Cloud10 Media and Writer/director Zach Selwyn bring you the first ever scripted podcast about the NIL deals permeating NCAA sports – specifically college football. First two episodes launching Thursday August 28!
“You’ll never have four year starters at a mid-major university anymore… don’t blame me – blame the NIL”
Hey guys! I’m finally able to announce the release of my second novel “DROP DEAD GORGEOUS” – today on KINDLE! If you’re a digital reader, please take a look and enjoy! Sample chapters available in the link. Hard copies will be available in a week or so – so thank you all for your support! This is the official SEQUEL to “Austin Translation” – when Rob Stoner travels to Nashville to solve the mysterious suicide of his ex-girfriend. It’s murder, mystery and mayhem in Music City!
DROP DEAD GORGEOUS: AKA THE NASHVILLIANS
When True Crime Podcaster Rob Stoner is summoned to Nashville to investigate the mysterious suicide of his ex-girlfriend from 20 years ago, he suddenly finds himself making his way through Music City still holding onto lost dreams of his own music stardom. Things get even crazier when he discovers that his ex was holding a piece of paper in her hand with his phone number on it when she died. Now, Rob has to solve the crime, navigate his way around the shady side of the music business and try to get it all done without losing his marriage, his career and his mind…
PRAISE FOR “DROP DEAD GORGEOUS”
“I voiced a character in a musical comedy podcast which Zach wrote and produced. I thoroughly enjoyed collaborating with Zach, but felt strongly that the project was lacking the comedic device of death. I’m glad to see that Zach has combined all elements into this fast-paced murder comedy set in Music City.”
I had been at the Great Wolf Lodge for roughly an hour when a drunk and angry ex-firefighter threatened to kick my ass at the indoor water park. He was pissed off at me for disrespecting the “sanctity” of the Great Wolf Lodge… I am 100 percent serious. Let me start at the beginning…
Spring Break. These are two of the most beautiful words in the English language… if you are a child. To parents, these words concur up feeling of hopelessness, anguish and despair. And for some reason? Today’s elementary school kids get two whole weeks off for “Spring Break…” TWO WEEKS! When I was a kid we got TWO DAYS. In college we only got a week. And as far as I recall, it wasn’t even a thing in high school.
But sure… the rigorous schedule of counting, handwriting and connect the dots can be so gruesome and torturous for a second grader – that a two-week vacation at the end of March is exactly what the school nurse ordered… So, if you’re like me, you suddenly begin scrambling to find activities for your kids to do during this gratuitous vacation. So, you make plans…
You drop $75.00 to go see shitty movies like Sherlock Gnomes.
You gain 12 pounds by not being able to go to the gym on your regular schedule. And, in some extreme cases, you agree to take your kids to the GREAT WOLF LODGE for two days…
Which is exactly where I found myself last week, riddled with anxiety as I nibbled on a chicken finger ten feet from a wave pool full of screaming children. Praying for death.
Welcome to the 10th Circle of hell.
If you have never heard of a Great Wolf Lodge, let me put it this way… Consider yourself lucky. With 13 locations across the country, the kid-friendly indoor water park is to people like me the end of the fucking world. Known for its indoor water park and “wolf-themed” decor, the franchise has drawn families from far and wide to spend their entire monthly paychecks on shitty food, arcade games and the guarantee that you will contract the Norovirus within three spins in the “Lazy River.”
I mumbled something under my breath as I loaded the car, preparing to journey down to the hotel with my wife, our second grade girl and my very unenthusiastic pre-teen who was pissed because he was missing roughly 48 hours of the video game Fortnite.
The drive down was actually somewhat exciting. I was anticipating the water park summer days of my youth, when I met a cute girl in line at the snack bar, chatted up an 8th grade crush and passed a Sony Walkman around with my buddies listening to Straight Outta Compton. Those days were nothing but innocent and fun… and I was hoping my kids might make some amazing memories of their own…
When we arrived, however, my entire demeanor changed. After looking for a space in the self-parking garage for 30 minutes, I was met with the sudden reality that there were a lot of people here during Spring Break. I mean, a lot of people. Like, thousands. And all of them had kids. Small, sweaty, stinky, gross, fat, weird, uninhibited kids…
My first moment of clarity happened when I was presented with a pair of felt “wolf ears” as I entered the lobby.
“HOWL you doing today!?” A bubbly 20-something dude named Bryan asked.
“PAW-SOME!!!” I responded sarcastically.
“Woah! Someone’s got the Great Wolf spirit!” He screamed. “AWWOOOOOOOO!”
I looked around at the hundred of fathers traipsing through the lobby wearing these ridiculous wolf ears… The looks on their faces all read the same: FAILURE.
There is a certain look a man knows when he runs into another man at a place like the Great Wolf Lodge. It is a look of defeat. Of mediocrity. Of deficiency. Like we all expected to be the dads who take our kids in Hawaii or something, but ended up at the Great Wolf Lodge in Anaheim. I recognized this look on every man’s face I encountered.
We checked in and got to our suite, which we were sharing with another family we knew from from LA. Everyone changed into bathing suits to go hit the indoor water park. A small part of me was hoping it would be a fun day, and after all, as long as they had a jacuzzi I figured I could kill a few hours relaxing and hanging out with strangers.
There was no jacuzzi.
And the water park was massive. And loud. And it smelled like feet.
“Daddy! Come in the lazy river with me!” My daughter squealed.
I took a deep breath and stood up. I took off my shirt and walked over towards the lazy river. The first thing I noticed about the water park was that somehow, I had THE BEST BODY THERE.
In my 42 years, I have never been the “ripped” guy at the pool. Ever. Even when I was 18 I had the beginnings of a dad bod and now, at my age, I had been keeping trim and eating well to the point where at the Great Wolf Lodge in Anaheim, California, I was a SWIMSUIT MODEL. Seriously. I was 30 pounds lighter than the average man. My wife, who has always been in terrific shape looked like Hannah Jeter posing for Sports Illustrated. We were “Anaheim 10’s…” and pretty proud of it.
This was the best body at the water park.
As I strutted around my new Adonis-like physique, I watched as my daughter slowly dipped into the lazy river among what seemed like hundreds of other kids. I put my leg in, noticed it was much colder than I had anticipated, and began walking around the river behind her.
And then some kid’s fleshy leg rubbed up against mine under the water. I froze. It was like in Star Wars when that Dianoga Monster rubs up against Luke in the trash compactor. A gross little bare human leg rubbing against my inner calf. I stopped to gather myself. I felt like a part of the #metoo movement. I was rattled… And then another kid wrapped himself around my chest for support as he floated by… I shuttered. Looking around, I suddenly became keenly aware of little yellow swirls of urine accumulating in certain areas. I also counted three loose Band-Aids and numerous clumps of hair floating in the water. A few more kids hit me with inner tubes as they raced by and finally, when a little girl wiped her snot off of her face and tossed it into the water beside me, my afternoon at the water park was OVER.
“Baby, I’m getting out,” I yelled as she floated down the river.
Her frown broke my heart, but the place was already too much for me. I was done. I had been at the Great Wolf Lodge for less than an hour.
The lazy river… Grabby kids, urine and hair clumps.
After drying off, I noticed the small line of men waiting for beer. I grabbed my “Wolf Band” which had my credit card and room number on it, and bought my first beer of the day. It was 3:30, but if I was going to get through this place, a buzz was certainly needed. Looking around, I noticed that day-drinking was certainly the norm here, like the way it is in airports when people order beers at 7:00 in the morning and nobody thinks twice about it.
After paying, I turned around, noticing three men behind me waiting for drinks. Two of them had “Lakeland County Fire Department” shirts on. The other was shirtless, proudly showing off a fading Tazmanian Devil tattoo from the early 90’s… I toasted the guys with my beer.
“Gentlemen,” I said. “What happened to us? We were all once virile men… with dreams, passions, desires… goals. NOW? We’re on vacation at the fucking Great Wolf Lodge. What the fuck, am I right!!?”
Suddenly, the shirtless man took a threatening step my way and got directly in my face.
“Are you disrespecting the LODGE, bro?” He asked in an accusatory way.
I wasn’t sure if he was serious. I laughed.
“Sounds like you are,” he continued aggressively, the vapor of liquor prominent on his breath. I felt scared. I backpedaled.
“No, man.. I was just, you know – joking-“
I was taken aback. If I said the wrong thing here, there is no doubt in my mind that this guy would start throwing punches. And whereas a pool fight might be the perfect excuse to get banned from the Great Wolf Lodge forever, I decided to lay off. Meanwhile, his friends tried to calm him down.
“Don’t get into another fight, Jim,” his friend told him.
Another fight? Holy shit… this guy Jim was out here kicking dad’s asses all day.
“No, man, I was just joking around, you know…” I mumbled.
“No, I don’t know, bro,” he said. “I’m a retired firefighter… I don’t back down from shit.”
And then, suddenly, there was an extremely loud wolf howl coming from the wave pool – This was the signal to swimmers that a fresh set of waves was about to begin… 200 kids screamed in delight as the call of the wolf echoed through the waterpark.
AWOOOOOOO! AWOOOOOOO!
“Ohhhh shit, what’s that?” I asked the guys.
“That means the waves are starting up…” Jim said. “That’s the call of the Lodge, bro… you better embrace your inner wolf… because like it or not? You made the decision to come here.”
He was right. I could make the most of this experience and embrace my inner wolf… or make myself suffer.
“Hey man, I’m sorry – it’s my first time here… I was just making a bad joke…”
Jim calmed down. His whole demeanor changed and he became aware that he was not in the octagon, but was at the Great Wolf Lodge. If he had wanted to kick my ass, he would have… but my honesty seemed to have chilled him out.
“Screw it,” he said. “Sorry to get up in your face, bro… come on, I’ll buy you a beer.”
Jim and his pals bought me another beer and I returned back to our deck chairs and told the story to my wife and her friend. They weren’t interested. They were concerned about something much more important.
“What’s wrong?” I asked.
Apparently, another mom had just told my wife that Pink Eye was going around the lodge that weekend… The woman’s two kids had been infected on the water slide and her husband was in the hotel room with his eyes swollen shut.
“Welp, I’m fucking out of here,” I said.
I took my beer upstairs and went to the bar to watch a baseball game. As I walked back through the water park, I began observing a few things.
I never realized how many adults have tattoos of their children’s baby footprints.
I saw 35 of these tattoos.
I had no idea that BIG DOGS Clothing was still a thing. There were also a lot of “Exercise…Eggsercise…Eggs are sides… Eggs are sides for Bacon” t-shirts and ‘water pun’ shirts. Like a picture of a snail holding up a seashell to his face beneath the words “SHELL-FIE!”
Finally, the majority of these adults seemed fine eating garbage for breakfast, lunch and dinner. One dad in line at the snack bar even highly recommended the pork nachos.
I thought we were in Anaheim. Somehow we ended up in Wisconsin.
Upstairs, I found a few other dads watching the Dodgers game. I made some new friends – including a pest control guy from Alhambra and a Target general manager from Riverside. We drank a few beers and talked baseball. As a way to make my new pals laugh, I recognized Bryan, the same guy who had checked me in earlier, eating on his lunch break. I approached him.
“Hey Bryan, quick question… do they have a Great Wolf Glory Hole up in this piece?”
The bar got silent. My new pals hid their laughter. Bryan did not seem amused. Within 30 seconds the bar manager tapped me on the shoulder.
“Just a reminder, sir…” He warned. “This is the Great Wolf Lodge… not the Great Wolf of Wall Street Lodge.”
My afternoon concluded in the arcade, where the kids have given up on video games requiring any sort of skill in favor of games where you spin a wheel,… and win tickets. It’s not even a challenge. It’s just a prize wheel. When I arrived, I found my daughter hoarding what looked like 15,000 prize tickets.
“I’m saving up for the stuffed wolf!” She said. I saw the wolf on the wall. At any CVS store across the country, this dumb little stuffed animal would cost $3.99. My wife told me they had already spent $60.00 trying to win it. I went back to the bar.
These tickets cost us roughly $60.00
That night, after ordering pizza to our room, my wife and I shared some wine as the kids fell asleep. At that moment, we heard a rustling in the hallway. Peeking outside, I noticed two security guards dragging a very drunk man from his room.
“How long has he been drinking today?” They asked his wife, who looked terrified.
“Since brunch, I think,” she said.
“We’ll take him to the first aid area and get him some fluids… We’ll check back in 30 minutes.”
I asked the lady what had happened.
“It’s just my dumb husband… every time we come to this place he gets blackout drunk.”
“That makes two of us,” I said, raising my wine glass.
She shut her door on me.
The next day we were set to check out. I was excited to get home and back outside – as we had been indoors for roughly 18 hours straight. The Great Wolf Lodge is like fucking Vegas in that way. You have no reason to ever leave the place… I started packing and preparing to head back to LA.
“Wanna meet us at the pool?” My wife said.
“We’re not leaving?” I said.
“I figured the kids would want another day at the pool,” she said. “I mean we paid for it.”
And just like that, we did a second day at the water park. At this point I officially gave up. I began day-drinking at 11:00. I howled every time that dumb wolf noise started in the wave pool. I contemplated buying a Great Wolf Lodge t-shirt in the gift shop that was on sale from Halloween (Or as they put it… HOWL-ween…)
Deep down I knew that finally, I had reluctantly embraced my inner wolf.
I looked around the pool again. I was a little bloated from the first day and slightly hungover. I was no longer had the best body there. I was one day into my “Midwest” period.
I went over to our deck chairs and ordered the pork nachos…
WATCH ZACH’S NEW SERIES “ONE MINUTE MUSIC MINUTE” at OLE TV! @oletvofficial
Yesterday, while nursing a mild hangover brought on by my reckless quarantine red wine intake, I found myself fondling myself in the middle of a 14-person ZOOM business meeting.
Ohhh boy. Hang on… Let’s analyze this for what it is…
The team I am currently working with was all in pajamas, hats and glasses – sporting unkempt beards and yelling at their kids to stop interrupting their video calls. Our hair had been laid to waste by weeks of barber shop closure. The ladies passed on their morning makeup and contact lenses for more natural headbands and eyeglasses… Others had pets jumping around living rooms and husbands yelling about burnt toast from other rooms… and one guy did not mute his video microphone when he yelled, “FUCK OFF I’M ON THE PHONE” at his six-year-old.
I understand. These are tough times.
Anyway, as we were discussing a podcast I am currently working on for our company – I noticed that for a good majority of the meeting I had been sort of… playing with my penis beneath the camera lens.
Yeah. Not sure why I was doing it, it was just one of those “personal moments” where I probably was up way too early, taking advantage of my comfortable sweatpants and recovering from some weird dream where I fantasized about maybe LEAVING my house during the day… I wasn’t focused on the meeting at all, in fact I was muted (thankfully) and just sort of having one of those “moments” that I’m sure we have all had recently… I wouldn’t call it a weakness, necessarily – it’s just a need to FEEL SOMETHING.
After realizing what I was doing, I quickly discontinued my Zoom video stream claiming I had a “parent-teacher conference” and did 25 push-ups.
During this quarantine, like most fathers, I have two kids in my house fighting over bandwidth and laptops and TV and all I want to do is watch The Last Dance on ESPN and drink until I pass out and somehow do some sort of coherent podcast episode the next day.
Whatever the case, those preceding paragraphs you just read were all I have managed to come up in regards to my short stories… The thing is – I am not that concerned. Why? Well, look… I used to be a pretty prolific short story writer. I have published (Online) over 250 stores since about 2001. But recently, I just haven’t felt the passion… I mean, I HAVE been writing, but it’s not like I really have any actual ‘put together’ or ‘completed’ short stories as of yet… but in my mind they are coming. At least I think they are… Well, maybe.
What I have really been writing somewhat prolifically are TITLES to stories I would love to write should this quarantine ever end …and I ever feel like putting the written word out to the public again.
Now, my old writing professors would have asked me why I haven’t been writing and finishing these short stories… Of course they would have been asking me that question in the 90’s when people still paid for the written word… But the answer is mainly – for one – that nobody cares or gives a shit about anything but survival right now. Also? in reality, every time I post a new story it hits the internet and about 500-1000 people read it. Maybe 40 of those readers comment on it and tell me how great it is and then nothing happens until I get a cease and desist lawsuit threatening to sue me for $900 because I used a photo of a mushroom that I borrowed off of Google Images in a blog post. (Yes, this is true. A company tracked me down, demanded $900 and threatened further legal proceedings for using an image of a fucking image that some Danish photographer took in the first in 1998. )
This was before quarantine, when I had maybe $750 in the bank. I never paid the company. I’m now guessing that Covid-19 furloughed those cockroaches back to the unemployment line where they now search for answers to explain to the Government how they worked as Soul Sucking Jizz Stains for living… and now they need a bail out.
They’re probably asking for $20 million, like Ruth’s Chris Steakhouse received. (By the way – maybe Ruth’s Chris will spend some of that money to change the horrible name of their restaurant. I mean what is a “Ruth’s Chris?” It sounds like a toothless kid asking for her teeth back on Christmas Day. “All I want for Ruth’s Chris is my Two Front Teeth…“)
I discuss this more on my podcast “Audio Up News Network”
Look, I consider myself very lucky. In my life – writing has actually worked for me on occasion. I recently optioned one of my short stories as a screenplay to a pretty fantastic independent film company… but in the end it ended up resulting in two years of work on a film that never got made, which is really what you hear in Hollywood all the time, but I’m not upset about that- I’ve been in this business a long time. I mean listen… The first script I wrote in college was called Wedding Crashers. It had been read by a lot of people, but when the Owen Wilson/Vince Vaughn film came out I had my first taste of “What-the-fuck-is-this-town?”
Another time, a website that published first person essays offered me $250 for a story about the Great Wolf Lodge that I still feel is the funniest thing I have ever written … The thing was, they told me to cut 400 words out of it. I told them to fuck off and retained my rights to the story. By the way? A grand total of 47 people commented on that post.
But fuck it, it’s a new world, a new normal… whatever the fuck this is. I’ve been busy writing scripts for podcast comedies, jokes for projects and animated sitcoms that may never see the light of day. But, as I said – I have also been writing titles for a book of QUARANTINE ESSAYS…
‘
And as of today – here is my working list of titles.
ENJOY
…And Other Quarantine Essays by ZACH SELWYN
“I Thought I had Enough Booze for Three Weeks… I Said on Day Four.”
“I Dunno, a Wife Swap Might Not be the WORST Idea, and other Reasons I’m Sleeping on the Couch…”
“Don’t Trim Your Toenails While Inebriated.”
“My Conspiracy Theory Friend Explains it All”
“My son is 13. We had “the talk.” It wasn’t about sex or pregnancy…. It was about “How to hide your porn history using private browsing.” #NewNormal”
“Divorce on Pause… One Friend’s Living Hell Awaiting a Legal Separation”
“Why am I Googling My Exes?”
“Finding’ a Jerkin Window… an Impossible Task”
“I’m Committing Suicide, Dad… And Other Things I heard When the WiFi went Out.”
“Fuck if I get Sick. I’m Going to the Store for Beer and Easter Candy… One Dad’s Adventure.”
“Alexa, Play Anything but Ed Sheeran.”
“My Kid Goes to School on the Same Laptop I Googled ‘Hot Girl Gets Blasted by Stepdad’ on Yesterday.”
and finally:
“Yeah, it’s a Breakfast Beer… Big Deal…”
Oh…. By the way. I’m Repped by WME.
Reach out if you’re interested in reading the rest of my essay collection…
It was around 2:15 in the morning when a hammered single mom of three kids with a very visible C-section scar approached me following my music gig at a place called Peri’s in Marin County, California.
“Hiiii Mr. Talented…” She slurred. “I live two blocks away and my kids are prolly asleep – D-ya wanna come have a drink and smoke and hang ouuuuut?”
I looked this woman over. She was about 40, had a swollen and (possibly) fractured purple ankle and was heavily puffing on an e-cigarette…. From behind, half of her dress had hiked up and lodged itself in her butt, revealing a horrifying leg tattoo of a dragonfly that started mid-thigh and ended probably just above her Va-jayjay.
She also had one dreadlock.
“Uhhh… Well, the thing is…” I stumbled. “I’m married – sooo I don’t think it would be a good idea, ya know?”
“Fuck you! You’re an asshole for leading me on!” she snapped.
Wait, what? Leading her on? How was I leading her on?
A few seconds later, it hit me… When I was performing on stage a few minutes earlier, I recalled saying:
“Who’s the hottie in the back/Nice body, nice rack/
Meet me outside in five – My name is Zach.”
Oops.
Look. If you have ever seen me or my band perform live, I often jokingly flirt with girls in the crowd with improvisational freestyle rap lyrics from the stage… This, however, was one of those rare moments when the girl actually stuck around and thought I was serious… I felt terrible. (Here’s a sample of a freestyle from NYC in 2017)
“Sorry, it was a joke, – like a part of the show??!??!?” I tried to explain to her.
She threw a drink at me, turned around and stopped at the door to say good-bye.
“Your music fucking sucks anyway,” she screamed.
By the way? I never made it home that night. Since I was too drunk to drive, the bartender let me sleep in the back seat of my Prius in the bar’s parking lot…
Did I mention it was a Tuesday?
What the fuck am I doing?
I am 44-years-old. I have two kids and a wife. Most men my age are in bed by 8:30 every night, binge-watching Netflix and thinking about some meeting they have at work the next day with Nancy from H.R.
Not many dudes I know are living like me this summer… touring bars in their mid-40’s trying to sell 20-something kids t-shirts and CD’s of their country hip-hop band that – in most people’s eyes – peaked when they opened for Jason Mraz in 2008…
For the record? On this tour I sold ZERO CD’s.
But let’s go back a few years…
In the 2000’s, every bar I played in was always PACKED. Friends, fans and industry folks lined up outside awaiting new songs – or a 10-minute freestyle rap where I might drop their names into a verse… They bought CD’s and shirts and sang along and I would walk out of the bar with $400 and a thousand business cards… My band played across the country and stayed in fine hotels, sipping top shelf whiskey and partying with rock stars…
But, then came adulthood. People had kids and a lot of my musician friends got real jobs. Some band members moved out of town… Most guys gave up or got into real estate. Even I took a break from it for a while to be around the family and work in the TV business. However, the thrill of performing live was always missing…
So, this past summer I decided that a 9-venue mini music tour of Northern California would be the best thing for my mind, body and soul.
Tour posters from the road…
As the days rolled on, I sort of forgot about the ways of the road… Late nights, uncomfortable beds… bad habits reintroducing themselves… When you’re out driving down I-5 at 9:30 at night – a restaurant like Subway suddenly becomes a solid option. The Yellow American Spirit cigarette suddenly becomes “healthy” decision… Not to mention that most bars where I play like to avoid paying musicians – and instead – offer up FREE DRINKS instead – which ultimately leads to me drinking $4.99 mini bottles of Sutter Home Cabernet – guaranteeing a foggy and painful morning.
Oh, and most bartenders who hear me ask for “the best red wine in the bar” often think I’m joking and laugh in my face.
In all honesty, I quit drinking hard liquor ten years ago…. Waking up in a Super 8 Motel with two lines shaved into your eyebrows like D’Angelo Russell will do that to anybody…
But that’s a whole ‘nother story…
The “Zachariah: Backyard and Wineries” tour began in San Francisco, at a private party where some tech geniuses of the world dug my music and my improv songs about how expensive the city had become… The host had somehow procured 25-plus bottles of the legendary Pliny the Elder beer from Santa Rosa and he was extremely generous with his liquor cabinet. However, as people got more sloshed, a supremely drunk friend of theirs named Kelly demanded I sing Shallow by Bradley Cooper and Lady Gaga.
“Are you gonna sing it with me?” I asked her.
“Fuck YESSS!” She screamed as the party encouraged her.
A few chords later and she was warbling through the “Wooooaaaah – ohhh – h ohhh ohh ohh oh AWWOWOHHHWHWHWH” section of the song. Let’s just say she didn’t nail it, but it didn’t matter. The vibe and energy was fantastic and I assumed every gig would end up this beautiful and natural.
But the next night I drove up to gig at Peri’s Bar in Marin County. It was certainly a success, but I was definitely under-paid and over-served awful tiny bottles of Sutter Home… (Thus the reason why I slept in a parking lot).
When I woke up in the back seat of my 2008 Prius at six the next morning, having sweat through my clothes on stage the night before, I decided that a shower was indeed in order. I quickly Googled “YMCA Marin County” on my phone and found one 10 miles away where my Hollywood “Family Membership” would let me use their facilities. This is also a practice that HOMELESS people participate in.
I ended up spending 45 minutes in the sauna listening to two men talk about their new tech venture that would “change the dumpling game forever.” After they noticed me listening in, they began whispering and eventually left the sauna altogether, protecting their billion dollar dumpling idea.
A billion dollar dumpling idea? What I derived from this moment was that I am definitely in the wrong business…
That night, I performed at the Lagunitas Tap Room in Petaluma. The venue was amazing and they even offered up cash ($80) for the gig. Plus, per usual, they served me all the beer I could drink. Initially I had planned on having one or two beers because I had to drive to meet my wife and kids up north in Cloverdale once the night ended…
However, after my show, I quickly found myself 8 beers in. Since my head was spinning, I asked my new friend Pete (who booked me there) if he had a better idea than drunk driving to Cloverdale.
“Yeah brother… my buddy Andy has an Airstream in a forest that he rents out – it’s $45 for the night,” he said.
“Uhh… like, HOW in a forest?” I inquired.
“It’s desolate, man… super chill and quiet and you won’t hear anybody’s voice for like, 9 hours straight!” Pete replied.
OK. Look. I enjoy nature. I love converted Airstream trailers. But 9 hours alone in one in nature? Yo, I’m not trying to live that Into the Wild life… I am a social person. I need conversation. Shit, I need some WiFi, ya know?
“I don’t know Pete,” I explained. “I sorta need a bed – I slept in my car last night.”
“They have a killer Aerobed,” Pete said. “I’ve slept there sooo many times, you’ll love it – I’ll even drop you off!”
And with that, Pete took me to a beautiful house with 40 acres of land in the woods, where we knocked on the door and met Pete’s buddy Andy who was extremely tired and reluctantly thrust the trailer keys into my hand. He also passed me a Romancing the Stone-like treasure map explaining how to find the forest Airstream… Pete left and I slugged through the dark forest, absolutely fearing for every second of my life, before coming across what was a beautiful 1950-something converted Airstream “Cabin.”
This was terrifying.
I unlocked the door and went inside. It was about as rustic as you could expect.
There was an Aerobed with a blanket on it…
On the wall hung a calendar from the year 2013…
And there was a shovel in the corner next to a roll of toilet paper beneath a sign that said, “Use Nature’s Facilities.”
Holy shit. What? So no bathroom? Was I gonna have to re-learn the “One-armed tree hang” I had been taught at summer camp as a kid?
I decided to just crash and wake up as early as possible to split.
30 minutes after I went to sleep, I woke up on the floor. The Aerobed had deflated. It was about 45 degrees in the trailer. With no visible air pump nearby, I turned the deflated Aerobed into a pillow and did my best to sleep for the next six hours.
A couple of hours later I woke up to the sound of what must have been two bears humping in the woods… I also swear a mysterious light flashed across the sky and for two hours I panicked about being abducted by aliens and anally probed above the Redwoods. Eventually, around 6:30, I awoke with a stiff neck and took a $20 taxi back to my car at Lagunitas.
Up in Cloverdale I met my family and began thinking that perhaps, the road life was no longer for me… I took the family to the local trampoline park and hit up some small town burger place and I was amazed at how comfortable the safe and respectable family life felt again… For a minute, I almost cancelled my final three gigs…
But, since I can rarely turn down a chance to perform, I decided to carry through on my commitments.
As I was playing the night at an all ages restaurant, the local town drunk “Banjo Bob” (yes, his real name) taught my 13-year-old son how to best hold a pool cue if he was ever to get into a bar fight.
(His advice? Hit the guy with the skinny end, that way if it breaks off – you’re left with the more dangerous thick end of the stick as a weapon.)
To quote my late grandmother: “That’s wonderful?”
The following night, I played at a pretty cool bar in Healdsburg where I ate pizza that a guy had made from an oven that he dragged behind his bicycle… I know what you’re thinking: Bike Pizza? Trust me – It was absolutely delicious.
On the last night, we drove down to San Francisco and the tour ended at a bar in the Marina called Jaxson for a friend’s fundraiser party in the city – where, as I was playing live, a man and woman dry-humped each other on the dance floor in front of me…
Now look, I’m all for dancing, but this was kind of ridiculous… I actually didn’t care. They were wasted and they loved my music and I felt at home for a few minutes with the young Marina area crowd of San Francisco…
Here – watch the video and make your own assumptions:
For the record? That girl dancing did not ask me to come back to her place after the gig.
But the guy did…
“Hi Mr. Talented,” He said… “Wanna come party with me at my place?”
“I’d love to, but, the thing is… I’m married,” I said.
I woke up the next morning in the back seat of my Prius…
ZACH IS NOW BOOKING VENUES FOR HIS SUMMER 2020 TOUR!!
This past weekend, I decided to have a yard sale. It sounded like the perfect idea. A fun and social way for me to unload the over-crowded boxes that had been shoved in the back of my garage and turn them into some serious cash. After all, who wouldn’t want to buy my old snap button western shirts I once wore on tour with my band? Or my vintage t-shirt collection that ranged from soft 1970’s Wild Turkey Bourbon logos to an original Rick Springfield Working Class Dog Hanes Beefy-T? Or even the dozens of valuable beer coozies I had collected rifling through Goodwill crates across the country that I just never used? And what neighborhood fashionista wouldn’t jump at the chance to own a pair of my wife’s designer leather pants for a steal at $100? Or any of the hundreds of blouses she had earned working in the fashion industry for twenty years? The way I saw it, my yard sale was more of a vintage pop-up shop than a junk sale – and I was expecting nothing but a hipster, gypsy crowd with millennial money in their wallets and a dream of buying an old suede fringe vest on their minds.
Oh how wrong I was.
The Craigslist ad I had placed stated that the sale would begin at 7 o’clock in the morning. However, a crowd of freakish haggling ghouls began showing up at 5:30, knocking on my pre-dawn door asking me if I would give them a sneak peak into my wares before everybody else arrived. Some came by van, others by bike. One man, I had assumed by the sleeping bag he carried, had camped out on our sidewalk the night before like we were about to release tickets to a One Direction concert. Suddenly, having a yard sale became somewhat frightening but I thought of all the time it would save me having to deal with ebay and those pesky fees, shipping costs and trips to the post office.
Our first early morning visitors were two Spanish-speaking men who were very interested in knowing if we had any “tools for sale.” Having only owned a screwdriver, some nails and a hammer in my illustrious DIY carpentry career, I calmly told them no – before inquiring if they would be interested in a brass Jackson Browne belt buckle.
“No, gracias,” the older gentleman said. He took a look at my daughter’s rusty Frozen decorated bicycle before driving off.
The guy with the sleeping bag asked if we had any bedding and/or pillows for sale. I told him no, and asked him if he’d be interested in a Jane Fonda Workout vinyl record.
No sale.
Vintage T-shirts. Priced at $10. Sold for $1.00
Our next visitor arrived around 6:00 a.m. She was an older, haggard bag lady who had over 45 satchels draped off of her weathered bicycle. In the knapsack that was slung around her shoulder she carried an actual brass tai-chi sword that she insisted on wielding in front of my son in a terrible re-enactment of her early morning lesson she had just taken in Griffith Park. After frolicking around the sidewalk like Westley in The Princess Bride for 25 minutes, she finally walked in and inquired about buying some iron rods and curtain rings we had recently taken down from our inside windows. Originally, these rods were purchased for $300 when my wife was doing some interior decorating to her old home in Laurel Canyon. Feeling generous, I offered her the rods and rings – with the curtains included – for $200. She stared at me as if she was about to run me through with her weapon. She mumbled something beneath her breath and eventually moved onto the junk table I had assembled in the back corner. She picked up a set of hippopotamus salt-and-pepper shakers and giggled while examining them.
“These are fun,” she exclaimed.
“My mom brought me those from Morocco,” I told her, lying. In reality they were Goodwill purchases I had used as a prop in a film I had made with my brother in 2011.
“Could you do ten bucks?”
Again, she laughed and twirled around the yard and started speaking what seemed like French to nobody in particular. She wrote her name down in a tiny notebook she had hidden in her stocking, ripped the page out and handed it to me. As she pressed it into my palm, she whispered, “Call me when you realize you’re asking way too much money for everything.”
I looked at the slip of paper. Her name was Laurette Soo-Chin-Wei Lorelai.
Around 7:15, the floodgates began to open. More and more groups began appearing, asking for mainly larger items such as furniture and floor lamps. I was somewhat amazed that no one had snapped up the Crosley turntable, the Pablo Neruda collection of poetry or the coffee table book Nudie: The Rodeo Tailor. After 45 minutes, I was beginning to wonder if that sword-carrying woman was correct… Was I charging too much?
I quickly Googled Yard Sale Etiquette.
According to yard sale laws, the average price of most of your items that are not bulky or still in the packaging – should be around $1.00. My average item was in the 5-10 dollar range, and in my mind, totally reasonable. It wasn’t until I made my first sale that I had a change of direction for the rest of the afternoon.
In 2007 or so, I had bought my son a collectible Star Wars denim jacket with R2-D2 and C-3PO sewn on the back at a trendy Farmer’s Market for $45. Even though he had probably thrown up and peed on it a few dozen times during his toddler-hood, I felt that $30 was a fair asking price. When I mentioned this to the interested woman who had been measuring it up against her own 3-year-old’s torso, she scoffed and hung it back on the rack.
“Ay de mi!” She said in Spanish.
Determined to make my first sale, I decided to bargain with her.
Now, I come from a long line of world-class bargainers. My mother and late grandma used to waltz through Canal Street in New York City with peacock-like confidence, able to nudge an unwavering vendor into dropping the price on an imitation Louis Vitton handbag from 500 dollars to roughly 50 cents in under three-minutes. Together they played the street like silver-tongued Jewish barter hounds, satisfied only when departing the area with 3-5 purses, imitation Rolexes and fake Prada luggage beneath their arms. They have been taking me to the secret inner space of fake handbags since I was about two-years-old and as far back as I can remember, they were the Ronda Rouseys of price negotiating… In fact, I recall one legendary trip where my mother actually made a profit while buying a purse.
Canal Street Fake Handbags. Fertile Hunting Grounds for Jewish Women Across the World.
Throughout the years, I have mastered the talent myself, but mainly when talking down a woman who once offered to cornrow my hair on the beach in Puerto Vallarta. I have also, never really been the haggled, only the haggler… Nevertheless, I felt that my family history had prepared me to challenge this woman over the Star Wars jacket to the very end… and I would not give in.
“Maam, could you do 25?” I asked.
“How about one dollar,” she said.
“What?” I screamed. “This is Star Wars! Like, collectible!”
“Senor, I will give you two dollars.”
At this point I knew my grandmother was watching down from heaven like a boxing trainer watching her prizefighter take hits in the ring. I refused to back down, so I just slowly lowered my price until she agreed. I decided I would not go lower than 18 dollars.
“20 bucks,” I said.
“3 dollars,” She barked,
“18?” I pleaded.
“Adios, senor,” she said, walking away. Oh my God! What was wrong here? Had I lost the sale? Was I going to be stuck with this jacket in my garage for the next 30 years? Like most hoarders I thought to myself, maybe when my son has a kid of his own, he will give this to him… but I knew that was a long way off. Finally, I surrendered. Mainly as a way to break the ice and make my first sale of the day.
“Maam? 3 dollars is fine,” I said. The lady reached in her wallet.
“How about two?” She offered.
I paused. I looked up at grandma, undoubtedly shaking her head in disappointment from that great Nordstrom’s Rack in the sky.
“Fine,” I said. She pressed two wrinkly dollars into my hands and just like that, I was $42 in the hole, but I had made my first sale of the day.
As the day wore on, my prices dipped lower and lower. I sold a handful of action figures for .25 cents a piece, a stack of vintage T-shirts for a dollar each and had the day’s biggest score when an unopened buffet dish that we had received for our wedding in 2004 went for $4.00. Nearly every item of clothing I was selling dropped in price by 99% by noon. My wife’s leather pants went for two bucks. The Rick Springfield shirt went for a dollar, as did the Mumford and Sons shirt, some Jack Daniel’s glasses and a silver booze flask that had an engraving of a man bass-fishing while naked. As the yard emptied, my wallet grew fatter and fatter – albeit with one-dollar bills – until I found myself exhausted, bored and anxiously wanting to count the bankroll in my pocket. My guess was that I had made $100 or so, based on the flurry of quick deals I made unloading the DVD collection, stacks of children’s books and my unbelievably large collection of novelty trucker hats… which had sold to some professional tree service men who had been working on a job a few blocks down. (Which might explain why if you drove by Franklin Avenue last weekend, you saw six guys on ladders wearing hats with My Other Car is Your Mom on them).
A customer scoffs at the $7 asking price for a pair of diamond earrings.
The most disgusting sale of the day went to the three ladies who argued over who would get to wear my wife’s used LuLuLemon Yoga pants. In retrospect, I probably could have sold them to some perverted Japanese businessmen in a vending machine for $60 a piece. Instead, I settled for – yep you guessed it – a dollar.
A crisis struck when I sold my son’s old Nintendo Wii console for ten bucks. Originally, he had wanted $100 for it… Which is 90 dollars more than what the smug bastards at GameStop will give you for the same item. Convincing him that I was a master salesman, I let him give me the Wii to sell at the yard sale instead. Sadly, I buckled early and let it go for $10.00 and I threw in some accessory called a Skylanders Portal. Not even sure that the console worked, I was just happy that I had made a double-digit sale. My son was not thrilled at all.
“You’re the WORST!” He screamed at me. “That was worth at least 300 dollars!”
One thing that kids fail to recognize is how fast technology loses value in today’s ever-changing world. Still, there was very little convincing him that I had struck a decent deal and he continuously stuck his head out the door and screamed at me for my “epic fail.” Ultimately, I ended up giving him the ten bucks even though I was the one who had bought him the original console for $275 back in 2010. Screw technology.
My son, the gamer, was pissed when I unloaded his old Wii for $10
Around 4, the traffic had dwindled down to some neighbors, who we basically just handed items for free to get the stuff off of our property. Although it seemed like a bunch of things had been sold, I was still staring down a massive pile of clothes and books and toys and albums and knick-knacks and just straight up garbage. I prayed for some Saudi billionaire to walk in with a briefcase full of cash and just tell me he was taking the whole lot for $50. Alas, it looked as if my day was over. I cracked a beer and peed on a cactus.
And then, like a boll weevil out of a nearby hedge, Laurette Soo-Chin-Wei Lorelai re- appeared, tai chi sword in hand, pushing her bike in my direction with a Cheshire cat-like simper on her face.
Like a panther she strutted around the sale, inquiring about every single item remaining. She decided to mention that she was a regular on “the scene” and that she could tell you what was going to sell the minute she sets foot in someone’s rummage sale. She offered to help me whittle down my items to try and resell the next day for the bargain price of 10 dollars an hour… I relented. All I was thinking was “get the hell out of my yard.”
I started gathering everything that was left over and throwing them in boxes. She suddenly slid next to me, holding the iron curtain rods, the rings and the hippopotamus salt-and-pepper shakers from earlier.
“Ready to make a deal?” She asked.
“Lady,” I said. “Give me five dollars and go back to whatever hole you crawled out of.”
She handed over a bill, pressing it into my palm and stared directly into my eyes.
“Told you so,” she said.
That night I didn’t finish cleaning up. I was too wiped out. I left the majority of my once valuable wardrobe out for whoever in the neighborhood wanted it. A few things disappeared, which I didn’t even care about. It might be cool to see the neighborhood homeless guy wearing my old Blues Traveler T-shirt.
The next morning I threw all the remaining crap into my car and drove it directly to the Out of the ClosetThrift Store. I shoved it into a filthy back room along with thousands of other donations. As we unloaded all the boxes and unsold clothes and books and toys, they asked me if I thought the huge haul of stuff was worth more than $500. After all, a big donation would serve as a great tax write-off at the end of the year. Unaware of this little loophole, I figured that, yes – this crap was definitely worth more than $500.
They gave me a slip to present to my tax preparer and I drove home, satisfied that I had at least made a donation that would help me out financially.
As for my bankroll, I finally had the chance to count my earnings at the end of the sale. For nine hours of bargaining, labor and sweating under 100-degree weather, I had made a grand total of $47.
Somewhere up in heaven, my grandma was shaking her head in disappointment…
Somehow, Wham! Fantastic, Donna Summer and the Jane Fonda workout vinyl did not sell.
From April 25 – 28, ZACH will lead a band featuring Nashville legends -while performing LIVE at the world famous Tootsie’s Orchid Lounge in Nashville during live tapings of the hit NFL Network show “Good Morning Football”Zach’s band Zachariah & the Lobos Riders recently released their new album “Hacienda” to high praise Lead singer Zach Selwyn, a former ESPN personality and digital sports content talent for TBS currently hosts the new interactive game show “Stacks” – Returning fall 2019. Stay tuned for more NFL Draft information! Show airs 6am-10am – prepare for NFL FREESTYLES, COUNTRY REWRITES, COVERS, EPIC CLOTHING and Zachariah ORIGINALS!
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pantsand even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
Hey guys! I’m finally able to announce the release of my second novel “DROP DEAD GORGEOUS” – today on KINDLE! If you’re a digital reader, please take a look and enjoy! Sample chapters available in the link. Hard copies will be available in a week or so – so thank you all for your support! This is the official SEQUEL to “Austin Translation” – when Rob Stoner travels to Nashville to solve the mysterious suicide of his ex-girfriend. It’s murder, mystery and mayhem in Music City!
DROP DEAD GORGEOUS: AKA THE NASHVILLIANS
When True Crime Podcaster Rob Stoner is summoned to Nashville to investigate the mysterious suicide of his ex-girlfriend from 20 years ago, he suddenly finds himself making his way through Music City still holding onto lost dreams of his own music stardom. Things get even crazier when he discovers that his ex was holding a piece of paper in her hand with his phone number on it when she died. Now, Rob has to solve the crime, navigate his way around the shady side of the music business and try to get it all done without losing his marriage, his career and his mind…
PRAISE FOR “DROP DEAD GORGEOUS”
“I voiced a character in a musical comedy podcast which Zach wrote and produced. I thoroughly enjoyed collaborating with Zach, but felt strongly that the project was lacking the comedic device of death. I’m glad to see that Zach has combined all elements into this fast-paced murder comedy set in Music City.”
It was a hungover morning. Most of them are hungover mornings, but this one was particularly bad. It was actually quite unbearable. It was 91 degrees outside, but for some reason I was in a good mood based on the fact that it had finally stopped raining in Los Angeles. L.A. had been miserable lately. Not to mention depressing. My gas bill in January had skyrocketed to $1800 and wasn’t looking to get any better. A looming writer’s strike and a desolate media landscape had flattened any creative work available in the city. Shit. Even Disney had laid off 7,000 employees sine January 1st. Not only that, but the rain had destroyed nearly every road in the city and never-ending potholes greeted my car wherever I drove, resulting in more than one flat tire.
Anyway, it was a Friday morning and I had to drop my son in the deep valley for a haircut on his day off from school for “Teacher Organization Day.” I wasn’t sure when “Teacher Organization Day” became a national fucking holiday, but apparently, like four times a school year, teachers needed some time to get their shit together. I guess I understood… I need one of those days like, 25 times a month. I just didn’t particularly love when these days were thrust upon myself as a parent, because you suddenly had to do stuff like catch up on haircuts and Costco shopping and shit like going to the Grove to see films you would never pay for on your own, like Dungeons and Dragons. Meanwhile. My son prefers this one particular valley hairstylist to any scissor-slinging tattooed millennial who works at the Floyd’s Barber Shop 0.8 miles from our house, so I basically have to go 13 miles to Encino with him once every three months. And as you know Encino is a pretty miserable place.
It’s ten times worse it with a bad hangover.
After dropping him off, I had a roughly an hour to kill around the Encino corridor. Looking to curb the uneasiness of the body aches I was fighting from the night before, I Googled local bars and hotels to find any sort of affordable Bloody Mary that might help me open my eyes and face the day a little easier. Not finding much, I walked for a few minutes and quickly realized that I was surrounded by nothing but chain restaurants, weed stores and car dealerships. I was on Ventura Boulevard in Encino. I had nowhere to go. I felt like I had become the man I once swore I would never become: A 47-year-old dad, hungover in the Valley on a Friday morning looking for a drink. This wasn’t rock bottom, but Jesus, it sort of felt like the boat was sinking fast.
And then I spotted the Buca di Beppo. Yes. Buca di Beppo. Anyone who has been here knows this place is basically Olive Garden on HGH. You order a plate of spaghetti and it feeds nine people and you take four pounds home to haunt your fridge for the next month and a half. The leftovers are enough to choke an entire village of starving Albanians.
I was certainly their first customer of the day. The general manager, a goateed gentleman named Rick, who was wearing a tie patterned with a bushel of tomatoes, looked shocked that someone had actually entered the restaurant before noon. He struggled to greet me at the door. When he finally did welcome me inside, I noticed that he his shirt was untucked and one shoelace was untied. He brought me a monstrous menu and informed me that the restaurant was featuring a wine special that day: A glass of Apothic Red Wine was going for only $14.00. I thanked him but chose to not alert him that Apothic Red is a bottle of garbage wine found at Trader Joe’s for roughly $7.99.
Sweet tie bro.
Since the dining room was still being setup for the evening rush, I was seated in the empty bar, where half of the barstools were still turned upside down on the tables. They had sports on, so I knew I could easily kill an hour there… and I asked Rick how the Bloody Mary was.
“It’s amazing,” he said.
That was all I needed to hear.
I asked for a Bloody Mary with Tito’s and “all the fixings they could give me.”
Rick responded by asking me, “Tito’s? – OK – So Vodka or tequila?”
“Uhm Tito’s”
“Oh. So… What is that?”
“It’s a vodka from Austin, Texas dude,” I said perhaps a little too aggressively. “It’s a Bloody Mary.”
That was my first warning. I should’ve walked out then. This guy did not even know that Tito’s was a fucking vodka company?
I gave him a little side eye as he began working on the drink, making sure he was pouring in the right vodka, but unfortunately, he reached for a bottle of some brand called Helix. Helix Vodka? I had never even heard of that shit. But I watched as he incredulously poured it into a glass and then poured in some bullshit pre-packaged Bloody Mary mix from a plastic bottle that looked like it dressed Greek salads on its off-days. He didn’t even MIX the drink. He just dumped it in, and served it to me raw-dog, meaning it was lacking any olives, pickles, celery, salt, Tajin, fucking pepper… and flavor.
“Dude, Yo – do you guys don’t have any garnish whatsoever?” I asked.
“We have Tabasco,” he said.
“Olives?” I asked. “Maybe a peperoncini?”
“Uhm well, we have those but it means I would have to open the salad bar, which isn’t quite open yet.”
Jesus fucking Christ.
I took Rick’s bottle of Tabasco and tried to make this drink taste like… something. Anything but Clamato juice and ice. And it fell flat. This was by far the worst Bloody Mary ever served on American soil. Right there, in Encino, California precisely one week before my birthday in the good year of our lord 2023.
I sat there for a moment as Rick adjusted his tomato tie and folded napkins and I watched some NBA Playoffs highlights suffering through each and every sip of this bullshit drink. It basically tasted like water with hot sauce in it. The ice cubes were so prevalent that I surmounted that there was close to one to two ounces of liquid in the entirety of the glass. The straw was minuscule and sharp in my mouth.
And then I started looking around at the decor.
If you’ve ever been to a Buca di Beppo, you know that they fancy themselves as a classic “Family-Style Italian Restaurant.” That requires that they must decorate the walls with photos of great Italian American stalwarts of recent past, including 200 pictures of Frank Sinatra, at least 50 photos of Joe Dimaggio and a few stills from the movie Goodfellas. In fact, there was one large bar photo of Dimaggio that caught the Yankee Clipper smiling and youthful, at the peak of career, probably in the middle of a 200 hit season. He was grinning so widely, that there is no doubt he just flossed his teeth with Marilyn Monroe’s underwear. For some reason that photo made me happy. I pointed at the picture and then back to Rick, who mind you, was probably in his late 30’s to early 40’s and said, “What do you know about that guy?”
“Oh, Sinatra?” He said.
I almost went Joe Pesci on him and slapped him with his tomato tie.
“That’s NOT fucking Frank Sinatra, that’s Joe fuckin’ Dimaggio,” I said. “Joltin’ Joe Dimaggio.”
“Oh, the baseball player,” Rick responded. “Dodgers?”
If you work at an Italian restaurant and think this guy is Sinatra, you deserve to be fired.
Let me tell you something. If you work in a Buca di Beppo, or ANY Italian establishment that serves a version of a simple red sauce on pasta or a fucking meatball or a basket full of fucking breadsticks, you BETTER know who the fuck Joe Dimaggio is. In New York City, Rick would have been driven to the Hudson River, fitted for some cement shoes and dropped the fuck off the pier. And even the cops would have looked the other way and laughed about it at a bar later that night. But, this was Encino. And Rick was born in 1987 or so. And I was hungover. And unemployed. And bitter. So I leaned back and continued sipping the worst Bloody Mary of all time. A few sips later, I excused myself to the bathroom.
There was a photo of Kirk Gibson above the urinal.
I guess that made sense. Kirk Gibson is an LA hero and that 1988 World Series home run is one of baseball’s grandest moments, but I actually began wondering if Rick even knew who he was. When I returned to the bar, I asked him if he knew who the mustached man above the urinal was. He nodded yes.
“Joe Dimaggio?”
Look. I have nothing against Buca di Beppo. In fact, I have enjoyed many fun nights at this restaurant with family and friends over the years… I’ve murdered bottles of wine and meatballs and large pasta dishes here while singing along to That’s Amore with drunk friends two tables over. But this was ridiculous. My advice is forever avoid the Bloody Mary at all costs, and certainly do not enter any Buca di Beppo before 6:30 PM on any given day. You will leave depressed, disappointed and miserable – and when you face that blazing sunlight outside it will shine in your eyes like God’s high beams, informing you that you have made yet one more mistake in your short, miserable, pathetic life.
I paid Rick the $11.00 for the drink and walked outside, heading to pick up my son from his hair appointment. I was feeling a little better, happy that I at least informed Rick who Joe DiMaggio was, and happy that I was now aware of the catastrophic flavor of Helix Vodka. I walked back up towards the salon and texted my son to see if he was done. He wrote me back pretty quickly and seemed happy with his haircut. I squinted in the sun and read his text aloud:
Dad, can we go see the Dungeons and Dragons movie?
I went back to Buca di Beppo’s and ordered another round…