Zach Selwyn

Actor. Musician. Host. Writer. Dinner Guest.

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    My Wife and I Spent a Week on Tinder and it Almost Wrecked Our Marriage * 2015 by Zach Selwyn

    Having been lucky enough to fall in love at the dawn of the internet dating era, I was never able to partake in the highly sexually charged world of apps like Tinder, Plenty O’Fish and Match.com. I have never sexually texted any girl – besides my wife – and certainly will never be able to type in the words Let’s Netflix and chill to anyone – unless all I truly want to do is come home and, well, watch Netflix and chill. My Facebook profile has always said, “married.” I have never “swiped left,” “matched” with anybody or desperately called the It’s Just Lunch girls in any airline in-flight magazine. Some might say I’m extremely lucky. Others can’t believe how much fun I missed out on by not being able to explore the overtly sexual side of the smart phone.

    Last week, while scanning my Facebook page, I noticed an advertisement for a new Jewish dating app called JFIIX that had posted to my page. Not being sure how or why a singles ad would appear on my page, I glanced at it for a brief moment, silently shocked at the pure magnificent beauty of the girl being featured as a lonely Jewish single. She was mesmerizing. Beautiful and stunning with green eyes and perfectly structured face. My first thought was, after years of dating and befriending hundreds of Jewish women – was that Jewish girls do NOT look like that. Not to sound like a jerk, but looking back at the girls in my life – and according to my friends who had experience on JDATE and other apps –very rarely did a Jewish supermodel with eyes like the girl in that photo show up in synagogue.

    JewgirlSure, there are your ScarJo’s and your Mila Kunis’s and of course Bar Rafaeli, but to tell you the truth, the majority of Jewish girls I remember dating in the 90’s did not resemble Scarlett Johannsen – in fact, most of them looked more like David Johannsen.

    So, I had an idea. I was going to write a true, investigative article into the world of online Jewish dating apps – or as some call it, “Jewish Tinder.” I decided to register as a single man in his 30’s on JFIIX with the intention of seeing what type of Jewish women were out there in the dating world today as compared to the swimsuit model featured in the ad. The hard part would be convincing my WIFE to let me do this.

    “I think you’re an idiot,” she said immediately.

    “Why? This is going to be hilarious!” I responded. “I’ll only go on a few dates, get my material and delete my account.”

    “What if I registered on Tinder and went out with a few dudes, would you be cool with that?”

    She had a point. No, I didn’t think I could handle my wife hitting the town with some Los Angeles business owner who might just sweep her off her feet with his Tesla, Clippers tickets and full head of hair. Still, I argued that a Jewish dating site would not offer me any temptation. After all, I was, in general, not attracted to Jewish women. My wife then made me a deal.

    “If you do a week on your Jewish dating site, I get to do a week on Tinder.”

    It was the hall pass agreement for the screen generation. Here we were, two middle-aged married people agreeing to explore the dating world as a social experiment for one week. The goal for me was nothing more than a good story and maybe a few laughs. What transpired was a total nightmare.

    I began by creating my online dating profile. JFIIX uses Facebook as your homepage, so I had to alter nearly every detail on my personal life. I considered naming my profile “Guns ‘N Moses…” but I didn’t. I used a photo from 9 years earlier, described myself as a “working musician” (Only 24% true… half the time) – and listed my religious affiliation as “Casual.” At further glance on the Jewish dating apps, other options to the user are to declare themselves, “Orthodox,” “Reform” and my favorites, “Willing to Convert” and “Not Willing to Convert.” There is also something called “Frum,” which did not stand for “frumpy” but for someone who lives by the strict laws of the Torah.

    Having known plenty of women who have converted to Judaism over the years for marriage, I never made my wife convert because, well, frankly she was raised Athiest and I just didn’t care. Judaism has always been more about a culture than a way of life for me anyway, so I listed myself as ‘Casual’ – which I hoped just revealed that I was happy to sit around the house in sweatpants and watch Woody Allen movies.

    Meanwhile, my wife was busy setting up her Tinder profile in the other room. I heard her giggling as she uploaded a photo. I was immediately losing my mind. I texted my buddy Adam, who is one of those guys who crushes on Tinder, and told him to look out for my wife’s profile. Within an hour he sent me screenshots of her online details, revealing that she had used a past bikini modeling photo, listed herself as ten years younger than she is and put her age-dating window between “21 and 32 years old.” After all, my wife is a little older than me – and when we met, when I was 26, she said, “Funny, ever since I was 18 I have been dating 26-year-olds.”

    Well, now I was 40 and way past her window. Which is maybe why she agreed to do this horrifying but exciting experiment with me in the first place.

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    The kind of cheesedick I imagined asking out my wife

    Once our profiles went online and we were invited to “start searching,” I quickly became aware of the reality of online Jewish singles. Most of them were better looking than I had expected, and I initially matched with one reformed girl named Sadie who was only on my feed because we both liked The Allman Brothers Band. A second match came an hour later when a fairly cute girl named Heather approved my photo and said I looked like a rock star. One half-Asian girl who said she, “loved Jewish guys,” said she was simply looking for a good time. It was then that the Jewish guilt kicked in pretty harshly. I felt like I was in a brothel or some lascivious red light district. I felt like I was betraying my kids, my wife my existence. I hated myself. I quickly signed off and decided to pull the rip cord on this entire story.

    And then my wife got asked out on a date.

    “You’re not going, “ I screamed.

    “Bullshit I’m not,” she said. “This was your stupid idea… You go out with your Jewish girls and I’ll go out with Dante.”

    “Dante? His name is Dante?” I exclaimed. “You can’t go out with a Dante!”

    “Sorry, you’re watching the kids Saturday and I’m going out to dinner at some place called Craig’s.”

    She slammed the door and left me in the living room, gutted. I was a pile of nerves. Lord knows what type of animal this Dante was. Date rapist, swindler… talent agent. It was as if I was awaiting some horny high school guy to take out my daughter and I was a frantic ball of tension and stress. I immediately called Adam to find out what to expect.

    “Do you know anyone named Dante?” I asked.

    “No, why?”

    “Because he’s taking my wife out on a date Saturday night.”

    Adam did not know Dante, but he knew of the bar Craig’s. According to Adam, Craig’s was a scene, full of beautiful people, celebrities and rich guys who have trophy girls on their arms everywhere.

    He described it as, “the kind of place that David Spade brings a Playmate to.”

    Oh crap.

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    How I imagined ‘Dante.’

    I asked Adam if he would spy on my wife this coming Saturday, hanging in the bar and stealing glances her way to make sure nothing creepy was going on. I even offered to cover his dinner and drinks if he did it. He agreed.

    Meanwhile, the next few days, I didn’t sign onto JFIIX at all. I spent my time in the gym, getting my aggressions out and dreading the Saturday night when my wife would Uber to the restaurant to meet Dante, who at this point, I had decided was either African American or Greek – based on the hundreds of Google searches I made for “Dante- images.” The one rule I made was that he could not pick her up at our house, and she agreed. However, the anxiety-ridden toll of this experiment was already hanging over my head pretty heavy. It wasn’t as if I expected my wife to sleep with this guy, but I worried about someone we knew seeing them or Dante’s reaction when my wife informed him that she is married and has two children.

    I decided to get back on JFIIX. Amazingly, 29 girls had requested a chat. Maybe it was the photo I was using. One of them was named Perla, and she claimed to be new in town from the Ukraine. I broke down and sent her a message. She asked for more photos. I uploaded a few more. I was feeling ashamed and guilty and almost began searching for apartments to rent in Koreatown following what was to be my impending divorce.

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    I really hoped Perla didn’t look like this.

    Perla wanted to get a coffee. She uploaded an attractive photo of herself in a bikini standing near the Dead Sea in Israel and I suddenly found myself typing, “Have you ever been to the Bourgeois Pig on Franklin Avenue?”

    It was on. Saturday morning I was meeting Perla for a latte in the darkest coffee shop I could think of. My wife ignored me as I dressed myself conservatively and strolled out the door to go on the first date I have been in since 2001.

    Perla looked a little different than her photos. For one, her long black dress covered what appeared to be an increasing paunch in the stomach area. Not that I’m some David Beckham-like specimen, but at least I didn’t post a photo of myself with Photo-shopped abs. Perla had played me. She was at least five years older than her listed age of 33, her hair was wiry and curly and had stray greys everywhere. After ordering two coffees and a muffin, Perla revealed that she was recently divorced and had two kids. One was named “Absalom,” which meant “Father of Peace” in Hebrew, and the other was “Raananah” which meant, “Unspoiled.” She said she was pretty religious and ultimately wanted five children. She also mentioned she was working on a children’s book. I told her I was a touring rock star with lots of girlfriends and that I was due back on the road in three days to open up for My Morning Jacket. That sealed it. The rest of the date was pretty much silent and I shook her hand good-bye, promising to call her soon.

    Meanwhile, back home, my wife was hours away from her date with Dante. It was then that Adam called me and told me that he had a hot date that night and that there was no way he could spy for me that night. Crushed, I begged him to make it work. He told me to relax and I went home and started drinking.

    My wife took off at 7:30, as I was bathing the kids. Before she left, I instructed them to say in their cutest voices, “We love you mommy,” and it was a success. The last thing I wanted my wife to have on her mind before submitting to a stranger’s bedroom was the angelic voices of her kids saying good-bye.

    After they went to bed, I paced the house like a maniac. One bottle of red wine led to some beers and eventually I was passed out drunk on my couch with the baseball playoffs on in the background. When I was startled awake by a fire engine, it was 11:30. She still wasn’t home.

    I called Adam, who was out in the valley with his Tinder date. He said not to worry… he said Craig’s was a late night place anyway. I called Craig’s, and asked if a beautiful woman was making out with “a Greek or African-American man at the bar.” They put me on hold and never returned. I frantically texted my wife and got no response. I went to bed. At around 12:45 the door opened and my wife ascended the stairs, skipped brushing her teeth and passed out.

    “How was Dante?” I asked the following morning.

    “A perfect gentleman,” she responded.

    “What did you do?”

    “Not much,” she replied. “He took me to dinner at Craig’s, where I ran into Tony Halvarr – remember him from my acting class? And then we had a glass of wine at the bar with these hilarious guys who were in town training for the US Olympic volleyball team – then we went to some club – oh my God I can’t believe I even went to this place – where it was that model Amber Rose’s birthday celebration… She used to be married to Wiz Khalifa – and then some DJ – DJ Premiere? Do you know who he is?”

    “Yeah.”

    “Anyway, he was spinning. Then there was a fight and then we left because the bottle service was waaaay too expensive and I noticed it was 11 so I came home.”

    “No – you came home at 12:45,” I said.

    “Oh, really? Wow! Whatever the case, it was nice to feel 25 again! He’s super cool – 25 – and sells edibles for a THC company. He wants me to go to some basketball games with him this year, so we might keep in touch… Amber Rose was really nice by the way!”

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    My wife’s new friend, the extremely talented Amber Rose.

    The rest of the day was full of uncomfortable silences and me inaudibly moping around the house. I had nobody to blame but myself. As per our agreement, my wife and I deleted our respective accounts and agreed to never do something like this again.

    What I derived from this social media experiment is that there are a lot more men than women trolling for quick hook-ups and conquests on these apps, and unless you can find a stunning photograph of yourself in a bathing suit, you can almost forget being asked out by anybody. Then again, this is Los Angeles, the most image-conscience town in the world. Perhaps out there in America, say in Des Moines or Peoria, there are actually decent people looking for significant others and not relying on a 10-year-old photo to stir their loins into a sexual frenzy. These apps might be effective for folks out there who can’t find the time for dating or casual meet and greets. If you are currently finding love and interesting conversation through dating apps like Tinder, JFIIX, Zoosk, Christian Mingle or even the fascinating Farmers Only – I can only wish you the best of luck.

    And if you get sick of looking for love in all the wrong places, you can always move to Los Angeles. I know where Amber Rose is having her birthday party next year…

    Buy Zach’s Book “Talent Will Get You Nowhere” at Amazon.com!

    TWGYNSlidehttp://www.amazon.com/Talent-Will-Get-You-Nowhere/dp/0983723737

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  • From April 25 – 28, ZACH will lead a band featuring Nashville legends -while performing LIVE at the world famous Tootsie’s Orchid Lounge in Nashville during live tapings of the hit NFL Network show “Good Morning Football”Screen Shot 2019-04-08 at 10.38.25 PMZach’s band Zachariah & the Lobos Riders recently released their new album “Hacienda” to high praise Lead singer Zach Selwyn, a former ESPN personality and digital sports content talent for TBS currently hosts the new interactive game show “Stacks” – Returning fall 2019. Stay tuned for more NFL Draft information! Show airs 6am-10am – prepare for NFL FREESTYLES, COUNTRY REWRITES, COVERS, EPIC CLOTHING and Zachariah ORIGINALS!

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    Zach Selwyn Photo by Brie Childers

    Watch the band’s newest music video HERE

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  • “LA DISPENSARY” LAUNCHES AS A GROUNDBREAKING VERTICAL INSTAGRAM SERIES EXPLORING LOS ANGELES’ CANNABIS CULTURE

    Los Angeles, CA – The cultural capital of cannabis finally has its own story told on screen. “LA Dispensary”, a new vertical comedy series that premiered on Instagram and YouTube Shorts takes viewers inside the quirky world of a fictional Los Angeles dispensary.

    TRAILER HERE

    Shot entirely in vertical format to match the way audiences consume content on their phones, “LA Dispensary” blends sketch comedy and observational humor from the perspective of two budtenders, played by Megahn Perry and writer/director Zach Selwyn. New guest stars enter the dispo every episode.

    “Cannabis is not just a product —it’s a lifestyle, a culture, and a community,” said Selwyn. “With ‘LA Dispensary’, I wanted to create something that was funny and original – as far as I can tell, this is one of the first vertical comedies out there which I think will be the future of Hollywood now that the studios have all moved to Ireland.”

    The series is designed for quick, binge-worthy viewing on Instagram, making it accessible to a global audience. The first two episodes have been released through Hiii Media’s Instagram @hiiimag – as well as @LADispensaryshow

    For Press Inquiries reach out to Zach@hiiimag.com

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  • Sadly, we had to postpone our summer shows – but we still have our merch! New T-shirts below! $25.00 – shipping included. DM z@zachariahmusic.com for info!

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    ALSO – our new EP CLOUD ROAD will be streaming everywhere in May 2020… HEADS UP! Early reviews have called it “Mac Miller meets Steve Earle.”We’ll take it!

    See you in the FALL!

    Z and LR!

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  • After a long night on the sauce, dont take your 2 kids to the Magic Kingdom. Hear Zach spin his tale about a fateful hungover day a the “Happiest Place on Earth.”

    Download song here – https://itunes.apple.com/us/album/hungover-at-disneyland/id952764244?i=952764250

     

  • T-Shirts $25.00 – includes S&H

    z@zachariahmusic.com for more info!

    TANK TOPS $20.00! Includes S&H!!!
    ZACH’S NOVEL! ORDER NOW!

    For signed copies – z@zachariahmusic.com

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  • Featuring Aubrey Richmond and Leroy Miller

    Click Image Below!
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  • Zach Selwyn has begun hosting a comedic “Real Fake News” Podcast for www.Audioup.com called AUDIO UP NEWS NETWORK or AUNN. Download EVERYWHERE and SUBSCRIBE!

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    Secondly, Zach is working on the script for Warner Brothers COuntry Artis UNCLE DRANK’s new Podcast. Follow him on IG @uncle_drank

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    CHECK OUT THE WEBSITE for more!

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  • *Warning – the following story contains sexually graphic and disgusting situations

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    My wife recently bought a $300 vibrator. It’s called a stingray. It pulsates. It’s waterproof. And it does everything but make sandwiches. My wife swears by it and they have a special relationship that extends beyond the bedroom. This throbbing beast has been brought up consistently at dinner conversations since she purchased it… I believe she even told her mother about it, as if she was introducing her to her new boyfriend.

    Women have been celebrating the vibrator for hundreds of years… It’s universally acceptable and widely acknowledged that most sexually healthy females have some sort of throbbing stunt penis hiding beneath a pile of T-shirts in their dresser drawers.

    However, if I came home one day with a $300 sex toy, it would be considered taboo. Men who do this sort of stuff have long been labeled as perverts and sexual deviants. And, men don’t really discuss masturbation details over wine and pasta at a group dinner.

    But why?

    Maybe men and sex toys do not go together because most men are seemingly easier to please. After all, all we need is a magazine, a free hand and some “me time.”

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    The famous Australian man caught “beating it” at work in 2013

    I have never used a sex toy on myself. I am not saying that I haven’t been intrigued by the molds of “Jenna Haze’s Pussy and Asshole” that I have seen for sale at an adult store, but shelling out hundreds of dollars for a rubber vagina has never been high on my priority list. Plus.” Real Dolls” are like, five grand. Plus, in humble my opinion, nothing could really beat the time-honored tradition of good old fashioned jerking-off.

    But then someone sent me a free “Fleshlight.”

    Holy shit.

    I had heard about the Fleshlight forever. It was an early podcast sponsor and was the rage of the Adult Video Awards when I covered them for a TV show back in 2007. But still, I had never tried one, and I wasn’t exactly running out to make a purchase without knowing that it would be worth it… Then again, it’s not exactly the type of thing you borrow from a buddy…

    Opening the box, I was amazed to find that there are like, 25 different types of Fleshlight models ranging from any body orafice to Jenna Haze to an actual weird blue ALIEN vagina that I assume is supposed to make you feel like you are fucking Neytiri, Zoe Saldana’s character from Avatar…

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    You can choose the between Jenna Haze model…

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    And the strange blue “Alien” option…

    You are able to choose from a bevy of porn star clitoral replicas and adjust the suction level by twisting the back of the casing. It came with lube (necessary to simulate female wetness) and a cleaning cloth. It also had extensive directions about how to “wash your sleeve of remaining fluids” once you were done with it. This was a no-nonsense operation.

    I settled in one day after work before my wife and kids had come home from baseball practice. I opened up my Fleshlight and examined it. This particular model was not a signature porn star version, it was a “Stamina Training Unit” – meaning it was supposed to help you train to maintain an erection longer should you ever have a real life sexual encounter… This was the “elliptical” of Fleshlights.

    My first touch of the thing was unsettling. I felt weird. Deviant. I was fondling with an artificial body part. You know those weird people you see on TV who dig up corpses and have sex with them? For a second I wondered if I had stooped to their level.

    Until I inserted myself.

    It had been 15 years since I had felt any sexual pleasure with anyone other than my wife. I’m not sure how, but I suddenly became engorged and remained rock hard for the next seven minutes of thrusting, adjusting my technique, rhythm and stroke to this Fleshlight as if I was trying to give it an orgasm. Throughout this blissful and pure rubber sexual adventure, I felt as giddy as a 15-year-old learning how to unhook a bra strap in high school. It was something new and exciting…

    As I approached climax, I was wondering if it was a customary rule to finish inside the device – or if the recommended method was to jizz onto any nearby available tube sock. While deciding to pull myself out from the sensual erotic vagina, I grabbed and looked at the manual… It did not offer any “jizz directions.”

    I found myself climaxing into the sleeve. I immediately doubled over onto my bed as if I was 17 again and in the back of my Dodge Lancer. I was feeling pretty satisfied.

    And that’s when the guilt settled in.

    I had a large device on my penis. I had just cum into it and I was immediately dreading the moment when my son or wife would walk in. I began wondering if I had somehow caught an STD from the Fleshlight. Worst of all, I had to eventually pull out… which was a feeling that was so hauntingly real, that it reminded me of all the dorm rooms I had left at two in the morning in college after drunken sex romps… In my mind, I felt like I had somehow cheated on my wife with a Pi Beta Phi sophomore.
    My friend Mark, who works in virtual reality calmed my fears when I called and told him that I was not feeling very good following the encounter.

    “Dude, I’ve gone through, like – six Fleshlights!,” he said. “I get one every year… I had the Jesse Jayne model last year, bruh, that shit was nice! You should change them every six months or so.”

    Woah, six Fleshlights? The Jesse Jayne model? Change them every six months? Obviously I was not living up to my masturbatory potential.

    “Wait til you see this virtual reality shit we’re coming out with in a few years,” Mark explained. “Dude, you’ll be able to fuck Jessica Biel on a beach while Justin Timberlake is tied up to a nearby palm tree, crying.”

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    Virtual Reality porn is about to change out lives…

    “Are you serious?” I responded.

    “Dude, sex is about to go so virtual, we’re gonna all turn into a world of jizz monkeys shooting 9 to 10 loads a day.”

    “Dude, in the future you’ll be able to fuck Jessica Biel on a beach while Justin Timberlake is tied up to a nearby palm tree, crying,” my friend Mark told me.

    I did some research. If Mark’s prediction, and the internet is correct, the world will enter the virtual porn sex space in the next few years. People will put on their devices and set up a “scene” where they can have sex with a digital female while they pleasure themselves physically. At first, the sex models will be outrageously priced and unaffordable, but eventually, both men and women will all be pounding away at any number of virtual lovers through the power of visual stimulation.

    That’s on some Westworld level shit right there.

    Feeling less guilty about my Fleshlight encounter, I read the manual about how to clean it out. I learned that Fleshlight makes a special soap that I would now have to buy if I wanted it to stay in pristine condition. I would also have to double up on my lubrication as the sample pack they included was quite small. And then there is the washing of it.  Running warm water through a fake vagina isn’t the most comforting part about using a Fleshlight, but it’s a necessary one if you want to keep it in good condition.

    It’s like cleaning your bar-be-cue after every use.

    When my wife got home, I shared my experience with her and she actually was proud of me. She told me that she thought men should be able to experience the heightened pleasure of something other than just your hand once in a while. Hearing this got me thinking…

    “Well, look,” I said. “Pretty soon there’s gonna be a virtual reality device where I can have sex with Jessica Biel on a beach, can I get that too?”

    “Sure, if I can get one where I bang DeAndre Jordan,” she responded.

    “Oh, uhmm, let me think about it,” I responded.

    I went upstairs and hid my Fleshlight beneath some t-shirts in my dresser…

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    DeAndre Jordan’s “O-Face.”

    Subscribe to Zach’s PODCAST! Missi and Zach Might Bang!

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  • I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair  band with a name like “Durrty Toyze…”

    So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.

    On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)

    Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard. 

    A place notoriously known as “Rock-N-Roll Ralph’s.”

    Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames. 

    The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles. 

    Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street. 

    Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad. 

    So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it. 

    “Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think” 

    “What do you mean you think?” I asked. 

    “Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”

    “What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”

    “Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”

    That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.

    So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion: 

    This place was simply a filthy grocery store. 

    Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham. 

    The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll  Ralph’s” at closing time.

    “Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle. 

    Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time. 

    Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes. 

    The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.

    A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.

    As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley. 

    Not very Rock-n-Roll at all…

    (Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)

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Tag: Traffic

Read Zach’s New Short Story: Sig Alerts, Deadly Crashes and Overturned Turnip Trucks… Why I Turned Down a Job as an LA Traffic Reporter. 

  • May 1, 2025
  • by zachselwyn
  • · Comedy · Hero · Short Story · The Writer

By Zach Selwyn

“Mr. Selwyn – I think you’ve got a chance to make a lot of money in traffic,” the slightly overweight man staring at me from my computer told me. “We loved your audition… Are you ready to become the next LA eye in the sky?”

“Uhmmm… Can I think about this for a couple of days?”

If you are wondering how I found myself in an online interview to become one of those traffic reporter guys with a nickname like “The SKYLORD,” look no further than the current state of the film and television industry in Los Angeles. 

About a year ago, as the Screen Actor’s and Writer’s Guild strikes were coming to an end, I found myself pretty deeply in debt.  My last job at a startup media company had gone away the same week that I had bought my first ever new car – a Tesla by the way – and my son was getting ready to start college. In two weeks, I had gone from a top creative executive at a media company to an unemployed 48-year old actor and musician… something I hadn’t been in three years. Expenses were high and no TV work was on the horizon. California’s ridiculous non-existent tax benefits on TV and film production had devastated the very industry that this town was originally founded upon. In short, Hollywood moved out of Hollywood. 

To give you an example of how unions and tax incentives have fucked up this city, a friend of mine who is an indy film producer, recently told me about his upcoming project about a pack of possessed coyotes attacking hikers high in the Hollywood Hills. I auditioned. I got a great response. I was excited that something was going to be shot in my own backyard. When I asked my friend the producer about the shooting schedule in LA, he was perplexed… 

“We’re not shooting in LA… We are shooting in Colombia,” he said. 

I didn’t get the part. 

So, as usual, I texted everybody I knew in the business and asked for work. Nobody had anything. Some were off trying their hands at real estate. Some were applying at Trader Joe’s. Others said the Apple Store had decent health benefits. It was bleak. So I logged back into my Linked In account and started looking for any job I could find.

One morning I stumbled across a company that was looking for “Voiceover Talent For a Radio Gig.” After filling out an online application, a recruiter named Steve Bunch reached out to me and asked me to record a simple vocal demo. He sent me a voice sample… and it did not take me long to find out that this was not some amazing cartoon voice job on a show like Family Guy… This audition was to become a traffic reporter in Los Angeles. A TRAFFIC REPORTER? Sure, it sounded like an odd job, but in a way it was totally in my wheelhouse. I’ve announced and done voices for hundreds of projects… and let’s just say I was intrigued. Especially when I found out that the gig promised, “AFTRA union pay, 100K, health insurance and a 401 K.” 

A 401 K? I thought to myself…  Shit, in my 28 years in Hollywood, I had managed to save about $3,200 for my future. If I could guarantee some wealth in my later years? I would talk about car accidents and freeway closures on the radio all day! Who cares if I didn’t know what a ‘Sig Alert’ was?

But first, let’s face it. Linked In absolutely sucks. In the five or six years I have been on the site – I’ve applied for hundreds of jobs ranging from writing to hosting to creative positions and production jobs… During that time I have maybe been given an interview TWICE. There is nothing more disheartening than seeing that 798 other candidates have already applied for the same gig and that they are more qualified than you are. I did get one paid gig from their website… and it involved selling my facial expressions to an AI company that was digitizing actors for $300. Hey, times are tough. I don’t have many other skills beyond the entertainment industry. Plus, I’m not about to start an “Only Dads” account where I do dirty things for old rich men who are into middle-aged Jewish guys. (Although my wife is contemplating a cooking-with-her-feet Only Fans channel called “Bon Appe-FEET.”) 

We’ve already trademarked the name.

So, I wrote Steve Bunch back. I was asked to write something about traffic and record it as if I was announcing it on the radio. I researched some phrases and dropped a killer take on some made up freeway bullshit that sounded legitimate. Here is what i said:

We have a SIG Alert off the 405 just before the 101 freeway that’s been backing up traffic for ten minutes – we are GRIDLOCKED and LOADED –  also if you’re heading into Glendale look out for that disabled vehicle on the 170 near Burbank- that should be clearing up in just a few minutes-  and be careful of some sort of large dead animal if you’re anywhere near the westside around Bundy – there’s your afternoon traffic report- I’m Zach keeping you on track- and as always – getting you safely back… HOME.

Boom. I fucking nailed it. I threw a little reverb on my voice and sent it out to Steve Bunch awaiting an offer to start recording my voice from home for $100,000 a year. 

Steve reached out the following day. He said I was a natural. He loved my audition and even remarked that I had potential to be “One of L.A’s top traffic talents…” if I stuck with it. He mentioned the LA legends of the past… like Bill Keene and modern day freeway phenoms like Stu Mundel and Ginger Chan.

“I’m not familiar with them,” I said, meekly. 

“You will be.”

Through Steve, I quickly learned that being a traffic reporter involves a hell of a lot more than speaking traffic jam jargon into a microphone. In fact, this job was NOTHING like I had imagined. 

“So, here’s how it works, Zach – firstly do you have a car?” Steve Bunch asked.

  “Yes, of course!”

“Great… Well, this job requires you to be in-person at the office around 5:15 a.m. every day to get to the morning rush – but the good news is you’re DONE by 10:30… You can go home for a lunch break but need to get back by 1:00 for the after lunch commute. After that you’re pretty much prepping for the drive home around four and then you’re sending out reports until nine p.m.

“So… it’s like a 15-hour day?” I asked. 

“Give or take, but you have breaks in between,” Steve Bunch  said. 

“Uhm… And where is the office, exactly?”

“We’re over in Long Beach by the 405. Where do you live?” 

“Uhm, I’m like in Hollywood,” I said. 

“Oh, well… you’d probably have to move.”

 “Well, I drive my daughter to school and run carpools and like, all that stuff.”

Steve went silent. I heard him take a deep breath as if he had just been wasting his time in talking to me. 

“You know, most of our applicants are empty nesters or they have a non-working spouse,” he said. “But if it helps, it IS an AFTRA job… so you would earn union wages. Like I said, there is a LOT of money in traffic.”

“Well, I mean – I can’t just uproot my family to Long Beach,” I said. 

“Well, there’s a six-week training period you’d have to attend, most people move and rent places during that time”

“Really?” I giggled. “Six weeks? This whole thing seems pretty simple to me.”

For some reason, that pissed Steve Bunch off. As if I had broken the cardinal sin in traffic talk. He got serious and became slightly aggressive. 

“You think this job is easy?” Steve responded. “You try listening to responders and police scanners all day and then writing traffic copy without the proper training. Lemme ask you a question. Do you even know what a Sig Alert is?”

Oh boy. Steve was mad. Here it was, my first job offer in nearly a year and a half and I was mocking the guy trying to recruit me directly to his face. I explained to Steve that I had no idea what the hell a ‘Sig Alert’ was – I just thought  it meant that there was like, a SIGNAL that ALERTED you to bad traffic.

“Wrong,” Steve said, almost sounding appalled. “It’s when an incident causes a delay that lasts over 30 minutes or more. In your audition, you said you had a Sig Alert that was only a ten minute delay. That is HARDLY a Sig Alert, my friend. That’s called slight congestion!”

“Oh,” I said, humbled. “I guess there are some things I wasn’t aware of.”

Steve went on and on about obscure traffic factoids that could not have been more boring. I learned that the LAPD invented the Sig Alert in 1955 from a guy named Lloyd Sigmon who they named it after. I learned that a 1124 code meant there was an overturned vehicle. I even learned that CFJDE stood for “Caucasian Female Juvenile Driving Erratically”

“These are the types of things you need to be familiar with,” Steve said. “This is the traffic capital of the world and you have a chance to help these commuters get to their destinations… we’re sleek, organized and we take this job VERY seriously. Starting salary is 55 thousand but it will go up as you work overtime. So, what do you say? Would you be able to start training in the next two weeks?”

Look. I hate turning down jobs. Especially in today’s economy and with my debt where it is. BUT, to logically start every day of my week in Long beach at 5:15 would mean I leave my house at 4:30 a.m. I would never see my wife or my kids again. I would spend my entire life either IN traffic and talking about it. All I could think of was how I once dreamt of hosting the news on Saturday Night Live  and now I was going to be telling radio listeners that there was an overturned turnip truck blocking three lanes on the 405 freeway. I politely had to tell Steve that I wasn’t able to take the job due to the long hours and the daily commute. 

“Yeah, I understand,” Steve said, sounding defeated. “Seems like less people care about the traffic reports these days… Everybody’s got Waze and Google maps and A.I. and all that stuff… so weird. But who knows… if you change your mind, we may have a spot for you.”

“Sure, Mr. Bunch,” I said. “And thank you for the interview.”

Over the past year, I’ve told this story to a lot of people, many of whom are struggling to make ends meet in today’s Hollywood. Most folks agree that, although it may not have been the best job in the world, it sure would beat digging ditches. I just didn’t know how I would be able to pull it off with my family responsibilities. However, any time I am driving home and I happen to have a radio station playing and the traffic guy comes on and tells me about some lane closure or a deadly crash, I salute him for taking the leap into the world of traffic reporting. I wasn’t able to make it work, but you never know what the future holds. I just wanna be able to spend as much time with my family as possible before I’m an empty nester. 

And tonight, it looks like I’m gonna be late for dinner… Seems like there’s a Sig Alert on the 101 South…

Listen to Zach’s Newest album “Rodeo Zach’s Last Ride“

ZACH SELWYN is a humor writer, actor and musician based in Los Angeles. 

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