Actor. Musician. Host. Writer. Dinner Guest.
see below! Zach brings his worldwide knowledge of slang words to Sirius XM/ Shade 45’s hip-hop radio show “THE ALL OUT SHOW” once a month. Make sure to listen in and hear Zach and Jude play origin games and chop up the English language… on SHADE45 Sirius/XM
This past weekend, I decided to have a yard sale. It sounded like the perfect idea. A fun and social way for me to unload the over-crowded boxes that had been shoved in the back of my garage and turn them into some serious cash. After all, who wouldn’t want to buy my old snap button western shirts I once wore on tour with my band? Or my vintage t-shirt collection that ranged from soft 1970’s Wild Turkey Bourbon logos to an original Rick Springfield Working Class Dog Hanes Beefy-T? Or even the dozens of valuable beer coozies I had collected rifling through Goodwill crates across the country that I just never used? And what neighborhood fashionista wouldn’t jump at the chance to own a pair of my wife’s designer leather pants for a steal at $100? Or any of the hundreds of blouses she had earned working in the fashion industry for twenty years? The way I saw it, my yard sale was more of a vintage pop-up shop than a junk sale – and I was expecting nothing but a hipster, gypsy crowd with millennial money in their wallets and a dream of buying an old suede fringe vest on their minds.
Oh how wrong I was.
The Craigslist ad I had placed stated that the sale would begin at 7 o’clock in the morning. However, a crowd of freakish haggling ghouls began showing up at 5:30, knocking on my pre-dawn door asking me if I would give them a sneak peak into my wares before everybody else arrived. Some came by van, others by bike. One man, I had assumed by the sleeping bag he carried, had camped out on our sidewalk the night before like we were about to release tickets to a One Direction concert. Suddenly, having a yard sale became somewhat frightening but I thought of all the time it would save me having to deal with ebay and those pesky fees, shipping costs and trips to the post office.
Our first early morning visitors were two Spanish-speaking men who were very interested in knowing if we had any “tools for sale.” Having only owned a screwdriver, some nails and a hammer in my illustrious DIY carpentry career, I calmly told them no – before inquiring if they would be interested in a brass Jackson Browne belt buckle.
“No, gracias,” the older gentleman said. He took a look at my daughter’s rusty Frozen decorated bicycle before driving off.
The guy with the sleeping bag asked if we had any bedding and/or pillows for sale. I told him no, and asked him if he’d be interested in a Jane Fonda Workout vinyl record.
No sale.
Our next visitor arrived around 6:00 a.m. She was an older, haggard bag lady who had over 45 satchels draped off of her weathered bicycle. In the knapsack that was slung around her shoulder she carried an actual brass tai-chi sword that she insisted on wielding in front of my son in a terrible re-enactment of her early morning lesson she had just taken in Griffith Park. After frolicking around the sidewalk like Westley in The Princess Bride for 25 minutes, she finally walked in and inquired about buying some iron rods and curtain rings we had recently taken down from our inside windows. Originally, these rods were purchased for $300 when my wife was doing some interior decorating to her old home in Laurel Canyon. Feeling generous, I offered her the rods and rings – with the curtains included – for $200. She stared at me as if she was about to run me through with her weapon. She mumbled something beneath her breath and eventually moved onto the junk table I had assembled in the back corner. She picked up a set of hippopotamus salt-and-pepper shakers and giggled while examining them.
“These are fun,” she exclaimed.
“My mom brought me those from Morocco,” I told her, lying. In reality they were Goodwill purchases I had used as a prop in a film I had made with my brother in 2011.
“Could you do ten bucks?”
Again, she laughed and twirled around the yard and started speaking what seemed like French to nobody in particular. She wrote her name down in a tiny notebook she had hidden in her stocking, ripped the page out and handed it to me. As she pressed it into my palm, she whispered, “Call me when you realize you’re asking way too much money for everything.”
I looked at the slip of paper. Her name was Laurette Soo-Chin-Wei Lorelai.
Around 7:15, the floodgates began to open. More and more groups began appearing, asking for mainly larger items such as furniture and floor lamps. I was somewhat amazed that no one had snapped up the Crosley turntable, the Pablo Neruda collection of poetry or the coffee table book Nudie: The Rodeo Tailor. After 45 minutes, I was beginning to wonder if that sword-carrying woman was correct… Was I charging too much?
I quickly Googled Yard Sale Etiquette.
According to yard sale laws, the average price of most of your items that are not bulky or still in the packaging – should be around $1.00. My average item was in the 5-10 dollar range, and in my mind, totally reasonable. It wasn’t until I made my first sale that I had a change of direction for the rest of the afternoon.
In 2007 or so, I had bought my son a collectible Star Wars denim jacket with R2-D2 and C-3PO sewn on the back at a trendy Farmer’s Market for $45. Even though he had probably thrown up and peed on it a few dozen times during his toddler-hood, I felt that $30 was a fair asking price. When I mentioned this to the interested woman who had been measuring it up against her own 3-year-old’s torso, she scoffed and hung it back on the rack.
“Ay de mi!” She said in Spanish.
Determined to make my first sale, I decided to bargain with her.
Now, I come from a long line of world-class bargainers. My mother and late grandma used to waltz through Canal Street in New York City with peacock-like confidence, able to nudge an unwavering vendor into dropping the price on an imitation Louis Vitton handbag from 500 dollars to roughly 50 cents in under three-minutes. Together they played the street like silver-tongued Jewish barter hounds, satisfied only when departing the area with 3-5 purses, imitation Rolexes and fake Prada luggage beneath their arms. They have been taking me to the secret inner space of fake handbags since I was about two-years-old and as far back as I can remember, they were the Ronda Rouseys of price negotiating… In fact, I recall one legendary trip where my mother actually made a profit while buying a purse.
Throughout the years, I have mastered the talent myself, but mainly when talking down a woman who once offered to cornrow my hair on the beach in Puerto Vallarta. I have also, never really been the haggled, only the haggler… Nevertheless, I felt that my family history had prepared me to challenge this woman over the Star Wars jacket to the very end… and I would not give in.
“Maam, could you do 25?” I asked.
“How about one dollar,” she said.
“What?” I screamed. “This is Star Wars! Like, collectible!”
“Senor, I will give you two dollars.”
At this point I knew my grandmother was watching down from heaven like a boxing trainer watching her prizefighter take hits in the ring. I refused to back down, so I just slowly lowered my price until she agreed. I decided I would not go lower than 18 dollars.
“20 bucks,” I said.
“3 dollars,” She barked,
“18?” I pleaded.
“Adios, senor,” she said, walking away. Oh my God! What was wrong here? Had I lost the sale? Was I going to be stuck with this jacket in my garage for the next 30 years? Like most hoarders I thought to myself, maybe when my son has a kid of his own, he will give this to him… but I knew that was a long way off. Finally, I surrendered. Mainly as a way to break the ice and make my first sale of the day.
“Maam? 3 dollars is fine,” I said. The lady reached in her wallet.
“How about two?” She offered.
I paused. I looked up at grandma, undoubtedly shaking her head in disappointment from that great Nordstrom’s Rack in the sky.
“Fine,” I said. She pressed two wrinkly dollars into my hands and just like that, I was $42 in the hole, but I had made my first sale of the day.
As the day wore on, my prices dipped lower and lower. I sold a handful of action figures for .25 cents a piece, a stack of vintage T-shirts for a dollar each and had the day’s biggest score when an unopened buffet dish that we had received for our wedding in 2004 went for $4.00. Nearly every item of clothing I was selling dropped in price by 99% by noon. My wife’s leather pants went for two bucks. The Rick Springfield shirt went for a dollar, as did the Mumford and Sons shirt, some Jack Daniel’s glasses and a silver booze flask that had an engraving of a man bass-fishing while naked. As the yard emptied, my wallet grew fatter and fatter – albeit with one-dollar bills – until I found myself exhausted, bored and anxiously wanting to count the bankroll in my pocket. My guess was that I had made $100 or so, based on the flurry of quick deals I made unloading the DVD collection, stacks of children’s books and my unbelievably large collection of novelty trucker hats… which had sold to some professional tree service men who had been working on a job a few blocks down. (Which might explain why if you drove by Franklin Avenue last weekend, you saw six guys on ladders wearing hats with My Other Car is Your Mom on them).
The most disgusting sale of the day went to the three ladies who argued over who would get to wear my wife’s used LuLuLemon Yoga pants. In retrospect, I probably could have sold them to some perverted Japanese businessmen in a vending machine for $60 a piece. Instead, I settled for – yep you guessed it – a dollar.
A crisis struck when I sold my son’s old Nintendo Wii console for ten bucks. Originally, he had wanted $100 for it… Which is 90 dollars more than what the smug bastards at GameStop will give you for the same item. Convincing him that I was a master salesman, I let him give me the Wii to sell at the yard sale instead. Sadly, I buckled early and let it go for $10.00 and I threw in some accessory called a Skylanders Portal. Not even sure that the console worked, I was just happy that I had made a double-digit sale. My son was not thrilled at all.
“You’re the WORST!” He screamed at me. “That was worth at least 300 dollars!”
One thing that kids fail to recognize is how fast technology loses value in today’s ever-changing world. Still, there was very little convincing him that I had struck a decent deal and he continuously stuck his head out the door and screamed at me for my “epic fail.” Ultimately, I ended up giving him the ten bucks even though I was the one who had bought him the original console for $275 back in 2010. Screw technology.
Around 4, the traffic had dwindled down to some neighbors, who we basically just handed items for free to get the stuff off of our property. Although it seemed like a bunch of things had been sold, I was still staring down a massive pile of clothes and books and toys and albums and knick-knacks and just straight up garbage. I prayed for some Saudi billionaire to walk in with a briefcase full of cash and just tell me he was taking the whole lot for $50. Alas, it looked as if my day was over. I cracked a beer and peed on a cactus.
And then, like a boll weevil out of a nearby hedge, Laurette Soo-Chin-Wei Lorelai re- appeared, tai chi sword in hand, pushing her bike in my direction with a Cheshire cat-like simper on her face.
Like a panther she strutted around the sale, inquiring about every single item remaining. She decided to mention that she was a regular on “the scene” and that she could tell you what was going to sell the minute she sets foot in someone’s rummage sale. She offered to help me whittle down my items to try and resell the next day for the bargain price of 10 dollars an hour… I relented. All I was thinking was “get the hell out of my yard.”
I started gathering everything that was left over and throwing them in boxes. She suddenly slid next to me, holding the iron curtain rods, the rings and the hippopotamus salt-and-pepper shakers from earlier.
“Ready to make a deal?” She asked.
“Lady,” I said. “Give me five dollars and go back to whatever hole you crawled out of.”
She handed over a bill, pressing it into my palm and stared directly into my eyes.
“Told you so,” she said.
That night I didn’t finish cleaning up. I was too wiped out. I left the majority of my once valuable wardrobe out for whoever in the neighborhood wanted it. A few things disappeared, which I didn’t even care about. It might be cool to see the neighborhood homeless guy wearing my old Blues Traveler T-shirt.
The next morning I threw all the remaining crap into my car and drove it directly to the Out of the Closet Thrift Store. I shoved it into a filthy back room along with thousands of other donations. As we unloaded all the boxes and unsold clothes and books and toys, they asked me if I thought the huge haul of stuff was worth more than $500. After all, a big donation would serve as a great tax write-off at the end of the year. Unaware of this little loophole, I figured that, yes – this crap was definitely worth more than $500.
They gave me a slip to present to my tax preparer and I drove home, satisfied that I had at least made a donation that would help me out financially.
As for my bankroll, I finally had the chance to count my earnings at the end of the sale. For nine hours of bargaining, labor and sweating under 100-degree weather, I had made a grand total of $47.
Somewhere up in heaven, my grandma was shaking her head in disappointment…
DOWNLOAD ZACH’S NEW SONG: NIRVANA T-SHIRT!
Zach and Missi Pyle have a new podcast called “Missi and Zach Might Bang!” Exec. Produced by Anna Faris and Sim Sarna of “Anna Faris is Unqualified” – the show takes on celebrity guests, improvisational music and offers entertainment business advice as well! Head to http://www.ewpopfest.com to buy tickets now!!!
I moved to Hollywood in 1997 and was quickly initiated into the music scene, which at the time was hanging by a thread to a lost rock-n-roll dream that grunge had laid waste to a mere six years earlier. The glitz and glam of Sunset Boulevard had moved east – away from Gazzazri’s and their tasteless “hot body bikini contests” to more turtleneck and ponytailed night clubs like the Roxbury, where cocaine became less of a party drug and more of a designer hangover from the 1980’s. (Yes, the Will Ferrell-Chris Kattan sketch was based on a real place). MTV VJ Riki Rachtman and his Faster Pussycat partner Taime Downe had closed the Cathouse Club when the metal crowd aged out and the less-than-subtle meat market shoppers grew more comfortable in the darker corners of places like Johnny Depp’s Viper Room and Jon Sidel’s Smalls on Melrose. About the only remaining Sunset staples were the pay-to-play stalwarts that seduced high school bands from the Valley into bringing their friends to watch them hack their way on the same stages once shredded by Guns N Roses, The Doors and every cheese metal hair band with a name like “Durrty Toyze…”
So, at 22, new to Hollywood with a dream of fronting my own band and a love of all things Rock-n-Roll, I was intrigued by the Sunset Strip. I longed to see the Rainbow, flick a cigarette where Axl Rose did in the November Rain video and make my rounds through the streets where Nicolas Cage drove around in the film Valley Girl improvising lines about dudes getting mohawks from his buddy’s convertible. For a few months, I stumbled in and out of the fading bars like Dublin’s and occasionally chased women out of my league into the SkyBar and Argyle Hotel. I often caught glimpses of people like Dr. Dre, Vince Neil and Hugh Hefner only to end up back at my tiny apartment wondering if I would ever find my scene in L.A. After all, I had successfully traipsed through the bars of my MTV rock video youth, but I was certainly a good 10-15 years younger than the majority of women I chatted up at bars who often bragged to me that they had once dated C.C. DeVille before he had joined Poison.
On most of these lonely Los Angeles evenings in the late 90’s, my friends and I would end up back at some tiny apartment off of Fountain where some stranger we were partying with claimed he had a line on good weed… and we would make a call, page somebody and then wait for 45 minutes for it to show up. Most of the time it didn’t, because we were too drunk or high to figure out how to share directions so occasionally we would have to venture OUT to score the grass ourselves. Whenever we went to retrieve the dope, the scene often unfolded with two or three of us crammed in a smoke-filled hip-hop basement studio pooling together 60 bucks to buy a sack of weed from a crew of 11 guys with six loaded 9 millimeters on the coffee table. We’d pay and leave and feel like we just survived a bungee jump or something. Eventually, we would go home and smoke and drink and watch episodes of South Park. (Yes, that was still on back then.)
Alas, when the weed or the beer ran out, most nights ended up with the most sober member of our crew suggesting a quick trip up to the market for more supplies. After a bunch of cash and waiter tips were collected and handed over, we flipped a coin to see who would drive and we made our way up to the large, often-crowded grocery store located at 7257 Sunset Boulevard.
A place notoriously known as “Rock-N-Roll Ralph’s.”
Ralph’s grocery store is about the most basic, mid-range priced supermarket in the southern California basin. It is way cheaper than say, Whole Foods or Gelson’s, but comes with its own set of problems. It is much more crowded, much dirtier and offers low-level produce, terrible customer service and has a way more scandalous (if not homeless) clientele. This has been true since Ralph’s expanded its locations to over 200 in southern California and monopolized the market for well… markets. In Los Angeles alone, there are 22 Ralph’s Supermarkets at the time of this writing, and I have most likely set foot in every one of them. And the funny thing is? Some of these stores have been given permanent L.A. nicknames.
The Ralph’s grocery store at 260 S. La Brea Boulevard has been known as “Model Ralph’s” for decades. Located near where a number of modeling and commercial casting offices are, patrons of this establishment may be treated to seeing former Calvin Klein underwear models buying orange juice, cute actresses from Modern Family searching for organic eggs in yoga pants and even Flo the Progressive Insurance lady wheeling a cart full of frozen food towards the checkout stand. Most LA residents consider “Model Ralph’s” to be fairly safe and it boasts one of the city’s youngest clienteles.
Another Ralph’s on Los Angeles’ radar is located on Western Avenue and Sunset – and is referred to as “Ghetto Ralph’s” by all of the locals. This rodent-infested flea trap not only boasts of the worst parking lot ever designed by a human being, but it shares a building with a Ross Dress for Less upstairs where I once bought a single sock for 39 cents. “Ghetto Ralph’s” is also where I once witnessed a homeless man walk in, load up a full shopping cart with ten bottles of vodka and just WALK OUT, unscathed and ignored by security. As impressed as I was by his brazen activity, I eventually took my adult shopping back to the much cleaner Gelson’s up the street.
Then, down south of USC, where I went to college, there was a Ralph’s known as the, “Don’t Ever Go In There Ralph’s,” where the deli counter was operated by a woman who I once saw lose a hair extension into my container of potato salad.
So when I first heard of “Rock-n-Roll Ralph’s,” I was intrigued… What could be going on there? Was it like the Hard Rock Cafe of grocery stores? Full of gold records and live music and signed guitars from dudes like Don Dokken on the wall? Were rock stars drinking in there? It sounded interesting and somewhat dangerous. The store was up on Sunset, somewhat close to Guitar Center, Sam Ash Music, and the late Voltage and Vintage Guitars (both now vape shops). The Seventh Veil Strip Club, as memorialized in the Motley Crue song Girls Girls Girls, was within stumbling distance. The best thing was that it was far away from the spent casings of the Sunset Strip after-hours bars, where the ghosts of metal bands that once fired blanks into the Hollywood night aiming for world domination still believed that a deal with Mercury Records was one showcase at the Coconut Teaszer away. So, the first time I heard about “Rock-N-Roll Ralph’s,” I knew I had to check it out. I remember calling my new LA friend Reese, who had already slogged five years in the City of Angels, and asking him about it.
“Dude, it’s so bad-ass,” Reese told me. “Slash and Duff are there all the time, Sebastian Bach buys wine there, I heard Sheryl Crow gets her tampons there and I’ve seen Lemmy, Nikki Sixx and one of the Living Colour guys… I think”
“What do you mean you think?” I asked.
“Well, he was a cool looking black dude with spandex and dreadlocks and it was like two in the morning… of course that was like, three years ago.”
“What about tonight?” I inquired, the clock approaching 1:15 in the morning. “Do you think we can expect to see a rock star buying something if we go there now?”
“Hell yeah,” he said. “My girlfriend said Tommy Stinson was there two weeks ago.”
That did it. Tommy Stinson? Slash? Lemmy? I was never a HUGE hard rock fan, but I knew that LA was crawling with heroes of my youth and I was gonna be damned if I didn’t get a chance to run into some legendary guitar slinger while buying a 12-pack of Coors Light. Shit, with any luck, maybe I could get a guy like Tommy Stinson to come back to my apartment and jam with me… THAT would put my music dreams on the map.
So, Reese took me on my first trip to “Rock-N-Roll Ralph’s.” Forty minutes later, after wandering the aisles like a wide-eyed kid hoping to see a celebrity while on the Universal Studios Backlot Tour, I came to a rather jarring conclusion:
This place was simply a filthy grocery store.
Reese and I failed to run into ANYBODY remotely famous. The highlight of the evening was when the checkout guy told us that Adam Duritz had been in earlier that afternoon and bought a Honeybaked Ham.
The legend of “Rock-N-Roll Ralph’s” extends back to the heyday of the 1980’s Sunset Strip scene. Those years were documented by Penelope Spheeris when she turned her camera on the pretty boys and girls parading up and down the boulevard, preening and praying for a record deal to propel them onto the world stage. Re-watching The Decline of Western Civilization Part 2: The Metal Years in 2023 is a harrowing experience, for many reasons. The sheer amount of sexism, hedonism, desperation, alcohol abuse and unbridled debauchery is enough for you to question why you ever begged your mom for a Quiet Riot t-shirt back in 1983. But, what I admired more than anything, was that back then, these musician kids lived 10 to a room, in abandoned Hollywood warehouses and apartments. They were survivors. Dreamers. They were just like me, except that dozens of females in fishnets weren’t floating me cash to pay for cigarettes and rent for a rehearsal space. To survive, these future lords of Los Angeles would rummage through Hollywood and Highland BEFORE there even WAS a Hollywood and Highland, begging for change, turning tricks and selling homemade merchandise that allowed them enough money to get high, laid and yes… buy booze at “Rock-N-Roll Ralph’s” at closing time.
“Rock-N-Roll Ralph’s” was the type of place where the bag boys concealed tattoos beneath their aprons, the checkout dudes claimed that their band once “opened for Kix at the Roxy” and vixens casually dropped produce on the floor just to bend over in case a casting director was there scouting for the next Warrant video. It was the type of establishment where you could get 30 steps inside before being asked to put out your cigarette. You could shoplift a few batteries for the apartment boom box and not be questioned. It was the type of place where young starlets just getting off of the Greyhound from Indiana could get pregnant in the bread aisle.
Today, if you drive by the store, you will notice that they have embraced their history and Rock-n-Roll nickname. Someone high up on the Ralph’s food chain commissioned an artist to design a signature Les Paul ‘Ralph’s-logo’ guitar on the front door beneath a silhouetted rock band. This weird mural is an artistic homage to a lost time in this city and to the nickname given to a random grocery store by some long lost L.A. resident. There is one problem, however: Rock-n-Roll in Los Angeles hasn’t been Rock-n-Roll in a VERY long time.
Think about it. Since the Grunge revolution, can you name five ROCK bands that have come from Los Angeles and conquered the world? Are you still thinking about it? I thought so. That’s because there aren’t many. Maroon 5, love them or hate them, are the closest. Although they’ve adopted LA as a home, Counting Crows is technically a San Francisco band… and far from “hard rock.” Rage Against the Machine, Jane’s Addiction and the Red Hot Chili Peppers were able to carry the flame by being original enough to march forward and you can say the same for Beck. But after that, the city is awash with a cavalcade of one hit wonders like Foster the People, Incubus and Edward Sharpe and the Magnetic Zeroes.
The bottom line is that Hip-Hop is king. So, if I was the manager of “Rock-n-Roll Ralph’s,” I would tear down the silhouetted rock band and Ralph’s guitar and replace it with a logo of Kendrick Lamar spitting bars into a fucking champagne bottle.
A few days ago, I went up to “Rock-N-Roll Ralph’s” just to see if anything had changed. I passed through the guitar doors and inhaled the familiar unclean scents of rotting produce. I noticed how the prices had risen dramatically and I looked at some sale prices and perused the wine aisle, considering taking advantage of the ‘30 Percent Off if You Buy Six Bottles’ deal. I noticed a few neighborhood residents buying dog food and diapers and remarked how the interior hadn’t changed at all since I first went in back in 1997. I was disappointed. After coming to terms that this store was no longer something to be enamored with, I chalked it up with the rest of the long gone LA rock palaces. Somewhere in the trail dust of the mid 1990’s, “Rock-N-Roll Ralph’s” went the way of The Cathouse, Gazzari’s and the Starwood Club.
As to not look suspicious by wandering around the grocery store, I decided to get out of “Rock-N-Roll Ralph’s” for the final time. I grabbed a Kombucha and paid for it at the self checkout aisle before hopping in my 2016 electric vehicle and driving away to my two-bedroom home in the Valley.
Not very Rock-n-Roll at all…
(Check out the Ralph’s-inspired album cover of Zach’s single “Haven’t Seen Much Morning Recently”)
