Actor. Musician. Host. Writer. Dinner Guest.
Zach Selwyn stars as DWIGHT STRIPES, a filthy, sleeves hating guitar playing Shitrocker in Bubbles’ new outlaw country band, “Bubbles and the Shitrockers!” Zach also wrote five of the songs on the soundtrack! Find out where this film is showing and get right out of ‘er and see it! Also starring Billy Bob Thornton, Ronnie Wood and your favorite Trailer Park Boys…! Dir. by Charlie Lightening
By Zach Selwyn
“Mr. Selwyn – I think you’ve got a chance to make a lot of money in traffic,” the slightly overweight man staring at me from my computer told me. “We loved your audition… Are you ready to become the next LA eye in the sky?”
“Uhmmm… Can I think about this for a couple of days?”
If you are wondering how I found myself in an online interview to become one of those traffic reporter guys with a nickname like “The SKYLORD,” look no further than the current state of the film and television industry in Los Angeles.
About a year ago, as the Screen Actor’s and Writer’s Guild strikes were coming to an end, I found myself pretty deeply in debt. My last job at a startup media company had gone away the same week that I had bought my first ever new car – a Tesla by the way – and my son was getting ready to start college. In two weeks, I had gone from a top creative executive at a media company to an unemployed 48-year old actor and musician… something I hadn’t been in three years. Expenses were high and no TV work was on the horizon. California’s ridiculous non-existent tax benefits on TV and film production had devastated the very industry that this town was originally founded upon. In short, Hollywood moved out of Hollywood.
To give you an example of how unions and tax incentives have fucked up this city, a friend of mine who is an indy film producer, recently told me about his upcoming project about a pack of possessed coyotes attacking hikers high in the Hollywood Hills. I auditioned. I got a great response. I was excited that something was going to be shot in my own backyard. When I asked my friend the producer about the shooting schedule in LA, he was perplexed…
“We’re not shooting in LA… We are shooting in Colombia,” he said.
I didn’t get the part.
So, as usual, I texted everybody I knew in the business and asked for work. Nobody had anything. Some were off trying their hands at real estate. Some were applying at Trader Joe’s. Others said the Apple Store had decent health benefits. It was bleak. So I logged back into my Linked In account and started looking for any job I could find.
One morning I stumbled across a company that was looking for “Voiceover Talent For a Radio Gig.” After filling out an online application, a recruiter named Steve Bunch reached out to me and asked me to record a simple vocal demo. He sent me a voice sample… and it did not take me long to find out that this was not some amazing cartoon voice job on a show like Family Guy… This audition was to become a traffic reporter in Los Angeles. A TRAFFIC REPORTER? Sure, it sounded like an odd job, but in a way it was totally in my wheelhouse. I’ve announced and done voices for hundreds of projects… and let’s just say I was intrigued. Especially when I found out that the gig promised, “AFTRA union pay, 100K, health insurance and a 401 K.”
A 401 K? I thought to myself… Shit, in my 28 years in Hollywood, I had managed to save about $3,200 for my future. If I could guarantee some wealth in my later years? I would talk about car accidents and freeway closures on the radio all day! Who cares if I didn’t know what a ‘Sig Alert’ was?
But first, let’s face it. Linked In absolutely sucks. In the five or six years I have been on the site – I’ve applied for hundreds of jobs ranging from writing to hosting to creative positions and production jobs… During that time I have maybe been given an interview TWICE. There is nothing more disheartening than seeing that 798 other candidates have already applied for the same gig and that they are more qualified than you are. I did get one paid gig from their website… and it involved selling my facial expressions to an AI company that was digitizing actors for $300. Hey, times are tough. I don’t have many other skills beyond the entertainment industry. Plus, I’m not about to start an “Only Dads” account where I do dirty things for old rich men who are into middle-aged Jewish guys. (Although my wife is contemplating a cooking-with-her-feet Only Fans channel called “Bon Appe-FEET.”)
We’ve already trademarked the name.
So, I wrote Steve Bunch back. I was asked to write something about traffic and record it as if I was announcing it on the radio. I researched some phrases and dropped a killer take on some made up freeway bullshit that sounded legitimate. Here is what i said:
We have a SIG Alert off the 405 just before the 101 freeway that’s been backing up traffic for ten minutes – we are GRIDLOCKED and LOADED – also if you’re heading into Glendale look out for that disabled vehicle on the 170 near Burbank- that should be clearing up in just a few minutes- and be careful of some sort of large dead animal if you’re anywhere near the westside around Bundy – there’s your afternoon traffic report- I’m Zach keeping you on track- and as always – getting you safely back… HOME.
Boom. I fucking nailed it. I threw a little reverb on my voice and sent it out to Steve Bunch awaiting an offer to start recording my voice from home for $100,000 a year.
Steve reached out the following day. He said I was a natural. He loved my audition and even remarked that I had potential to be “One of L.A’s top traffic talents…” if I stuck with it. He mentioned the LA legends of the past… like Bill Keene and modern day freeway phenoms like Stu Mundel and Ginger Chan.
“I’m not familiar with them,” I said, meekly.
“You will be.”
Through Steve, I quickly learned that being a traffic reporter involves a hell of a lot more than speaking traffic jam jargon into a microphone. In fact, this job was NOTHING like I had imagined.
“So, here’s how it works, Zach – firstly do you have a car?” Steve Bunch asked.
“Yes, of course!”
“Great… Well, this job requires you to be in-person at the office around 5:15 a.m. every day to get to the morning rush – but the good news is you’re DONE by 10:30… You can go home for a lunch break but need to get back by 1:00 for the after lunch commute. After that you’re pretty much prepping for the drive home around four and then you’re sending out reports until nine p.m.
“So… it’s like a 15-hour day?” I asked.
“Give or take, but you have breaks in between,” Steve Bunch said.
“Uhm… And where is the office, exactly?”
“We’re over in Long Beach by the 405. Where do you live?”
“Uhm, I’m like in Hollywood,” I said.
“Oh, well… you’d probably have to move.”
“Well, I drive my daughter to school and run carpools and like, all that stuff.”
Steve went silent. I heard him take a deep breath as if he had just been wasting his time in talking to me.
“You know, most of our applicants are empty nesters or they have a non-working spouse,” he said. “But if it helps, it IS an AFTRA job… so you would earn union wages. Like I said, there is a LOT of money in traffic.”
“Well, I mean – I can’t just uproot my family to Long Beach,” I said.
“Well, there’s a six-week training period you’d have to attend, most people move and rent places during that time”
“Really?” I giggled. “Six weeks? This whole thing seems pretty simple to me.”
For some reason, that pissed Steve Bunch off. As if I had broken the cardinal sin in traffic talk. He got serious and became slightly aggressive.
“You think this job is easy?” Steve responded. “You try listening to responders and police scanners all day and then writing traffic copy without the proper training. Lemme ask you a question. Do you even know what a Sig Alert is?”
Oh boy. Steve was mad. Here it was, my first job offer in nearly a year and a half and I was mocking the guy trying to recruit me directly to his face. I explained to Steve that I had no idea what the hell a ‘Sig Alert’ was – I just thought it meant that there was like, a SIGNAL that ALERTED you to bad traffic.
“Wrong,” Steve said, almost sounding appalled. “It’s when an incident causes a delay that lasts over 30 minutes or more. In your audition, you said you had a Sig Alert that was only a ten minute delay. That is HARDLY a Sig Alert, my friend. That’s called slight congestion!”
“Oh,” I said, humbled. “I guess there are some things I wasn’t aware of.”
Steve went on and on about obscure traffic factoids that could not have been more boring. I learned that the LAPD invented the Sig Alert in 1955 from a guy named Lloyd Sigmon who they named it after. I learned that a 1124 code meant there was an overturned vehicle. I even learned that CFJDE stood for “Caucasian Female Juvenile Driving Erratically”
“These are the types of things you need to be familiar with,” Steve said. “This is the traffic capital of the world and you have a chance to help these commuters get to their destinations… we’re sleek, organized and we take this job VERY seriously. Starting salary is 55 thousand but it will go up as you work overtime. So, what do you say? Would you be able to start training in the next two weeks?”
Look. I hate turning down jobs. Especially in today’s economy and with my debt where it is. BUT, to logically start every day of my week in Long beach at 5:15 would mean I leave my house at 4:30 a.m. I would never see my wife or my kids again. I would spend my entire life either IN traffic and talking about it. All I could think of was how I once dreamt of hosting the news on Saturday Night Live and now I was going to be telling radio listeners that there was an overturned turnip truck blocking three lanes on the 405 freeway. I politely had to tell Steve that I wasn’t able to take the job due to the long hours and the daily commute.
“Yeah, I understand,” Steve said, sounding defeated. “Seems like less people care about the traffic reports these days… Everybody’s got Waze and Google maps and A.I. and all that stuff… so weird. But who knows… if you change your mind, we may have a spot for you.”
“Sure, Mr. Bunch,” I said. “And thank you for the interview.”
Over the past year, I’ve told this story to a lot of people, many of whom are struggling to make ends meet in today’s Hollywood. Most folks agree that, although it may not have been the best job in the world, it sure would beat digging ditches. I just didn’t know how I would be able to pull it off with my family responsibilities. However, any time I am driving home and I happen to have a radio station playing and the traffic guy comes on and tells me about some lane closure or a deadly crash, I salute him for taking the leap into the world of traffic reporting. I wasn’t able to make it work, but you never know what the future holds. I just wanna be able to spend as much time with my family as possible before I’m an empty nester.
And tonight, it looks like I’m gonna be late for dinner… Seems like there’s a Sig Alert on the 101 South…
Listen to Zach’s Newest album “Rodeo Zach’s Last Ride“
ZACH SELWYN is a humor writer, actor and musician based in Los Angeles.
see below! Zach brings his worldwide knowledge of slang words to Sirius XM/ Shade 45’s hip-hop radio show “THE ALL OUT SHOW” once a month. Make sure to listen in and hear Zach and Jude play origin games and chop up the English language… on SHADE45 Sirius/XM
My Wife and I Spent a Week on Tinder and it Almost Wrecked Our Marriage * 2015 by Zach Selwyn
Having been lucky enough to fall in love at the dawn of the internet dating era, I was never able to partake in the highly sexually charged world of apps like Tinder, Plenty O’Fish and Match.com. I have never sexually texted any girl – besides my wife – and certainly will never be able to type in the words Let’s Netflix and chill to anyone – unless all I truly want to do is come home and, well, watch Netflix and chill. My Facebook profile has always said, “married.” I have never “swiped left,” “matched” with anybody or desperately called the It’s Just Lunch girls in any airline in-flight magazine. Some might say I’m extremely lucky. Others can’t believe how much fun I missed out on by not being able to explore the overtly sexual side of the smart phone.
Last week, while scanning my Facebook page, I noticed an advertisement for a new Jewish dating app called JFIIX that had posted to my page. Not being sure how or why a singles ad would appear on my page, I glanced at it for a brief moment, silently shocked at the pure magnificent beauty of the girl being featured as a lonely Jewish single. She was mesmerizing. Beautiful and stunning with green eyes and perfectly structured face. My first thought was, after years of dating and befriending hundreds of Jewish women – was that Jewish girls do NOT look like that. Not to sound like a jerk, but looking back at the girls in my life – and according to my friends who had experience on JDATE and other apps –very rarely did a Jewish supermodel with eyes like the girl in that photo show up in synagogue.
Sure, there are your ScarJo’s and your Mila Kunis’s and of course Bar Rafaeli, but to tell you the truth, the majority of Jewish girls I remember dating in the 90’s did not resemble Scarlett Johannsen – in fact, most of them looked more like David Johannsen.
So, I had an idea. I was going to write a true, investigative article into the world of online Jewish dating apps – or as some call it, “Jewish Tinder.” I decided to register as a single man in his 30’s on JFIIX with the intention of seeing what type of Jewish women were out there in the dating world today as compared to the swimsuit model featured in the ad. The hard part would be convincing my WIFE to let me do this.
“I think you’re an idiot,” she said immediately.
“Why? This is going to be hilarious!” I responded. “I’ll only go on a few dates, get my material and delete my account.”
“What if I registered on Tinder and went out with a few dudes, would you be cool with that?”
She had a point. No, I didn’t think I could handle my wife hitting the town with some Los Angeles business owner who might just sweep her off her feet with his Tesla, Clippers tickets and full head of hair. Still, I argued that a Jewish dating site would not offer me any temptation. After all, I was, in general, not attracted to Jewish women. My wife then made me a deal.
“If you do a week on your Jewish dating site, I get to do a week on Tinder.”
It was the hall pass agreement for the screen generation. Here we were, two middle-aged married people agreeing to explore the dating world as a social experiment for one week. The goal for me was nothing more than a good story and maybe a few laughs. What transpired was a total nightmare.
I began by creating my online dating profile. JFIIX uses Facebook as your homepage, so I had to alter nearly every detail on my personal life. I considered naming my profile “Guns ‘N Moses…” but I didn’t. I used a photo from 9 years earlier, described myself as a “working musician” (Only 24% true… half the time) – and listed my religious affiliation as “Casual.” At further glance on the Jewish dating apps, other options to the user are to declare themselves, “Orthodox,” “Reform” and my favorites, “Willing to Convert” and “Not Willing to Convert.” There is also something called “Frum,” which did not stand for “frumpy” but for someone who lives by the strict laws of the Torah.
Having known plenty of women who have converted to Judaism over the years for marriage, I never made my wife convert because, well, frankly she was raised Athiest and I just didn’t care. Judaism has always been more about a culture than a way of life for me anyway, so I listed myself as ‘Casual’ – which I hoped just revealed that I was happy to sit around the house in sweatpants and watch Woody Allen movies.
Meanwhile, my wife was busy setting up her Tinder profile in the other room. I heard her giggling as she uploaded a photo. I was immediately losing my mind. I texted my buddy Adam, who is one of those guys who crushes on Tinder, and told him to look out for my wife’s profile. Within an hour he sent me screenshots of her online details, revealing that she had used a past bikini modeling photo, listed herself as ten years younger than she is and put her age-dating window between “21 and 32 years old.” After all, my wife is a little older than me – and when we met, when I was 26, she said, “Funny, ever since I was 18 I have been dating 26-year-olds.”
Well, now I was 40 and way past her window. Which is maybe why she agreed to do this horrifying but exciting experiment with me in the first place.
Once our profiles went online and we were invited to “start searching,” I quickly became aware of the reality of online Jewish singles. Most of them were better looking than I had expected, and I initially matched with one reformed girl named Sadie who was only on my feed because we both liked The Allman Brothers Band. A second match came an hour later when a fairly cute girl named Heather approved my photo and said I looked like a rock star. One half-Asian girl who said she, “loved Jewish guys,” said she was simply looking for a good time. It was then that the Jewish guilt kicked in pretty harshly. I felt like I was in a brothel or some lascivious red light district. I felt like I was betraying my kids, my wife my existence. I hated myself. I quickly signed off and decided to pull the rip cord on this entire story.
And then my wife got asked out on a date.
“You’re not going, “ I screamed.
“Bullshit I’m not,” she said. “This was your stupid idea… You go out with your Jewish girls and I’ll go out with Dante.”
“Dante? His name is Dante?” I exclaimed. “You can’t go out with a Dante!”
“Sorry, you’re watching the kids Saturday and I’m going out to dinner at some place called Craig’s.”
She slammed the door and left me in the living room, gutted. I was a pile of nerves. Lord knows what type of animal this Dante was. Date rapist, swindler… talent agent. It was as if I was awaiting some horny high school guy to take out my daughter and I was a frantic ball of tension and stress. I immediately called Adam to find out what to expect.
“Do you know anyone named Dante?” I asked.
“No, why?”
“Because he’s taking my wife out on a date Saturday night.”
Adam did not know Dante, but he knew of the bar Craig’s. According to Adam, Craig’s was a scene, full of beautiful people, celebrities and rich guys who have trophy girls on their arms everywhere.
He described it as, “the kind of place that David Spade brings a Playmate to.”
Oh crap.
I asked Adam if he would spy on my wife this coming Saturday, hanging in the bar and stealing glances her way to make sure nothing creepy was going on. I even offered to cover his dinner and drinks if he did it. He agreed.
Meanwhile, the next few days, I didn’t sign onto JFIIX at all. I spent my time in the gym, getting my aggressions out and dreading the Saturday night when my wife would Uber to the restaurant to meet Dante, who at this point, I had decided was either African American or Greek – based on the hundreds of Google searches I made for “Dante- images.” The one rule I made was that he could not pick her up at our house, and she agreed. However, the anxiety-ridden toll of this experiment was already hanging over my head pretty heavy. It wasn’t as if I expected my wife to sleep with this guy, but I worried about someone we knew seeing them or Dante’s reaction when my wife informed him that she is married and has two children.
I decided to get back on JFIIX. Amazingly, 29 girls had requested a chat. Maybe it was the photo I was using. One of them was named Perla, and she claimed to be new in town from the Ukraine. I broke down and sent her a message. She asked for more photos. I uploaded a few more. I was feeling ashamed and guilty and almost began searching for apartments to rent in Koreatown following what was to be my impending divorce.
Perla wanted to get a coffee. She uploaded an attractive photo of herself in a bikini standing near the Dead Sea in Israel and I suddenly found myself typing, “Have you ever been to the Bourgeois Pig on Franklin Avenue?”
It was on. Saturday morning I was meeting Perla for a latte in the darkest coffee shop I could think of. My wife ignored me as I dressed myself conservatively and strolled out the door to go on the first date I have been in since 2001.
Perla looked a little different than her photos. For one, her long black dress covered what appeared to be an increasing paunch in the stomach area. Not that I’m some David Beckham-like specimen, but at least I didn’t post a photo of myself with Photo-shopped abs. Perla had played me. She was at least five years older than her listed age of 33, her hair was wiry and curly and had stray greys everywhere. After ordering two coffees and a muffin, Perla revealed that she was recently divorced and had two kids. One was named “Absalom,” which meant “Father of Peace” in Hebrew, and the other was “Raananah” which meant, “Unspoiled.” She said she was pretty religious and ultimately wanted five children. She also mentioned she was working on a children’s book. I told her I was a touring rock star with lots of girlfriends and that I was due back on the road in three days to open up for My Morning Jacket. That sealed it. The rest of the date was pretty much silent and I shook her hand good-bye, promising to call her soon.
Meanwhile, back home, my wife was hours away from her date with Dante. It was then that Adam called me and told me that he had a hot date that night and that there was no way he could spy for me that night. Crushed, I begged him to make it work. He told me to relax and I went home and started drinking.
My wife took off at 7:30, as I was bathing the kids. Before she left, I instructed them to say in their cutest voices, “We love you mommy,” and it was a success. The last thing I wanted my wife to have on her mind before submitting to a stranger’s bedroom was the angelic voices of her kids saying good-bye.
After they went to bed, I paced the house like a maniac. One bottle of red wine led to some beers and eventually I was passed out drunk on my couch with the baseball playoffs on in the background. When I was startled awake by a fire engine, it was 11:30. She still wasn’t home.
I called Adam, who was out in the valley with his Tinder date. He said not to worry… he said Craig’s was a late night place anyway. I called Craig’s, and asked if a beautiful woman was making out with “a Greek or African-American man at the bar.” They put me on hold and never returned. I frantically texted my wife and got no response. I went to bed. At around 12:45 the door opened and my wife ascended the stairs, skipped brushing her teeth and passed out.
“How was Dante?” I asked the following morning.
“A perfect gentleman,” she responded.
“What did you do?”
“Not much,” she replied. “He took me to dinner at Craig’s, where I ran into Tony Halvarr – remember him from my acting class? And then we had a glass of wine at the bar with these hilarious guys who were in town training for the US Olympic volleyball team – then we went to some club – oh my God I can’t believe I even went to this place – where it was that model Amber Rose’s birthday celebration… She used to be married to Wiz Khalifa – and then some DJ – DJ Premiere? Do you know who he is?”
“Yeah.”
“Anyway, he was spinning. Then there was a fight and then we left because the bottle service was waaaay too expensive and I noticed it was 11 so I came home.”
“No – you came home at 12:45,” I said.
“Oh, really? Wow! Whatever the case, it was nice to feel 25 again! He’s super cool – 25 – and sells edibles for a THC company. He wants me to go to some basketball games with him this year, so we might keep in touch… Amber Rose was really nice by the way!”
The rest of the day was full of uncomfortable silences and me inaudibly moping around the house. I had nobody to blame but myself. As per our agreement, my wife and I deleted our respective accounts and agreed to never do something like this again.
What I derived from this social media experiment is that there are a lot more men than women trolling for quick hook-ups and conquests on these apps, and unless you can find a stunning photograph of yourself in a bathing suit, you can almost forget being asked out by anybody. Then again, this is Los Angeles, the most image-conscience town in the world. Perhaps out there in America, say in Des Moines or Peoria, there are actually decent people looking for significant others and not relying on a 10-year-old photo to stir their loins into a sexual frenzy. These apps might be effective for folks out there who can’t find the time for dating or casual meet and greets. If you are currently finding love and interesting conversation through dating apps like Tinder, JFIIX, Zoosk, Christian Mingle or even the fascinating Farmers Only – I can only wish you the best of luck.
And if you get sick of looking for love in all the wrong places, you can always move to Los Angeles. I know where Amber Rose is having her birthday party next year…
Buy Zach’s Book “Talent Will Get You Nowhere” at Amazon.com!
http://www.amazon.com/Talent-Will-Get-You-Nowhere/dp/0983723737
Missi Pyle and Zach Selwyn are back at it this week performing live from the legendary Hotel Cafe – 1623 Cahuenga Blvd. in Los Angeles – special guests from Missi’s new YouTube Red show! $10 at door
By Zach Selwyn
I never knew that being drunk in a grocery store could be so much fun.
A couple of years ago, the Gelson’s at Franklin and Bronson decided to take out their magazine section and build a bar. Replete with rotating beer taps, three large TV screens, wine options and a full menu, it has slowly become the place to be seen in the Franklin Village neighborhood. And, it may not only be the best sports bar in Los Angeles… but also one of the best watering holes in the city today.
It just happens to be in a grocery store. And I was almost arrested there a few weeks back.
I first sat down at the Gelson’s Wine Bar a few Mondays ago, after purchasing a rotisserie chicken at the checkout stand. My sole intention was to check the score of the football game and head home. But, I started talking to a guy next to me named Tom. Two hours later, Tom and I were Instagram friends, I was on a first name basis with the bartender and I had devoured the entire chicken with my hands all while downing seven Hazy IPA’s.
Tom and I made a pact to come back for every Monday night game, and we agreed to each bring friends next time. Within weeks, the bar was standing room only, and we began having to show up two hours before the game started to even secure a seat.
Gelson’s has become the new No Vacancy.
Like the residents of this city, Los Angeles area grocery stores have ther own personalities. Hollywood folks know Rock ‘n’ Roll Ralph’s from the days when hair metal Gods slogged down the aisles with jugs of vodka in their hands… Influencers and Yoga Moms have made Erewhon the best place to be seen in LA and places like Trader Joe’s are full of everyday people buying cheap booze while mixing in a festive box of Peppermint Joe-Joe’s. Gelson’s has managed to remain innocuous, casually overcharging customers for basic foods and thriving in their deli counter and produce sections. As a grocery store, Gelson’s is a notch above, say, a Ralphs or a Vons, but they don’t have a smoothie bar or a massage chair, like Whole Foods or other gourmet stores. They do, however, happen to have the hottest bar in the city.
“I love it here,” a girl named Samantha told me after taking advantage of a two-dollars-off-draft-beer special. “It’s not dark, they don’t tax you and the food is decent. Plus, you just feel… safe.”
Samantha had a good point. What makes the Gelson’s Bar interesting and affordable is the fact that they are not allowed to add sales tax to bar bills and they refuse to let the customer tip the bartender. That’s a far cry from last week, when a bar on Cahuenga automatically added a 30 percent gratuity to my $23.00 bartab. The service wasn’t even good and the bartender complained about her dying acting career the entire time. And now, with everybody from fast food counter employees to Uber drivers expecting 20 to 30 percent tips on everything they do, it’s refreshing to be able to follow the old standard rules… Tip one dollar a drink. ( I normally go a little above and beyond this but I refuse to pay an extra $12.00 on an alcoholic beverage that is already marked up by 75 percent).
Also, there is a security guard, who I got to know fairly well after yelling obscenities at Dodgers players on TV during game three of the World Series a few weeks back. (For the record, I was detained for 20 minutes and told to not return until the series was over.)
“I totally understand… but can I pay for my chicken wings first?” I asked.
In Los Angeles, hot bars come and go. I still long for the days of Daddy’s, Dublin’s or even the old Powerhouse. But, did I ever think that I would choose to go grab a beer at a grocery store over, say, La Poubelle? No. But, where else can you shop for groceries and have four drinks while catching a Lakers game? Not to mention, the clientele is somewhat of a higher class than your average dive bar, which has been a a nice change from a place like the Frolic Room where two weeks ago a guy tried to get me to buy a tamale out of his coat pocket.
The fun thing is the sheer novelty of drinking in a grocery store. It actually puts everybody in a better mood. Jokes are made, drinks are bought and discussion often turns to what other institutions need a bar on the premise. (Most obvious suggestions have been laundromats and The DMV). Drinking at Gelson’s is a little like drinking in an airport. Everybody is in a good mood because they are bonding over the fact that the same place where they buy nine dollar boxes of Cinamon Toast Crunch for their kids also serves a Pineapple Cider for the same price.
As a parent of a young child back in the day I would often be asked to run to Gelson’s to get diapers when we ran out. I happily obliged my wife’s request, because I knew I could sneak into the Birds Bar with my neighbor for two quick beers. Sometimes I think about what would have happened if Gelson’s had a bar back then? I may have never made it home.
The one knock on the bar is that it is super bright, and does not do any favors for the beer goggle wearing crowd. In fact, it’s impossibly fluorescent at times so there is no hiding your age, wrinkles or skin damage the way a dark bar might do. If Casa Vega feels like midnight at 1:00 in the afternoon, the Gelson’s bar feels like a racquetball court at 9 AM. However, the people watching is incredible, local shoppers often scoff at your party following their trip through the meat section and it becomes really fun to try and convince customers to ditch their shopping list and join you for a quick beer. Last week, we successfully got a local friend who was picking up sushi for his family to delay his return home with two glasses of wine at the bar. He has since become a regular.
For years places like Whole Foods have had wine bars or beer tasting areas in their midst. But I have never sat down at Whole Foods intentionally with the goal of getting hammered. At Gelson’s, I recommend taking advantage of the Tuesday night non-corkage fee, where you can buy a $15.00 bottle in the store and drink it at the bar while watching the NBA. Sure, the trend these days for men my age is to stay at home and be responsible adults, but every once in a while a new bar in Los Angeles pops up that everybody gets excited about. I never thought it would be at the Gelson’s grocery store up the street from my house, but I am actually thrilled to say it has.
Come find me whenever you are ready. I’ll be the guy eating a rotisserie chicken with a bottle of wine yelling angrily at the three large TV screens.
Longhauler by Bublles & the Shitrockers Streaming now! Five songs written by Zach!
DISNEY XD 8:00 pm March 16!
also starring the man – Zach Lavine… !!!
Zach LaVine will guest star on Disney’s ‘Kirby Buckets’ this week
Hunger Games SONG – CLICK HERE!
“I Don’t Think Id Do Well in the Hunger Games” 2012 By Zach Selwyn
* Deleted from film
