Actor. Musician. Host. Writer. Dinner Guest.
Missi Pyle and Zach Selwyn are back at it this week performing live from the legendary Hotel Cafe – 1623 Cahuenga Blvd. in Los Angeles – special guests from Missi’s new YouTube Red show! $10 at door
DISNEY XD 8:00 pm March 16!
also starring the man – Zach Lavine… !!!
Zach LaVine will guest star on Disney’s ‘Kirby Buckets’ this week
Out of Touch at The Dream Hotel * 2015 By Zach Selwyn
It was two-o-clock in the morning and I was standing on the street outside the Dream Hotel in New York City when a slick looking hustler in a Panama hat sided up to me.
“You looking for girls tonight?” He said.
“Naah man, I’m just trying to get some air.”
“You sure? Just up those stairs across the street is all kinds of hoes… I’m talking Thai girls, Russians, Mamis… You ever bang a bad bitch?”
“What exactly is a bad bitch?” I asked.
“If you don’t know, then you’ve never banged one…”
I have been in New York City for roughly 36 hours. In that time, I have averaged 4 hours of sleep a night, eaten 7 street hot dogs and drank close to 19 cups of bad deli coffee. I have also realized that I am the most out of touch loser in the city. The average Manhattan man around my age is sporting a hundred dollar undercut and a long beard – which is eerily similar to L.A. (With only a few less Man-Buns). The difference is, these guys are also rocking 3,000 dollar Ted Baker suits and wingtips. As for me, I am wearing a 1970’s – era Wrangler cowboy shirt, some Lee Riders from the early 80’s and a pair of ¾ boots I scored from a TV show wardrobe department about 4 years ago. My hair is pretty tame and I still have Beverly Hills 90210-era sideburns. I’m also wearing a trucker cap that reads “Roy Clark” on it, bellbottoms and a belt buckle that features Chester the Cheetah riding a Harley motorcycle beneath the inscription “Cheesy Rider.”
I feel a little like Jon Voight in Midnight Cowboy because NOBODY is dressed like me. Funny thing is, this is how I have been dressing for 15 years. A few years back, in the early 00’s, everybody started dressing like this. Now, those days are long gone and I’m the only guy on 8th Avenue wearing a shirt that unsnaps when you tear it apart and a turquoise ring.
And apparently, I have no idea what a “bad bitch” is.
I realized I was grossly under-dressed when I attended the first business dinner with the company I am working for. I figured it would be a quick bite at a local bar, but it turned into the type of place where they asked me to remove my hat as I sat down. The next day, at the company’s request, I made my way to a J. Crew to try and find something respectable that I would feel comfortable wearing. I settled on a checkered red, white and blue button-down and some horrendously skinny jeans. The price? $254.
When the sales associate asked me “how my sock game” was, I told him, “Fine. I buy all my socks at Ross: Dress for Less.”
He grimaced.
“How’s your shoe game?” He asked.
“I have these nice ¾ boots,” I said.
“Uggh, please – nobody is wearing ¾ boots anymore,” he retorted. “You need some wings!”
I walked out of the store.
I couldn’t place my finger on it, but Manhattan had begun to seem too cookie cutter. I guess I was aware of the Duane Reade explosion and the Starbucks on every corner, but I was not prepared for the fashion clones that had sprouted up everywhere. Sure I was ten years older than the average guy out on a Wednesday night, but even I could sense a lack of originality. New York City, which was once full of punk street kids, trendsetters and Mapplethorpe-worshipping leather daddies sticking whips in their asses and walking into a Saks Fifth Avenue, had become somewhat tame.
I recently read an interview with AdRock of the Beastie Boys talking about how the “New York of his youth had disappeared.” I was beginning to understand what he was talking about. Manhattan in the 70’s and 80’s – before the crackdowns and the $8200 a month rent – was an artistic and fantastic place to be. These were the days before the smelly Times Square Jack Sparrows. Before Hell’s Kitchen was a gentrified hipster paradise. In the late 80’s I would visit my second cousin and roll down Canal Street to buy fake Gucci jackets, leather African medallion necklaces and a bootleg cassette of LL Cool J’s Walking With a Panther. The tape-dealers would offer me “smoke,” which scared the crap out of me. At one point, my mom dragged me away from a couple of black guys who were standing around Washington Square Park discussing the new Bobby Brown On Our Own song from Ghostbusters II. I tried to inject some white boy wisdom by saying I thought Bobby should’ve written a second rap verse instead of repeating the “Too hot to handle, too cold to hold” line and they ignored me as if I was “Chester the Terrier” following around the bigger “Spike the Bulldog” in the Looney Tunes cartoons.
The only exception I could find was in the Dream Hotel. The first couple of nights I was in town, I took it easy, stayed in my room, watched TV and had sex with the full-length pillow. However, a hotel room can only hold you captive for so long and eventually I came downstairs to find out where the notorious dark side of this fantastic city had wound up. I now believe it all centers around the Dream Hotel. Within an hour of hanging in the lobby, I was propositioned by more pimps, hustlers, hoes and drug dealers than I have seen in 20 years in Los Angeles. Methy looking skinny teenagers were offering me weed, cocaine and what they claim is “Government pure MDMA.” The lobby was crawling with hookers and late night denizens of the rooftop nightclub, which is named “PDH.” An acronym for what I can only imagine is “Pimps, Drugs and Hoes” based on the army of thick women standing around comparing 9 inch Indian weaves and elastic black twat-length skirts that barely cover their clitori. (Is that the plural for “clitoris?”)
The new Manhattan underbelly had become what Jay-Z sang about in Empire State of Mind. “Ballplayers, rap stars, addicted to that limelight…” Everywhere I went folks were talking about money, cars and rap music. If Los Angeles is supposedly a vapid, material city full of superficial idiots, New York City has embraced a lifestyle full of flashy watches, bottle service, velvet ropes and hangers on… So much so that when I tried to get access to the PDH nightclub on the top floor, the bouncer looked at my “shoe game” and instructed me to “please wait in the other bar.”
I didn’t really want to go up to PDH, but it did seem like it had to be part of my Dream Hotel adventure. So I waited in the bar drinking 17 dollar glasses of shoddy tempranillo wondering how anyone can listen to this much house and trap music in one day. The hotel sort of felt like Miami, but it was 40 degrees cooler and Pitbull wasn’t here singing some shitty song about how “white girl got some ass.”
Finally a large Puerto Rican man came over and told me that since I was a guest of the hotel, all I needed to do was show my room key and I could gain access to the club. I sauntered up towards the door, bypassing the line of desperate gold diggers and club kids and flashed my hotel room key. It was the first time in my entire trip that I had felt somewhat cool.
The nightclub was everything I always hated about nightclubs. Expensive drinks, a DJ mixing Calvin Harris with Blondie, hairy men pouring vodka-cranberry drinks for girls who were most likely being paid to hang around them and intimidating looking security guards who mad-dogged anybody ordering a single beer instead of a 2500 dollar bottle of Grey Goose.
I stayed for 8 minutes.
On my way downstairs, I decided I had to get outside and just see the street. I was sick of the lines, the attitude and the fact that a cast member from Real Housewives of Atlanta had demanded to cut the line… and was placated with a free bottle of vodka. I had to walk to a deli and buy some water and eat a sandwich and try to get some sleep before my work event the following day.
I came back to the hotel with my snacks and drinks – which, by the way, were shoved into about 11 plastic bags by the deli owner as if the plastic problem doesn’t exist in New York – and stopped to listen to the sidewalk pimps do their thing. They were like the dude selling Eddie Murphy’s gold hair dryer in Coming to America. I heard some remarkable stuff:
“You wanna table shower my man?”
“I got one tranny but she visiting her brother at Riker’s right now.”
“Playa, I can get you three at once, but you gotta wear three rubbers.”
I guess Manhattan hadn’t changed that much. Instead of bootleg tapes, men were looking for the booty. These hipster hotels had become infidelity dens and the cops just seemed to look the other way. And as for the falling crime rate – well – as this night was coming to a close, NBA player Chris Copeland was actually stabbed in an altercation outside of 1OAK nightclub just a few streets away from where I was staying.
As I strolled towards the entrance, I passed by my friend in the Panama hat one last time.
“Yo, son – I got you. I know you wanna find out what a bad bitch is,” he propositioned.
“I’m good, man,” I said. “I gotta get to bed.”
I went up to my room and had sex with the full-length pillow.
My wife and I received an Air BNB request online two weeks ago… It read as follows:
We’re five guys from Germany who don’t do drugs. We are excited to visit LA and really enjoy clubs and West Hollywood.
“What do you think, babe?” My wife asked me. “Should we accept their request?”
“I dunno,” I responded. “Five guys? Clubs? West Hollywood? Sounds like we’re inviting a bunch of Europeans over for a Bacchanalian orgy.”
“You’re an idiot,” she said. “They seem nice AND they said they don’t do drugs.”
“When you have to tell people you don’t do drugs, it means you definitely do drugs.”
“I’m approving them. We can always charge them if they mess anything up.”
I don’t know if I am the only one whose mind works like this, but when I hear that a crew of 25-year-old German dudes want to “go to clubs and enjoy West Hollywood,” I immediately think of that scene in Wolf of Wall Street when Jordan Belfort waltzes into his apartment early from a business trip and finds 25 guys sucking each other off on his $50,000 couches.
When you “Air BNB” your house out, you can’t help but formulate some concerns. We have rented to people of all sexual orientations and we are not bothered by any of it, however, in the six years that we have been doing this, I still haven’t come to terms with the fact that at some point, two strangers from Idaho fucked in our bed the night after they took their kids to Universal Studios.
My wife and I have been Air BNB’ing as long as it has been approved in Los Angeles. We own our house, travel often and don’t stress out when a family of four comes to LA and wants to rent our place for the week. We are often out of town during these times and for years most of our vacations have pretty much been paid for.
When we first began doing this, we rented our place to some younger twenty-somethings and their abhorrent treatment of our property became a serious issue. One six-person rock band from Brooklyn decided that our couch cushions would make fine ashtrays. Following another rental, three bachelorettes from Colorado accidentally left two dildos in my 9-year-old son’s bedroom.
After that, we decided that our home would be rented to families only.
But then we had the request from the five guys from Germany. Since we were going to be out of town that week and we didn’t have any other requests, it seemed like a safe option. Not only that, but the money we would get for the week would sure help us pay some badly overdue bills.
“Fine,” I told my wife. “But if our place gets wrecked that’s on you.”
We traveled to Tucson to visit my mom for a week and asked our dear friend Lauren to help check them in as they arrived. She called us that night with some interesting news.
“They seem sweet,” she said. “It’s weird though… all of them shave their legs.”
“Told ya, they’re male escorts,” I blurted.
“Shut up… maybe they’re like, on a swim team or something,” my wife offered.
“Well, they’re all in their early to mid 20’s,” Lauren relayed. “Good looking guys… but they are using one of your potted plants to put their cigarettes out in.”
500 miles away, I decided to just let it be. There wasn’t much to worry about. I had hidden my guitars in the basement, my vinyl collection was labeled off-limits (A 6-year-old had ruined a treasured Dire Straits LP I had left on the turntable a couple of years earlier) and we had a grand total of $32.16 in cash in the house. My wife’s jewelry was locked away in her closet and about the only valuable thing in our home was a shoe San Antonio Spurs guard Tony Parker had given me about 13 years ago… So what if they shaved their legs and smoked? Outta sight outta mind… We spent the week in Tucson hanging with my mom.
When we got back to our house on Saturday night, we anticipated the place would appear like it always does post Air BNB… Most people do their best to tidy up, take out trash, re-set furniture and clean out their leftovers from the fridge.
Upon entering our house, the first thing I noticed was that the entire place smelled like Axe Body Spray. Like, the entire house. Every room, every hallway, every bathroom… It had a post 9-keg fraternity party eminence to it.
When a toilet paper roll was finished, rather than replace the roll on the dispenser, they managed to just toss the empty cylinder behind the toilet.
We pride our house on our “Kids Art Wall” where we encourage guests to add to the collection. Over the years, dozens of kids have contributed drawings to the wall and it’s a fantastic little abstract collection of developing artistic minds across the world.
Needless to say, these guys didn’t add anything to the art wall.
They also did not bother to turn off any light in the house.
Nor did they take out the trash… at all. In our backyard, stuffed in about 25 paper grocery bags, resided the ruins of their week… hundreds of beer bottles, countless empty boxes of cigarettes, discarded Red Bull cans and bottles of Starbucks Double Shot Cappuccinos. There were over a dozen empty pizza boxes from three different delivery joints nearby and nine discarded Jack Daniel’s bottles… Not to mention the new cigarette butt succulent plant they had crafted. Maybe they didn’t do drugs, but these guys fucking partied.
According to my calculations… and to the grocery store receipts I found in one of the random trash bags, these guys lived on beer, cigarettes, pizza, energy drinks and coffee for five days. That was it. There was NO sign anywhere that a single meal other than pizza had been consumed. There was, however, one ominous item listed on a grocery store receipt from Thursday: MAYONNAISE.
“What do you think they bought mayonnaise for?” I yelled to my wife across the house.
“Uggh, there are shaved pubes in the sink!” she responded.
As I went around the house opening every window to air it out, I could only imagine what kind of debauchery these Euro-bros got into in our house. Was there any freaky sex? Any late night drug use? Did they jack-off in every room? After finding a piece of pizza jammed in our pool filter, my wife panicked, called our cleaning lady and told her she would have to work a double shift the next day. After finding an empty carton of cigarettes that said “Smoking Kills” on the floor of my daughter’s room, we decided to sleep on the floor in the one room where we do not allow renters to use rather than in our own beds.
The next morning, the Axe Body Spray scent was still lingering. We had taken out the trash and emptied the fridge, but our cleaning lady had the hardest job. When she was done for the day, she mentioned that these five guys had managed to use 32 bath towels during their five day stay. 32 fucking towels. When I was 25-years-old, I owned ONE bath towel that I washed like every six weeks! Who the fuck did these guys think they were?
I decided that a quick internet search on these guys might alleviate my concerns. The kid who had booked the place and had been responsible for the payment was listed as simply a “coach” in Munich. Not sure what kind… Soccer coach? Life coach? Sober coach? (Doubtful). Whatever the case, I checked out his Twitter account and he had recently tweeted about his upcoming trip to the United States. It read as follows:
Me and the boys are going to Hollywood to parteeeey with movie stars! Then VEGAS BABY VEGAS! What happens in Vegas STAYS in VEGAS!!!
After realizing that this guy was still quoting Vince Vaughn from Swingers, a 20-year-old film, I felt a small bond with him. He had probably tried to find a decent place in LA to rent, but was met with rejection after rejection by worried homeowners like myself. He was 25 and just looking to party with movie stars and now he was apparently in Las Vegas, most likely contracting that new un-treatable strain of gonorrhea I keep seeing on billboards all over town.
After a few days, the house felt like home again and my son and daughter fell into their summer routines of Fortnite, swimming and staying up until 11. I thought of this strange world we were subjecting them to… After all, not many kids are forced to leave their houses for Air BNB renters every few weeks. Still, maybe the constant travel and new experiences will teach them more about the world and someday they’ll thank us for forcing them into the car for 8-hour road trips to Arizona… Maybe someday my son and his good friends will go desecrate a family’s house in Germany with their own beer bottles, cigarettes and sink pubes. If anything, these are experiences that not every kid gets to have.
I put my kids to bed and brushed my teeth. My wife and I agreed to watch a new Netflix show and I drank some water. Happy to be back in my bed, I finally felt relaxed for the first time in a week…
And then I found a used condom in the drawer of my bedside table…
ZACH SELWYN’S HOUSE IS CURRENTLY AVAILABLE ON AIR BNB… FOR RESPECTABLE FAMILIES ONLY.
Watch Zach interview BOB DYLAN!
In the late 90’s I was lucky enough to sleep with a Playboy
Centerfold. For the sake of this story, let’s call her “Miss July.” She
wasn’t the current centerfold by any means, in fact her issue had
already been off the racks for nearly seven years at the time of our
tryst, but she had been a popular Playmate in the 90’s… and one that I
had admired for years. For some reason, the planets aligned and she
and I shared a three-night fling at our respected apartments doing all
we could to pretend that we had anything in common outside of our bed
sheets.
Following our little hook up, I rifled through a used bookstore for
her back issue, buying at least six copies to give to my high school
friends. I called nearly every guy I knew to share in my glory and
walked on air for a good three months after our encounter, knowing
that I had achieved one of the ultimate male fantasies. I even sent a
back issue to my dad. After all, Playboy was my bible growing up and
bedding one of the world’s most beautiful women suddenly made me feel
like I could accomplish anything in my life.
Last week, while walking through a grocery store with my 10-year-old
son, I ran into Miss July in the produce section. At first, I stopped
and stared at her, like every man in the store had been doing since
she walked in the vicinity. She was still gorgeous and shapely and
wearing an outfit that only a Playmate can get away with.
Her breasts were still high and on display. He hair still blonde and
bountiful, with ringlets cascading beneath her shoulders – as if she
was currently in the middle of a photo shoot. I ogled for a minute,
before coming to the realization that she was, indeed, Miss July. My
Miss July. The girl I had slept with all those years ago. I hadn’t
thought of her in so long, I assumed she had moved to the other side
of the country where I would never see her again.
And now here she was fondling a pair of avocados.
“Why are you staring at that girl?” My son asked, snapping me out of
the coma my 40-year-old mind had drifted into.
“Oh, I think I know her,” I said, secretly hoping that he might
recognize her beauty and high-five me after we left the grocery store.
“Cool,” he responded. “Can I play on your phone?”
I gathered my thoughts and strolled around to the coffee aisle. I
wasn’t sure if I was going to say hello to her, afraid that she would
think I was some stalker from her Playmate days. I also didn’t want
her to blurt out something stupid, like “Oh my GOD! You were that guy
I slept with in the 90’s!” Worst of all, I thought, she wouldn’t
remember me at all. I let my son pick out some cereal as I mulled over
my next move.
Like most happily married men, I still harbor the memories of my
single years when one-night stands were so daring and fun and
whimsical. After all these years, they hold a nostalgic place in my
heart as something fantastic and perfect – when in reality they were
normally panic-riddled and led to health concerns and loneliness.
My week with Miss July began at a nightclub in Hollywood. She was
gorgeous, fending off the masses with her icy stare and constantly
turning down drinks from potential suitors clamoring to be in her
airspace. I had no idea she was a Playmate at the time, but she
certainly had the look. She was dressed to the nines in a fur jacket
and sipping on a vodka drink when my friends dared me to go speak to
her. As I was in my cups, I waltzed directly up to her and began
rubbing her jacket.
“Interesting. A New Zealand back country field rabbit coat… Very
rare,” I said.
She laughed and stared me deep in the eyes.
“Are you on ecstasy?” She replied.
“No,” I exclaimed. “Not at all… why?
“Normally when I wear this coat out a bunch of druggies just want to pet it.”
I laughed and thought of a quick comeback.
“I’d rather pet you,” I blurted out confidently.
She actually laughed and wrote her number down on a bar napkin. I told
her I’d call her and I did – the next day – breaking any rules which I
had learned from popular movies like Swingers. She was surprised to
hear from me. We made plans to go out to a Casa Vega, a Mexican
restaurant in the valley for margaritas the following night. When she
cancelled on me two hours beforehand, I thought I was doomed. When I
asked her why she had to cancel, however, my eyes lit up.
“I have to fly to Iowa for a Playboy convention in the morning, I’m so
sorry,” she said.
“Why? Do you sell advertising for them or something?” I inquired.
“No, silly – I was Miss July a few years ago! I thought you knew…”
I didn’t know. Now I did. I immediately called my friends and sang
them J. Giels Band lyrics through the receiver. Yes. My baby was a
centerfold.
A week later, we hit Casa Vega. At one point she went outside
to smoke and I let her go alone. (I was trying to quit at the time).
When a guy at the bar saw this, he motioned to me and said, “Dude, you don’t let a girl that hot out of your sight for any amount of time.”
I ignored him, assuming she would brush off any potential creeps and
return back to our bar stool where we’d finish our drinks and continue
our evening. After 20 minutes, however, I began to grow nervous.
I went out to the smoking section, and sure enough, there they were:
MEN. All kinds… Guys who had intended to come inside for dinner but
were so mesmerized by her beauty that they decided to hang outside a
little longer. Guys who didn’t even smoke were bumming cigarettes from
her and chain smoking. One guy even flipped her a business card and
said, “I scout for Playboy, if you ever want to be in the magazine,
let me know…”
She laughed and to my surprise grabbed me by the arm. All the men’s
faces dropped as they saw this 23-year-old kid with a Strokes haircut
coyly slip his hand around the top of her waist. Dejected, the guys
all walked inside with their heads down, preparing to settle for
baskets of chips and salsa and not the ravishing creature who I was
lucky enough to be spending the night with.
We went to another bar and then went to my place. Two nights later, I
joined her at her place. We went out once more, on a Saturday, but she
got swept up in a crowd of famous actors and I stood around waiting
for her to return to me, feeling like the unpopular kid in junior high
who can’t muster up the balls to ask a girl to dance. Eventually, when
she began partaking in their bottle service vodka, I grew frustrated,
knowing my time was up. Without even saying good-bye, I grabbed my
jacket and made a quick exit, calling my buddies to meet me for a
heartbreak beer at Coach and Horses, my old favorite dive bar.
“So what if it’s over?” My buddy said. “You were with a Playmate!”
“Yeah dude, my last hook up was with the hostess at Yankee Doodles in
Agoura Hills,” said another.
As the drinks flowed, my confidence returned and I quickly got over
the fling with the help of some good friends. The next day Miss July
and I exchanged a few phone messages, but never reconnected.
Even though it was over, I was still waking on air, feeling as if I
had done all I could and was now exuding an air of confidence that
nobody could touch. I even kept two of her back issues for myself. One
to put on the coffee table, and one to put in a pristine cellophane
folder where it would remain intact on my bookshelf until the end of
my days… It still sits there today.
As I rounded the bread aisle, I saw her again. As luck would have it,
we were approaching the check out line at the same time, inspecting our carts and reaching into our wallets for ATM cards. I purposefully took the spot in line directly behind her and noticed as she unloaded
an unusual amount of dog food onto the conveyor belt. She also bought butter, apples, avocados, bananas, Kombucha and a pre-made tray of
sushi. I was still staring. My 10-year-old took advantage of my distant
gaze and slipped two packs of M & M’s into my cart. I didn’t care. I
had butterflies in my stomach as if I was back in that Hollywood
nightclub 17 years earlier… But then it hit me: I was married. I was
standing with my child. I had no reason to not say something. If
anything, I thought, it would extend the memory a few more years. I
decided to go in for the kill.
“Is your name Taylor? (Not her real name)” I asked.
She looked up at me and smiled.
“Yeah, who are you?”
“My name is Zach,” I said. “Not sure if you remember me, but we sort
of dated about 17 years ago… we met at a nightclub and went to Casa
Vega…?”
She looked me over, perplexed.
“Were you that drummer?” She asked.
“No, but I play music…”
“Oh, you were the guy who knew Green Day!”
“No,” I said.
“Oh. Did you know Quentin?”
“Nope,” I responded, realizing that I was barely a flicker of memory
in her mind all these years later – whereas she had held the top spot
in my gallery of former flames for close to two decades. I was a bit
embarrassed.
“Oh, wait!” She said. “Did you used to have long curly hair? And you
lived on Harper Avenue and you played me Crash into Me by Dave
Matthews Band on your guitar?”
The cashier chuckled.
“Uhh, yeah, that was me,” I said, blushing.
She hugged me as if we were long lost siblings. I felt my wobbly arms
go around her body once more, immediately wondering what would have
happened if I hadn’t been so stubborn at that bar all those years ago.
My chest pressed against hers and for a brief moment I was 23 again,
stupidly running around Hollywood with a group of horny friends
worrying about nothing but a 10 a.m. commercial audition and where I
was going to be drinking that night. She pulled away and paid for her
groceries and stood behind the bag boy waiting for me to pay and
rejoin her. When I did, we caught up briefly and I introduced her to
my son… who seemed to not have any interest in this beautiful woman
that his dad was talking to.
As it turns out, Miss July still did Playmate conventions. She was
living in the valley, had been married for a year but was divorced and
was raising her 3 small dogs, Gucci, Dorito and Mr. Farts-A-Lot. She
didn’t go out anymore, was disappointed with Tinder and loved
The Big Bang Theory. I felt like she was reciting her “Turn-On” list
from her Centerfold interview page – but had updated it as a
middle-aged woman.
We exchanged numbers and she remarked on how handsome my son was. I
told her I’d invite her out to see my band if we ever played again and
I watched her speed off in her Prius. I thought back to the nights we
had shared together and then looked back at my son, blissfully playing
on my phone, seemingly unaware of what had transpired between his father and
that mysterious girl in the produce section 17 years earlier.
As we drove home, he handed me back my phone and stared out the
window. As I watched his eyes dart around the city, I thought of his
future and how he was still so young and innocent and had the entire
world ahead of him. I realized how happy I was to be spending my life
with my wife, my daughter and him, and not a smelly pug named Mr.
Farts-a-Lot.
And then, after a few minutes of driving, he broke the silence.
“Dad, I wanna learn some Dave Matthews Band songs on guitar,” he said.
They grow up so fast…
READ ZACH’S NERDIST STORY “RE-EXAMINING THE NBA DRAFT ID I HAD BEEN SELECTED!”
https://nerdist.com/re-examining-the-1997-nba-draft-if-i-had-been-selected/
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
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Rodeo Zach is back… and the new single is BLOWING UP. Everywhere. Check the video out and demand to see Zach on tour either solo or with Bubbles and the Shitrockers!!!
Zach Selwyn 