written by Zach Selwyn. Dir. by Adam Siegel.
Tag: Comedy
Watch Zach’s New Video “The Stanley Song”!
Those pesky STANLEY QUENCHERS driving you mad? Making you broke? Zach wrote a song about it…
Check out Zach’s new video “The Costco Song”
We’ve all been to Costco and bought some DUMB shit. Zach wrote a song about it. Enjoy!
Watch Zach’s New Music Video “Girls of Porn” !!
Watch Zach’s New Song/Video “Ozempic Girl”
Someone get this to Bravo and Andy Cohen… #Ozempic
Read Zach’s New Short Story: An Aging Rocker Revisits Sunset Boulevard’s “Rock-N-Roll Ralph’s”
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
It’s Been 3 Years Since Zach Released “HONKY TONK WAP!”
Read Zach’s New Novel “Drop Dead Gorgeous” Now!
Hey guys! I’m finally able to announce the release of my second novel “DROP DEAD GORGEOUS” – today on KINDLE! If you’re a digital reader, please take a look and enjoy! Sample chapters available in the link. Hard copies will be available in a week or so – so thank you all for your support! This is the official SEQUEL to “Austin Translation” – when Rob Stoner travels to Nashville to solve the mysterious suicide of his ex-girfriend. It’s murder, mystery and mayhem in Music City!
DROP DEAD GORGEOUS: AKA THE NASHVILLIANS
When True Crime Podcaster Rob Stoner is summoned to Nashville to investigate the mysterious suicide of his ex-girlfriend from 20 years ago, he suddenly finds himself making his way through Music City still holding onto lost dreams of his own music stardom. Things get even crazier when he discovers that his ex was holding a piece of paper in her hand with his phone number on it when she died. Now, Rob has to solve the crime, navigate his way around the shady side of the music business and try to get it all done without losing his marriage, his career and his mind…
PRAISE FOR “DROP DEAD GORGEOUS”
“I voiced a character in a musical comedy podcast which Zach wrote and produced. I thoroughly enjoyed collaborating with Zach, but felt strongly that the project was lacking the comedic device of death. I’m glad to see that Zach has combined all elements into this fast-paced murder comedy set in Music City.”
– Will Sasso, actor
xoxo MUCH LOVE!
Read Zach’s New Short Story! I’ve Done it. I’ve Officially Found the Worst Cocktail in Los Angeles… and Possibly the World.
By Zach Selwyn
It was a hungover morning. Most of them are hungover mornings, but this one was particularly bad. It was actually quite unbearable. It was 91 degrees outside, but for some reason I was in a good mood based on the fact that it had finally stopped raining in Los Angeles. L.A. had been miserable lately. Not to mention depressing. My gas bill in January had skyrocketed to $1800 and wasn’t looking to get any better. A looming writer’s strike and a desolate media landscape had flattened any creative work available in the city. Shit. Even Disney had laid off 7,000 employees sine January 1st. Not only that, but the rain had destroyed nearly every road in the city and never-ending potholes greeted my car wherever I drove, resulting in more than one flat tire.
Anyway, it was a Friday morning and I had to drop my son in the deep valley for a haircut on his day off from school for “Teacher Organization Day.” I wasn’t sure when “Teacher Organization Day” became a national fucking holiday, but apparently, like four times a school year, teachers needed some time to get their shit together. I guess I understood… I need one of those days like, 25 times a month. I just didn’t particularly love when these days were thrust upon myself as a parent, because you suddenly had to do stuff like catch up on haircuts and Costco shopping and shit like going to the Grove to see films you would never pay for on your own, like Dungeons and Dragons. Meanwhile. My son prefers this one particular valley hairstylist to any scissor-slinging tattooed millennial who works at the Floyd’s Barber Shop 0.8 miles from our house, so I basically have to go 13 miles to Encino with him once every three months. And as you know Encino is a pretty miserable place.
It’s ten times worse it with a bad hangover.
After dropping him off, I had a roughly an hour to kill around the Encino corridor. Looking to curb the uneasiness of the body aches I was fighting from the night before, I Googled local bars and hotels to find any sort of affordable Bloody Mary that might help me open my eyes and face the day a little easier. Not finding much, I walked for a few minutes and quickly realized that I was surrounded by nothing but chain restaurants, weed stores and car dealerships. I was on Ventura Boulevard in Encino. I had nowhere to go. I felt like I had become the man I once swore I would never become: A 47-year-old dad, hungover in the Valley on a Friday morning looking for a drink. This wasn’t rock bottom, but Jesus, it sort of felt like the boat was sinking fast.
And then I spotted the Buca di Beppo. Yes. Buca di Beppo. Anyone who has been here knows this place is basically Olive Garden on HGH. You order a plate of spaghetti and it feeds nine people and you take four pounds home to haunt your fridge for the next month and a half. The leftovers are enough to choke an entire village of starving Albanians.
I was certainly their first customer of the day. The general manager, a goateed gentleman named Rick, who was wearing a tie patterned with a bushel of tomatoes, looked shocked that someone had actually entered the restaurant before noon. He struggled to greet me at the door. When he finally did welcome me inside, I noticed that he his shirt was untucked and one shoelace was untied. He brought me a monstrous menu and informed me that the restaurant was featuring a wine special that day: A glass of Apothic Red Wine was going for only $14.00. I thanked him but chose to not alert him that Apothic Red is a bottle of garbage wine found at Trader Joe’s for roughly $7.99.
Since the dining room was still being setup for the evening rush, I was seated in the empty bar, where half of the barstools were still turned upside down on the tables. They had sports on, so I knew I could easily kill an hour there… and I asked Rick how the Bloody Mary was.
“It’s amazing,” he said.
That was all I needed to hear.
I asked for a Bloody Mary with Tito’s and “all the fixings they could give me.”
Rick responded by asking me, “Tito’s? – OK – So Vodka or tequila?”
“Uhm Tito’s”
“Oh. So… What is that?”
“It’s a vodka from Austin, Texas dude,” I said perhaps a little too aggressively. “It’s a Bloody Mary.”
That was my first warning. I should’ve walked out then. This guy did not even know that Tito’s was a fucking vodka company?
I gave him a little side eye as he began working on the drink, making sure he was pouring in the right vodka, but unfortunately, he reached for a bottle of some brand called Helix. Helix Vodka? I had never even heard of that shit. But I watched as he incredulously poured it into a glass and then poured in some bullshit pre-packaged Bloody Mary mix from a plastic bottle that looked like it dressed Greek salads on its off-days. He didn’t even MIX the drink. He just dumped it in, and served it to me raw-dog, meaning it was lacking any olives, pickles, celery, salt, Tajin, fucking pepper… and flavor.
“Dude, Yo – do you guys don’t have any garnish whatsoever?” I asked.
“We have Tabasco,” he said.
“Olives?” I asked. “Maybe a peperoncini?”
“Uhm well, we have those but it means I would have to open the salad bar, which isn’t quite open yet.”
Jesus fucking Christ.
I took Rick’s bottle of Tabasco and tried to make this drink taste like… something. Anything but Clamato juice and ice. And it fell flat. This was by far the worst Bloody Mary ever served on American soil. Right there, in Encino, California precisely one week before my birthday in the good year of our lord 2023.
I sat there for a moment as Rick adjusted his tomato tie and folded napkins and I watched some NBA Playoffs highlights suffering through each and every sip of this bullshit drink. It basically tasted like water with hot sauce in it. The ice cubes were so prevalent that I surmounted that there was close to one to two ounces of liquid in the entirety of the glass. The straw was minuscule and sharp in my mouth.
And then I started looking around at the decor.
If you’ve ever been to a Buca di Beppo, you know that they fancy themselves as a classic “Family-Style Italian Restaurant.” That requires that they must decorate the walls with photos of great Italian American stalwarts of recent past, including 200 pictures of Frank Sinatra, at least 50 photos of Joe Dimaggio and a few stills from the movie Goodfellas. In fact, there was one large bar photo of Dimaggio that caught the Yankee Clipper smiling and youthful, at the peak of career, probably in the middle of a 200 hit season. He was grinning so widely, that there is no doubt he just flossed his teeth with Marilyn Monroe’s underwear. For some reason that photo made me happy. I pointed at the picture and then back to Rick, who mind you, was probably in his late 30’s to early 40’s and said, “What do you know about that guy?”
“Oh, Sinatra?” He said.
I almost went Joe Pesci on him and slapped him with his tomato tie.
“That’s NOT fucking Frank Sinatra, that’s Joe fuckin’ Dimaggio,” I said. “Joltin’ Joe Dimaggio.”
“Oh, the baseball player,” Rick responded. “Dodgers?”
Let me tell you something. If you work in a Buca di Beppo, or ANY Italian establishment that serves a version of a simple red sauce on pasta or a fucking meatball or a basket full of fucking breadsticks, you BETTER know who the fuck Joe Dimaggio is. In New York City, Rick would have been driven to the Hudson River, fitted for some cement shoes and dropped the fuck off the pier. And even the cops would have looked the other way and laughed about it at a bar later that night. But, this was Encino. And Rick was born in 1987 or so. And I was hungover. And unemployed. And bitter. So I leaned back and continued sipping the worst Bloody Mary of all time. A few sips later, I excused myself to the bathroom.
There was a photo of Kirk Gibson above the urinal.
I guess that made sense. Kirk Gibson is an LA hero and that 1988 World Series home run is one of baseball’s grandest moments, but I actually began wondering if Rick even knew who he was. When I returned to the bar, I asked him if he knew who the mustached man above the urinal was. He nodded yes.
“Joe Dimaggio?”
Look. I have nothing against Buca di Beppo. In fact, I have enjoyed many fun nights at this restaurant with family and friends over the years… I’ve murdered bottles of wine and meatballs and large pasta dishes here while singing along to That’s Amore with drunk friends two tables over. But this was ridiculous. My advice is forever avoid the Bloody Mary at all costs, and certainly do not enter any Buca di Beppo before 6:30 PM on any given day. You will leave depressed, disappointed and miserable – and when you face that blazing sunlight outside it will shine in your eyes like God’s high beams, informing you that you have made yet one more mistake in your short, miserable, pathetic life.
I paid Rick the $11.00 for the drink and walked outside, heading to pick up my son from his hair appointment. I was feeling a little better, happy that I at least informed Rick who Joe DiMaggio was, and happy that I was now aware of the catastrophic flavor of Helix Vodka. I walked back up towards the salon and texted my son to see if he was done. He wrote me back pretty quickly and seemed happy with his haircut. I squinted in the sun and read his text aloud:
Dad, can we go see the Dungeons and Dragons movie?
I went back to Buca di Beppo’s and ordered another round…
Hear Zach’s New Single “You Cant Do That No More” from Attack of the Doc!
Watch Zach’s New “Parking Lot Payday” Season 2! MOTLEY CRUE!
Premieres Sunday February 19! on AXS TV!
Zach Selwyn 