Zachariah & the Lobos Riders
“Ghosts in This Guitar”
Skywriting (c) 2014 Papago Records
Actor. Musician. Host. Writer. Dinner Guest.
-
DISNEY XD 8:00 pm March 16!
also starring the man – Zach Lavine… !!!
Jacob Bertrand photo bombing Zach And Zach #kirbybuckets Zach LaVine will guest star on Disney’s ‘Kirby Buckets’ this week
-
By Zach Selwyn
“Mr. Selwyn – I think you’ve got a chance to make a lot of money in traffic,” the slightly overweight man staring at me from my computer told me. “We loved your audition… Are you ready to become the next LA eye in the sky?”
“Uhmmm… Can I think about this for a couple of days?”
If you are wondering how I found myself in an online interview to become one of those traffic reporter guys with a nickname like “The SKYLORD,” look no further than the current state of the film and television industry in Los Angeles.
About a year ago, as the Screen Actor’s and Writer’s Guild strikes were coming to an end, I found myself pretty deeply in debt. My last job at a startup media company had gone away the same week that I had bought my first ever new car – a Tesla by the way – and my son was getting ready to start college. In two weeks, I had gone from a top creative executive at a media company to an unemployed 48-year old actor and musician… something I hadn’t been in three years. Expenses were high and no TV work was on the horizon. California’s ridiculous non-existent tax benefits on TV and film production had devastated the very industry that this town was originally founded upon. In short, Hollywood moved out of Hollywood.
To give you an example of how unions and tax incentives have fucked up this city, a friend of mine who is an indy film producer, recently told me about his upcoming project about a pack of possessed coyotes attacking hikers high in the Hollywood Hills. I auditioned. I got a great response. I was excited that something was going to be shot in my own backyard. When I asked my friend the producer about the shooting schedule in LA, he was perplexed…
“We’re not shooting in LA… We are shooting in Colombia,” he said.
I didn’t get the part.
So, as usual, I texted everybody I knew in the business and asked for work. Nobody had anything. Some were off trying their hands at real estate. Some were applying at Trader Joe’s. Others said the Apple Store had decent health benefits. It was bleak. So I logged back into my Linked In account and started looking for any job I could find.
One morning I stumbled across a company that was looking for “Voiceover Talent For a Radio Gig.” After filling out an online application, a recruiter named Steve Bunch reached out to me and asked me to record a simple vocal demo. He sent me a voice sample… and it did not take me long to find out that this was not some amazing cartoon voice job on a show like Family Guy… This audition was to become a traffic reporter in Los Angeles. A TRAFFIC REPORTER? Sure, it sounded like an odd job, but in a way it was totally in my wheelhouse. I’ve announced and done voices for hundreds of projects… and let’s just say I was intrigued. Especially when I found out that the gig promised, “AFTRA union pay, 100K, health insurance and a 401 K.”
A 401 K? I thought to myself… Shit, in my 28 years in Hollywood, I had managed to save about $3,200 for my future. If I could guarantee some wealth in my later years? I would talk about car accidents and freeway closures on the radio all day! Who cares if I didn’t know what a ‘Sig Alert’ was?
But first, let’s face it. Linked In absolutely sucks. In the five or six years I have been on the site – I’ve applied for hundreds of jobs ranging from writing to hosting to creative positions and production jobs… During that time I have maybe been given an interview TWICE. There is nothing more disheartening than seeing that 798 other candidates have already applied for the same gig and that they are more qualified than you are. I did get one paid gig from their website… and it involved selling my facial expressions to an AI company that was digitizing actors for $300. Hey, times are tough. I don’t have many other skills beyond the entertainment industry. Plus, I’m not about to start an “Only Dads” account where I do dirty things for old rich men who are into middle-aged Jewish guys. (Although my wife is contemplating a cooking-with-her-feet Only Fans channel called “Bon Appe-FEET.”)
We’ve already trademarked the name.
So, I wrote Steve Bunch back. I was asked to write something about traffic and record it as if I was announcing it on the radio. I researched some phrases and dropped a killer take on some made up freeway bullshit that sounded legitimate. Here is what i said:
We have a SIG Alert off the 405 just before the 101 freeway that’s been backing up traffic for ten minutes – we are GRIDLOCKED and LOADED – also if you’re heading into Glendale look out for that disabled vehicle on the 170 near Burbank- that should be clearing up in just a few minutes- and be careful of some sort of large dead animal if you’re anywhere near the westside around Bundy – there’s your afternoon traffic report- I’m Zach keeping you on track- and as always – getting you safely back… HOME.
Boom. I fucking nailed it. I threw a little reverb on my voice and sent it out to Steve Bunch awaiting an offer to start recording my voice from home for $100,000 a year.
Steve reached out the following day. He said I was a natural. He loved my audition and even remarked that I had potential to be “One of L.A’s top traffic talents…” if I stuck with it. He mentioned the LA legends of the past… like Bill Keene and modern day freeway phenoms like Stu Mundel and Ginger Chan.
“I’m not familiar with them,” I said, meekly.
“You will be.”
Through Steve, I quickly learned that being a traffic reporter involves a hell of a lot more than speaking traffic jam jargon into a microphone. In fact, this job was NOTHING like I had imagined.
“So, here’s how it works, Zach – firstly do you have a car?” Steve Bunch asked.
“Yes, of course!”
“Great… Well, this job requires you to be in-person at the office around 5:15 a.m. every day to get to the morning rush – but the good news is you’re DONE by 10:30… You can go home for a lunch break but need to get back by 1:00 for the after lunch commute. After that you’re pretty much prepping for the drive home around four and then you’re sending out reports until nine p.m.
“So… it’s like a 15-hour day?” I asked.
“Give or take, but you have breaks in between,” Steve Bunch said.
“Uhm… And where is the office, exactly?”
“We’re over in Long Beach by the 405. Where do you live?”
“Uhm, I’m like in Hollywood,” I said.
“Oh, well… you’d probably have to move.”
“Well, I drive my daughter to school and run carpools and like, all that stuff.”
Steve went silent. I heard him take a deep breath as if he had just been wasting his time in talking to me.
“You know, most of our applicants are empty nesters or they have a non-working spouse,” he said. “But if it helps, it IS an AFTRA job… so you would earn union wages. Like I said, there is a LOT of money in traffic.”
“Well, I mean – I can’t just uproot my family to Long Beach,” I said.
“Well, there’s a six-week training period you’d have to attend, most people move and rent places during that time”
“Really?” I giggled. “Six weeks? This whole thing seems pretty simple to me.”
For some reason, that pissed Steve Bunch off. As if I had broken the cardinal sin in traffic talk. He got serious and became slightly aggressive.
“You think this job is easy?” Steve responded. “You try listening to responders and police scanners all day and then writing traffic copy without the proper training. Lemme ask you a question. Do you even know what a Sig Alert is?”
Oh boy. Steve was mad. Here it was, my first job offer in nearly a year and a half and I was mocking the guy trying to recruit me directly to his face. I explained to Steve that I had no idea what the hell a ‘Sig Alert’ was – I just thought it meant that there was like, a SIGNAL that ALERTED you to bad traffic.
“Wrong,” Steve said, almost sounding appalled. “It’s when an incident causes a delay that lasts over 30 minutes or more. In your audition, you said you had a Sig Alert that was only a ten minute delay. That is HARDLY a Sig Alert, my friend. That’s called slight congestion!”
“Oh,” I said, humbled. “I guess there are some things I wasn’t aware of.”
Steve went on and on about obscure traffic factoids that could not have been more boring. I learned that the LAPD invented the Sig Alert in 1955 from a guy named Lloyd Sigmon who they named it after. I learned that a 1124 code meant there was an overturned vehicle. I even learned that CFJDE stood for “Caucasian Female Juvenile Driving Erratically”
“These are the types of things you need to be familiar with,” Steve said. “This is the traffic capital of the world and you have a chance to help these commuters get to their destinations… we’re sleek, organized and we take this job VERY seriously. Starting salary is 55 thousand but it will go up as you work overtime. So, what do you say? Would you be able to start training in the next two weeks?”
Look. I hate turning down jobs. Especially in today’s economy and with my debt where it is. BUT, to logically start every day of my week in Long beach at 5:15 would mean I leave my house at 4:30 a.m. I would never see my wife or my kids again. I would spend my entire life either IN traffic and talking about it. All I could think of was how I once dreamt of hosting the news on Saturday Night Live and now I was going to be telling radio listeners that there was an overturned turnip truck blocking three lanes on the 405 freeway. I politely had to tell Steve that I wasn’t able to take the job due to the long hours and the daily commute.
“Yeah, I understand,” Steve said, sounding defeated. “Seems like less people care about the traffic reports these days… Everybody’s got Waze and Google maps and A.I. and all that stuff… so weird. But who knows… if you change your mind, we may have a spot for you.”
“Sure, Mr. Bunch,” I said. “And thank you for the interview.”
Over the past year, I’ve told this story to a lot of people, many of whom are struggling to make ends meet in today’s Hollywood. Most folks agree that, although it may not have been the best job in the world, it sure would beat digging ditches. I just didn’t know how I would be able to pull it off with my family responsibilities. However, any time I am driving home and I happen to have a radio station playing and the traffic guy comes on and tells me about some lane closure or a deadly crash, I salute him for taking the leap into the world of traffic reporting. I wasn’t able to make it work, but you never know what the future holds. I just wanna be able to spend as much time with my family as possible before I’m an empty nester.
And tonight, it looks like I’m gonna be late for dinner… Seems like there’s a Sig Alert on the 101 South…
Listen to Zach’s Newest album “Rodeo Zach’s Last Ride“
ZACH SELWYN is a humor writer, actor and musician based in Los Angeles.
-
11 years ago I covered a $659.48 bill in a Vancouver bar because Jason Momoa had conveniently, “left his wallet at home.”
Aquaman owes me some cash.
All of these Aquaman billboards that are towering all over the country have had me nostalgic for a night, back in 2007, when I had spent the night drinking and hanging out with a young actor named Jason Momoa who was playing “Ronon Dex” on a TV show called Stargate Atlantis.
I had met Jason because I had made and performed a viral “Stargate Atlantis rap video” about how much of a superfan of the TV show I was… (even though I had never seen an episode). The producers then offered me a small role as “Scientist #2” on an upcoming episode of the program and they even flew me up to Vancouver to act in a scene. We also scheduled a “Set visit” for the TV show I was currently on called Attack of the Show.
This whole thing started when my friend Jane, a veteran TV producer, was asked by the Stargate universe to create them a “viral video” for the internet.
This was during a small period of time when TV/Film companies were hiring producers to try and capture lightning in a bottle for the masses by shooting high quality videos that seemed cheap, affordable and easy to digest online… This was WAY before influencers, SoundCloud rappers and Instagram stories… This was before everybody had an iPhone and a high quality camera in their pockets and garage band on their laptops. If you had musical talent and were willing to work for next to nothing, you could get a million views and the respect of the industry in about a week.
I had recently performed and produced a series of comedic rap videos for Attack of the Show – which led to Jane calling me to do a song about Stargate Atlantis as they attempted to develop their online brand.
“Have you ever seen the show?” Jane asked me on the phone one afternoon.
“No, but that won’t matter,” I responded. “Send me the DVD’s and I’ll write a song tonight.”
Her messenger delivered the DVD’s that afternoon. I watched six episodes. By 11 p.m. that night I had written an entire rap song about how much I loved Stargate Atlantis and how, as an actor, my dream was to be on an episode of the show…
Two days later we recorded the rap song with a music producer named Terrace Martin. Yeah, the same Terrace Martin who rolls with Kendrick Lamar. You know that song “Damn?” THAT TERRACE MARTIN. The man is a hip-hop legend. However, back in 2007 he was just another guy trying to make it, like we all were… and his resume included some indie rappers and a couple of songs with Snoop Dogg.
Here’s the Stargate Atlantis song and video we shot while making it…
After this song and video went “nerd viral,” which meant that all the Stargate Atlantis fans went crazy analyzing the lyrics and anointing me the “King of Stargate rap music” – I began receiving hundred of emails and MySpace requests from Stargate fans across the world. They all had names like “Wraith Woman #2” and “Daedulus Dude” and were asking me for my address so they could send me things like Stargate collector’s plates and shit. (I still have these). It was crazy. The fans rivaled Trekkies or the disciples of the Star Wars Universe. I had suddenly been accepted into the tight circles of Stargate fanatics.
The video was spreading and an executive producer on the show held a cast and crew screening and made me an instant celebrity amongst the cast, grips and writers of the show. It was INSANE. A week later they flew me up to Vancouver to play my small role, put me up in a hotel and even PAID me… These are the type of jobs that RARELY come along…
Anyway, I first met Jason Momoa on set the day of my scene, and I watched him train incessantly for some tricky fighting sequence. I interviewed him along with the rest of the cast for my set visit and got along well with everybody. What stood out to me most about Jason was that, whereas the rest of the cast had big, beautiful trailers… Jason had an AirStream trailer from the 1960’s. The other cast had couches, but Jason had removed his and fastened in a hammock instead. The dude was definitely living a different life as a TV star.
After interviewing him, we started talking music and went back to his Airstream where he showed me his 1940’s Gibson acoustic guitar that was worth about $5,000. I played it in awe and dreamt of the day I could play a character like his – a “Satedan,” a member of civilization from the Pegasus Gallery on my own bad ass science fiction TV show… Instead, on the episode that day I was simply playing “Scientist #2,” a character who contracts some disease and had a few throw away lines to Dr. Mckay (played by the hilarious David Hewlett).
By the way, I still get occasional 13 cent residual check in the mail from this role…
After my scene was shot, Jason casually mentioned that he had a day off the next day and wanted to know if I had any interest in getting some beers that night.
“Sure, man,” I said.
That evening we met at the hotel and proceeded to ambush the nightclubs of Vancouver. At first, we met some of his friends for drinks where the bartender refused to charge him anything. A few beers in and we headed over to a dinner spot where a bunch of his friends joined us. The drinks and food flowed and I was amazed at how many people stopped and paid their respects to Jason and his impressive dreadlocks. He was a big time celebrity in town… I just thought he was a cool guy. Then, around 11 p.m. the bill came.
We all sort of stared at it for a long time. And then Jason picked it up. He looked at it, leaned over to me and whispered in my ear.
“Dude, I left my wallet at my place, can you cover this?” He said
“Uhhh, pay me back?” I said, rather scared to look at the total.
“Yeah man, we’ll go to my apartment. I have cash.”
And so, just like that, I put my card down and bought Jason Momoa and his friends a $659.48 dinner.
And then we went to the bar and I bought some more beers. And then some more. And then we stopped at a liquor store on the way home where I picked up some Stella Artois to take back to his place.
I was about $750.00 in the hole at this point.
Momoa’s apartment was sort of like his trailer. He had decorated it with a bunch of his homemade leather furniture, was definitely not a fan of pre-fabricated food and he immediately put on the incredible Tom Waits CD Orphans: Brawlers, Bawlers & Bastards.
We drank a few beers and talked about Hollywood, his girlfriend Lisa Bonet and how he had dreams of becoming a “Warrior” in the movies or something… I told him how my dream was to play the Greek Theater in Los Angeles someday. We went back and forth about how the wolf was his spirit animal and mine was the eagle. He showed me his screenplay, which was wrapped in a handmade leather-bound notebook of some sort – and I gave him my band’s new CD Alcoholiday, which he told me he liked. He then gave me a copy of a terrific book called “Hobo” by Eddy Joe Cotton (A MUST READ) and we toasted to our dreams until the early morning.
Around 3 a.m. I called a cab and my night out with Jason Momoa had come to a drunken, blurry end. I stumbled back to my hotel room at the Sutton Place and got into bed… It was then that I realized SHIT. I forgot to ask him for the money from dinner.
The next day my wife called and asked me if I had spent $750.00 on our card, as she was getting “fraud alerts” from the bank.
“Yeah, it’s a long story,” I said. “But I made a cool new friend!”
A few weeks later, the British TV station SKY 1 contacted me about using my Stargate song as a promo to hype the upcoming new season of the show. I agreed and it opened up a brand new fan base across the pond. To this day, the ASCAP residual checks I got from that usage are above and beyond any financial success I have ever experienced.
And somewhere, on an old hard drive of mine, exist about 25 photos of me and Jason hanging on set… in the bars and among the barflies of Vancouver back in 2007. There is also a segment we produced for Attack of the Show on a DVD buried somewhere in my garage, but I ain’t trying to go dig that shit out either… If you have it, internet, feel free to post it.
The author on set with Momoa 2007… Jason and I stayed in touch for a few years, texting songs and book recommendations to each other, but once he got more and more successful, our texts stopped and we both fell into busier work and fatherhood. Now, as I see him staring at me from the stage of Saturday Night Live – or from behind his massive Trident on an Aquaman billboard, I feel like he finally became the “warrior” he had told me he wanted to become.
As for me, I haven’t played the Greek Theater yet… But, when I make it there, I’ll perform any song you want to hear…
Even the Stargate Atlantis song…
-
When I came down with the rebound and heard my right knee explode and pop, I knew something was horribly wrong… I looked up at the faces of my basketball teammates looking down at me lying on the court writhing in agonizing pain. I somehow managed to verbalize what was going through my mind…“That’s it, amputate my leg… just cut the fucker off.”
Turns out my injury wasn’t bad enough to turn me into an amputee, but it was bad. Torn anterior cruciate ligament (ACL). Partially torn medical meniscus. Partially torn medial collateral ligament (MCL). If you’re not familiar with this medical terminology, in layman’s terms… I blew out my whole fucking knee.
Before I was given the official medical report by my doctor, I had four days to figure out what the hell I had done to myself. Why? Well, in America, with health care as bad as it is, getting in to see an Orthopedic surgeon for an official diagnosis takes time… Like, a lot of time. Which means, after Googling “knee injuries” over 3000 times, I had to make my own medical diagnosis on myself until a doctor appointment could be set up.
Based on my online research, I had concluded that one of three things had happened to me:
1. I tore my ACL.
2. I tore some other knee ligament.
3. My bones were deteriorating from early onset kidney disease and I would be dead by August.My father and sister are both doctors, so their advice to use the RICE method, (Rest, Ice, Compress, Elevate), helped a lot. They recommended getting crutches to get around, so, I quickly called my friend Scott, another basketball friend who had suffered numerous leg injuries over the years. Sure he had a pair… he said. But they were for people 5’10” and under.
After searching for cheap crutches online, I called the Hollywood Goodwill and was told by an employee that they had a set that they would hold for me. As I limped through the parking lot of the store, praying that they would fit my 6’2” frame, I went over certain decisions in my life that had lead me to this point… Why had I turned down the professional path to pursue this artist life? If I hadn’t, would I be staggering through a Goodwill parking lot in Hollywood on a Thursday afternoon in my pajamas trying to save $15 on crutches if I only had I taken that job at FOX SPORTS all those years ago? What had I done to my life? The last couple months had been tough… Air BNB disavowed my house from renting it out, so my income had been roughly slashed in half. My latest voiceover residual check I had received in the mail was for .08 cents… My only solace of late had been in playing basketball… and now that dream, like my right knee, was CRUSHED.
I felt like I was on the verge of being homeless.
Of course the girl at Goodwill had made a mistake. They had a WALKER, not crutches. It also happened to have a blood stain on it, which is why it was SLASHED to $2.00. I passed.
Finding crutches in this town is nearly impossible. I went to Walgreens next, where the crutches were at the back of the store. I hobbled all the way in only to find that they were “on sale” for $59.99. Excuse me? 60 bucks? FUCK OFF. I was about to go fasten myself a crutch out of an old tree branch and a bicycle seat when I looked on my phone and noticed that Home Depot sold them… I called, but got no answer. When I showed up, I was told that their crutches were not available in-store. They were online deals only.
“Go to Urgent Care,” my friend Alex told me. “They’ll be able to tell in five seconds if you tore something… and they’ll give you crutches for free.”
Urgent Care it was. I found one with a five star rating on Yelp and went down. I paid my $25 co-pay and was treated by a 20-something female who claimed to be a doctor, although I noticed that her name tag did not say “M.D.” It had a bunch of other letters that I’m sure were placed there to confuse naive patients… Hers said A.P.R.N. C.N.M.
I texted my sister – a doctor down in Newport Beach – to see if this lady was, in fact, a doctor.
ZACH: Hey – What do these abbreviations mean and is she a legit doctor? A.P.R.N. C.N.M.
She wrote back immediately.
AMANDA: NO! That stands for Advanced Practice Registered Nurse – Certified Nursing Midwife – What are you, fucking pregnant? get the hell out of there and see a real doctor!!!
Since I had already paid the $25.00, I stayed. The young “doctor” felt my knee. She moved it around. She stretched it. It actually felt pretty good… And then, she gave me her official diagnosis:
“You did NOT tear anything,” she said. “This is a bad sprain at worst.”
“Really!” I exclaimed. “A bad sprain? Thank you sooo much! If I ever need a midwife, I’m calling YOU!”
She took some X-Rays of my knee, (which I later learned were completely unnecessary for a ligament injury and cost me $125) and I asked them to provide my free crutches. When they explained that they did have crutches – but that they cost $39.99, I bit the bullet and bought them. Finally, upon checkout, the manager told me that I could earn a $5.00 gift card to a Starbucks if I simply gave them a 5-Star Review on YELP.
“Hell yeah!” I said. “You guys made my day.”
I put in the 5-Star review, snagged my gift card and Uber-ed home to elevate my “bad sprain.” Wow, no tear, no surgery, no problem. I was elated and texted everybody I knew that I’d be back on the basketball court within weeks.
Better days… And then I got an appointment with a real doctor.
Dr. Weiss was recommended to me by my primary care physician. I had my leg up on his exam table the very next day, confident that he would walk in, slip me an ACE Bandage and wish me happy holidays… Instead, within 30 seconds of looking at my knee, he casually offered the following.
“Wow, you tore the shit out of your ACL… Hopefully you didn’t do too much damage to the other ligamants,” he said.
“Wait, what?!” I reacted. “Tore my ACL? But the Urgent Care said it was a bad sprain…?”
“Well, if by ‘bad sprain’ they mean a ’completely annihilated anterior cruciate ligament,’ then… yes.”
Oh fuck.
Dr. Weiss scheduled an MRI for that afternoon and told me I had wasted my money on X-rays and my entire Urgent Care appointment.
“Lemme guess,” he said. “They offered you a Starbucks gift card?”
Following the MRI, which is when you go inside one of those huge claustrophobic X-Ray machines to examine all of your inner workings, I was back in Dr. Weiss’ office for my evaluation two days later.
He broke down my injury and began planning out my recovery. Since I was set to travel with my family for the holidays, I was concerned I’d be missing out on my trip… He assured me that since my swelling was so immense, I would have to wait at least four weeks for surgery. He then explained how it would work.
“Based on the fact that you’re 44-years-old, I’m gonna replace your ACL with a cadaver ligament.”
“I’m sorry, what? A CADAVER LIGAMENT?”
Doctor Weiss smiled. He went on to explain that younger “athletes” can replace their torn ACL’s with their own ligaments, but for older guys like me, the best option is to take an anterior cruciate ligament from a DEAD BODY and put it into my destroyed knee.
“Can you make the ligament from like some Kenyan distance runner or something?” I joked.
“Haha,” He said. “It’ll most likely be from a car crash victim.”
Wonderful.
Dr. Weiss also told me that 20 years ago, patients my age wouldn’t even be ELIGIBLE for ACL replacement. As if men over 40 were considered beyond repair or something… Luckily, the outlook on knees had changed since the late 90’s.
My torn ACL Eager to get to my rehabilitation, I bought a $300 knee brace from the doctor (Of course, not covered by insurance) and got instructions on how to put it on. After it was affixed, I had the look of a hydraulic half-man/half-Cyborg. I felt like Darth Vader.
“Will I be ever able to play basketball at the level I was playing again?” I asked.
“Maybe,” he said. “But you might want to join an elderly league.”
Limping out of Dr. Weiss’ office on my crutches, the first glimpse of my mortality had hit me. Knees crumble, ankles snap… ligaments are torn. Age is forever out there hunting us down. Luckily, with this type of injury, full recoveries are entirely expected and at worst, I would lose 4-6 months of my life to inactivity.
On the way home, I stopped at Starbucks to spend my $5.00 gift card on a cup of coffee. When I presented it to the cashier, he told me news that at this point, I was not surprised to hear.
“Sorry, sir,” she said. “This card only works at certain Starbucks… Not this one.”
I logged onto Yelp and changed my review…
*Ed Note: Zach is set for ACL replacement surgery in Mid January. Stay tuned!
CHECK OUT/BUY ZACH’S DEBUT NOVEL NOW!
-
The author, detained by security for being a Yankees fan in LA. By Zach Selwyn
I never knew that being drunk in a grocery store could be so much fun.
A couple of years ago, the Gelson’s at Franklin and Bronson decided to take out their magazine section and build a bar. Replete with rotating beer taps, three large TV screens, wine options and a full menu, it has slowly become the place to be seen in the Franklin Village neighborhood. And, it may not only be the best sports bar in Los Angeles… but also one of the best watering holes in the city today.
It just happens to be in a grocery store. And I was almost arrested there a few weeks back.
I first sat down at the Gelson’s Wine Bar a few Mondays ago, after purchasing a rotisserie chicken at the checkout stand. My sole intention was to check the score of the football game and head home. But, I started talking to a guy next to me named Tom. Two hours later, Tom and I were Instagram friends, I was on a first name basis with the bartender and I had devoured the entire chicken with my hands all while downing seven Hazy IPA’s.
Tom and I made a pact to come back for every Monday night game, and we agreed to each bring friends next time. Within weeks, the bar was standing room only, and we began having to show up two hours before the game started to even secure a seat.
Gelson’s has become the new No Vacancy.
Like the residents of this city, Los Angeles area grocery stores have ther own personalities. Hollywood folks know Rock ‘n’ Roll Ralph’s from the days when hair metal Gods slogged down the aisles with jugs of vodka in their hands… Influencers and Yoga Moms have made Erewhon the best place to be seen in LA and places like Trader Joe’s are full of everyday people buying cheap booze while mixing in a festive box of Peppermint Joe-Joe’s. Gelson’s has managed to remain innocuous, casually overcharging customers for basic foods and thriving in their deli counter and produce sections. As a grocery store, Gelson’s is a notch above, say, a Ralphs or a Vons, but they don’t have a smoothie bar or a massage chair, like Whole Foods or other gourmet stores. They do, however, happen to have the hottest bar in the city.
“I love it here,” a girl named Samantha told me after taking advantage of a two-dollars-off-draft-beer special. “It’s not dark, they don’t tax you and the food is decent. Plus, you just feel… safe.”
Samantha had a good point. What makes the Gelson’s Bar interesting and affordable is the fact that they are not allowed to add sales tax to bar bills and they refuse to let the customer tip the bartender. That’s a far cry from last week, when a bar on Cahuenga automatically added a 30 percent gratuity to my $23.00 bartab. The service wasn’t even good and the bartender complained about her dying acting career the entire time. And now, with everybody from fast food counter employees to Uber drivers expecting 20 to 30 percent tips on everything they do, it’s refreshing to be able to follow the old standard rules… Tip one dollar a drink. ( I normally go a little above and beyond this but I refuse to pay an extra $12.00 on an alcoholic beverage that is already marked up by 75 percent).
Also, there is a security guard, who I got to know fairly well after yelling obscenities at Dodgers players on TV during game three of the World Series a few weeks back. (For the record, I was detained for 20 minutes and told to not return until the series was over.)
“I totally understand… but can I pay for my chicken wings first?” I asked.
In Los Angeles, hot bars come and go. I still long for the days of Daddy’s, Dublin’s or even the old Powerhouse. But, did I ever think that I would choose to go grab a beer at a grocery store over, say, La Poubelle? No. But, where else can you shop for groceries and have four drinks while catching a Lakers game? Not to mention, the clientele is somewhat of a higher class than your average dive bar, which has been a a nice change from a place like the Frolic Room where two weeks ago a guy tried to get me to buy a tamale out of his coat pocket.
The fun thing is the sheer novelty of drinking in a grocery store. It actually puts everybody in a better mood. Jokes are made, drinks are bought and discussion often turns to what other institutions need a bar on the premise. (Most obvious suggestions have been laundromats and The DMV). Drinking at Gelson’s is a little like drinking in an airport. Everybody is in a good mood because they are bonding over the fact that the same place where they buy nine dollar boxes of Cinamon Toast Crunch for their kids also serves a Pineapple Cider for the same price.
As a parent of a young child back in the day I would often be asked to run to Gelson’s to get diapers when we ran out. I happily obliged my wife’s request, because I knew I could sneak into the Birds Bar with my neighbor for two quick beers. Sometimes I think about what would have happened if Gelson’s had a bar back then? I may have never made it home.
The one knock on the bar is that it is super bright, and does not do any favors for the beer goggle wearing crowd. In fact, it’s impossibly fluorescent at times so there is no hiding your age, wrinkles or skin damage the way a dark bar might do. If Casa Vega feels like midnight at 1:00 in the afternoon, the Gelson’s bar feels like a racquetball court at 9 AM. However, the people watching is incredible, local shoppers often scoff at your party following their trip through the meat section and it becomes really fun to try and convince customers to ditch their shopping list and join you for a quick beer. Last week, we successfully got a local friend who was picking up sushi for his family to delay his return home with two glasses of wine at the bar. He has since become a regular.
For years places like Whole Foods have had wine bars or beer tasting areas in their midst. But I have never sat down at Whole Foods intentionally with the goal of getting hammered. At Gelson’s, I recommend taking advantage of the Tuesday night non-corkage fee, where you can buy a $15.00 bottle in the store and drink it at the bar while watching the NBA. Sure, the trend these days for men my age is to stay at home and be responsible adults, but every once in a while a new bar in Los Angeles pops up that everybody gets excited about. I never thought it would be at the Gelson’s grocery store up the street from my house, but I am actually thrilled to say it has.
Come find me whenever you are ready. I’ll be the guy eating a rotisserie chicken with a bottle of wine yelling angrily at the three large TV screens.
Longhauler by Bublles & the Shitrockers Streaming now! Five songs written by Zach!
Zach Selwyn 