. There is some old Greek food suffering beneath a sneeze guard nearby, a lot of discarded banana peels and a large fan blowing cool air towards us to keep us comfortable – like we’re NFL running backs playing a September game in Phoenix.
The scene has a prison-like feel to it. There are the lifers, the newbies and the guys who are only here for a few days trying to get their health insurance. I fall into that last category, but the fear of getting sexually assaulted by one of the older “inmates” is very real. Only problem is I can’t kick anyone’s ass to prove that I’m “tough.” Instead, I choose to bury myself into my iphone and hope the 45% charge lasts another 8 hours.
A year ago I was in New York City promoting my own TV show in Times Square for Tru TV. Now I am listening to a 22-year-old kid talk about how Hot Tub Time Machine is the main reason he dropped out of college to try to make it as an actor. You gotta love this business.
Typical extras holding areaThe majority of chatter amongst these “background players” or “atmosphere” is about the world of extras. Many relay the legendary scene in Ben Hur where an extra forgot to take his watch off during the chariot race. (Look it up – it’s hilarious). Others talk about how Ricky Gervais ripped off their idea when he did his Extras TV show. However, the subject that keeps coming up time and time again is the “bump up.” A “bump up” is when an extra is promoted from an extra to a principal role. Suddenly, the lucky bloke can go from zero to hero and earn Screen Actors Guild daily rate. However, according to everyone, incidents like that are more rare than finding a piece of sushi that hasn’t been in the sun for six hours beneath the cast and crew food canopy.
I am here today because I need to make $6300 before the end of the year as a way to qualify for Screen Actors Guild health insurance, a plan I have somehow managed to attain for the past twelve years. This year, however, the jobs dried up, a ton of work went non-union and I have finally aged out of the commercial actor category of “young, shaggy haired beer-drinking party guy.”
At this pay rate, it will take me working nearly every day for three months to earn the necessary SAG income to keep my family on the health plan. Alternative options – Obamacare and Cobra – basically guarantee that I will be paying 75% more money for lesser benefits. It has long been noted that SAG has terrific health care. The problem is that you need to earn an outrageous amount of money to qualify for it, and this year has been an ice bath as far as SAG work has been going.
“My dad was Jimmy Smits’ stand-in on LA Law,” a man named Sonny who was dressed as a Native American jewelry salesman bragged to the lot of us huddled beneath the blue pop-up tent. “He told me to find a niche as an extra. When I started out I only played Latino, only roles were for prisoners or a gang members. Now that I play Native American, I work all the time.”
I suddenly found myself wishing I had some Native American cheekbones.
Snacks all day long at Craft Service. Experienced extras call it “Crafty.”As the day rolled along, I began to hear everybody’s story. You coop someone up for long enough, they will eventually tell you their life’s narrative. Every extra on set seemed to have a tale about the one legendary time they were “bumped up” to a principal role. One woman claimed she was bumped on Two and a Half Men because Charlie Sheen fired the original woman who had been cast for her one line of “Suck it, Charlie.” A guy who often plays blue-collar types said he got his bump on Dharma and Greg and had his career-defining moment in a bar fight scene when he raised his fists and said, “Meet my two friends… Mary-Kate and Ashley.”
And then there was Sonny, who said he specifically learned the extinct Native American language Kiowa to nab a line in a Civil War series. His line was “D’on T’ap Piii.” Which translates roughly to “See deer eating.”
I stared at Sonny for a long while. He did look familiar, as that Native American guy you sort of see in films, but I wasn’t sure. Which meant he was a great extra. One who blended in. He bragged of his work on The Alamo, Oz, The Longest Yard, Texas Rising, Hatfields and McCoys. Dances With Wolves and of course, That 70’s Show. The way he saw it, he was an integral part of these films. A guy who went uncredited – but felt he deserved all the success.
“There should be an extras lifetime achievement award,” he offered.
As a young actor, I did some extra work at age 22. At the time, like most young dreamers, I thought I was a small break away from my own series and I treated the other kids in the high school dance scene like castaways and future failures. When I started booking some jobs and enjoying the confines of an air-conditioned trailer with a private bathroom, I swore I’d never go back to the extras holding again. Yet, here I was. A 15-year TV veteran with a decent resume that I was too embarrassed to share with the other inmates. I decided to shut up and do my time and maybe get out of there with a few Clif bars and some coconut water.
Then, there was a call to action.
“Peter, Mike, Donna, Marla, Zach – party scene, now!” An Assistant Director yelled at us, directing us towards the makeup department to get touched up.
I put down my phone and walked over to the area, when Donna, one of the younger extras, mentioned that she often worked on the show. She then proceeded to refer to one of the makeup artists as her “glam squad.”
A short, effeminate man named Ty erupted in her face.
“Don’t call me ‘glam,’ don’t call me ‘glam squad’ or I’ll shove this hairbrush up your ass,” he screamed.
Emily, another makeup artist stopped him before any penetration took place. It was surreal. Never in my life had I seen a fight between an extra and a makeup artist. It was like the Cubs-Pirates bench clearing brawl in the National League Wild Card this season. You couldn’t believe it was happening.
It was a major altercation. Apparently, Ty was sent home and Donna was threatening to sue the show for harassment. It didn’t make sense. In my opinion, being called the “glam squad” wasn’t nearly as bad as being referred to as “background” or “ambience.”
My scene was fairly easy. I had to drink some iced tea and mouth the words “peas and carrots” to another extra. The entire time I was placed in the corner of the party and they shot about 9 angles and we let the main actress do six takes before she was happy. As the director stood merely three feet from me, I tried to convince him that a line would be appropriate for my character. I pitched him ““D’on T’ap Piii.”
He didn’t respond. Apparently he didn’t speak Kiowa.
Kiowa. A lost language.Lunch was at 1:00 and the extras were told to not touch or come near any food until the entire cast and crew had eaten. I was actually quite full from snacking – so I didn’t need to rush, but a lot of the extras bitched and moaned about the lack of respect. I turned to a fellow extra named Tony, who was about my age.
“Why can’t everyone just relax?” I asked him.
“Welcome to the Screen Extras Guild,” he responded.
An hour later, following one of those naps when you fall asleep with your chin in your hand, there was a small rumbling about a potential bump up for one of the extras. Apparently, a producer had seen one of us and wanted to add a line. The bit was that the lucky person would confront the female star of the show – who was wearing a fur jacket – with an uncomfortable long hug and then said, “you feel like a plushie.” All the extras began rehearsing their lines as if this was an audition for the next Coen Brothers film and we all got excited. I even took a walk around the tent and worked on my delivery.
Eventually, the female star and the director came to the extras tent and started looking around at all of us as if we were cattle being sold at a livestock auction. The female actress passed the first few folks, skipped the youngsters and then whispered to her director, “I need a middle-aged schlub.”
I am certainly creeping up on middle age, but I don’t feel like I look that way. I’m in great shape and still have hair and my skin has been hiding from the sun throughout the years as I write my life away. However, I was chosen as one of the three finalists to play “middle-aged schlub.”
We all went and had a private audition with the actress and director. I immediately messed up my hair, raised my jeans to mom-jean height and did my best to look like a total Midwestern chump who would give a hot girl a “long hug” and make her uncomfortable.
The author – doing his best to appear like a middle aged schlub.“Mmm, you feel like a fluff – wait, what’s the line?” The first guy said, immediately messing up his chances.
“You feel like a plushie,” said the next guy who was 40 pounds heavier and 100% balder than me.
When my turn came, I looked deeply into the actress’ eyes. She stared back at me for about five seconds. I knew this was my job to lose… so I did my best to “eye-bang” her and get the job on the spot. Instead, before I could get my line out, she interrupted me.
“You look like that guy from that Tru TV show,” she said.
“I am that guy!”
“What are you doing in the extras tent?” She replied.
“Trying to get my health insurance,” I said, hoping she would feel my pain and give me the bump up on the spot. I dug deeper into my plea, mentioning that my family had been sick a lot the past year and I was a huge fan of the show.
“You might be too recognizable,” she blurted. “Second guy, you got the job.”
And with that, the fat, bald guy went off to his own folding chair, better food and a holding area behind the video village where the producers and directors hung out.
I returned to my spot in the tent. All the other extras wanted to know what had happened and I told them I relayed the story as best I could. When I mentioned that the female star had said I was “too recognizable” the tent wanted to know why. After all, not one of these folks had any idea who I was. I told them. Nobody had even heard of my show.
“I get recognized all the time,” said Sonny. “People stop me when I walk down the street.”
The rest of the day I watched my phone dwindle down towards the 3% range and eventually die. In a way, I felt like that iphone charge… A year back I was flying high at 100%. Now, I was hanging onto 3.
Actor Kevin Costner as a beer-swilling extra in the film “Night Shift” (1982) A legend to extras everywhere.Before I left, I managed to fill my bag with enough high fructose corn syrup snacks to kill a small village and I hopped into the first awaiting white van that would shuttle us back to the parking lot. Luckily, I ended up in the same row as the female lead actress from earlier.
“Hey,” she said. “I’m sorry about that moment back there… I just recognized you from that other show – I didn’t mean to make you feel bad.”
“Amazingly, you’re the first person to know me from that like, ever,” I said.
She smiled.
“I’ll tell you what. Give me your manager’s name and I’ll make sure we get you in for a small role this season,” she offered.
I couldn’t believe it. Here she was telling me that she would go out of her way to get me a speaking part on her show. I got her personal email and said I’d be sending my demo reel and headshot over immediately. We exchanged good-byes and I returned my mom jeans to the costume department and signed out for the day.
As I walked to my car, the lead actress shook my hand and said I would be hearing from the production office very soon.
Zach recently began shooting a multi-episode series for History Chanel – where Zach travels deep into the heart of America to find the most unique and unusual people, jobs, locations and history he can find! Produced by Bullet Point Films, expect the series to premiere on TV and online in late 2017 or early 2018! Here’s a sneak peak of Zach at Rhinebeck Aerodrome in upstate New York and in Grand Teton National Park… Look for him on the road!
“Mr. Selwyn – I think you’ve got a chance to make a lot of money in traffic,” the slightly overweight man staring at me from my computer told me. “We loved your audition… Are you ready to become the next LA eye in the sky?”
“Uhmmm… Can I think about this for a couple of days?”
If you are wondering how I found myself in an online interview to become one of those traffic reporter guys with a nickname like “The SKYLORD,” look no further than the current state of the film and television industry in Los Angeles.
About a year ago, as the Screen Actor’s and Writer’s Guild strikes were coming to an end, I found myself pretty deeply in debt. My last job at a startup media company had gone away the same week that I had bought my first ever new car – a Tesla by the way – and my son was getting ready to start college. In two weeks, I had gone from a top creative executive at a media company to an unemployed 48-year old actor and musician… something I hadn’t been in three years. Expenses were high and no TV work was on the horizon. California’s ridiculous non-existent tax benefits on TV and film production had devastated the very industry that this town was originally founded upon. In short, Hollywood moved out of Hollywood.
To give you an example of how unions and tax incentives have fucked up this city, a friend of mine who is an indy film producer, recently told me about his upcoming project about a pack of possessed coyotes attacking hikers high in the Hollywood Hills. I auditioned. I got a great response. I was excited that something was going to be shot in my own backyard. When I asked my friend the producer about the shooting schedule in LA, he was perplexed…
“We’re not shooting in LA… We are shooting in Colombia,” he said.
I didn’t get the part.
So, as usual, I texted everybody I knew in the business and asked for work. Nobody had anything. Some were off trying their hands at real estate. Some were applying at Trader Joe’s. Others said the Apple Store had decent health benefits. It was bleak. So I logged back into my Linked In account and started looking for any job I could find.
One morning I stumbled across a company that was looking for “Voiceover Talent For a Radio Gig.” After filling out an online application, a recruiter named Steve Bunch reached out to me and asked me to record a simple vocal demo. He sent me a voice sample… and it did not take me long to find out that this was not some amazing cartoon voice job on a show like Family Guy…This audition was to become a traffic reporter in Los Angeles. A TRAFFIC REPORTER? Sure, it sounded like an odd job, but in a way it was totally in my wheelhouse. I’ve announced and done voices for hundreds of projects… and let’s just say I was intrigued. Especially when I found out that the gig promised, “AFTRA union pay, 100K, health insurance and a 401 K.”
A 401 K? I thought to myself… Shit, in my 28 years in Hollywood, I had managed to save about $3,200 for my future. If I could guarantee some wealth in my later years? I would talk about car accidents and freeway closures on the radio all day! Who cares if I didn’t know what a ‘Sig Alert’ was?
But first, let’s face it. Linked In absolutely sucks. In the five or six years I have been on the site – I’ve applied for hundreds of jobs ranging from writing to hosting to creative positions and production jobs… During that time I have maybe been given an interview TWICE. There is nothing more disheartening than seeing that 798 other candidates have already applied for the same gig and that they are more qualified than you are. I did get one paid gig from their website… and it involved selling my facial expressions to an AI company that was digitizing actors for $300. Hey, times are tough. I don’t have many other skills beyond the entertainment industry. Plus, I’m not about to start an “Only Dads” account where I do dirty things for old rich men who are into middle-aged Jewish guys. (Although my wife is contemplating a cooking-with-her-feet Only Fans channel called “Bon Appe-FEET.”)
We’ve already trademarked the name.
So, I wrote Steve Bunch back. I was asked to write something about traffic and record it as if I was announcing it on the radio. I researched some phrases and dropped a killer take on some made up freeway bullshit that sounded legitimate. Here is what i said:
We have a SIG Alert off the 405 just before the 101 freeway that’s been backing up traffic for ten minutes – we are GRIDLOCKED and LOADED – also if you’re heading into Glendale look out for that disabled vehicle on the 170 near Burbank- that should be clearing up in just a few minutes- and be careful of some sort of large dead animal if you’re anywhere near the westside around Bundy – there’s your afternoon traffic report- I’m Zach keeping you on track- and as always – getting you safely back… HOME.
Boom. I fucking nailed it. I threw a little reverb on my voice and sent it out to Steve Bunch awaiting an offer to start recording my voice from home for $100,000 a year.
Steve reached out the following day. He said I was a natural. He loved my audition and even remarked that I had potential to be “One of L.A’s top traffic talents…” if I stuck with it. He mentioned the LA legends of the past… like Bill Keene and modern day freeway phenoms like Stu Mundel and Ginger Chan.
“I’m not familiar with them,” I said, meekly.
“You will be.”
Through Steve, I quickly learned that being a traffic reporter involves a hell of a lot more than speaking traffic jam jargon into a microphone. In fact, this job was NOTHING like I had imagined.
“So, here’s how it works, Zach – firstly do you have a car?” Steve Bunch asked.
“Yes, of course!”
“Great… Well, this job requires you to be in-person at the office around 5:15 a.m. every day to get to the morning rush – but the good news is you’re DONE by 10:30… You can go home for a lunch break but need to get back by 1:00 for the after lunch commute. After that you’re pretty much prepping for the drive home around four and then you’re sending out reports until nine p.m.
“So… it’s like a 15-hour day?” I asked.
“Give or take, but you have breaks in between,” Steve Bunch said.
“Uhm… And where is the office, exactly?”
“We’re over in Long Beach by the 405. Where do you live?”
“Uhm, I’m like in Hollywood,” I said.
“Oh, well… you’d probably have to move.”
“Well, I drive my daughter to school and run carpools and like, all that stuff.”
Steve went silent. I heard him take a deep breath as if he had just been wasting his time in talking to me.
“You know, most of our applicants are empty nesters or they have a non-working spouse,” he said. “But if it helps, it IS an AFTRA job… so you would earn union wages. Like I said, there is a LOT of money in traffic.”
“Well, I mean – I can’t just uproot my family to Long Beach,” I said.
“Well, there’s a six-week training period you’d have to attend, most people move and rent places during that time”
“Really?” I giggled. “Six weeks? This whole thing seems pretty simple to me.”
For some reason, that pissed Steve Bunch off. As if I had broken the cardinal sin in traffic talk. He got serious and became slightly aggressive.
“You think this job is easy?” Steve responded. “You try listening to responders and police scanners all day and then writing traffic copy without the proper training. Lemme ask you a question. Do you even know what a Sig Alert is?”
Oh boy. Steve was mad. Here it was, my first job offer in nearly a year and a half and I was mocking the guy trying to recruit me directly to his face. I explained to Steve that I had no idea what the hell a ‘Sig Alert’ was – I just thought it meant that there was like, a SIGNAL that ALERTED you to bad traffic.
“Wrong,” Steve said, almost sounding appalled. “It’s when an incident causes a delay that lasts over 30 minutes or more. In your audition, you said you had a Sig Alert that was only a ten minute delay. That is HARDLY a Sig Alert, my friend. That’s called slight congestion!”
“Oh,” I said, humbled. “I guess there are some things I wasn’t aware of.”
Steve went on and on about obscure traffic factoids that could not have been more boring. I learned that the LAPD invented the Sig Alert in 1955 from a guy named Lloyd Sigmon who they named it after. I learned that a 1124 code meant there was an overturned vehicle. I even learned that CFJDE stood for “Caucasian Female Juvenile Driving Erratically”
“These are the types of things you need to be familiar with,” Steve said. “This is the traffic capital of the world and you have a chance to help these commuters get to their destinations… we’re sleek, organized and we take this job VERY seriously. Starting salary is 55 thousand but it will go up as you work overtime. So, what do you say? Would you be able to start training in the next two weeks?”
Look. I hate turning down jobs. Especially in today’s economy and with my debt where it is. BUT, to logically start every day of my week in Long beach at 5:15 would mean I leave my house at 4:30 a.m. I would never see my wife or my kids again. I would spend my entire life either IN traffic and talking about it. All I could think of was how I once dreamt of hosting the news on Saturday Night Live and now I was going to be telling radio listeners that there was an overturned turnip truck blocking three lanes on the 405 freeway. I politely had to tell Steve that I wasn’t able to take the job due to the long hours and the daily commute.
“Yeah, I understand,” Steve said, sounding defeated. “Seems like less people care about the traffic reports these days… Everybody’s got Waze and Google maps and A.I. and all that stuff… so weird. But who knows… if you change your mind, we may have a spot for you.”
“Sure, Mr. Bunch,” I said. “And thank you for the interview.”
Over the past year, I’ve told this story to a lot of people, many of whom are struggling to make ends meet in today’s Hollywood. Most folks agree that, although it may not have been the best job in the world, it sure would beat digging ditches. I just didn’t know how I would be able to pull it off with my family responsibilities. However, any time I am driving home and I happen to have a radio station playing and the traffic guy comes on and tells me about some lane closure or a deadly crash, I salute him for taking the leap into the world of traffic reporting. I wasn’t able to make it work, but you never know what the future holds. I just wanna be able to spend as much time with my family as possible before I’m an empty nester.
And tonight, it looks like I’m gonna be late for dinner… Seems like there’s a Sig Alert on the 101 South…
Zach and Missi Pyle have a new podcast called “Missi and Zach Might Bang!” Exec. Produced by Anna Faris and Sim Sarna of “Anna Faris is Unqualified” – the show takes on celebrity guests, improvisational music and offers entertainment business advice as well! Head to http://www.ewpopfest.com to buy tickets now!!!
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pantsand even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
We lost a terrific man this week. Here he is saying more with no dialogue than most actors can say with Shakesperean prose. – RIP to John Walsh… aka “Jimmy the Taint.” (Originally aired on G4 “Attack of the Show” in 2007)
Celebrate Zach’s 2013 Short Story collection beong published on “Dirt City Press” and his new TV show on AMC, “Immortalized” (TBA very soon!)
Cover will be cheap! Like, $5.00 * PLUS Zach’s wife Wendy analyzes his lyrics and reads his journals… Comedians stop by… The band plays on… Zach raps the news of the week…
and we show a short film… Email to be on the HARDSHIP GUEST LIST… z@zachariahmusic.com
Now, I know this is not something that a 37-year-old father of two should ever be writing, but for some reason, last Wednesday night – I felt a burning desire to join an intimidating rap circle and try and drop some dope-ass, quick-minded, funny lyrics on some totally unsuspecting strangers.
If there is ever a moment in my life I could have back, it is this one.
Standing out in front of the Smokehouse restaurant in Burbank – in front of my wife and another couple – whose kid is in the same kindergarten class with our son, I decided to stumble over into a “cypher,” or crew of people rapping together in a cyclical pattern. I suddenly turned from “the bearded weirdo who always drives the soccer practice carpool,” into “the drunk dad from the kindergarten class who thought he was Eminem.”
Let me back up here a minute. See, I used to be a rapper. That is not a typo. I didn’t “wrap” presents… I RAPPED. I recorded a few CD’s and everything. I had skills. A future. A following.
I know, laugh it up…my outside appearance is deceiving. I am white, fatherly and pasty. I wear basketball shorts and t-shirts 90 percent of the time for “comfort.” I occasionally have non-dissolved Rogaine foam in my hair. I am not intimidating at all.
But, believe it or not, at one point in my younger life I was a bona-fide, authentic, legitimate, validated, record deal – having, somewhat admired freestyle rapper. Arguably, one of the best in the world. I could rhyme like Dr. Seuss on a mushroom trip. I could think off the top of my head faster than 99 percent of all improvisational actors I have encountered. I used to perform my skills live with bands in nightclubs, at late night parties and at sketch comedy shows. I garnered mad respect. People would come up nightly and ask me, “How the hell does your mind think like that?” The truth is? I had no idea.
I bet you’re wondering how this all started…
In 1987, if you had asked my mother what career she thought I’d pursue as a young man – based on the thousands of dollars I made mastering Jose Canseco and Mark McGwire’s signatures – she most likely would have said “professional autograph forger.” (A quick arrest at the local baseball card shop in 1989 ended that career…)
She might have guessed I could have followed my father – who is a doctor – into medicine – but a quick “D” in chemistry my sophomore year of high school stifled that dream. (I even cheated. And I still got a D…)
I may have even been able to make a living in the courtroom, brandishing my gift of gab in front of honorable judges while trying to convince the jury that the defendant was not even in the country when the crime occurred… But to me, law school was for the geeks who couldn’t talk to girls at junior high parties. Or make them laugh at summer camp… Or freestyle rap their way into their pants.
“Yo Melissa/ I wanna kiss ya/Take off your dress and I wont dismiss ya…”
The first time I made a rhyme up about a girl was in eighth grade. Her name was Melissa, and we were at Dana Restival’s Halloween party. Everybody knew I was the best rapper in school – and when I dropped those lyrics to her in front of a crowd of people, she continued to follow me around the party for the rest of the night. Around 9:30, we snuck away, near a saguaro cactus in the Tucson desert – and shared our first kiss. It was sloppy, but unbelievably perfect. Brilliant and everything I had ever imagined. In my mind, Melissa was going to be my girlfriend. I thought I had it made… Problem was, she ended up letting John Coates – school hesher – feel her up on the school bus a week later.
Back in the 1980’s, if you were into rap music, it made you unique. I had a partner in crime named “Ryan the Rhymer” (Now a dentist in Tucson) – and we comprised the tightest white-boy rapping outfit at Townsend Junior High School in 1989. We were a two-man wrecking crew known as “SO FRESH.” I wore African leather medallions to school and sported those 3rd Bass/ Dwayne Wayne flip-up glasses as a way to seem more “intelligent.” We wrote raps and performed onstage as a crew at talent shows, and were basically laughed at for not listening to cheesy hair-cock rock like Poison and Slaughter. Back then, we were the musical outcasts, because we liked Beastie Boys, Shinehead and Boogie Down Productions. Then, one day, we won a student council election based on one of our raps (Called “Do it for the School!!!”) – After that, we were no longer considered out-of-touch losers.
The author, posing hard as a member of “So Fresh” in 1989. Note the chin-up bar in the doorway.
The first rap I performed at my high school was when a kid named Eric Tiberon challenged me to a rhyme-off in ninth grade. He was black, and had the entire school behind him mainly for the sole reason that he had a high-top fade that looked like Kid from “Kid ‘N Play.” When I accepted his challenge, people were somewhat scared for me… but the final parking lot battle went a little differently. Eric basically recited Eazy-E’s classic Eazy-Duz-It. I made up a rap about how much being in ninth grade sucked.
Eric rapped about his cars and his girls (Both of which he did not have).
I rapped about being beat up by a high school bully named Jason and getting a C in Geometry. I remember my verse well.
“School sucks, I get up so early/ Bully named Jason always looking so burly/ Said I looked like a freshman girlie/ stuck my head in a toilet and gave me a swirlie…”
Yeah, I know it was WILL SMITH-ish… It wasn’t hardcore or gangsta – but it was funny – and the people loved it. So much so, that Eric and I became friends after that – even going to see Ghostbusters 2 together just to hear Bobby Brown’s new song “On Our Own.” (Still holds up today. CLASSIC jam).
After that, high school was certainly an awkward stumble through athletics, music, girls and experimentation – but hip-hop music was always a staple in my life. I rapped over Humpty Dance break beats at high school proms and earned my juice on the dance floor busting out the Running Man, Roger Rabbit and the Butterfly to songs like The Choice is Yours by Black Sheep during my junior prom. By my senior year, I thought I’d even try to make a legitimate rap album.
And then The Chronic came out.
Dr. Dre’s album changed my life Suddenly, dancing wasn’t cool anymore. My style of rap sucked and whatever street cred I had amongst my Tucson, Arizona brethren went out the window. I was Vanilla Iced-out. Squashed. 187-d. Ignored.
At the time, I was surprised at how little I cared. In fact, it was a relief to know that my rap career had ended… And the following fall I enrolled in college at USC in Los Angeles – where I engulfed myself in West Coast G-funk – but also expanded my mind into other areas of music as well. I picked up the acoustic guitar as a means to get laid – and even started my first band with my pal Jason Richards. (The only other freshman that could play more than 3 chords) We were called, sadly – “Two College Freshman.”
One-Half of “Two College Freshman” – Summer 1994. Realizing that singing Jackson Browne songs got the author laid more than trying to be a member of A Tribe Called Quest.
We were at USC – which is a terrific campus in the middle of south central Los Angeles – and we were one year removed from the famed LA riots of 1992 – so the West Coast dominance of rap music was everywhere – but I no longer wanted to be a rapper. In fact, based on the amount of girls I got when I rapped compared to how may I got when I did an acoustic guitar cover of “Your Bright Baby Blues,” I suddenly realized that I really wanted to be JACKSON BROWNE. Especially when legends like 2Pac and Notorious BIG were murdered, I knew the rap game wasn’t exactly cut out for a 3.8 GPS-having son of a Jewish doctor.
I ended up paying tuition and making ends meet in college by DJ-ing and Emcee-ing fraternity parties and weddings – and I eventually branched out into Bar Mitzvahs after school (An entirely different story altogether). But by the time the late 90’s rolled around – and I found myself hanging around musical friends like the bands Matchbox 20, Paperback and even boy-band acquaintances like ‘NSYNC – I noticed that everybody always talked about the newest rap music out at the time. Puff Daddy, Mase, Nelly – you name it. This was the music of the time, and even the biggest musical stars I knew were obsessed with the genre. I’m not sure where it happened for the first time, but I was around some guy who began freestyle rapping. He was decent, but his trite choice of lyrics and lack of originality made me consider attempting my own rap. I jumped in. He nodded along, probably unimpressed – but nonetheless enjoying my effort. When I was done, he gave me a fist bump and walked away.
I did it again with the guys from ‘NSYNC. Living in Los Angeles in 1998 meant I had a lot of young friends who were trying to act, sing, dance, direct, produce – you name it. One of my buddies had grown up with Chris Kirkpatrick – probably best remembered as the guy Eminem threatened to beat up in a song in 2000 – and the dread-locked “bad boy” of ‘NSYNC – the most popular boy band in the history of the world. Chris and I would get drunk together and end up in some random hotel room with a bunch of girls and background dancers and rap producers at two in the morning. Somehow, after 30 Heineken bottles littered the floor and a few joints were passed, people began rapping. I started stepping in. I started getting the laughs. Making up rhymes – and ultimately having the tightest flows of any so-called “rapper” hanging around these after-parties.
Sadly, after partying with ‘NSYNC the night before on New Years Eve, the Author was comped at their concert in Las Vegas on January 1, 1999. The most embarrassing ticket in his collection.
Once, around 1999 – I ended up in the Standard Hotel with Dr. Dre. He was surrounded by 300-pound bodyguards and a crew of slinky women who looked like they were in En Vogue. – He employed a personal “blunt-roller” and was encircled by about ten wanna-be rappers. That night was the first time I was actually afraid to rap in front of somebody in nearly ten years. In fact, after witnessing three saggy-pantsed douche-nozzles try to rap Dre’s ear off, I decided that perhaps my rap future was a pointless joke. I guess I always knew what I did in hotel rooms with my friends was more of a party-trick, and less of a career choice, and it didn’t bother me. I had no interest in becoming a professional rapper. I was committed to having fun and getting laid and occasionally jumping on-stage after 10 drinks to freestyle along with my friend’s band at their Hollywood club gigs. None of it made any sense. We were 25-years-old, wasted and happy and sleeping until noon. We were young, dumb, naïve and convinced that fame and success was just around the corner. One of my friends, a former hip-hop dancer for the local rap station Power 106 – began calling me “Zachariah.” I immediately took on the moniker as my rap handle. “Zachariah, the Rhyme Messiah.” There it was. My party trick. I would go around any room and rap about what people were doing, wearing, drinking, you name it. I never thought it would lead to anything but a few free drinks and some laughter.
And then somebody offered me a record deal.
The first studio time I ever had booked was around this time. A girl I had fooled around with named Lisa knew a rap producer named “Cookie” and she arranged a meeting for us at the Skybar on Sunset Boulevard. I wasn’t sure what I was going to do during this meeting, but I put on a cowboy shirt and fluffed my hair up to Lindsay Buckingham –heights. Anything to seem somewhat marketable and charismatic.
At the time, nobody in LA had any type of haircut but a short spiked boy-band thing, so my wild Jew-fro gave me a little edge. It somehow made me a bit more reckless. Maybe even dangerous – if only in that “I don’t give a fuck” drug-addict look that you see outside of Venice Beach grocery stores.
At the Skybar, “Cookie” – as he introduced himself – told me to order a beer. Lisa was next to me, and I think I ordered a Corona because Mexican beer was about all I lived on in my early 20’s. Lisa bragged about my ability to freestyle and Cookie then stared me down, took a long pull off his beer and asked me to “do something impressive.”
It was on. Was he serious? I nearly froze. I was unsure of what to do. Should I recite some lyrics? Tell him some song ideas? I wasn’t sure. Instead I rapped off the top of my head to the cocktail waitress.
“Come here now for a second Miss blondie/ Any chance you wanna get on me?/ You live in LA? I’m from Arizona/ Do my boy Cookie a favor – another Corona?/ Don’t mistake this – I Cant fake this – you’re so hot for a waitress/ Do ya have fake tits? I cant tell/ That’s alright, I still think yer swell/ My name is Zachariah, how do I look?/ Trying to rhyme for this dude named Cook/ Ill steal yer heart like a bona-fide crook/Ill take yer naked photos and put em in a book/ So lets just let this relationship bloom/ So here’s the key to my hotel room…”
The waitress smiled. Cookie looked at me and said, “I want to capture THAT in the studio.”
I made out with the waitress that night.
So a week later, we were in Cookie’s studio, known as “LeftSide.” I had written a song in Las Vegas with my friend Jason Jacobs called “Runnin’ Shit” about two guys who slept with girls, traveled to Mexico and Vegas on random Wednesdays – and got high and drove really nice cars. In reality, we were both Southern California Bar Mitzvah DJ’s. The last time I had been to Mexico was with my mother over a family Christmas vacation (typical Jewish trip – Mexico over Christmas) and I drove a 1989 Dodge Lancer.
To top it all off, I was desperately unable to do anything in the studio that night – but SUCK.
The studio was a small rented office space off of Slauson and La Cienega. Cookie hooked me up with a producer named Warrior – who was a master of the MPC 3000. We smoked some weed, made a beat and put together a silly rap song full of voice imitations and bad jokes and pop culture references. It was called “Come On” and I was convinced it was my ticket to the big time. A crossover hit… a massive smash. Cookie started marketing me to record companies as “If Eminem hung out at Dawson’s Creek.” I should have quit right then.
“Dawson’s Creek” meets “Eminem.” (Meets a beer gut). The author freestyling at a party circa 2001
I put out an EP on Q/LeftSide Records – and it went triple plastic. Every major label denied me. I ended up with a closet full of 3500 CD’s – which included a song called “Other Side” featuring the powerful voice of a silk-voiced friend of Cookie’s named Stacy Ferguson. Today she’s known a little differently. She’s Fergie from Black Eyed Peas. I never thought she had much of a future. She did have a voice from God, but so did a lot of girls. When we stopped hanging out, I didn’t think she’d go very far.
After LeftSide folded, I ended up starting a country rock band that dabbled in hip-hop. We had a little local success, but not much more. From there, I caught a lucky break and got on TV – where I was able to convince the folks behind the screen to let me attempt to record some songs for nearly every show I have been a part of. Today, those residual checks amount to roughly 63 cents a year.
I also recorded a bunch of stupidly silly comedy rap songs about Cartoons I’d like to F*%&, White People Problems and the TSA. I have released a few CD’s on some small labels and I have been hired by over two dozen companies to write and record rap songs for their products, from Levi’s Jeans to Netgear. So, I guess, technically, I once called myself a rapper… but I certainly never took it seriously. And now, the style of rap is so much different, I have no idea how to imitate lyrical geniuses like Lil Wayne and Drake. I’m still stuck in that Will Smith meets Skee Lo style. Storytelling, comedy and fluff rap.
According to my calculations, it had been nine years since I truly “battled” somebody. A battle is when you trade rhymes with another emcee, often including insults, braggadocio and clever wordplay. A lot of rappers suck at this. For some reason, I was always able to come up with quick rhymes. In fact, I have never lost a battle in my life. Other fools have claimed they out-rapped me, but most of them recited something I could tell was written beforehand. I was strictly improvisational.
Freestyle rapping is like working out. You need to do it all the time or you get rusty. Rarely do you take nine years off and step up to the microphone and sound like Rakim. For some reason, however, last week – following a few glasses of red wine, I thought I was back in the Skybar in 1999.
The three dudes standing outside of the Smokehouse restaurant in Burbank were sharing a joint and rapping about “Maybach’s” and “Stackin’ Chips.” The valet parking attendant took our ticket as I caught one of the guy’s eyes. I guess in the 90’s you would call what he was doing “Mad-dogging.” I would normally run from any large crew of wasted black dudes in a parking lot at 11 o’clock at night, but for some reason, I felt the need to jump into the rap battle. Maybe it was because he kept staring at my wife and obviously commenting under his breath about her. Whatever it was, I felt like I needed to say something. I took a step towards them.
“Punk ass bitches get stitches like snitches/rub you out like a genie, grant ya 3 wishes/ Im a killa, son, drinking Miller, son – All the tracks on my album dope, no filler son…”
I heard the guy’s rhyme. Not bad, but I knew I could hang. I sort of stumbled over as my wife failed to pull me back and stop me from entering the cypher. As I walked up, they noticed me and rapped about my approach.
“White boy stepping up, what the fuck he want/ Gonna kick him in the dick if he pull a stunt…”
The 3 guys laughed uproariously. I started getting nervous. I heard my wife gasp. The other couple we were eating with immediately signaled for their Volkswagen Touareg to be ready to drive off should I get into a street brawl or something. I slipped up to the crew of rappers.
“Are you guys rapping?” I asked, realizing I sounded like that fat pledge in Animal House asking the frat brothers if they were playing cards.
They burst out laughing. I thought I was doomed.
“Yeah, you wanna step in?” A large man with a diamond encrusted grenade-chain offered.
“Well, I actually freestyle… was hoping to get in on the cypher.”
More laughter. They punched each other’s shoulders and leaned their heads against one another.
“Are you gonna put your doggie bag down first?” One of the guys asked.
I looked down. In my hand was a plastic bag of leftovers with a red bow around it. I looked like the schlub I used to make fun of when I was younger. The out of touch chump who was taking home half a New York Strip and three pieces of cheesy-bread after a double-date night. I knew the only way out was to rap. I began firing.
“Yo -I take a bag of leftovers from the smokehouse/ you can continue with your jokes now/I’m broke now – so I have to eat this for breakfast/ When’s your next concert? Put me on the guest list/ I spent my weed money on my wife’s gold necklace/ That’s her over there, she’s got the Best Tits/ I’ve ever seen and they aint even fake/ We live in a house over in Toluca Lake/ I bust freestyles in only one take/ Put the kids to bed stay up late and get baked/ and I know I look lame and somewhat old/ You guys look like a younger De La Soul/ But my wife’s calling me to get the car and go home/ Because she don’t want me to catch another cold/ So I’m out – thanks for giving me time / I doubt any of ya’ll can defeat that rhyme!”
I stepped back and took a breath. Wow. I had dropped 16 bars in front of a crew of three hardcore hip-hop heads who probably took rap music more seriously than I ever did… I had held my own. I was proud and I looked back at my wife and the other couple, who were stone-faced and somewhat impressed. Wait until I tell my son about this!!! I thought to myself.
And then one of the guys began answering my challenge. His name was Black Angus.
“Yo, white boy – your white noise aint right boy/ yeah I see yer wife, she no longer tight, boy/ cause I did her last week/ in the back seat of my Jeep/ Did it in five seconds without a peep/ while you was asleep/ getting kids ready for school/ I gave her my tool and took a piss in your pool/ Smoked your bullshit weed/ pulled it indeed/ Killed you like Drago did Apollo Creed/ Planted a seed – inside her – you mind?/ Now you wonder why your kid looks like mine?/ Don’t step into my circle unless you bring skills/ go home to your anti-anxiety pills/ Watch whack white TV like that show the Hills/ and keep being a sucker and paying yo’ bills/ You a dumb-ass honky who cant rhyme for shit/ Now go back to your Minivan before you get HIT.”
The crew cheered. Our friends Touareg sped off and I was silenced. A terrifying chill, like one I’ve had on airplanes when we hit some odd air pocket that scares even the flight attendants, engulfed my body. I was smoked. Forget winning a freestyle battle, I had been pulverized, insulted, dissed and clowned by a dude outside of a steakhouse that I would probably never be able to go to again. I faked a laugh, and tripped backwards towards my wife and our awaiting car. Which, by the way, is NOT a Minivan.
“How’d that go for you?” My wife asked as we raced off into the Burbank night.
“Uhm, not well,” I said.
After five minutes of complete silence, I uttered my final words of the incident.
“Why’d they have to be so mean?”
The Smokehouse. Many a Hollywood deal has been brokered here. And at least one embarrassing freestyle rap battle.
I sulked into my home. Being a little buzzed, I passed out watching SportsCenter and the thought of rap music sickened me with every commercial starring Andre 3000 or Ice Cube. It was a cold bucket of water to the face that reminded me that I am – at best – an above average rapper. I am a decent freestyler, but in no way cut out to be a professional. Bottom line? I am too much of a pussy.
The next morning, I pulled out the leftovers from the Smokehouse and considered making a steak-and-egg omelet. The one indulgence I was going to allow myself. When I saw that half of a New York Strip in the bag, it brought back too many bad memories from the night before. I tossed the meat in the trash and settled for a bowl of Trader Joe’s ‘Honey Nut O’s’ instead.
Out of Touch at The Dream Hotel * 2015 By Zach Selwyn
I feel a little like Jon Voight in Midnight Cowboy because NOBODY is dressed like me. Funny thing is, this is how I have been dressing for 15 years. A few years back, in the early 00’s, everybody started dressing like this. Now, those days are long gone and I’m the only guy on 8th Avenue wearing a shirt that unsnaps when you tear it apart and a turquoise ring.
I guess Manhattan hadn’t changed that much. Instead of bootleg tapes, men were looking for the booty. These hipster hotels had become infidelity dens and the cops just seemed to look the other way. And as for the falling crime rate – well – as this night was coming to a close, NBA player Chris Copeland was actually stabbed in an altercation outside of 1OAK nightclub just a few streets away from where I was staying.
Zach Selwyn 