My wife and I once hired a hippie nanny named Sioux who hid little bags of weed for me around our house. I remember the day we interviewed her – she was about 19, naturally slender with long blonde hair and she was wearing a skirt that looked like it was stitched out of the AIDS quilt… She had on Birkenstocks. She smelled like lavender. She was gorgeous. My first thought was, “I would have totally dated this girl back in college.”
I would have totally dated this girl back in college.
When you’ve been married as long as my wife and I have, the best way to say you think somebody is attractive is to say that you would have dated ‘back in college.’
Of course, I told my wife this very fact.
“Well keep your hippie dick in your jorts,” she responded.
I laughed. I love my wife. Meanwhile, after a few conversations, I was sold on Sioux to become our nanny for our then five and two-year-old kids… but my wife wasn’t so into it.
“I don’t know – she seems flighty,” she remarked.
“Cmon, what’s the worst that can happen?” I asked. “She gets high and eats all of our ice cream?”
My wife agreed, mainly because we had a wedding that Saturday night and our other go-to nannies were already busy.
“If she fucks up, that’s on you,” she said.
She didn’t fuck up. At least that first night. In fact, when we came back from the wedding a little buzzed from the wine, we stayed up late with her and talked about the kids, how hard it was to meet guys in Los Angeles and eventually, she secretly told me that she hid a tiny bag of weed for me underneath the sage candle she had lit to ward off bad spirits on the coffee table. As she left, I thanked her and imagined that if she was my age in 1995, we would have been one of those hippie power couples that I was always jealous of at Phish concerts.
My 1995 hippie dream.
The second time Sioux babysat, I casually came downstairs wearing my old Grateful Dead 1992 Spring Tour shirt. She went ape shit. Told me it was the coolest thing she’d ever seen. I immediately felt like Phil from Modern Family, pretending that I didn’t even know I had the shirt on… even though I had been calculating the move since the week before. From the corner of my eye I saw my wife shaking her head while watching my pathetic attempt to connect with Sioux over a t-shirt.
“Nice shirt, babe,” she said.
“I guess I’ll go get ready,” I added before running upstairs to change.
When I came back downstairs, Sioux had prepared some food for the kids (all macrobiotic) and smiled one of those young hippie smiles at me – as if we were college sophomores peaking during a Run Like an Antelope solo. My wife smiled at me. I smiled at my wife. She smiled at Sioux. I kissed my kids. Sioux leaned in and hugged Wendy. They separated. The kids ate. My wife watched me as I leaned in and hugged Sioux. As I did, I stupidly whispered a single word into her ear…
“Candle?”
Sioux smiled. My wife looked confused. I brought myself out of this fantasy hippie love triangle and said, “OK, bath at 7:15 and bed by eight.”
My wife and I walked outside to catch our Lyft.
In our ride to the birthday party that night, my wife cleared her throat and calmly asked me exactly what “candle” meant.
I told her.
“Last time she babysat, Sioux left me a part of a joint underneath the candle on the coffee table and I smoked it.”
“Oh great, so she’s high around our kids?”
“Well, I mean… so what? Sometimes I’m high around our kids.”
“This is her last night babysitting,” my wife said.
I could understand her frustration. It wasn’t because Sioux was this macrame Goddess with rings on her fingers and bells on her shoes… but face it – if your nanny was sneaking joints around your two-year-old daughter, you might think about getting rid of her too.
Still, I argued that we had nothing to worry about and that by the time we returned home, we would be thrilled to find our kids in bed and that maybe we could even split the little bag of weed I was expecting to find underneath the sage candle on our coffee table.
Until we got back around 11:45 p.m.
As it turns out, Sioux had started a bath for the kids upstairs… and forgot that she began running it. She turned on the water and then came downstairs to get the kids and somehow got distracted… By what, nobody knows – food? A text? A documentary on YouTube about the benefits of Dr. Bragg’s Apple Cider Vinegar? Whatever the case, she suddenly remembered that the bath was on just as drops of water began seeping through our living room ceiling and landing on the floor. The puddle stain on the roof was large and substantial and we knew we were looking at some serious water damage and mold repair.
Sioux was in shambles.
Our ceiling
As she tried to explain how she forgot to turn off the water, we examined the damage and quickly lost the hippie buzz we had all generated earlier. I informed Sioux that we would pay her for her time, but that we fully expected her to be responsible for the damages once we had the roof inspected. She agreed and left, her head hung low, embarrassed and ashamed.
“OK, so she was probably high and forgot about the bath,” I said.
“Ya think?”
Stupidly, I checked beneath the candle for some weed.
There was nothing.
The damage came to over 1000 dollars. Sioux was broke and we felt bad charging her, so she offered to babysit for free until she could pay us back. Amazingly in Los Angeles, that’s only like, five nights of work…
However, my wife and I chose to not use her again.
The last I saw on Facebook she was living in Oregon with a Spanish guy named Pau.
My Wife and I Spent a Week on Tinder and it Almost Wrecked Our Marriage * 2015 by Zach Selwyn
Having been lucky enough to fall in love at the dawn of the internet dating era, I was never able to partake in the highly sexually charged world of apps like Tinder, Plenty O’Fish and Match.com. I have never sexually texted any girl – besides my wife – and certainly will never be able to type in the words Let’sNetflix and chill to anyone – unless all I truly want to do is come home and, well, watch Netflix and chill. My Facebook profile has always said, “married.” I have never “swiped left,” “matched” with anybody or desperately called the It’s Just Lunch girls in any airline in-flight magazine. Some might say I’m extremely lucky. Others can’t believe how much fun I missed out on by not being able to explore the overtly sexual side of the smart phone.
Last week, while scanning my Facebook page, I noticed an advertisement for a new Jewish dating app called JFIIX that had posted to my page. Not being sure how or why a singles ad would appear on my page, I glanced at it for a brief moment, silently shocked at the pure magnificent beauty of the girl being featured as a lonely Jewish single. She was mesmerizing. Beautiful and stunning with green eyes and perfectly structured face. My first thought was, after years of dating and befriending hundreds of Jewish women – was that Jewish girls do NOT look like that. Not to sound like a jerk, but looking back at the girls in my life – and according to my friends who had experience on JDATE and other apps –very rarely did a Jewish supermodel with eyes like the girl in that photo show up in synagogue.
Sure, there are your ScarJo’s and your Mila Kunis’s and of course Bar Rafaeli, but to tell you the truth, the majority of Jewish girls I remember dating in the 90’s did not resemble Scarlett Johannsen – in fact, most of them looked more like David Johannsen.
So, I had an idea. I was going to write a true, investigative article into the world of online Jewish dating apps – or as some call it, “Jewish Tinder.” I decided to register as a single man in his 30’s on JFIIX with the intention of seeing what type of Jewish women were out there in the dating world today as compared to the swimsuit model featured in the ad. The hard part would be convincing my WIFE to let me do this.
“I think you’re an idiot,” she said immediately.
“Why? This is going to be hilarious!” I responded. “I’ll only go on a few dates, get my material and delete my account.”
“What if I registered on Tinder and went out with a few dudes, would you be cool with that?”
She had a point. No, I didn’t think I could handle my wife hitting the town with some Los Angeles business owner who might just sweep her off her feet with his Tesla, Clippers tickets and full head of hair. Still, I argued that a Jewish dating site would not offer me any temptation. After all, I was, in general, not attracted to Jewish women. My wife then made me a deal.
“If you do a week on your Jewish dating site, I get to do a week on Tinder.”
It was the hall pass agreement for the screen generation. Here we were, two middle-aged married people agreeing to explore the dating world as a social experiment for one week. The goal for me was nothing more than a good story and maybe a few laughs. What transpired was a total nightmare.
I began by creating my online dating profile. JFIIX uses Facebook as your homepage, so I had to alter nearly every detail on my personal life. I considered naming my profile “Guns ‘N Moses…” but I didn’t. I used a photo from 9 years earlier, described myself as a “working musician” (Only 24% true… half the time) – and listed my religious affiliation as “Casual.” At further glance on the Jewish dating apps, other options to the user are to declare themselves, “Orthodox,” “Reform” and my favorites, “Willing to Convert” and “Not Willing to Convert.” There is also something called “Frum,” which did not stand for “frumpy” but for someone who lives by the strict laws of the Torah.
Having known plenty of women who have converted to Judaism over the years for marriage, I never made my wife convert because, well, frankly she was raised Athiest and I just didn’t care. Judaism has always been more about a culture than a way of life for me anyway, so I listed myself as ‘Casual’ – which I hoped just revealed that I was happy to sit around the house in sweatpants and watch Woody Allen movies.
Meanwhile, my wife was busy setting up her Tinder profile in the other room. I heard her giggling as she uploaded a photo. I was immediately losing my mind. I texted my buddy Adam, who is one of those guys who crushes on Tinder, and told him to look out for my wife’s profile. Within an hour he sent me screenshots of her online details, revealing that she had used a past bikini modeling photo, listed herself as ten years younger than she is and put her age-dating window between “21 and 32 years old.” After all, my wife is a little older than me – and when we met, when I was 26, she said, “Funny, ever since I was 18 I have been dating 26-year-olds.”
Well, now I was 40 and way past her window. Which is maybe why she agreed to do this horrifying but exciting experiment with me in the first place.
The kind of cheesedick I imagined asking out my wife
Once our profiles went online and we were invited to “start searching,” I quickly became aware of the reality of online Jewish singles. Most of them were better looking than I had expected, and I initially matched with one reformed girl named Sadie who was only on my feed because we both liked The Allman Brothers Band. A second match came an hour later when a fairly cute girl named Heather approved my photo and said I looked like a rock star. One half-Asian girl who said she, “loved Jewish guys,” said she was simply looking for a good time. It was then that the Jewish guilt kicked in pretty harshly. I felt like I was in a brothel or some lascivious red light district. I felt like I was betraying my kids, my wife my existence. I hated myself. I quickly signed off and decided to pull the rip cord on this entire story.
And then my wife got asked out on a date.
“You’re not going, “ I screamed.
“Bullshit I’m not,” she said. “This was your stupid idea… You go out with your Jewish girls and I’ll go out with Dante.”
“Dante? His name is Dante?” I exclaimed. “You can’t go out with a Dante!”
“Sorry, you’re watching the kids Saturday and I’m going out to dinner at some place called Craig’s.”
She slammed the door and left me in the living room, gutted. I was a pile of nerves. Lord knows what type of animal this Dante was. Date rapist, swindler… talent agent. It was as if I was awaiting some horny high school guy to take out my daughter and I was a frantic ball of tension and stress. I immediately called Adam to find out what to expect.
“Do you know anyone named Dante?” I asked.
“No, why?”
“Because he’s taking my wife out on a date Saturday night.”
Adam did not know Dante, but he knew of the bar Craig’s. According to Adam, Craig’s was a scene, full of beautiful people, celebrities and rich guys who have trophy girls on their arms everywhere.
He described it as, “the kind of place that David Spade brings a Playmate to.”
Oh crap.
How I imagined ‘Dante.’
I asked Adam if he would spy on my wife this coming Saturday, hanging in the bar and stealing glances her way to make sure nothing creepy was going on. I even offered to cover his dinner and drinks if he did it. He agreed.
Meanwhile, the next few days, I didn’t sign onto JFIIX at all. I spent my time in the gym, getting my aggressions out and dreading the Saturday night when my wife would Uber to the restaurant to meet Dante, who at this point, I had decided was either African American or Greek – based on the hundreds of Google searches I made for “Dante- images.” The one rule I made was that he could not pick her up at our house, and she agreed. However, the anxiety-ridden toll of this experiment was already hanging over my head pretty heavy. It wasn’t as if I expected my wife to sleep with this guy, but I worried about someone we knew seeing them or Dante’s reaction when my wife informed him that she is married and has two children.
I decided to get back on JFIIX. Amazingly, 29 girls had requested a chat. Maybe it was the photo I was using. One of them was named Perla, and she claimed to be new in town from the Ukraine. I broke down and sent her a message. She asked for more photos. I uploaded a few more. I was feeling ashamed and guilty and almost began searching for apartments to rent in Koreatown following what was to be my impending divorce.
I really hoped Perla didn’t look like this.
Perla wanted to get a coffee. She uploaded an attractive photo of herself in a bikini standing near the Dead Sea in Israel and I suddenly found myself typing, “Have you ever been to the Bourgeois Pig on Franklin Avenue?”
It was on. Saturday morning I was meeting Perla for a latte in the darkest coffee shop I could think of. My wife ignored me as I dressed myself conservatively and strolled out the door to go on the first date I have been in since 2001.
Perla looked a little different than her photos. For one, her long black dress covered what appeared to be an increasing paunch in the stomach area. Not that I’m some David Beckham-like specimen, but at least I didn’t post a photo of myself with Photo-shopped abs. Perla had played me. She was at least five years older than her listed age of 33, her hair was wiry and curly and had stray greys everywhere. After ordering two coffees and a muffin, Perla revealed that she was recently divorced and had two kids. One was named “Absalom,” which meant “Father of Peace” in Hebrew, and the other was “Raananah” which meant, “Unspoiled.” She said she was pretty religious and ultimately wanted five children. She also mentioned she was working on a children’s book. I told her I was a touring rock star with lots of girlfriends and that I was due back on the road in three days to open up for My Morning Jacket. That sealed it. The rest of the date was pretty much silent and I shook her hand good-bye, promising to call her soon.
Meanwhile, back home, my wife was hours away from her date with Dante. It was then that Adam called me and told me that he had a hot date that night and that there was no way he could spy for me that night. Crushed, I begged him to make it work. He told me to relax and I went home and started drinking.
My wife took off at 7:30, as I was bathing the kids. Before she left, I instructed them to say in their cutest voices, “We love you mommy,” and it was a success. The last thing I wanted my wife to have on her mind before submitting to a stranger’s bedroom was the angelic voices of her kids saying good-bye.
After they went to bed, I paced the house like a maniac. One bottle of red wine led to some beers and eventually I was passed out drunk on my couch with the baseball playoffs on in the background. When I was startled awake by a fire engine, it was 11:30. She still wasn’t home.
I called Adam, who was out in the valley with his Tinder date. He said not to worry… he said Craig’s was a late night place anyway. I called Craig’s, and asked if a beautiful woman was making out with “a Greek or African-American man at the bar.” They put me on hold and never returned. I frantically texted my wife and got no response. I went to bed. At around 12:45 the door opened and my wife ascended the stairs, skipped brushing her teeth and passed out.
“How was Dante?” I asked the following morning.
“A perfect gentleman,” she responded.
“What did you do?”
“Not much,” she replied. “He took me to dinner at Craig’s, where I ran into Tony Halvarr – remember him from my acting class? And then we had a glass of wine at the bar with these hilarious guys who were in town training for the US Olympic volleyball team – then we went to some club – oh my God I can’t believe I even went to this place – where it was that model Amber Rose’s birthday celebration… She used to be married to Wiz Khalifa – and then some DJ – DJ Premiere? Do you know who he is?”
“Yeah.”
“Anyway, he was spinning. Then there was a fight and then we left because the bottle service was waaaay too expensive and I noticed it was 11 so I came home.”
“No – you came home at 12:45,” I said.
“Oh, really? Wow! Whatever the case, it was nice to feel 25 again! He’s super cool – 25 – and sells edibles for a THC company. He wants me to go to some basketball games with him this year, so we might keep in touch… Amber Rose was really nice by the way!”
My wife’s new friend, the extremely talented Amber Rose.
The rest of the day was full of uncomfortable silences and me inaudibly moping around the house. I had nobody to blame but myself. As per our agreement, my wife and I deleted our respective accounts and agreed to never do something like this again.
What I derived from this social media experiment is that there are a lot more men than women trolling for quick hook-ups and conquests on these apps, and unless you can find a stunning photograph of yourself in a bathing suit, you can almost forget being asked out by anybody. Then again, this is Los Angeles, the most image-conscience town in the world. Perhaps out there in America, say in Des Moines or Peoria, there are actually decent people looking for significant others and not relying on a 10-year-old photo to stir their loins into a sexual frenzy. These apps might be effective for folks out there who can’t find the time for dating or casual meet and greets. If you are currently finding love and interesting conversation through dating apps like Tinder, JFIIX, Zoosk, Christian Mingle or even the fascinating Farmers Only – I can only wish you the best of luck.
And if you get sick of looking for love in all the wrong places, you can always move to Los Angeles. I know where Amber Rose is having her birthday party next year…
Buy Zach’s Book “Talent Will Get You Nowhere” at Amazon.com!
Hey guys! I’m finally able to announce the release of my second novel “DROP DEAD GORGEOUS” – today on KINDLE! If you’re a digital reader, please take a look and enjoy! Sample chapters available in the link. Hard copies will be available in a week or so – so thank you all for your support! This is the official SEQUEL to “Austin Translation” – when Rob Stoner travels to Nashville to solve the mysterious suicide of his ex-girfriend. It’s murder, mystery and mayhem in Music City!
DROP DEAD GORGEOUS: AKA THE NASHVILLIANS
When True Crime Podcaster Rob Stoner is summoned to Nashville to investigate the mysterious suicide of his ex-girlfriend from 20 years ago, he suddenly finds himself making his way through Music City still holding onto lost dreams of his own music stardom. Things get even crazier when he discovers that his ex was holding a piece of paper in her hand with his phone number on it when she died. Now, Rob has to solve the crime, navigate his way around the shady side of the music business and try to get it all done without losing his marriage, his career and his mind…
PRAISE FOR “DROP DEAD GORGEOUS”
“I voiced a character in a musical comedy podcast which Zach wrote and produced. I thoroughly enjoyed collaborating with Zach, but felt strongly that the project was lacking the comedic device of death. I’m glad to see that Zach has combined all elements into this fast-paced murder comedy set in Music City.”
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pantsand even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
Zach Selwyn 