“LA DISPENSARY” LAUNCHES AS A GROUNDBREAKING VERTICAL INSTAGRAM SERIES EXPLORING LOS ANGELES’ CANNABIS CULTURE
Los Angeles, CA – The cultural capital of cannabis finally has its own story told on screen. “LA Dispensary”, a new vertical comedy series that premiered on Instagram and YouTube Shorts takes viewers inside the quirky world of a fictional Los Angeles dispensary.
Shot entirely in vertical format to match the way audiences consume content on their phones, “LA Dispensary” blends sketch comedy and observational humor from the perspective of two budtenders, played by Megahn Perry and writer/director Zach Selwyn. New guest stars enter the dispo every episode.
“Cannabis is not just a product —it’s a lifestyle, a culture, and a community,” said Selwyn. “With ‘LA Dispensary’, I wanted to create something that was funny and original – as far as I can tell, this is one of the first vertical comedies out there which I think will be the future of Hollywood now that the studios have all moved to Ireland.”
The series is designed for quick, binge-worthy viewing on Instagram, making it accessible to a global audience. The first two episodes have been released through Hiii Media’s Instagram @hiiimag – as well as @LADispensaryshow
Missi Pyle and Zach Selwyn are back at it this week performing live from the legendary Hotel Cafe – 1623 Cahuenga Blvd. in Los Angeles – special guests from Missi’s new YouTube Red show! $10 at door
Rodeo Zach is back… and the new single is BLOWING UP. Everywhere. Check the video out and demand to see Zach on tour either solo or with Bubbles and the Shitrockers!!!
Zach Selwyn has begun hosting a comedic “Real Fake News” Podcast for www.Audioup.com called AUDIO UP NEWS NETWORK or AUNN. Download EVERYWHERE and SUBSCRIBE!
Secondly, Zach is working on the script for Warner Brothers COuntry Artis UNCLE DRANK’s new Podcast. Follow him on IG @uncle_drank
I recently came across this class picture from my elementary school in 1985. Oddly enough, I have a vague memory of taking this photo and trying to express my disappointment with the world at that time. I had no idea back then that the photo seemed to say to my parents that I’d rather be dead at the tender age of 10 than at my school picture day.
I look depressed. I look like I had already lived five lives. I resemble the type of child who would be marked as a potential serial killer in the future. Amazingly, I remember what was going through my head that day. I was dealing with things like my parents recent divorce, the fact that my “spike haircut” would never want to stand up straight like the other kids. I didn’t smile because my two front teeth resembled something that would have made all species of pacific northwestern beavers jealous. I also remember that my mother made me wear the cloud patterned shirt I am wearing in the photo that day. Maybe if I was Prince I could have pulled that look off, but as a sullen, depressed 10-year-old Jewish kid stuck in Tucson Arizona in the 1980’s, the cloud shirt just felt like a desperate plea for attention.
At the time I was rudderless. The girls were not interested in me. I had become somewhat overweight. My baseball ability had dwindled following a broken arm the previous summer and my basketball skills were starting to translate to bench time more than the starting five. To top it off my grandparents had taken my sister and I on a two-week Caribbean cruise a few weeks before where I spent the majority of the trip being bullied in the youth center by a freckly-face kid from Florida named Robbie who insisted on flicking my ears until I cried almost daily. Perhaps the most embarrassing thing about that cruise was when my grandmother came down to the youth center, smacked the kid across the head and said, “Stop flicking my grandson’s ears!”
As you can imagine, it only made him go after me more.
In fifth grade I was forced to go to Hebrew school three times a week with the looming threat of a Bar Mitzvah hanging over my head presenting quite possibly a challenge that I could never live up to. My main interests lie in collecting baseball cards – which is where I spent every penny and has been well documented in my previous works. I was also trying to make my 3-year-old brother a future baseball Hall of Famer – but he wasn’t interested in the slightest. Baseball cards were everything to me and the bottom line was, when my mother came home and saw me lying on the floor alphabetizing the 1982 Atlanta Braves Fleer set, she didn’t exactly think I had any sort of bright future.
My house was less than peaceful, with my sister and mother not getting along and a new presence in the home – my mother’s boyfriend. He was a recovering alcoholic who had moved to Tucson for a fresh start and began working at a $40,000 a month celebrity rehab facility that was frequented by movie stars and rock stars. His saving grace was that he loved music, and played it constantly around the house.. and that he was pretty funny.
He also loved baseball.
My other obsession with skateboarding, which I was not very good at due to a massive fear of falling and breaking my arm a second time. Yet, I wore the clothes and accepted the fact that I was a “poser” to the cooler kids because it made me feel somewhat connected to something. I was also being forced to take piano lessons by my mom although I was technically allowed to quit in sixth grade.
I quit the day I started sixth grade. Again, another regret.
37-years-later, looking back at this photo, I distinctly remember Mrs. Knight’s fifth grade classroom. It was small – with only eight of us – because they had to separate certain students into a fifth/sixth grade combination class. Luckily the two cutest girls were in class with me. Laura Krapa (tough last name, I know…) And Tina Jarem, who I mercilessly teased and occasionally punched because she had absolutely no interest in me.
And then, there were the three other boys in the class.Ryan, Brandon and Bryan. Being the lone Jewish kid, I was constantly mocked with slurs and insults that I learned to turn into comedy – but I was never invited to their Cub Scout meetings or their swim meets. The three boys were all terrific athletes and overachievers had surpassed me in almost every single category in life at the time – from sports to girls to popularity. When you’re 10-years-old, you feel as if you will never grow out of these situations.
One day in the lunchroom, I overheard the boys discussing their three-piece band that they were going to assemble to play the talent show. Being that my obsession with the Beastie Boys had grown to absurdly fanatical following their appearance in the hip hop movie “Krush Groove,” I somehow thought that if I could just be AdRock or Mike D I could climb out of this despair in which I had been wallowing for the majority of 1985-86. It certainly helped my cause to know that the Beastie Boys were actually Jewish… So, I offered up my services as a rapper and at first, they laughed.
“Dude our song is not a rap song” they said.
I said it didn’t matter because I could rap over anything.
Lo and behold, it worked. That night, I wrote eight of the worst hip-hop bars ever assembled and brought it to school to audition for my three classmates. They were blown away and my career as a performer started just as the 5th grade began to come to a close.
The first rush of adrenaline that you get when you walk off of a stage while wearing your coolest T & C Surf Design shirt and Gotcha shorts with a pair of knock off Ray-Ban Wayfarers you had to borrow from your mother, is a feeling that cannot be described. But any person who has ever performed live knows what it is… It’s the moment when you receive that first look from a girl in your class that says, “Oh my God you’re so much more than I thought you were!” In this case, it was Tina Jarem. Still, I was too afraid to be her boyfriend. She moved away that summer.
Music helped me turn my life and outlook around. If you look into the dead eyes of the kid in this photo, you can see how that experience helped turn me into a more positive person. Within a few months I had my first non-camp girlfriend, Amy. We only lasted about a week, but for me that’s all I wanted. It was like a résumé builder. I developed more humor more confidence and as luck would have it even grew a few inches by the next year.
That summer at camp my longtime counselor Mark took me under his wing as his ‘project’ hoping to develop me into a ladies man. Looking back, it seems weird that he would spend 30 minutes doing my hair before Shabbat services on Fridays. I guess he wanted to make sure I looked ‘fresh.’ With gallons of Dep Gel being slathered into my “never wanted to spike up hair” – I was finally able to get it somewhat reaching towards the sky. Only later, when my hair went curly, did I realize that I had always had wavy hair and that a spike haircut doesn’t look too great when you’re 10-years-old and trying to look like Billy Idol.
When sixth grade came to a close, we reformed the band. The baseball cards took a backseat a couple years later when the guitar was picked up and I suddenly discovered all elements of performing.
Today, at 46, looking back at that photograph of that lost child makes me think of my own children today. I can often spot in a family photo my son’s eyes adrift, looking like there’s no reason for him to be there. My daughter occasionally blinks on purpose to ruin a picture too – the way I did many times before as a kid. The only advice I can try to give my children is that it all gets better and that they need to try new things or else nothing will ever change. I never say that they have to stick with those things, but one of them will hopefully catch their attention and change their lives the way that music did for me on that talent show night in Tucson, Arizona.
I’m not sure why I wrote this today other than the fact that I’m getting older and I think you start to look back at moments in your life where things change. As your own parents get older you start to think about how innocent it all was back then and how we all grow up so quickly and what really matters is love, care, kindness and friendship.
I still keep in touch with those guys from the band even though they have all gone onto different pursuits. I’m still releasing music, however, even though not many people listen to it. It’s still therapy. It is hands down the best medicine that there is and it comes out whenever I am lucky enough to perform live with my current band.
My only regret? I wish I still had that cloud shirt so I could wear it on stage…
After Reading Sean Penn’s ‘El Chapo’ Piece, I Decided to See What my Old Pot Dealer From High School was Up to…
Penn meeting El Chapo
Recently, Sean Penn made headlines when he bravely traveled deep into the heart of Sinaloa to meet and converse with the notorious Mexican drug cartel leader Joaquin “El Chapo” Guzman. Right after the story went to press, El Chapo was captured – and his latest elusive time on the lam abruptly came to a close. Penn’s piece was published in Rolling Stone this week and I found it to be an engrossing piece of long lost Gonzo journalism at its finest. Penn, an actor, long known for his political involvement, put himself in the direct line of peril and danger all while partnering with a famous Mexican film actress to infiltrate the most impenetrable depths of Narco activity. He shook hands, broke bread and slammed tequila with a man that the DEA and Mexican authorities have been unable to locate for close to six months. In my opinion, Penn’s story was a hell of a lot more ballsy than anything else any pampered Hollywood actor has attempted in the past twenty years. (Sorry, Julia Roberts. Playing an AIDS-sensitive doctor in The Normal Heart may have been considered “daring” but it pales in comparison to a 55-year-old Oscar winner risking his life to traipse deep into a jungle of death for an interview for a rock-n-roll magazine).
So, inspired by Sean Penn’s courage, I decided that the recent stories and essays I have written have felt a little too “soft.” I realized that had to step it up. Knowing that I was traveling back to my hometown of Tucson to visit my mother on Martin Luther King, jr. weekend, I made up my mind that I was going to turn the trip into my own personal “El Chapo rendezvous.” I had a great idea…
My goal was to track down Ernesto Gregory, the most successful marijuana dealer in my high school. The last I had heard of Ernesto was through a photograph taken around 2011 by our mutual high school friend, Erik. He posted a picture of the two of them on Facebook drinking in the desert. Erik had captioned the photo with He’s finally out! Welcome home boss!”
Assuming that this caption insinuated that he had just been released from some high security prison, I was under the impression that Ernesto had built up an El Chapo-like narcotics network of hundreds of foot soldiers and truckloads of contraband over the past 18 years. Why else would he have been in jail? Why would Erik call him “boss?” Plus, he was wearing the typical outfit. A Large Polo Horse logo situated on a blue collared shirt on top of True Religion designer jeans. DEA agents call this look “Narco Polo.” Now I have seen Sicario. I’ve watched Breaking Bad. I had no doubt that Ernesto had risen from low-grade weed dealer at Rincon/University High School into a southwestern drug legend – living in ranches and mansions sprawled across the Tucson and Mexico landscape.
And I was going to interview him.
Ernesto in high school.
I was set to fly into Tucson International Airport on January 17th. My plan was to eat a bunch of food at my mother’s house, drink wine and play three games of Scrabble all while hearing her talk about how amazing The Revenant was. The following day, I would travel deep into the center of Tucson to meet up with and interview the most intimidating and bad-ass pot dealer my high school had known.
Back in 1993, Ernesto Gregory had owned the school’s finest lowered mini truck. He had a 200-dollar Motorola pager. His “system” – or car stereo – was as custom as they came, complete with an Alpine tape deck, a Sony Discman attachment, two 12-inch Kicker woofers, some Kenwood tweeters and a constant bass thump of MC Breed, DJ Magic Mike and Wrecks ‘N Effect blasting from his trunk. He had his own apartment on Speedway, decked out with a two-foot bong, a television with cable and an unlimited financial account on a sort of early 90’s YouTube video-on-demand predecessor known as “The Box.” He always wore a black Colorado Rockies cap and Marithe and Francois Girbaud jeans beneath over-sized t-shirts of ridiculous animated Looney Tunes characters wearing 90’s hip-hop clothing. His pager code for weed was “907.” His girlfriend was the hottest girl in the senior class – a dark-haired Mexican sex goddess named Racquel Hernandez. And he was tough. As far as we knew, he had never lost a fight. In fact, I recalled him once putting my friend from Hebrew School – Adam Richford – into a headlock and smashing his nose repeatedly until he apologized for “mad-dogging” him in the parking lot. He claimed he had connections through “uncles in Nogales,” where his product came from. And everybody knew, anyone with “uncles in Nogales” was always in the drug game… In short, Ernesto Gregory was the most accomplished 18-year-old kid I had laid eyes on in my young life.
Ernesto’s Mini Truck from our 1993 yearbook.
After I landed, I told my mom about my plan.
“Why the hell are you meeting with this criminal?” My mother asked on the car ride from the airport.
“He was the king, mom!” I exclaimed. “Didn’t you read the Sean Penn article?”
“Sean Penn’s an idiot, going to interview that drug dealer!”
“I thought that story was genius,” I said. “Besides, what else am I going to write? Another story about my kids not being allowed to bring refined sugar to school?”
Following a few glasses of wine at the house, my mom was trying to convince me to go to Wal-Mart to buy a knife for the meeting. I assured her that Ernesto and I were in good standing and that no concealed weapons would be necessary. She broke into a desperate sweat. We played two games of Scrabble before deciding to put the third one on pause because we were so tired that word like “uh” and “is” had begun appearing on the board.
Our embarrassing 3rd game of Scrabble. 12-10 after 7 moves.
My final memory of the evening was listening to my mom curse my name before she went to bed in the other room.
The following morning I fueled up on eggs and coffee, not knowing when I would be back to the house. The afternoon’s plans had been Facebook “messaged” to me by Erik, who I quickly learned from his profile hadn’t left Tucson since graduation. Erik wrote me that Ernesto wasn’t on social media, but he mentioned that he did watch a lot of TV and he had even seen my History Channel show and had once commented, “I know that fucker!” He also told me that Ernesto had demanded that Erik take down the aforementioned photo he had posted in 2011. Sure enough, when I searched for it, it was no longer online… All this solidified my drug-lord theory even more.
Ernesto had agreed to meet at 12:30. I took off in my mother’s Acura and sped over to an address located in the shadow of the bar-heavy downtown area. A place much hipper and enticing than it had been back in the 90’s when druggies and skinheads and homeless wandered Congress Boulevard scaring off any young people looking for a good time. Must have been all the drug money given to the city by Ernesto, I theorized.
I parked in a dirt lot and immediately recognized Erik, who looked like he had been a meth fiend since about 1994. He wore a saggy shirt, filthy pants and sported a patchy beard and shaved head. He had a kid’s BMX bicycle in his pick up truck bed, which I took as also a sure sign of a man on crystal meth. For some reason, heavy meth addicts seemed to always travel on way-too-small dirt bikes. Erik wasn’t unlike them.
Erik looked a lot like this guy.
I looked up just as a helicopter darted above us in the sky. DEA drone, I thought. Of course. We were most likely being followed. Hell, who knew what corner or alleyway was outfitted with a hidden camera tracking Erik’s every move. Shit, maybe the FBI had caught on to my story as well? I mean, who’s to say they weren’t tracking Erik’s Facebook page when I sent him my original message? I was starting to hit an all-time level of paranoia. Even a pigeon that flapped above us and landed on a telephone wire looked like it had a hidden camera in its eye… I tried to keep my cool.
I was paranoid that all the pigeons around us had GoPros strapped to their backs.
Knowing some of the narco protocol, I began preparing for my meeting with Ernesto.
“So, should I give you my iphone for safety precautions?” I asked Erik.
“What for?” He replied.
“Oh, I just assumed I wasn’t allowed to bring any electronics to the meeting,” I said.
“We aint goin on no airplane or nothin,” he replied.
At this point, my entire drug kingpin theory went out the window. After all, in the El Chapo story, Sean Penn was told to turn his phone off in Los Angeles, nearly 14 hours before he even made contact with the cartel in Mexico. He had been forced to travel to in two separate SUV’s, two single engine planes and armored vehicles just to meet with El Chapo’s henchmen before gaining approval. He was most likely given a full body cavity search, frisked and water-boarded. Ernesto’s lone henchman was a meth fiend named Erik who was allowing me to bring my iphone into a meeting as if I was about to pitch him a new Angry Birds app to finance… Ernesto’s notorious drug cartel was crumbling before my eyes.
“Follow my truck, we’re going to shoot pool at Pockets,” Erik said.
“Pockets? We’re not going to his house or something?” I asked.
“What house?” He said. “Ernesto likes to play pool. You play pool?”
“Sure, man – I love pool,” I said.
I hate pool.
Pockets was a stale billiard hall way too brightly lit for a Wednesday afternoon. A few biker types with chain wallets and denim jackets drank Miller High Life at the bar. A Mexican guy who looked to be on his 5th or 6th Corona sat watching a soccer game on TV. One lone female, a waitress who would have slept with Bad Blake in the movie Crazy Heart after he played a set at a bowling alley, served beer. In the far west corner stood a chubby man in an Arizona Wildcats baseball cap chalking up his cue. I recognized him immediately as Ernesto Gregory.
Pockets in Tucson.
His face had filled in and he had put on close to 35 pounds. By his footwear and saggy jeans I could tell that he hadn’t done much to change his fashion choices during the past 22 years. He wore Jordan sneakers, which were probably eight years old and had accumulated a slew of new arm tattoos, including one portrait of a woman who looked a lot like a fatter version of Racquel Hernandez. He drank what I would soon learn was Jack Daniel’s and Diet Coke and was constantly adjusting his pants from the crotch area. My first thought was that the most accomplished 18-year-old I had ever known had become the sloppiest 40-year-old I had seen in some time.
“Zach Selwyn!” He announced as I nervously approached the pool table. “What up Hollywood!”
Oh boy. He was going to call me Hollywood the rest of the day, I knew it.
“I seen you on that TV show about the words and shit!”
“Yeah, America’s Secret Slang, thanks man.”
“Yeah, American Slang! That’s it, what up big homie?”
“Nada man, just trying to catch up with some old friends, ya know?”
“Well shit, let’s shoot some stick.”
Ernesto racked up some balls and began rattling off shots. He was a damn good pool player and I knew that even at my best – which was pretty terrible – I was about to be embarrassed. But, he told me to pick a cue and even though it was 1:30 in the afternoon, I ordered a pitcher of Bud Light. The waitress brought it over and charged me for it. It cost $3.75.
As Ernesto sank shot after shot, we never once discussed drug dealing. In fact, we spent most of our time talking about girls from high school that he had always wanted to screw. Turns out, he thought I was some Olympic-level cocksman in my teens and he assumed that I had slept with every cute girl in our high school. As he dug up names from the past, I could only laugh and try to remember who some of these girls even were. Most of them I had never been intimate with, but to placate Ernesto, I played along.
“Paula Schrapner? Yeah, I nailed her,” I said. Not true.
“Jen Robbins? Blow job,” I lied.
“Did you ever get together with Laura House?” Ernesto asked. “She was DOPE!”
“Uh, we just kissed,” I said, which was actually true. One New Years Eve 1992, we had briefly kissed.
“Man, I wonder what she’s up to now?” He said, staring off at a neon sign.
As the beers flowed, I was finding that I was having a hard time getting anything out of Ernesto. He was stuck in 1993, still pining for girls who were long married, divorced and even had kids in high school of their own. He remembered football games that I hadn’t even thought about in 20 years and quoted our Economics teacher Mr. Franklin from a class I didn’t even recall taking. When I took a second to ask him about Racquel Hernandez and what happened to their relationship, he grew silent, took out a vape pen and pulled long and hard.
“You know we have three kids, right?”
“I did not know that,” I said. “Congrats. I have two. How old?”
“19, 17 and 15,” he said. “But the 15-year-old has blue eyes and blonde hair – aint no way that kid’s mine. We broke up 12 years ago. My second wife bailed on me last year. Bitch.”
Wow. Here I was, stressing out about my 9 and 5-year-old kids in Los Angeles and this guy had been divorced twice and had three kids in high school – one who he was convinced wasn’t even his. I suddenly felt like every pampered Hollywood asshole I have come to despise.
“Hey Hollywood, you never slept with Racquel, did you?” He asked.
“What? Hell no!”
There was a sudden silence. Erik looked ready to tear out my jugular. Ernesto stared me down. This was what Adam Richford would call “mad-dogging.” My mom was right… I should have bought that knife.
“Man, I’m just playing!” He said. “You should see your face, you looked like a little bitch just now!”
Everybody laughed. I pounded my beer. It was then that I decided that I had to get the whole story right here or else I was going to end up on the wrong end of a bong in the south side of Tucson come six o’clock, getting high and watching some show like Ridiculousness on a Futon. I found my courage and lowered my voice to a whisper.
“So, Ernesto – you still in the weed game?” I asked.
Ernesto looked at me and laughed. He looked at Erik and then back to the pool table.
“Man, I aint dealt weed since high school,” he said.
“I thought you went to jail or something?” I inquired.
“Shit man… I shot some endangered pregnant salamander with a rifle during bow-hunting season. Thank God it didn’t die… Luckily I only did two nights in county jail, man. Sucked ass.”
He had shot a pregnant salamander with a rifle during bow-hunting season? He did two nights in county jail? El Chapo had done something like seven years in maximum security before his first escape… As far as I know, he never complained either. Here was my one-time narcotics hero admitting to me that he was scared after doing two measly nights for shooting a fucking lizard. My story was falling apart.
Salamanders can not be hunted with rifles during bow-hunting season.
“So, what about the last 15 years? I mean, what have you done for work?” I asked.
Ernesto sunk a 9 ball and looked up at me.
“I repair windshields, man. Over at Glassworx on Speedway.”
I watched him return to the table. My heart sank as he finished off the game by dropping the eight ball perfectly in the side pocket. My story was over. The most notorious drug dealer I had known had become a windshield repair guy. There was no mansion in the hills, no ranch house in Nogales… and no harem of sexy Mexican women. Ernesto had gone straight and my story was dead.
“Why do you ask, homie?” Ernesto inquired. “You need weed?”
Being that my story was a bust, I figured that the very least I could do was to go on one more pot buying deal in my old hometown. Maybe the dealer would be the drug kingpin I was looking for and I could write something about him instead.
“Yeah, sure man. Just a little bit to get me through the next two days.”
“Well, my dude sells dime bags over at hole 14 at the Golf N’ Stuff on Tanque Verde if you want to pick one up,” Ernesto said.
Dime bag? Golf N’ Stuff? I wasn’t interested. The last thing I needed was to buy Mexican weed from a kid at the same place where I had celebrated my 11-year-old birthday party. It just didn’t seem right.
Hole 14 at Golf N stuff. You can buy weed behind the yellow house.
“No that’s cool, man,” I replied. “I gotta get home anyway – maybe we can hook up tomorrow or something.”
“Are you sure?” He said. “This kid gets good shit… he has a couple of uncles in Nogales.”
Of course he did. I threw a five-dollar tip on the wooden table and finished off my beer. I high-fived Erik and Ernesto, promised to be in touch and promptly drove back to my mother’s house where I found her nervously pacing the living room like I was 15 again and out with a senior at my first high school party.
We opened a bottle of wine and finished our game of Scrabble…
I can vividly picture the scene taking place on a Newark, New Jersey street corner in 1922… Prohibition is hanging heavily over every boarded up bar and single family household on the block. The streets are full of the penniless, making bedding out of old jackets on the grey and crunchy dirty sidewalk snow. Children are wrapping up nightly stick ball games to return home for dinner as the streets darken with denizens of the nightlife and small time hoods…
And then suddenly, out of the darkness, trotting up in a horse-drawn buggy, appears Rabbi Levi Zalman, who is suddenly swarmed by scores of men from these homes looking to procure the finest bottle of bootleg wine they can get their hands on. Money is exchanged, prayers are said and the men race home to their families. With every sale, Rabbi Zalman mutters, “Baruch Hashem.” (Blessed be the name of the lord). When it’s all over, Rabbi Zalman rides away a very rich man…
Of course, Rabbi Levi Zalman is not a Rabbi at all. In fact, he is Jack Joseph Brauer, an out-of-work shoe peddler from East Jersey City who has just unloaded his Government-relegated weekly supply of booze for a shade over $5,000.
He is also my great-great grandfather. This was his “congregation.”
Ratified in 1920, the 18th Amendment to the Constitution – which is America’s only Amendment to later be repealed – federally prohibited the manufacture, transportation and sale of alcohol. Of course, this was one of our biggest failures in our short history, and led to the golden age of organized crime, corruption and sheer madness across the country.
Doing some research (And I am not the first to report this – just giving you some background) Jewish households were allowed a certain amount of wine per household per year. To top that off, if you were a Rabbi, and you lead any type of “congregation” (12 members or more) you were allowed to get as much wine as you wanted for religious purposes at any time you desired… So guess what happened? A lot of “new Rabbis” suddenly started showed up.
“There were fake Rabbis everywhere,” my grandmother told me years ago before she died. “If you knew 12 people, that was a congregation… why do you think so many people started converting to Judaism during the 20’s? FOR BOOZE.”
So, when Jack Brauer’s shoe business got hit with hard times in the early 1920’s, he bought some religious robes, sported a fake beard and marched up to the proper Governmental distribution center and bought as much alcohol as he needed… He flipped it in two days and kicked off a successful six-year-run as the biggest “Rabbi Bootlegger” in Newark, New Jersey.
A few years later, when the American Jewish Committee began cracking down on the large number of fake Rabbi’s, my great-great grandfather Jack was NOT on the suspected fraud list. In fact, he continued to support his family until 1931, just before the Amendment was repealed. How? He had the third largest congregation in New Jersey at the time. (Even though it was 95 percent FAKE.)
Now, according to the three part documentary Prohibition by Ken Burns, other religions had these loopholes as well. In fact, Priests were ALSO able to purchase liquor for religious ceremonies. Of course, the government could actually reference records to determine if someone claiming to be a Priest actually was a Priest. But Rabbis? There was NO WAY OF TELLING WHO WAS A RABBI.
Starting to see why I’m obsessed with this stuff…
According to writer Daniel Okrent, “Rabbis were suddenly showing up everywhere. Irish Rabbis, Black Rabbis…” Nobody ever doubted their religious claims.
As is turns out, my grandmother was correct. In the 1920’s, Jewish congregations increased in membership by like, 75 percent. In short? BOOTLEG LIQUOR BUILT MODERN DAY JUDAISM. In fact, I don’t think you can reference a time in history when more NEW Jews suddenly showed up out of the woodwork to embrace Judaism in our nation’s history. No wonder we say prayers over the wine…
A few years ago, my grandmother Florence passed away. Readers of my stories should be familiar with our adventures together in her later years, which included a trip to the Ace Hotel, smoking medical marijuana and leafing through her old photo albums so she could announce who was presently, “Dead.” When she passed, it was a sad moment, and a week later, our family went through her home to get rid of old useless items…(My grandfather’s 5000 VHS tapes of classic movies) and save valuable ones… (My grandma had always claimed that she had hidden “thousands of dollars in cash” all over the house and that it was our job to find it when she died.)
Of course, knowing this, we tore open her home like Jesse Pinkman looking for hidden cash in that drug dealer’s condo in the film El Camino…
My mom and I found some money, but the “thousands of dollars” my grandma promised turned out to be something more like 220 bucks. We also uncovered a lot of jewelry and a stamp collection valued at about $39. So, if you’re the new couple that bought the place? If you ever find some ungodly wad of $100 dollar bills in a crawl space, hit me up…
Aside for a few of my grandma’s stray Vicodin, which I squirreled away in a jacket pocket, the only other item in the home that really intrigued me was my grandmother’s birth certificate. On it was listed her parent’s names and occupations – (Ruth Brauer-Kaplan – housewife. Jacob Kaplan- Dentist) – as well as her GRANDPARENT’s names and occupations… What intrigued me was the job description as reported to the state of New Jersey by JACK JOSEPH BRAUER –
His job: RABBI.
“Wow so Grandma’s story was true?” I asked my Uncle Steve who was helping my mom go through Florence’s old belongings.
“Yes indeed,” he answered.
“So was he really a Rabbi?” I asked.
“Do you know what a ‘Rabbi’ was back then?”
“I’m guessing a bootlegger?”
“It’s great getting to know your family, isn’t it?”
I went into the kitchen and poured myself a large glass of wine. I toasted my grandma on her final journey and raised my glass up to Jack Joseph Brauer – my great-great grandfather who kept so many families buzzed during the dark years of Prohibition…